Gothia Medical

What Gothia Medical does

Gothia Medical AB is a privately held Scandinavian medical technology distributor founded in 1986 and headquartered in Billdal, Sweden, with a central distribution warehouse in Gothenburg. The company markets a multi-specialty portfolio of medical equipment, consumables, and implants across six clinical areas (radiology, cardiology, endoscopy, gynecology, surgery, and oncology) to healthcare facilities in Sweden, Norway, and Denmark. Its offering consists primarily of distributed products from international manufacturers rather than own-developed technology, including Medtron MR and CT contrast injectors (Accutron MR, CT-D Vision, HP-D, HP) and the new Syriflow MR infusion pump, Metrasens Ferroguard MR safety screening systems, pfm medical Multi-Snare retrieval systems, WIT/RADPAD radiation protection products, APT Medical Angiopointer catheters, and PIPAC nebulizers for intraperitoneal chemotherapy.

Gothia Medical generates revenue through a mix of one-time capital equipment sales, recurring consumables and disposable purchases tied to installed devices, tiered service contracts (Service Occasion, Service Maintenance, and Service Total), and product training delivered through Gothia Academy. Distribution is conducted exclusively via a direct field-sales model using dedicated product specialists, supported by phone/email customer service, with a stated next-business-day delivery capability for in-stock items across Sweden. The company holds ISO 9001 certification (since 2001) and ISO 14001 certification, and serves as the local regulatory/pharmacovigilance liaison for at least one international contrast-media supplier. With 11-50 employees and a 38-year operating history, Gothia Medical functions as a long-tenured channel partner for global medtech brands seeking Scandinavian market access rather than a product-development company.

Name

Gothia Medical

Legal name

Gothia Medical AB

Website

https://gothiamedical.se

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Gothia Medical is a privately held Scandinavian medical technology distributor founded in 1986, serving hospital departments in Sweden, Norway, and Denmark with medical equipment, consumables, and implants from global manufacturers across radiology, cardiology, endoscopy, gynecology, surgery, and oncology.

Ownership category

akta.pro rank

Headquarters

HQ city

Billdal

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Sales: Sale of medical technology equipment including MR-compatible injectors, infusion pumps, radiation shielding, snare systems, catheters, nebulizers, and related hardware. One-time capital purchase model typical in hospital procurement.
2. Consumables and Disposables: Sale of consumable medical supplies including radiation protection caps (RADPAD No Brainer), contrast injection syringes, tubing sets, catheters, and single-use products. Recurring revenue through repeat orders from established customer base.
3. Service Agreements: Tiered service packages (Service Occasion, Service Maintenance, Service Total) providing preventive maintenance, technical support, software updates, safety testing, and calibration for medical equipment. Recurring revenue through annual or multi-year service contracts.
4. Product Training (Gothia Academy): Comprehensive product training offered at customer premises, at Gothia Medical's headquarters in Billdal, or at supplier facilities. Training is customized to customer needs and covers both technical staff and end users.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Gothia Medical is a Scandinavian medical technology distributor that markets and supplies medical equipment, consumables, implants, and medicines to healthcare facilities across Sweden, Norway, and Denmark. The company distributes products from global medical technology manufacturers across six clinical areas: radiology, cardiology, endoscopy, gynecology, surgery, and oncology. The offering is complemented by a service department providing tiered maintenance contracts and Gothia Academy training programs.

Product overview

Gothia Medical is a Scandinavian medical technology distributor founded in 1986, headquartered in Billdal, Sweden, serving the healthcare markets of Sweden, Norway, and Denmark. The company markets a broad portfolio of medical equipment, consumables, and implants across six clinical areas: Radiology, Cardiology, Surgery, Gynecology, Endoscopy, and Oncology. The portfolio is organized into product lines distributed from international manufacturers, primarily including: Medtron contrast injectors (Accutron MR, CT-D Vision, HP-D, HP) for MRI and CT/angiography; WIT/RADPAD radiation protection products (RADPAD Strålskydd, RADPAD No Brainer radiation cap); Medtron Syriflow MR infusion pumps; Metrasens Ferroguard MR safety systems (Screener, Assure); pfm medical snare systems (Multi-Snare, Multi-Snare VSD Loop, Multi-Snare Micro); APT Medical Angiopointer catheters; and oncological nebulizers (QuattroJet, Nebulizer, MiniJet) for PIPAC treatment. Gothia Medical complements its product portfolio with Gothia Academy training services and a dedicated service department offering maintenance contracts. The company holds ISO 9001 and ISO 14001 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Gothia Academy: Product training division offering comprehensive education on medical technology products, either at the company's headquarters in Billdal, at customer sites, or at supplier facilities. Trains both technical personnel and users.

Products and services

• Accutron MR Wireless Injector
• Accutron CT-D Vision Next-generation contrast injector for computed tomography with dual large touchscreens, Day Safe System certified for multi-patient use up to 24 hours, and DICOM/RIS/PACS integration. Targets radiology departments performing CT imaging.
• Accutron HP-D Dual-Head Injector Dual-headed multi-talent injector for angiography and computed tomography, enabling contrast concentration changes through simultaneous injection of contrast and saline via a single button press. Max injection pressure 83 bar (1200 psi) in angiography mode. Targets interventional radiology and surgical departments.
• Accutron HP Injector Mobile, cable-free angiography injector combining angiography and CT modes in one unit, with rapid and precise high-pressure injection performance and multi-phase injection profiles. Targets interventional radiology and cardiology departments.
• Syriflow MR Infusion Pump MR-conditional syringe infusion pump by Medtron, designed for use directly adjacent to the MR camera (up to 3 Tesla / 30,000 Gauss) without the need for long tubing or shielding boxes, enabling exact dosing and time-saving workflows. Battery life approximately 16 hours. Targets intensive care and radiology departments performing MR examinations.
• Ferroguard Screener High-sensitivity ferromagnetic object detector for MRI environments using Fluxgate sensors with sensitivity of at least 80 pTesla (80 µGauss), capable of screening patients from head to toe including implanted devices. Targets MR facilities requiring pre-screening safety.
• Ferroguard Assure Continuous 24/7 ferromagnetic screening system for MRI facility entrances, featuring Smart Alarm technology that distinguishes between genuine threats and door movement artifacts. Targets MR facilities for passive patient and staff screening.
• RADPAD No Brainer Radiation Protection Cap Lead-free XPF radiation protection surgical cap (barium sulfate/bismuth oxide) weighing 53 grams, designed to protect the brain from secondary radiation during fluoroscopy-guided procedures. Class II medical device. Targets interventional cardiology and radiology staff.
• RADPAD Radiation Shield Lead-free single-use radiation shielding product that creates a 'shadow zone' between the patient and medical staff, third-party tested to outperform competing products by over 30% in radiation protection. Class II medical device. Targets interventional radiology and cardiology departments.
• Angiopointer Hydrophilic Angiographic Catheter Hydrophilic angiographic catheter designed for coronary and peripheral angiography with braided structure, excellent torque control, large inner lumen for high injection flow rates, and multiple tip configurations. Targets cardiology and interventional radiology departments.
• Multi-Snare Set Multiple retrieval loop snare with a loop in both horizontal and vertical planes, enabling 2-plane grasping of objects from different angles. Nitinol core wire for high tensile strength; 360-degree rotatable loops. Targets interventional (neuro-)radiology and cardiology departments for foreign body retrieval.
• Multi-Snare VSD Loop-Set Snare system specifically developed to support implantation of the Nit-Occlud VSD closure device, with contralateral catheter positioning capability for crossover technique procedures. Targets cardiology departments performing structural heart procedures.
• Multi-Snare Micro Set Small-diameter multiple snare designed for use in very small or distal blood vessels and capillaries, with a thin, long catheter and small loop diameter for peripheral/capillary applications. Targets interventional radiology and cardiology departments.
• MiniJet Compact Nebulizer Compact nebulizer for precision drug delivery in small surgical cavities, designed to fit through a 5 mm trocar for minimally invasive procedures with limited access. MDR-approved for PIPAC (pressurized intraperitoneal aerosol chemotherapy) treatments. Targets oncology departments.

Quantifiable outcome

• Third-party tested RADPAD radiation shields outperform competing products by over 30% in radiation protection effectiveness
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Medtron AGcoreTechnology or IntegrationMedtron AG is a key technology partner supplying Gothia Medical with MR-compatible medical devices including the Syriflow MR infusion pump, Accutron MR wireless injector, Accutron HP-D dual-head injector, Accutron HP single-head injector, and Accutron CT-D Vision contrast injector. These products form the core of Gothia Medical's radiology product portfolio in the MR and CT imaging segments.
• MetrasenscoreTechnology or IntegrationMetrasens supplies Gothia Medical with MR safety screening solutions including the Ferroguard Screener (portable patient and staff screener) and Ferroguard Assure (doorway-mounted 24/7 screening system). These products address the critical MR safety screening need in Scandinavian healthcare facilities.
• pFM Medical (pfm medical ag)coreTechnology or IntegrationpFM Medical is a supplier of specialized snare systems including the Multi-Snare set, Multi-Snare Micro set, and Multi-Snare VSD Loop-Set. These interventional retrieval devices are used in cardiology and interventional radiology procedures across Scandinavian hospitals.
• WIT (World Innovation Technology) / RADPADcoreTechnology or IntegrationWIT (World Innovation Technology) manufactures the RADPAD radiation protection product line distributed by Gothia Medical, including the RADPAD Orange peripheral shields and the RADPAD No Brainer lead-free radiation protection cap. These products provide clinically proven radiation protection for medical staff during fluoroscopic procedures.
• APT MedicalcoreTechnology or IntegrationAPT Medical supplies the Angiopointer hydrophilic angiographic catheter to Gothia Medical, featuring a braided structure, hydrophilic coating, and multiple tip configurations for coronary and peripheral angiography. Gothia Medical serves as the Swedish distributor for this product.
• PostNord LogisticsminorOthersPostNord Logistics is Gothia Medical's primary transport and logistics partner for deliveries across Sweden and to other Nordic countries. Standard orders placed before 12:00 with stock availability are typically delivered next business day.
• JetPakminorOthersJetPak is used for urgent and time-critical deliveries in addition to PostNord Logistics, ensuring Gothia Medical can meet expedited delivery requirements for healthcare facilities.
• GuerbetminorOthersGuerbet is a contrast media supplier for which Gothia Medical manages pharmacovigilance reporting. Adverse drug reactions suspected for Guerbet contrast media should be reported to Läkemedelsverket and Guerbet's pharmacovigilance team.
• Sahlgrenska UniversitetssjukhusminorStrategic or Co-development PartnerSahlgrenska University Hospital collaborated with Gothia Medical and Medtron on the redesign and evaluation of the Accutron HP-D dual-head contrast injector, contributing clinical insights to product development.
• NPA (Näringslivets Producentansvar)minorOthersGothia Medical is connected to Näringslivets Producentansvar (NPA) for producer responsibility compliance, alongside El-Kretsen, Renova Miljö, and Stena Recycling for environmental management and recycling services.
• El-KretsenminorOthersEl-Kretsen is an environmental compliance partner for electrical and electronic equipment recycling, part of Gothia Medical's ISO 14001 environmental management system commitments.
• Renova MiljöminorOthersRenova Miljö provides waste management and environmental services as part of Gothia Medical's environmental compliance and sustainability commitments under ISO 14001.
• Stena RecyclingminorOthersStena Recycling provides industrial recycling and waste management services supporting Gothia Medical's environmental policy and sustainability objectives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mediplast: Mediplast is a Swedish medical technology company combining proprietary manufacturing and distribution of medical devices and consumables to Nordic healthcare. Overlapping geography and customer base (Scandinavian hospitals) and a hybrid manufacturer-distributor model make it a close comparable.
• OneMed Group: OneMed Group is a Nordic medical supplies distributor serving hospitals, clinics, and primary care across Sweden, Norway, Denmark, Finland, and the Baltics. It is the most directly comparable peer in terms of geography, customer base, and multi-specialty medical device/supplies distribution model.

Broad incumbents

• Henry Schein: Henry Schein is one of the world's largest distributors of medical and dental products, with significant European operations. Comparable as a broad incumbent in medical supplies distribution serving hospitals and specialty practices, though at vastly larger scale and broader scope.
• McKesson Medical-Surgical: McKesson Medical-Surgical is a major US-headquartered distributor of medical-surgical supplies and equipment to alternate care sites and hospitals globally. Comparable as a broad incumbent in the medical equipment wholesale industry, though operating at much larger scale with a different geographic focus.
• Owens & Minor: Owens & Minor is a global medical product distribution and healthcare logistics company serving hospitals and healthcare providers. Comparable as a broad incumbent medical distributor, though focused primarily on the US market and acute care.
• Cardinal Health: Cardinal Health is a global medical product distributor and healthcare services company. Comparable as a broad incumbent in medical device and supply distribution with hospital customers, though operating at significantly larger scale than Gothia Medical.
• Medline Industries: Medline Industries is one of the largest privately-held manufacturers and distributors of medical supplies globally, serving hospitals and healthcare providers. Comparable as a broad incumbent in medical device and supply distribution, though much larger in scale.
• B. Braun: B. Braun is a global medical technology and pharmaceutical company with extensive hospital sales and distribution operations across Europe including Scandinavia. Comparable as a broad incumbent medical device manufacturer/distributor with overlapping product categories in infusion therapy, surgery, and interventional specialties.
• Lifco: Lifco is a Swedish-listed acquisition conglomerate owning multiple medical device distribution and specialty businesses across Scandinavia and Europe. Comparable as a larger incumbent Swedish medical distribution platform with overlapping end markets and recurring service revenue models.

Regional players

• Mediq: Mediq is a European medical device and home healthcare distributor headquartered in the Netherlands serving multiple countries. Comparable as a regional medical device wholesaler operating across several European markets, though with broader geographic scope and deeper product portfolio than Gothia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gothia Medical