What Alivia Care does

Alivia Care, Inc. is a Jacksonville, Florida-based non-profit healthcare organization founded in 2020 as the parent entity of Community Hospice & Palliative Care, which itself traces back 45 years. It operates an integrated continuum of advanced-illness care through wholly-owned subsidiaries and care partners, delivering hospice, palliative, home health, supportive, pediatric (Community PedsCare), and PACE services across Northeast and North Central Florida, with a satellite presence in the Satilla region of Georgia. Service delivery is multimodal: home-based care, hospital-based palliative consulting via Community Palliative Consultants, a dedicated PACE adult day health center (The PACE Place), and advance care planning under the Honoring Choices Florida brand (Respecting Choices model).

The company's business model is built on fee-for-service and capitated reimbursement from Medicare and CMS innovation programs (ACO REACH, GUIDE, LEAD 2.0), supplemented by professional services revenue from advance care planning. Alivia Care earns through direct patient care delivery, hospital palliative consulting contracts with area health systems, PACE per-member-per-month payments, and home health reimbursements following its 2021 acquisition of Better Life Home Health. Its go-to-market is sales-led and referral-driven through healthcare provider partnerships, community education, and an owned web presence (aliviacare.com); it maintains a 501-1000 employee base across seven operating subsidiaries.

Strategically, Alivia Care is repositioning upstream of hospice into earlier-stage illness care through Alivia Care Solutions (d/b/a Alivia Care @ Home) and Alivia Supportive Care, while expanding into full-risk elderly care via PACE Partners of Northeast Florida. Leadership includes CEO Susan Ponder-Stansel, COO Phillip Ward (also CEO of Community Hospice & Palliative Care), and CFO Murray Marsh, supported by a community-based Board of Directors. The organization holds no disclosed external PE/VC ownership and competes in value-based care delivery against regional non-profits and emerging platform players.

Name

Alivia Care

Legal name

Alivia Care, Inc.

Website

https://aliviacare.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alivia Care is a Jacksonville-based non-profit healthcare organization operating an integrated continuum of hospice, palliative, home health, supportive, pediatric, and PACE care across Northeast Florida through its subsidiary network and care partners.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industry

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

Keywords

• Hospice care services
• Palliative care services
• Home health services
• PACE program services
• Advance care planning

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hospice Care Services: End-of-life care delivered by interdisciplinary teams for patients with terminal diagnoses. Services include physical, emotional, social, and spiritual care coordination.
2. Palliative Care Services: Pain and symptom management for advanced illness, delivered by physicians and nurse practitioners consulting with primary care physicians. Can be provided in hospital or home settings.
3. Supportive Care Services: Home-based care for patients with life-limiting chronic conditions such as diabetes, congestive heart failure, and COPD, beginning with goals-of-care discussions.
4. Home Care Services: Healthcare services provided in the home including therapeutic to consultative care coordination, designed to reduce costs and support independence.
5. Care Coordination (PACE): Program of All-Inclusive Care for the Elderly providing comprehensive medical and non-medical solutions through interdisciplinary care coordination teams, allowing participants to remain safely at home.
6. Advance Care Planning: Planning for future medical care including advanced directives, based on internationally recognized evidence-based Respecting Choices model.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

Alivia Care is a Jacksonville-based parent organization that invests in and develops innovative care solutions through a network of subsidiary organizations and collaborative partnerships. It delivers an integrated continuum of advanced illness care including hospice, palliative, supportive, home health, advance care planning, and PACE (Program of All-Inclusive Care for the Elderly) services, primarily across Northeast and North Central Florida.

Product overview

Alivia Care is a healthcare organization that operates as a parent company overseeing a portfolio of care solutions through its network of collaborative partnerships and subsidiary organizations. The core offerings include Alivia Supportive Care (a home-based palliative care program for patients with life-limiting conditions) and Alivia Care Solutions, which encompasses multiple service modules including Advance Care Planning, Home Care (via AliviaCare @ Home), Palliative Care (Community Palliative Consultants, Community PēdsCare, Satilla Palliative Care), Care Coordination (PACE Partners of Northeast Florida), Hospice Care (Community Hospice, Community PedsCare, Hospice Satilla), and Supportive Care. The organization was formed in 2020 following multi-year strategic planning by Community Hospice & Palliative Care leadership. The company participates in CMS innovation models including ACO REACH, GUIDE, and LEAD 2.0.

Differentiator

Problem solved

Functional benefit

Brands

• Honoring Choices Florida©: Advance Care Planning program based on the Respecting Choices© model, launched by Community Hospice & Palliative Care in partnership with health system and community providers.
• Community PēdsCare©
• The PACE Place
• Alivia Supportive Care
• GUIDE Model

Products and services

• Community Hospice End-of-life hospice care delivered by interdisciplinary teams for patients with terminal diagnoses, providing physical, emotional, social, and spiritual care coordination across home and facility settings.
• Community Palliative Consultants Palliative care consulting services providing pain and symptom management for advanced illness through physicians and nurse practitioners, delivered in hospital and home settings.
• Community PedsCare Pediatric palliative and hospice care for patients from prenatal to age 21 with life-limiting conditions, enhancing quality of life through specialized age-appropriate care and family support.
• Alivia Supportive Care Home-based care for patients living with life-limiting chronic conditions such as congestive heart failure, advanced cancer, and chronic obstructive pulmonary disease, beginning with goals-of-care discussions and providing person-centered care to keep patients at home.
• AliviaCare @ Home (Alivia Care Solutions) Medicare-certified home health agency providing home health, home care, and supportive care services with non-medical therapeutic solutions to episodic care, helping people live better wherever they call home.
• PACE Partners of Northeast Florida (The PACE Place) Program of All-Inclusive Care for the Elderly providing comprehensive medical and non-medical solutions through interdisciplinary care coordination teams, allowing elderly participants who qualify for nursing home level care to remain safely at home.
• Honoring Choices Florida (Advance Care Planning) Advance care planning program based on the internationally recognized evidence-based Respecting Choices model, providing advanced directive solutions to help people document future medical care decisions.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• PACE Partners of Northeast FloridacoreStrategic or Co-development Partner · 1 January 2020First PACE program in North Florida, operating as a nonprofit subsidiary of Community Hospice & Palliative Care. Provides comprehensive care coordination for elderly participants who qualify for long-term care placement but choose to remain at home. Services delivered at The PACE Place and participants' homes.
• Honoring Choices FloridacoreStrategic or Co-development PartnerAdvance care planning partner based on internationally recognized evidence-based Respecting Choices model. Launched by Community Hospice & Palliative Care in partnership with health system and community providers. Provides advanced directive solutions to help people live life on their own terms.
• Five WishesminorStrategic or Co-development PartnerAdvance directive solution partner providing multilingual advance care planning documentation for individuals and families.
• AliviaCare @ Home (securehomehealth.org)coreStrategic or Co-development PartnerHome care partner providing non-medical therapeutic solutions to episodic care, helping people live better wherever they call home.
• Community Palliative ConsultantscoreStrategic or Co-development PartnerPalliative care partner and division of Community Hospice & Palliative Care, founded over 10 years ago in partnership with area health systems. The first and only hospital-based palliative care program in North Florida. Evolved to include home-based care (Alivia Supportive Care).
• Community PedsCarecoreStrategic or Co-development PartnerPediatric palliative care partner and division of Community Hospice & Palliative Care, founded over 20 years ago. Provides care and enhances quality of life from prenatal to age 21 for children with life-limiting conditions.
• Satilla Palliative CareminorStrategic or Co-development PartnerRegional palliative care partner providing consultative medical solutions for patients with chronic illnesses in the Satilla area.
• Hospice SatillaminorStrategic or Co-development PartnerRegional hospice care partner providing comprehensive medical solutions for people living with terminal diagnoses wherever they call home.
• Centers for Medicare & Medicaid Services (CMS)coreOthersAlivia Care participates in CMS innovation models including ACO REACH, GUIDE, and LEAD 2.0 to enhance patient experiences and adapt to value-based care initiatives. Focus on expanding care options for seriously ill patients and improving clinical quality and outcomes.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• VITAS Healthcare: The largest hospice provider in the United States and a direct competitor across Alivia Care's hospice, palliative, and community-based care lines; both operate interdisciplinary hospice teams with hospital and home-based delivery.
• Amedisys: Major publicly traded home health and hospice operator providing hospice, palliative, and home health services that overlap directly with Alivia Care's service stack.
• LHC Group: Public home health, hospice, and palliative operator with a strong Southeast footprint, directly competing for hospital referrals and home-based patient volume.
• Gentiva (formerly Kindred at Home): PE-backed national hospice and home health operator that competes with Alivia Care across palliative, hospice, and home health services, with comparable referral-driven GTM.

Broad incumbents

• Encompass Health: Public company with a large home health and hospice segment plus inpatient rehabilitation hospitals; an overlapping provider across post-acute and serious-illness care for Alivia Care's patient population.
• Addus HomeCare: Public home and community-based services provider including personal care, hospice, and home health — directly comparable to AliviaCare @ Home's home-based offerings.
• CenterWell (Humana's home health and primary care arm): Humana-owned provider of home health, hospice, and primary care via CenterWell Senior Primary Care and Kindred at Home; competes with Alivia Care for value-based contracts in Florida.
• BrightSpring Health Services: Public PE-backed provider of home and community health services including hospice and home health; a broad incumbent operating in similar seriously-ill and elderly populations.
• National HealthCare Corporation: Public operator combining skilled nursing, assisted living, and home health/hospice services, serving overlapping elderly patient populations in the Southeast.

Emerging players

• Pennant Group: Public operator of home health, hospice, and senior living services; a meaningful overlapping competitor pursuing decentralized growth comparable to Alivia Care's regional model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alivia Care