Sundance Press

What Sundance Press does

Sundance Press is a privately held, owner-operated commercial printing company headquartered in Tucson, Arizona, founded in 1982 to serve small special-interest publishers and associations whose print runs of 15,000 copies or less were underserved by large publication printers and commercial shops. The company's core offering is short-run periodical printing — magazines, newsletters, programs, and catalogs — in quantities from 100 to 15,000 copies, page counts from 4 to 120, with 1-6 color printing and saddle-stitch binding. Its distinguishing technical method is an 8-page signature printed in two 4-page imposed forms, providing 4-page incremental flexibility that allows cost-effective production at volumes where conventional imposition is uneconomic. The company also offers mailing and fulfillment services and operates a secure web-based file transfer portal for digital submissions.

The business is structured as a single-site, quote-based service operation rather than a scaled platform. Sundance generates revenue through one-time printing and mailing projects priced individually rather than through subscriptions or recurring contracts. GTM is sales-led and primarily inbound — customers contact the company via a toll-free number, a website quote form, or the file transfer portal, and the team walks each project from prepress through bindery and mailing. Customer segments are narrowly defined: small special-interest publishers and trade/professional associations producing periodic publications. The company has no subsidiaries, no external funding, no public listing, and no global footprint; ownership rests with President Steve Rhynard, who joined in 1988, supported by a long-tenured operating team including Pressroom Supervisor Mike Catalano (since 1986), Prepress Supervisor Raquel Martinez (since 1991), and Customer Service Manager Gene Mandish (since 1995). In 2015-2017 Sundance received the Best Workplace in the Americas award from the Printing Industries of America. Revenue, headcount within the 11-50 employee band, and detailed pricing are not publicly disclosed.

Name

Sundance Press

Legal name

Sundance Press

Website

https://sundancepress.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Sundance Press is a Tucson, Arizona-based short-run commercial printer founded in 1982 that serves small special-interest publishers and associations with magazine, newsletter, program, and catalog runs from 100 to 15,000 copies, using a proprietary 8-page signature imposition method.

Ownership category

akta.pro rank

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Printing Services: One-time printing and mailing services for magazines, newsletters, programs, and catalogs with quantities from 100 to 15,000 copies, page counts from 4 to 120 pages, and 1-6 color printing with saddle-stitch binding.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sundance Press specializes in short-run printing and mailing of magazines, newsletters, programs, and catalogs, handling quantities from 100 to 15,000 copies, page counts from 4 to 120 pages, with 1-6 color printing and saddle-stitch binding. The company pioneered an 8-page signature printing method (two 4-page imposed forms) that provides 4-page incremental flexibility for cost-effective production. Supporting capabilities include a secure file transfer portal and complete mailing/fulfillment services.

Product overview

Sundance Press is a short-run printing company that operates as a single unified service offering rather than a platform-plus-modules architecture. The core products include magazine, newsletter, program, and catalog printing services, all leveraging the company's proprietary 8-page signature printing method that allows 4-page incremental flexibility for cost-effective production. Supporting services include digital file transfer through a secure web portal and complete mailing/fulfillment capabilities. The company specializes in quantities ranging from 100 to 15,000 copies, page counts from 4 to 120 pages, and offers 1-6 color printing with saddle-stitch binding.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Run Magazine Printing Specialized printing services for magazines with press runs of 15,000 copies or less, featuring 4-page incremental flexibility through 8-page signatures printed in two 4-page imposed forms. Targets small special-interest publishers.
• Newsletter Printing High-quality short-run newsletter printing services for special-interest publishers and associations, with quantities from 100 to 15,000 copies and page counts from 4 to 120 pages.
• Program Printing Professional printing of programs for events and organizations with short print runs, supporting 4 to 120 page counts and 1-6 color printing with saddle-stitch binding.
• Catalog Printing Short-run catalog printing services with quantities from 100 to 15,000 copies and page counts from 4 to 120 pages, with 1-6 color printing and saddle-stitch binding.
• Mailing and Fulfillment Services Complete mailing and fulfillment services for printed materials, providing end-to-end production through delivery for publisher and association customers.

Quantifiable outcome

• Quantities from 100 to 15,000 copies
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cenveo Worldwide Limited: Diversified printing and packaging producer with magazine, catalog, and direct mail capabilities; broad incumbent whose short-run catalog and periodical work overlaps at the edges with Sundance's specialty.
• LSC Communications (now part of Atlas Holdings / RRD): Historically one of the largest North American printers of magazines, catalogs, and books; serves the same periodicals end-market as Sundance but at substantially larger run sizes — represents the broader competitive backdrop Sundance deliberately avoids.
• Donnelley Financial Solutions: Spun-off financial and regulatory communications printer descended from R.R. Donnelley; while focused on compliance/financial printing, its underlying commercial printing heritage makes it a broad incumbent reference point in the print production services space.
• Quad/Graphics: Large publicly traded commercial printing and integrated marketing services company that produces magazines, catalogs, and direct mail at scale — competes with Sundance primarily on larger runs but overlaps in catalog and periodical work.

Direct peers

• Publishers Press: Commercial magazine and publication printer serving small and mid-sized publishers with short- to medium-run periodical production, mailing, and bindery services — directly comparable in offering and target customer to Sundance Press.
• Japs-Olson Company: Mid-sized commercial printer with strong direct mail and fulfillment capabilities, serving publishers, retailers, and associations — overlapping Sundance's print + mail bundle and SMB/catalog customer base.
• Walsworth Publishing Company: Family-owned commercial printer specializing in magazines, yearbooks, and short-to-mid-run periodicals for associations and specialty publishers — directly overlapping Sundance Press's customer profile of small publishers and recurring serial publications.

Emerging players

• Moffitt & Associates / Moffitt Printing: Regional short-run commercial printer offering magazine, catalog, and direct mail printing for SMB publishers — comparable in scale and niche orientation to Sundance Press but operating in a different regional market.
• The John Roberts Company: Mid-sized commercial printer specializing in catalogs, magazines, and direct mail with integrated mailing services — overlapping Sundance's print-plus-mail model for association and SMB publisher clients.
• Johnson Printing & Packaging: Family-owned commercial printer providing short- to medium-run magazine, catalog, and direct mail services — closely comparable in size, customer profile, and product mix to Sundance Press.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundance Press