What citiservi does

Citiservi is a Spanish online business directory and marketplace platform headquartered in Bilbao, founded in 2008. It connects Spanish consumers and businesses seeking local services with small and medium enterprises (SMEs) that provide those services, across categories including legal, automotive, construction, home renovation, healthcare, food services, and dozens more. The platform operates a unified product ecosystem built around five core surfaces: a searchable business directory (Directorio), a user-reviews system (Opiniones), a quote-request service matching users with up to three businesses per inquiry (Presupuestos), a deals and coupons marketplace (Ofertas), and a free Q&A service (Preguntas). Adjacent vertical sub-brands (iBodas for weddings, CasaHogar for home services, SuNegocio for SMBs, OigaDoctor for medical, and Conductordeprimera.com for driver services) and international sister sites in the US (citiservi.com) and Mexico (citiservi.com.mx) extend the platform's footprint.

Name

citiservi

Legal name

Citiservi

Website

https://citiservi.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Citiservi is a Spanish online business directory and marketplace platform, founded in 2008 in Bilbao, that connects consumers with local SMBs via searchable listings, quote requests, reviews, deals, and Q&A. It also operates vertical sub-brands and US/Mexico sister sites.

Ownership category

akta.pro rank

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium Business Listings: The platform offers free basic business listings with the option for businesses to upgrade to premium positioning. Premium listings likely receive higher visibility in search results and category pages.
2. Featured Offers and Promotions: Businesses can publish special offers, discounts, and coupons on the platform, generating revenue through featured placement and promotional visibility.
3. Quote Request Matching: The platform connects consumers with up to 3 businesses per quote request, serving as an intermediary in the service matching process.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Citiservi operates a free online business directory and marketplace connecting Spanish consumers with local businesses and service professionals across 30+ categories and all Spanish cities. The platform enables consumers to search companies by category and location, request up to 3 competing quotes (presupuestos), read and write reviews, redeem offers/coupons, and ask questions to professionals. Businesses register for free basic listings and can upgrade to premium positioning for increased visibility.

Product overview

Citiservi is a Spanish online business directory and marketplace platform operating across multiple domains (citiservi.es for Spain, citiservi.com for USA, citiservi.com.mx for Mexico). The platform consists of a unified product ecosystem built around five core interconnected services: (1) the Citiservi Directorio — the main business directory enabling search by category and location; (2) Citiservi Opiniones — a reviews and ratings system where users evaluate businesses; (3) Citiservi Presupuestos — a quote-request service connecting users with up to 3 competing business quotes; (4) Citiservi Ofertas — a daily deals and coupons marketplace; and (5) Citiservi Preguntas — a free Q&A service for professional advice. The platform also offers a free basic business listing page for company registration, with affiliated sites including iBodas (weddings), CasaHogar (home), SuNegocio, OigaDoctor, and Conductordeprimera.com.

Differentiator

Problem solved

Functional benefit

Brands

• iBodas: Wedding planning and services directory
• CasaHogar
• SuNegocio
• OigaDoctor
• Conductordeprimera.com

Products and services

• Citiservi Directorio (Business Directory) Online business directory allowing users to search and find businesses and professionals across Spain by category, location, and service type.
• Citiservi Opiniones (Reviews) User review and rating platform where thousands of users monthly value and share opinions about businesses.
• Citiservi Presupuestos (Quote Requests) Service connecting users with businesses by enabling them to request and compare up to 3 quotes from service providers.
• Citiservi Ofertas (Deals & Discounts) Marketplace for daily deals, coupons, and discounts from businesses across various categories and locations in Spain.
• Citiservi Preguntas (Q&A) Free question-and-answer service allowing users to ask professionals about their needs and receive expert responses.
• Business Listing Service (Página básica gratis) Free basic business page registration service allowing companies to create and manage their online business profile on the platform, with optional premium positioning upgrades for higher visibility.

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yelp: Global local-business directory with reviews, quote requests, and advertising for SMBs. Closest analog in business model and customer type, though significantly larger and more mature.
• Google Business Profile: Google's free local business listing, review, and lead-generation product, embedded directly in Search and Maps; the dominant substitute for directory platforms like Citiservi.

Direct peers

• Bodas.net: Leading Spanish-language wedding vendor directory and marketplace; directly comparable to Citiservi's iBodas vertical in both product (vendor listings) and audience (Spanish-speaking couples).
• Thumbtack: US-based services marketplace that matches consumers with local professionals across categories with quote requests, reviews, and paid leads - a direct functional equivalent of Citiservi's Presupuestos product.
• Habitissimo: Spanish home services marketplace (now part of Hubexo) connecting consumers with professionals for renovation and home improvement - directly comparable to Citiservi's CasaHogar vertical.
• Houzz: Home design and renovation marketplace with professional directories, reviews, and quote requests; comparable to Citiservi's CasaHogar vertical in functionality, though international in scope.
• Doctoralia: Doctor appointment and healthcare professional directory (Docplanner group) active in Spain and Latin America; comparable to Citiservi's OigaDoctor vertical in functionality and Spanish-speaking market focus.
• Bark.com: Global services marketplace where consumers post needs and professionals reply with paid quotes - a direct functional competitor to Citiservi's Presupuestos model.
• Páginas Amarillas: Spain's incumbent Yellow Pages directory; a direct local competitor offering business listings, contact details, and advertising to Spanish SMBs across all categories.

Regional players

• Infobel: European online business directory and phone directory covering multiple countries; comparable in directory, listing, and advertising business model, though it does not specifically target Spain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/citiservi
• Facebookfacebook.com/club.citiservi.es
• LinkedInlinkedin.com/company/citiservi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about citiservi