Habitissimo
Habitissimo is a Spain-founded (2009) two-sided online marketplace operating in Spain, Portugal, Chile, and Mexico that connects homeowners with verified home improvement professionals across 50+ trade categories, monetizing via per-contact lead fees from a 450,000+ professional base.
- Company typePrivate
- Founded2009
- HeadquartersPalma De Mallorca, Spain
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Habitissimo does
Habitissimo is a two-sided online marketplace, founded in 2009 and headquartered in Palma de Mallorca, Spain, that connects homeowners seeking home improvement services with self-employed tradespeople and small renovation firms. The platform operates localized sites in four markets — Spain, Portugal, Chile, and Mexico — and serves 50+ trade categories including construction, renovations, installations, and minor works. Core products include a searchable Directory of Professionals, a free Budget Request (Solicitud de Presupuestos) workflow that delivers up to four quotes to homeowners, a data-driven Price Guide (Guía de Precios), a community Q&A forum, and an editorial blog with project inspiration content.
The technology stack is a standard web marketplace supplemented by a dedicated professional mobile app with WhatsApp integration, call tracking, and lead-routing tied to budget request IDs. Matching is currently rules-based (trade category + geographic zone), and the platform layers trust infrastructure on top — including a Verified Professional Badge requiring documentation review and the Confianza Online Spanish trust certification. AI/ML capabilities are not evidenced; integrations are limited to mainstream SaaS (Intercom, Tawk, Google Analytics).
Habitissimo monetizes exclusively from the professional side of the marketplace via a per-contact usage-based fee (no monthly subscriptions, no commissions on completed work, no permanence requirements), plus optional directory highlight add-ons. The company has 450,000+ registered professionals and has processed 6 million+ budget requests since inception, with 20,000+ new requests per week and 2 million monthly visits. Habitissimo S.L. is a subsidiary within the Homeserve PLC (UK) corporate group, alongside Homeserve Iberia S.L.U., and has raised approximately $2.39M across five rounds (2009–2016) from SeedRocket, Cabiedes & Partners, Faraday Venture Partners, PADEInvest, and Grupo ItNet.
Habitissimo firmographics
Firmographics- Name
- Habitissimo
- Legal name
- HABITISSIMO, S.L.
- Website
- https://habitissimo.es
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Habitissimo is a Spain-founded (2009) two-sided online marketplace operating in Spain, Portugal, Chile, and Mexico that connects homeowners with verified home improvement professionals across 50+ trade categories, monetizing via per-contact lead fees from a 450,000+ professional base.
- Ownership category
- akta.pro rank
Habitissimo industry classification
Industry- Product category
- Home Services Marketplace
- akta.pro primary industry
- Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)
Keywords
Where Habitissimo is headquartered
LocationHeadquarters
- HQ city
- Palma De Mallorca
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Habitissimo business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Professional Lead Contacts (Pago por contacto): Professionals pay a per-contact fee for each client lead (solicitud de presupuesto) they receive. Professionals choose their trade categories and geographic zones, set a weekly budget, and are charged only for contacts actually delivered. There are no monthly plans, no commissions on jobs completed, and no permanence commitments.
- Professional Directory Highlight / Subscription Add-ons: Professionals can pay to highlight their business profile in the directory to increase visibility among homeowners browsing for service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Free registration with pay-per-contact model |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Habitissimo product offering
Product offeringCore offering
Habitissimo operates a two-sided online marketplace that connects homeowners seeking home improvement, renovation, and construction services with self-employed professionals and small companies. Homeowners submit free budget requests and receive up to four proposals from verified professionals matched by trade and location; professionals pay a per-contact fee for each qualified lead delivered, with no monthly fees, commissions, or long-term commitments. The platform also provides a professional directory, a data-driven price guide, a community Q&A forum, and editorial content, operating across Spain, Portugal, Chile, and Mexico.
Product overview
Habitissimo is a two-sided online marketplace connecting homeowners with home improvement and construction professionals. The core platform consists of three interconnected services: (1) a professional Directory for browsing verified tradespeople by category and location, (2) a free Budget Request service allowing users to submit project details and receive up to 4 quotes from professionals, and (3) a Pricing Guide providing cost estimates for construction and renovation work. The platform also includes a Community Q&A forum, a blog with inspiration articles and how-to guides, and a photo gallery of completed projects. For professionals, Habitissimo offers a subscription model for purchasing client leads (pay-per-contact, no monthly fees), a return-on-investment calculator, a mobile app for managing communications on the go, and a verified-badge program. The company operates across Spain, Portugal, Chile, and Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Directorio de profesionales Searchable online directory of verified home improvement professionals (plumbers, electricians, painters, construction companies, etc.) organized by trade category and city, allowing homeowners to browse and contact service providers.
- Solicitud de presupuestos (Budget Requests) Free service allowing homeowners to submit project details and receive up to four quotes from verified professionals in their area; professionals pay a per-contact fee for each lead received.
- Guía de precios Data-driven pricing guide providing estimated costs for home improvement services and construction projects (pools, house building, bathroom renovations, etc.), broken down by city and project type.
- Suscripción para profesionales Professional subscription service allowing tradespeople to receive client contact requests in their area; professionals select trade categories and zones, set a weekly budget, and pay only per contact received, with no monthly fees, commissions, or commitments.
- Calculadora de inversión Return-on-investment calculator that lets professionals estimate earnings based on their weekly budget and available job opportunities in their zone.
- App móvil para profesionales Mobile application for professionals to receive budget requests, manage client contacts, and communicate with clients via WhatsApp on the go, with built-in call tracking.
- Comunidad de preguntas y respuestas Community Q&A forum where users ask and answer questions about home improvement, construction, and renovation topics, organized by trade category.
Quantifiable outcome
- 450,000+ active professionals on the platform
- +3 more outcomes
Companies that use Habitissimo
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Habitissimo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Habitissimo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Homeserve Iberia, S.L.U.coreHomeserve Iberia is a co-responsible entity for the treatment of user personal data alongside Habitissimo S.L. Both companies are part of the same corporate group headed by Homeserve PLC (UK). Homeserve processes user data under its own privacy policy and appears to be related to customer care and service operations. The relationship is operational and data-sharing in nature, forming part of the same business group.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Habitissimo competitors and assessment
Company assessmentBroad incumbents
- Houzz: Houzz combines a home design content platform, professional directory, and lead-generation marketplace ('Houzz Pro'). It overlaps with Habitissimo's directory and content moat, while competing globally in homeowner acquisition and prosumer tools.
- Porch Group: Porch (now part of Angi Inc.) runs a US home services marketplace plus software for moving, insurance, and home warranty. It overlaps with Habitissimo on the home-services marketplace mechanics and is comparable in adjacencies into insurance and warranty monetization.
- Angi (Angi Inc., formerly HomeAdvisor): Angi is the largest US home services marketplace, combining demand generation with paid service professional subscriptions. It is comparable to Habitissimo in offering directory + lead-gen for home pros, though operating at much larger scale and with a different monetization mix.
Emerging players
- TaskRabbit: TaskRabbit is a marketplace for hourly labor and small home tasks, owned by IKEA/Ingka. It overlaps with Habitissimo at the lighter end of home services (montaje, mudanzas, limpieza), though with a transactional hourly model rather than Habitissimo's project-quote approach.
Direct peers
- HomeStars: HomeStars is a Canadian home services marketplace where homeowners find and review contractors, monetizing via professional memberships and leads. It mirrors Habitissimo's directory + review + lead-gen model on a smaller geographic footprint.
- Bark: Bark.com is a global online marketplace where customers post jobs and local professionals respond with quotes, monetizing via pay-per-lead. It is comparable to Habitissimo in business model, lead pricing, and two-sided marketplace mechanics, though broader in scope than home services.
- Thumbtack: Thumbtack runs a US-focused pay-per-lead marketplace connecting customers with local professionals across home and event categories. It is the most direct functional analogue to Habitissimo, sharing the per-contact pricing and self-serve professional onboarding model.
- Cronoshare: Cronoshare operates a near-identical two-sided marketplace for home improvement and other local services, founded and scaled in Spain and Latin America. It is the closest direct competitor to Habitissimo in terms of geography, customer segments, and lead-generation revenue model.
- ProntoPro: ProntoPro is a marketplace connecting customers with home and local service professionals, originating in Italy and expanding across Europe and Latin America. It competes head-to-head with Habitissimo in matching homeowners with verified tradespeople, with similar pricing models.
Others
- HomeServe PLC: HomeServe is the UK-listed parent company of Habitissimo and the largest global player in home repair plans, warranties, and HVAC subscriptions. It is comparable as the institutional owner shaping Habitissimo's strategy and a potential channel for upselling warranties and service contracts into Habitissimo's lead flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Habitissimo social profiles
Digital presenceHabitissimo compliance and trust
Trust signalCompliance1 record
Habitissimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habitissimo leadership team
Management profileNumber of profiles
Profiles6 records
Habitissimo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habitissimo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habitissimo
What does Habitissimo do?
Habitissimo operates a two-sided online marketplace that connects homeowners seeking home improvement, renovation, and construction services with self-employed professionals and small companies. Homeowners submit free budget requests and receive up to four proposals from verified professionals matched by trade and location; professionals pay a per-contact fee for each qualified lead delivered, with no monthly fees, commissions, or long-term commitments. The platform also provides a professional directory, a data-driven price guide, a community Q&A forum, and editorial content, operating across Spain, Portugal, Chile, and Mexico.
Is Habitissimo a public or private company?
Habitissimo is a private company. It is classified as corporate owned and is currently operating.
When was Habitissimo founded?
Habitissimo was founded in 2009. It employs 101 to 250 people.
Where is Habitissimo based?
Habitissimo is headquartered in Palma De Mallorca, Spain, in the Europe region.
How does Habitissimo make money?
Two revenue lines are on record. Professional Lead Contacts (Pago por contacto) is the primary driver. The others are professional Directory Highlight / Subscription Add-ons.
Who are Habitissimo's main competitors?
Broad incumbents on record are Houzz, Porch Group and Angi (Angi Inc., formerly HomeAdvisor). TaskRabbit is listed as an emerging player. Direct peers are HomeStars, Bark, Thumbtack, Cronoshare and ProntoPro. HomeServe PLC is listed as an others.
Does Habitissimo have an API?
No public API is recorded for Habitissimo.
What industry is Habitissimo in?
Habitissimo's product category is Home Services Marketplace. Its primary akta.pro industry code is BPAMAHAE, Home Services Marketplaces (Cleaning, Repairs, Handyman).