Chervin
Chervin Kitchen & Bath is a family-owned Ontario custom cabinetry manufacturer (founded 1991) that designs, builds, and installs bespoke kitchens, baths, closets, and living-space millwork for homeowners and trade professionals across Waterloo, Muskoka, and the GTA.
- Company typePrivate
- Founded1991
- HeadquartersWaterloo, Canada
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chervin does
Chervin Kitchen & Bath is a privately held, family-owned custom cabinetry manufacturer founded in 1991 by Kevin Bauman and his wife Cheryl, headquartered in Waterloo, Ontario. The company designs, manufactures, and installs bespoke cabinetry for kitchens, bathrooms, closets, living spaces, laundries, mudrooms, home bars, butler's pantries, and wine rooms, serving primarily individual homeowners and trade professionals (interior designers, architects, contractors) across the Waterloo Region, Muskoka, and Greater Toronto Area. Operations are vertically integrated, with 67,000 square feet of manufacturing space in Hawkesville staffed by 150+ artisans, supplemented by three retail showrooms (Waterloo, Muskoka, Oakville) and an on-site consultation capability. The product line extends beyond the Chervin Kitchen & Bath core into adjacent residential and hospitality categories through the family of brands: Artco International (custom luxury hotel furniture, acquired 2010), Vogel by Chervin (custom upholstered furniture, acquired 2016), and Chervin Furniture & Design (residential furniture and décor, acquired 2017). Proprietary technology is limited to ReWood sustainable surface materials (Greenguard Certified), Vortek photo-realistic 3D rendering design software, and an internal craftsmanship standard.
Revenue is generated through project-based, quote-driven one-time sales rather than recurring contracts; pricing is not publicly disclosed and varies by materials, design complexity, size, and finishes. Distribution is exclusively direct through the showroom network, in-home consultations, and the 'To the Trade' referral program — no e-commerce channel exists because every project requires consultation, measurement, and professional installation. The business is supported by a 5-year cabinetry warranty and lifetime hardware warranty, an active social media presence across Facebook, Instagram, Pinterest, LinkedIn, and YouTube (including virtual showroom tours), and a content marketing strategy anchored on a portfolio of completed projects. No external private equity or institutional investment is disclosed; the company has grown organically and through four bolt-on acquisitions over its 30+ year history, and remains founder-led with Kevin Bauman actively involved.
Chervin firmographics
Firmographics- Name
- Chervin
- Legal name
- Chervin Kitchen & Bath
- Website
- https://chervin.ca
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Chervin Kitchen & Bath is a family-owned Ontario custom cabinetry manufacturer (founded 1991) that designs, builds, and installs bespoke kitchens, baths, closets, and living-space millwork for homeowners and trade professionals across Waterloo, Muskoka, and the GTA.
- Ownership category
- akta.pro rank
Chervin industry classification
Industry- Product category
- Custom Cabinetry and Millwork
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110), Custom Architectural Woodwork and Millwork Manufacturing (337212), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Cabinet Installation (New & Replacement) (HSAPAIAC), Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)
Keywords
Where Chervin is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Chervin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Custom Cabinetry Design, Manufacturing & Installation: Full-service custom cabinetry for kitchens, bathrooms, and other rooms. Services include design consultations, planning with technical drawings and 3D renderings, in-house manufacturing, and professional installation. Revenue is project-based, earned through one-time custom installations rather than recurring contracts.
- Essential Collection Product Line: Semi-custom closet solutions including pre-designed cabinet classes, finishes, and accessories sold as simplified storage solutions. Features 20 cabinet finishes and 10 cabinet classes for closets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom cabinetry projects - pricing varies by project scope and specification |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Chervin product offering
Product offeringCore offering
Chervin designs, manufactures, and installs custom cabinetry for residential spaces including kitchens, bathrooms, closets, living spaces, laundries, mudrooms, home bars, butler's pantries, and wine rooms. The company operates three Ontario showrooms (Waterloo, Muskoka, Oakville) and a 67,000-square-foot manufacturing facility staffed by 150+ artisans, providing full-service millwork from design consultation through professional installation.
Product overview
Chervin Kitchen & Bath is a custom cabinetry company offering design, manufacturing, and installation services for residential spaces across Ontario. The core product portfolio includes custom kitchen cabinetry, bathroom vanities, closets (including the Essential Closet Collection), living spaces, laundries, mudrooms, home bars, butler's pantries, and wine rooms. The company operates with 67,000 square feet of manufacturing space and 150 artisans, providing full-service millwork from design consultations through installation with a 5-year cabinetry warranty. Chervin is part of a family of companies including Artco International (luxury hotel furniture), Chervin Furniture & Design (residential furniture), and Vogel by Chervin (upholstered furniture). The Essential Closet Collection represents their sustainable product line featuring ReWood material technology with Greenguard Certification.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- All cabinetry under full warranty for 5 years, all hardware under lifetime manufacturer's warranty
- +2 more outcomes
Companies that use Chervin
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Chervin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chervin partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Baudit Interior DesigncoreInterior design firm serving as design partner on multiple residential projects including the Morrison D kitchen renovation in Oakville. Collaborates on custom cabinetry design for whole-home projects encompassing kitchen, bathrooms, living spaces, and custom millwork.
- LET DesigncoreDesign firm partner for the Cambria mid-century modern home renovation project in Waterloo. Worked alongside Slotegraaf Construction to transform residence with custom walnut cabinetry throughout.
- Slotegraaf ConstructioncoreGeneral contractor partner for the Cambria mid-century modern renovation project. Collaborated with LET Design and Chervin on whole-home custom millwork installation.
- Unit 7 Architecture Inc.coreArchitecture firm partner for the Guelph modern cabinetry home renovation. Provided architectural drawings and design specifications for modern European-style custom cabinets throughout the home.
- Alair HomesminorGeneral contractor partner for the Guelph modern home renovation project, working alongside Unit 7 Architecture and Chervin.
- Paige Elizabeth InteriorscoreInterior design partner for the Silver Oaks natural modern cottage kitchen project in Muskoka. Specified rift-cut white oak and navy-blue painted cabinets.
- Elizabeth Metcalfe DesigncoreDesign partner for the Grey project in Collingwood, including kitchen, pantry, wine room, and basement bar. Specified flat-cut white oak and walnut finishes.
- Fitzmaurice BrothersminorContractor partner for the Innisfree cottage kitchen project in Muskoka region.
- Klondike HomesminorContractor partner for the Morrison A traditional kitchen and butler's pantry project.
- The Local StudiocoreInterior designer for the Margarita Mansion moody walnut cottage kitchen project in Muskoka. Collaborated on custom kitchen, pantry, wine room, and multiple bathroom vanity installations.
- Artco InternationalcoreFamily of brands company acquired in 2010. Specializes in custom luxury hotel furniture under the Artco Contract Furnishings brand. Chervin provides leadership and shares manufacturing capabilities.
- Chervin Furniture & DesigncoreFamily of brands company acquired in 2017 (formerly Snider Bros. Furniture). 17,000-square-foot showroom showcasing residential furniture and decor across three floors. Part of unified Chervin brand.
- Vogel by ChervincoreFamily of brands company acquired in 2016 (formerly Vogel Chair). Specializes in custom upholstered furniture selling to furniture retailers and interior designers. Long-term relationship with Artco International.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Chervin competitors and assessment
Company assessmentDirect peers
- Bellmont Cabinetry: Premium custom cabinetry manufacturer serving residential clients with full-service design, manufacturing, and installation. Closely comparable to Chervin in product scope, premium positioning, and project-based custom model.
- Rutt HandCrafted Cabinetry: High-end custom cabinetry maker focused on handcrafted kitchens and baths with dealer/showroom distribution. Comparable to Chervin on premium positioning and custom craftsmanship, though U.S.-based.
- Cabico: Canadian custom cabinetry manufacturer serving residential and light commercial customers with made-to-order kitchens, baths, and closets. Direct competitor with overlapping geography in Canada.
- Omega Cabinetry: Large North American custom cabinetry brand offering fully custom and semi-custom lines through dealer showrooms. Comparable to Chervin on product scope and dealer-driven custom model.
- KitchenCraft Cabinetry: Canadian cabinetry manufacturer offering semi-custom and custom kitchen and bath cabinetry through dealer networks. Direct comparable on geography and product category.
- Decora Cabinetry: Custom and semi-custom cabinetry manufacturer with strong dealer showroom model across North America. Comparable to Chervin on custom kitchen/bath product and dealer distribution.
- Showplace Cabinetry: Custom and semi-custom cabinetry manufacturer serving residential customers through a dealer showroom network. Comparable to Chervin in custom kitchen/bath scope and channel model.
- Kemper Cabinetry: Semi-custom cabinetry brand focused on kitchens and baths at the value end of the custom segment. Comparable to Chervin on product category and dealer/showroom delivery, though positioned below Chervin's premium tier.
Broad incumbents
- MasterBrand Cabinets: One of the largest North American cabinetry conglomerates, with multiple cabinetry brands across price points including custom, semi-custom, and value tiers. Broad incumbent competing with Chervin across the full cabinetry spectrum.
- IKEA (Kitchen & Bath): Global home furnishings giant offering affordable modular kitchen and bath cabinetry systems through big-box retail. Competes with Chervin at the value end of the consideration set and pressures custom trade-down dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Chervin social profiles
Digital presenceChervin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chervin leadership team
Management profileNumber of profiles
Profiles1 record
Chervin subsidiaries and ownership
Company hierarchySubsidiaries4 records
Chervin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chervin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chervin
What does Chervin do?
Chervin designs, manufactures, and installs custom cabinetry for residential spaces including kitchens, bathrooms, closets, living spaces, laundries, mudrooms, home bars, butler's pantries, and wine rooms. The company operates three Ontario showrooms (Waterloo, Muskoka, Oakville) and a 67,000-square-foot manufacturing facility staffed by 150+ artisans, providing full-service millwork from design consultation through professional installation.
Is Chervin a public or private company?
Chervin is a private company. It is classified as family owned and is currently operating.
When was Chervin founded?
Chervin was founded in 1991. It employs 251 to 500 people.
Where is Chervin based?
Chervin is headquartered in Waterloo, Canada, in the North America region.
How does Chervin make money?
Two revenue lines are on record. Custom Cabinetry Design, Manufacturing & Installation is the primary driver. The others are essential Collection Product Line.
Who are Chervin's main competitors?
Direct peers on record are Bellmont Cabinetry, Rutt HandCrafted Cabinetry, Cabico, Omega Cabinetry, KitchenCraft Cabinetry, Decora Cabinetry, Showplace Cabinetry and Kemper Cabinetry. Broad incumbents are MasterBrand Cabinets and IKEA (Kitchen & Bath).
Does Chervin have an API?
No public API is recorded for Chervin.
What industry is Chervin in?
Chervin's product category is Custom Cabinetry and Millwork. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 337110 and its SIC code is 2511.