Kitchen Craft
Kitchen Craft, a Winnipeg-based cabinetry manufacturer founded in 1971 and part of MasterBrand Cabinets LLC, designs and produces modern European-style frameless kitchen and bathroom cabinets sold exclusively through an authorized dealer network across the United States and Canada to residential homeowners and remodelers.
- Company typePrivate
- Founded1971
- HeadquartersWinnipeg, Canada
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kitchen Craft does
Kitchen Craft is a Winnipeg, Manitoba-based cabinetry manufacturer founded in 1971 that designs and produces modern European-style (Full Access / frameless) kitchen and bathroom cabinets, alongside complementary products including Affinity storage accessories, cabinet hardware, embellishments (hoods, corbels, legs, moulding), and Mullion glass-door inserts. The company offers 30+ door styles, a broad finish and glaze matrix across multiple wood species (Maple, Oak/Rift Oak, Cherry, Alder, MDF, Thermofoil, Melamine, Acrylic), and a Custom Color Program for bespoke paint finishes, with products certified to ANSI A161.1 performance and construction standards and backed by a Lifetime Warranty.
The business sells exclusively through an authorized dealer network spanning the United States and Canada; the company does not transact directly with consumers. Each authorized dealer handles project measurement, design consultation, ordering, and installation, while Kitchen Craft supports the funnel with a website, Kitchen Visualizer, Budget Calculator, Inspiration Gallery, video library, and presence on Houzz, Pinterest, YouTube, and email. Pricing is project-specific and quoted per dealer, with revenue generated through one-time cabinet and accessory sales.
Kitchen Craft is a brand within MasterBrand Cabinets LLC (founded 1954), which the parent describes as the number one North American residential cabinet business. The subsidiary structure supplies shared manufacturing scale, sourcing leverage, and cross-platform product features (for example, 6-way adjustable hinges introduced across MasterBrand cabinet brands). Kitchen Craft reports 251-500 employees and serves residential homeowners and remodelers undertaking kitchen, bath, laundry, and home office projects.
Kitchen Craft firmographics
Firmographics- Name
- Kitchen Craft
- Legal name
- MasterBrand Cabinets LLC
- Website
- https://kitchencraft.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kitchen Craft, a Winnipeg-based cabinetry manufacturer founded in 1971 and part of MasterBrand Cabinets LLC, designs and produces modern European-style frameless kitchen and bathroom cabinets sold exclusively through an authorized dealer network across the United States and Canada to residential homeowners and remodelers.
- Ownership category
- akta.pro rank
Kitchen Craft industry classification
Industry- Product category
- Residential Cabinetry
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711)
- SIC
- Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industry
- Kitchen Cabinet & Drawer Organization (Dishes, Cookware, Utensils) (HSAFACAD)
Keywords
Where Kitchen Craft is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Kitchen Craft business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Cabinet Sales: Kitchen Craft generates revenue through the sale of kitchen and bathroom cabinets, with products available in various door styles, finishes, materials, and sizes. Sales occur exclusively through authorized dealer network.
- Cabinet Accessories and Hardware: Sale of complementary products including cabinet hardware (knobs, pulls), embellishments (hoods, corbels, feet), and interior organizational solutions (pullouts, lazy susans, waste bins).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer-provided project quotes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Kitchen Craft product offering
Product offeringCore offering
Kitchen Craft manufactures modern European-style Full Access (frameless) kitchen and bathroom cabinetry, including door styles, finishes and colors, decorative embellishments, the Affinity cabinet interior storage system, mullion doors and inserts, and cabinet hardware. Products are sold exclusively through an authorized dealer network in the United States and Canada, supported by a Custom Color Program, a Lifetime Limited Warranty, and online tools (Kitchen Visualizer and Budget Calculator) that help homeowners plan and price their projects.
Product overview
Kitchen Craft is a cabinet manufacturing company producing modern European-style kitchen and bathroom cabinets since 1971, operating as part of the MasterBrand Cabinets LLC family. The core product line consists of cabinetry with multiple door styles (Aurora, Bristol, Chapman, Coventry, Fisher, Gentry, Kenna, Lexington, Lockhart, Marquis, Powell, Preston, Rockport, Salem, Soho, Spencer, Summit, Tamarind, Yuro, and others) offered in a comprehensive range of finishes and colors. The portfolio includes Full Access (frameless) cabinets, Custom Color Program for bespoke paint finishes, Affinity cabinet interior organization solutions, cabinet embellishments (range hoods, corbels, legs, moulding), hardware (knobs and pulls), and Mullion Doors with glass inserts. Supporting tools include Kitchen Visualizer for design previews and Budget Calculator for project planning. Products are sold exclusively through authorized dealers across the United States and Canada with a Lifetime Warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Craft Cabinetry Modern European-style Full Access (frameless) kitchen and bathroom cabinets manufactured by Kitchen Craft, sold exclusively through authorized dealers across the United States and Canada for residential renovation and new-construction projects.
- Door Styles Collection of cabinet door style designs (e.g., Catalina, Cosmopolitan, Durham, Elston, Hartwell, Laken, Landmark, Sausalito, Vista, Westbury) that homeowners select when configuring Kitchen Craft kitchen and bath cabinetry through an authorized dealer.
- Finishes and Colors Standard paint, stain, and thermofoil finishes and colors available across Kitchen Craft door styles, including new 2021 finishes (Aberdeen, Cosmo, Cypress, Natural to Oak, Rift Oak, and Whitecap thermofoil).
- Cabinet Embellishments Decorative accessories and ornamentation options that homeowners can add to Kitchen Craft cabinetry to customize the look of their kitchen or bath.
- Affinity Cabinet Interiors Cabinet interior storage and organization solutions from Kitchen Craft's Affinity line, designed to maximize usable space and organization inside kitchen and bath cabinets.
- Cabinet Hardware Cabinet hardware (knobs, pulls, and related fittings) offered by Kitchen Craft to complement its cabinet door styles for kitchen and bath installations.
- Mullion Doors and Inserts Mullion doors and inserts offered by Kitchen Craft for glass-front cabinet applications in kitchen and bath designs.
- Custom Color Program Service offering from Kitchen Craft that lets homeowners obtain cabinetry in custom paint colors beyond the standard finish palette, ordered through an authorized Kitchen Craft dealer.
- Lifetime Limited Warranty
Quantifiable outcome
- Lifetime Warranty on all cabinets for as long as the customer owns their home
Companies that use Kitchen Craft
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Kitchen Craft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kitchen Craft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MasterBrand Cabinets LLCcoreKitchen Craft is a part of the MasterBrand Cabinets LLC family of brands. MasterBrand has been shaping the places where people come together since 1954, enriching lives and creating meaningful memories for customers. The company describes itself as the number one North American residential cabinet business, providing Kitchen Craft with corporate backing, manufacturing resources, and brand portfolio strength. Kitchen Craft operates under MasterBrand's umbrella alongside other cabinet brands.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Kitchen Craft competitors and assessment
Company assessmentDirect peers
- KraftMaid: Sister brand within MasterBrand Cabinets selling semi-custom kitchen and bath cabinetry through authorized dealers across North America. Most direct comparable — same parent, same dealer-exclusive distribution model, similar frameless/inset construction, and overlapping price tier.
- Omega Cabinetry: MasterBrand sister brand focused on full-custom frameless and inset cabinetry for kitchens, baths, and whole-home storage, distributed through dealers. Comparable premium-custom positioning and Full Access construction.
- Showplace Cabinetry: Dealer-distributed semi-custom cabinetry manufacturer offering a wide range of door styles, finishes, and organizational accessories. Comparable mid-market dealer model and product configurability.
- Kemper Cabinetry: MasterBrand sister brand offering kitchen and bath cabinetry through dealers with a focus on value-oriented semi-custom. Comparable dealer-exclusive distribution and product architecture to Kitchen Craft.
- Decora Cabinets: MasterBrand sister brand offering kitchen and bath cabinetry through independent dealers across North America. Closely comparable distribution model and product breadth within the same corporate family.
- Shiloh Cabinetry: Specialty wood cabinetry brand offering custom and semi-custom kitchen and bath cabinets through dealer networks. Comparable in dealer distribution, customization depth, and wood-species/finish breadth.
- Diamond Cabinets: Another MasterBrand sister brand offering kitchen, bath, and organizational cabinetry through authorized dealers in North America. Closely comparable product line, distribution, and customer base to Kitchen Craft.
- American Woodmark: Public cabinet manufacturer (NASDAQ: AMWD) producing kitchen and bath cabinetry for the new construction and remodel channels across North America. Direct comparable in wood cabinet manufacturing, dealer-and-home-center distribution, and product breadth.
Broad incumbents
- IKEA (SEKTION kitchen system): Global mass-market furniture retailer selling modular and frameless kitchen cabinetry direct to consumers. Competes in adjacent price tier with Kitchen Craft's semi-custom offering and shapes consumer expectations on modular kitchen design and price transparency.
- IKEA / MasterBrand Inc. (parent): MasterBrand Inc. (NYSE: MBC) is the publicly traded parent of Kitchen Craft and a portfolio of cabinet brands. Provides strategic, capital, and distribution context for Kitchen Craft's positioning within North America's largest residential cabinet company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kitchen Craft social profiles
Digital presenceKitchen Craft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kitchen Craft leadership team
Management profileNumber of profiles
Profiles1 record
Kitchen Craft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kitchen Craft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kitchen Craft
What does Kitchen Craft do?
Kitchen Craft manufactures modern European-style Full Access (frameless) kitchen and bathroom cabinetry, including door styles, finishes and colors, decorative embellishments, the Affinity cabinet interior storage system, mullion doors and inserts, and cabinet hardware. Products are sold exclusively through an authorized dealer network in the United States and Canada, supported by a Custom Color Program, a Lifetime Limited Warranty, and online tools (Kitchen Visualizer and Budget Calculator) that help homeowners plan and price their projects.
Is Kitchen Craft a public or private company?
Kitchen Craft is a private company. It is classified as corporate owned and is currently operating.
When was Kitchen Craft founded?
Kitchen Craft was founded in 1971. It employs 251 to 500 people.
Where is Kitchen Craft based?
Kitchen Craft is headquartered in Winnipeg, Canada, in the North America region.
How does Kitchen Craft make money?
Two revenue lines are on record. Cabinet Sales are the primary driver. The others are cabinet Accessories and Hardware.
Who are Kitchen Craft's main competitors?
Direct peers on record are KraftMaid, Omega Cabinetry, Showplace Cabinetry, Kemper Cabinetry, Decora Cabinets, Shiloh Cabinetry, Diamond Cabinets and American Woodmark. Broad incumbents are IKEA (SEKTION kitchen system) and IKEA / MasterBrand Inc. (parent).
Does Kitchen Craft have an API?
No public API is recorded for Kitchen Craft.
What industry is Kitchen Craft in?
Kitchen Craft's product category is Residential Cabinetry. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAFACAD, Kitchen Cabinet & Drawer Organization (Dishes, Cookware, Utensils). Its NAICS code is 33711 and its SIC code is 2511.