Beth Singer Design
Beth Singer Design is a Washington DC-area graphic design consultancy specializing in branding, campaigns, print, and digital design for nonprofit, educational, and mission-driven organizations, including clients like American Red Cross, AIPAC, and IMF.
- Company typePrivate
- Founded1988
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Beth Singer Design does
Beth Singer Design is a privately held design consultancy operating in the Washington DC metropolitan area (Arlington, Virginia), founded in 1988. The firm specializes in providing graphic design, branding, and visual communication services to mission-driven, educational, and nonprofit organizations. Its core services span four categories: Branding & Campaigns (logo design, brand guidelines, marketing campaigns), Print & Publications (annual reports, brochures, direct mail), Digital & Media (websites, social media, email), and Environments & Exhibits (conference stage design, event branding, wayfinding). The firm also offers tiered Slide Deck Presentation Packages with publicly disclosed pricing ($2,000-$4,000) and has developed a Design Thinking for Kids curriculum delivered over 10+ years.
The business model is project-based professional services, with revenue generated through direct client engagement and referrals. The client portfolio includes high-profile organizations such as Johns Hopkins University SAIS, AIPAC, American Red Cross, New Israel Fund, International Monetary Fund, National Institutes of Health, National Science Foundation, and African Development Bank. Documented client outcomes include campaigns that raised $40M+ for the New Israel Fund, a 64% excess in ALYN Hospital bike ride registration, and a 658% increase in NSF press coverage (from 144 to 1,091 placements). The firm operates from a single studio location with 1-10 employees and is owned by its principals, Beth Singer (Founder) and Howard Smith (Chief Strategist, following the merger of Smith Strategic into BSD).
As of January 1, 2025, BSD ceased serving clients and transitioned to lecturing, personal projects, mentoring, and leading design thinking experiences. This represents a significant operational pivot from a client-services consultancy to a knowledge-sharing and personal practice model. The firm holds 12 design awards and recognition in STEP Inside Design Magazine's Top 100 designs nationally.
Beth Singer Design firmographics
Firmographics- Name
- Beth Singer Design
- Legal name
- Beth Singer Design LLC
- Website
- https://bethsingerdesign.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beth Singer Design is a Washington DC-area graphic design consultancy specializing in branding, campaigns, print, and digital design for nonprofit, educational, and mission-driven organizations, including clients like American Red Cross, AIPAC, and IMF.
- Ownership category
- akta.pro rank
Beth Singer Design industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Beth Singer Design is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beth Singer Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design Services: Project-based design services for nonprofit organizations including branding, campaigns, print materials, digital media, and event design
- Slide Deck Packages: Tiered presentation packages (Bronze, Silver, Gold) ranging from $2,000-$4,000 for design, copywriting, and stock media
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bronze Package - $2,000 for basic slide deck design |
| Unit Pricing | Pay-as-you-go | Silver Package - $3,000 for enhanced slide deck design |
| Unit Pricing | Pay-as-you-go | Gold Package - $4,000 for premium slide deck design |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Beth Singer Design product offering
Product offeringCore offering
Beth Singer Design is an award-winning design consultancy that provides communication design services including branding, campaigns, print and digital publications, and environmental/exhibit design for nonprofit, educational, and mission-driven organizations. The firm also offers tiered slide deck presentation packages and has developed a Design Thinking curriculum for elementary school students. Services are delivered on a project basis with quote-based pricing for custom work and publicly listed tiered pricing for slide deck packages.
Product overview
Beth Singer Design is an award-winning design consultancy offering a unified suite of design services for mission-driven, educational, and nonprofit organizations. The company's core offerings span four main service categories: Branding & Campaigns (logo design, brand guidelines, marketing campaigns), Print & Publications (annual reports, brochures, direct mail), Digital & Media (websites, social media, email), and Environments & Exhibits (conference stages, event branding). Additionally, they offer specialized Slide Deck Presentation Packages in Bronze, Silver, and Gold tiers, and have developed Design Thinking educational programs for children. The firm focuses on helping clients raise funds, transform interest into advocacy, and deepen stakeholder relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Campaigns Strategic branding services including logo design, tagline creation, brand guidelines, and marketing campaigns for nonprofit organizations.
- Print & Publications Design of print materials including annual reports, brochures, flyers, postcards, direct mail pieces, and publications for educational and nonprofit clients.
- Digital & Media Digital design services including website design, social media graphics, email campaigns, and digital publications.
- Environments & Exhibits Environmental and exhibit design including conference stage design, event branding, wayfinding signage, and branded physical spaces.
- Slide Deck Presentation Packages (Bronze, Silver, Gold) All-inclusive presentation packages offering design, layout, copywriting, stock photos, and infographics in three tiers: Bronze ($2,000 for 20-25 slides), Silver ($3,000 with additional infographic), and Gold ($4,000 with 8 stock photos and 3 infographics).
Quantifiable outcome
- New Israel Fund raised more than $40M through legacy campaign (extended to $50M goal)
- +5 more outcomes
Companies that use Beth Singer Design
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Beth Singer Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Beth Singer Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Smith Strategic, Inc. (Howard Smith)coreFollowing completion of the NAR outdoor sculpture project, Smith Strategic joined forces with Beth Singer Design. Howard Smith now serves as the chief strategist of BSD, providing all clients with strategically inspired and directed design work.
- Battelle Memorial InstituteminorBSD was chosen to be part of a multidisciplinary team led by Battelle Memorial Institute for NIH health study recruitment project. BSD helped craft communications strategy and provide recruitment materials.
- DeloitteminorWorking closely with ARC's Human Resources department and benefits consultant Deloitte to develop communications strategy and materials for employee benefits package rollout.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Beth Singer Design competitors and assessment
Company assessmentDirect peers
- Forum One: Forum One is a digital agency focused exclusively on nonprofits, associations, and mission-driven organizations, offering branding, web design, and digital campaigns — directly comparable to BSD's Digital & Media and Branding & Campaigns practices.
- Big Duck: Big Duck is a communications firm specifically focused on nonprofit branding, campaigns, and fundraising — a near-perfect vertical match for BSD's mission-driven, educational, and nonprofit client base.
- Pentagram: Pentagram is one of the most prominent independent design agencies in the world, offering branding, identity, print, digital, and environmental design — directly comparable to BSD's four core service lines (Branding & Campaigns, Print & Publications, Digital & Media, Environments & Exhibits).
- Smart Design: Smart Design is an independent design consultancy specializing in brand, product, and experience design across print, digital, and physical environments. Its multi-disciplinary creative-services model closely mirrors BSD's full-service consultancy structure.
- MetaDesign: MetaDesign is a branding and design agency specializing in identity, campaigns, and visual communications for mission-driven and cultural-sector clients — directly overlapping BSD's nonprofit branding, campaign, and publication work.
- Constructive: Constructive is a creative agency that exclusively serves nonprofits and foundations, building brand strategy, fundraising campaigns, and digital content — directly comparable to BSD's nonprofit-focused service portfolio.
- Beaconfire: Beaconfire is a digital marketing agency working primarily with nonprofits, associations, and mission-driven brands — comparable to BSD's digital media, social, and campaign offerings for the same vertical.
- The Lukens Company: The Lukens Company is a full-service fundraising and marketing agency serving nonprofit clients with creative, direct response, and digital services — overlapping BSD's campaign and fundraising design work.
Broad incumbents
- IDEO: IDEO is a globally established design and innovation consultancy with deep expertise in design thinking — the same methodology BSD has built its 'Design Thinking for Kids' curriculum and adult workshop pivot around. IDEO is a larger incumbent operating across the design-thinking space.
- AMP Agency: AMP Agency acquired Russ Reid, one of the largest direct-response fundraising agencies for nonprofits, giving AMP significant scale in the same nonprofit campaign and fundraising design space that BSD has historically served.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights7 records
Customer concentration
Beth Singer Design social profiles
Digital presenceBeth Singer Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beth Singer Design leadership team
Management profileNumber of profiles
Profiles2 records
Beth Singer Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beth Singer Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beth Singer Design
What does Beth Singer Design do?
Beth Singer Design is an award-winning design consultancy that provides communication design services including branding, campaigns, print and digital publications, and environmental/exhibit design for nonprofit, educational, and mission-driven organizations. The firm also offers tiered slide deck presentation packages and has developed a Design Thinking curriculum for elementary school students. Services are delivered on a project basis with quote-based pricing for custom work and publicly listed tiered pricing for slide deck packages.
Is Beth Singer Design a public or private company?
Beth Singer Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beth Singer Design founded?
Beth Singer Design was founded in 1988. It employs 1 to 10 people.
Where is Beth Singer Design based?
Beth Singer Design is headquartered in Arlington, United States, in the North America region.
How does Beth Singer Design make money?
Two revenue lines are on record. Design Services are the primary driver. The others are slide Deck Packages.
Who are Beth Singer Design's main competitors?
Direct peers on record are Forum One, Big Duck, Pentagram, Smart Design, MetaDesign, Constructive, Beaconfire and The Lukens Company. Broad incumbents are IDEO and AMP Agency.
Does Beth Singer Design have an API?
No public API is recorded for Beth Singer Design.
What industry is Beth Singer Design in?
Beth Singer Design's product category is Graphic Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541430 and its SIC code is 7330.