Beaconfire RED
Beaconfire RED, now unified as AGP with Allegiance Group, Pursuant, and GivingDNA, provides fundraising, marketing, brand, donor analytics, and technology services exclusively to nonprofits, associations, and social enterprises across nine verticals.
- Company typePrivate
- Founded2001
- HeadquartersArlington, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Beaconfire RED does
Beaconfire RED is a for-profit company founded in 2001 and headquartered in Arlington, Virginia. It has unified with Allegiance Group, Pursuant, and GivingDNA under the AGP brand, operating as a strategic growth partner exclusively for nonprofits, associations, and social enterprises. The combined entity serves nine vertical segments — Hospitals & Health Systems, Health & Human Services, Food Banks, Public Media, Arts & Culture, Environment & Animal Welfare, Professional Associations, Faith-Based Organizations, and Societal Benefit organizations — with named clients including City of Hope, National Audubon Society, Philabundance, NAMI, Intermountain Health, and Washington National Cathedral.
The company's core offerings span the full nonprofit fundraising lifecycle: audience insights and market research, brand building and lead generation, donor acquisition and reactivation, conversion and retention, donor prioritization and upgrade (mid-level and major gifts), and a Technology & AI service line covering websites, applications, SEO, and AI development. Its proprietary asset is GivingDNA, a donor analytics and intelligence platform that profiles donor behavior and informs campaign strategy. The technology stack combines direct mail expertise with digital fundraising, email automation, data management, voice/mobile marketing, and custom web/app development.
The business model is professional services and consulting, delivered through project-based and retainer engagements priced via custom quotes rather than public tiers. The go-to-market is sales-led and consultative, with dedicated phone lines for main (800-858-7654), sales (844-858-7654), and support (877-858-7654) functions targeting enterprise nonprofit decision-makers. Marketing is content-driven via a resources library, webinars, case studies, and client testimonials. The company is privately held with no disclosed parent company, funding history, or revenue figures.
Beaconfire RED firmographics
Firmographics- Name
- Beaconfire RED
- Website
- https://beaconfire-red.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Beaconfire RED, now unified as AGP with Allegiance Group, Pursuant, and GivingDNA, provides fundraising, marketing, brand, donor analytics, and technology services exclusively to nonprofits, associations, and social enterprises across nine verticals.
- Ownership category
- akta.pro rank
Beaconfire RED industry classification
Industry- Product category
- Nonprofit Fundraising and Marketing Services
- NAICS
- Other Services Related to Advertising (54189), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
- akta.pro secondary industry
- Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)
Keywords
Where Beaconfire RED is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Markets served
Beaconfire RED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services & Consulting: Agency fees for strategic consulting, campaign management, creative services, and technology implementation for nonprofit clients. Typically project-based or retainer arrangements with ongoing client relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Beaconfire RED product offering
Product offeringCore offering
Beaconfire RED, now part of the unified AGP brand alongside Allegiance Group, Pursuant, and GivingDNA, is a strategic growth partner for mission-driven organizations. It sells nonprofit fundraising and marketing services spanning audience insights, brand building, donor acquisition and reactivation, conversion and retention, major donor pipeline development, and technology/AI-enabled digital experiences (websites, apps, AI solutions). Its proprietary GivingDNA platform delivers donor analytics and intelligence, and engagements are delivered as custom agency projects or ongoing retainers to nonprofits, associations, and social enterprises.
Product overview
AGP (comprising Allegiance Group, Pursuant, GivingDNA, and Beaconfire RED) operates as a strategic growth partner for mission-driven organizations, offering a unified platform of services including direct mail, digital fundraising, marketing, technology, brand, and analytics. The portfolio includes Technology & AI (websites, apps, and AI solutions), GivingDNA (donor analytics), Audience Insights & Market Research, Brand Building & Lead Generation, Acquisition & Reactivation, Conversion & Retention, Donor Prioritization & Upgrade, SEO & AI Optimization, and Web/App & AI Development. These offerings work together to help nonprofits build momentum, strengthen connection, and scale impact.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Insights & Market Research
Quantifiable outcome
- +47% increase in monthly revenue for Philabundance through conversion optimization
- +2 more outcomes
Companies that use Beaconfire RED
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles1 record
Beaconfire RED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beaconfire RED partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Beaconfire RED competitors and assessment
Company assessmentDirect peers
- M+R: M+R is one of the largest direct-response fundraising agencies exclusively serving nonprofits, offering strategy, creative, digital, and direct mail. It is the most direct head-to-head competitor to AGP/Beaconfire RED with overlapping service lines and a similar nonprofit-only focus.
- Crescendo Interactive: Crescendo is a multichannel fundraising agency purpose-built for nonprofits, with particular strength in monthly giving, sustainer programs, and direct mail. Its vertical focus and lifecycle offering closely mirror AGP's positioning.
- True North Custom: True North Custom is a content-driven marketing agency serving nonprofits, associations, and Christian ministries with custom publishing, digital marketing, and donor engagement services - making it a direct analog to Beaconfire RED's nonprofit marketing practice.
- The Lukens Company: The Lukens Company is a fundraising and direct marketing agency specializing in nonprofit acquisition, renewal, and lapsed donor reactivation. Its direct mail heritage and nonprofit-only focus align closely with AGP's legacy Allegiance Group capabilities.
Regional players
- Hilborn & Ellis: Hilborn Ellis is a Canadian agency offering direct mail, digital, creative, and analytics services to the charitable sector. Its model and nonprofit-only focus directly parallel Beaconfire RED, but it primarily serves the Canadian market.
Broad incumbents
- Blackbaud: Blackbaud is the dominant enterprise software provider for nonprofits, offering CRM, fundraising, financial management, and analytics. While it sells software rather than agency services, it competes for the same nonprofit donor dollars and increasingly bundles agency-style campaign services.
- Bonterra: Bonterra (formerly Network for Good, Everyday Hero, and Causeview) is a leading provider of fundraising software and services to nonprofits. Its combined SaaS-plus-services model competes with AGP at both the technology and execution layers.
- Neon One: Neon One provides CRM, donor management, and payments software to small and mid-sized nonprofits, increasingly layering in marketing and campaign tools. It represents the platformization trend that AGP's products must defend against.
Emerging players
- Classy: Classy (now part of GoFundMe) is a leading online fundraising platform for nonprofits with embedded campaign, donation, and event tools. It is reshaping how nonprofits acquire donors digitally and competes with AGP's Conversion & Retention services.
- Givebutter: Givebutter is a fast-growing, modern fundraising platform for nonprofits with built-in donor CRM, events, and auctions. Its free-tier, AI-forward product targets the same small-to-mid nonprofit segment AGP's Conversion & Retention services serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beaconfire RED social profiles
Digital presenceBeaconfire RED financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beaconfire RED leadership team
Management profileNumber of profiles
Beaconfire RED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beaconfire RED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beaconfire RED
What does Beaconfire RED do?
Beaconfire RED, now part of the unified AGP brand alongside Allegiance Group, Pursuant, and GivingDNA, is a strategic growth partner for mission-driven organizations. It sells nonprofit fundraising and marketing services spanning audience insights, brand building, donor acquisition and reactivation, conversion and retention, major donor pipeline development, and technology/AI-enabled digital experiences (websites, apps, AI solutions). Its proprietary GivingDNA platform delivers donor analytics and intelligence, and engagements are delivered as custom agency projects or ongoing retainers to nonprofits, associations, and social enterprises.
When was Beaconfire RED founded?
Beaconfire RED was founded in 2001.
Where is Beaconfire RED based?
Beaconfire RED is headquartered in Arlington, United States, in the North America region.
How does Beaconfire RED make money?
One revenue line is on record: professional Services & Consulting.
Who are Beaconfire RED's main competitors?
Direct peers on record are M+R, Crescendo Interactive, True North Custom and The Lukens Company. Hilborn & Ellis is listed as a regional player. Broad incumbents are Blackbaud, Bonterra and Neon One. Emerging players are Classy and Givebutter.
Does Beaconfire RED have an API?
No public API is recorded for Beaconfire RED.
What industry is Beaconfire RED in?
Beaconfire RED's product category is Nonprofit Fundraising and Marketing Services. Its primary akta.pro industry code is BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit), with a secondary code of BPADAOAL, Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs. Its NAICS code is 54189 and its SIC code is 7311.