Georgia Dermatology Partners

What Georgia Dermatology Partners does

Georgia Dermatology Partners (legal entity Gwinnett Dermatology P.C.) is a physician-owned, multi-location dermatology group practice founded in July 1978 by Dr. Joel S. Shavin in Snellville, Georgia. The practice operates five locations across the greater Atlanta metropolitan area — Snellville, Loganville, Braselton (including a dedicated Mohs surgery center), and Brookhaven — and employs 51-100 staff including seven board-certified dermatologists, nurse practitioners, physician assistants, and an aesthetic team. Services are organized into three primary lines: medical dermatology (acne, eczema, psoriasis, rosacea, skin cancer, hair loss, and pediatric dermatology), surgical dermatology (Mohs micrographic surgery, excisions, cryotherapy), and cosmetic dermatology (BOTOX/Dysport, dermal fillers, laser treatments, HydraFacial, microneedling, sclerotherapy, and Latisse).

Underlying technology includes a SkinMap Total Body Photography service for baseline mole mapping, the FDA-cleared XTRAC excimer laser for psoriasis and vitiligo, more than 20 medical/cosmetic lasers, an in-house dermatopathology laboratory for microscopic diagnosis, and the Gwinnett Clinical Research Center for pharmaceutical and cosmetic clinical trials. The practice is accredited by the Physician Dispensing Association for in-office medication dispensing, runs an EMA-based patient portal, and offers telehealth consultations.

The business model is professional-services based, monetized primarily through fee-for-service medical, surgical, and cosmetic procedures paid via insurance or patient out-of-pocket, supplemented by a $200/month Diamond Club subscription for recurring cosmetic access, in-office prescription dispensing revenue, and ancillary clinical research revenue. Patients (individuals, B2C) are acquired through local SEO, the practice website with online booking, phone scheduling, Google reviews, Instagram, and a Constant Contact email newsletter. The practice is independently owned by its physician partners (Dr. Jessica Mercer serves as Co-Managing Partner) and is a member of the PhyNet Dermatology physician network. No private equity or parent company has been disclosed.

Name

Georgia Dermatology Partners

Legal name

Gwinnett Dermatology P.C.

Website

https://georgiadermatologypartners.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Georgia Dermatology Partners is a physician-owned, multi-location dermatology group founded in 1978 in Snellville, Georgia, serving the greater Atlanta metro with medical, surgical, and cosmetic dermatology across five offices staffed by seven board-certified dermatologists.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Psoriasis & Eczema Specialty Care (HLAKACAL), Dermatopathology (HLAKACAC), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Medical dermatology services
• Surgical dermatology procedures
• Cosmetic dermatology treatments
• Mohs micrographic surgery
• Skin cancer detection

Headquarters

HQ city

Snellville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Revenue from diagnosis and treatment of skin conditions including acne, eczema, psoriasis, rosacea, skin cancer screenings, and medical consultations for patients of all ages.
2. Surgical Dermatology Procedures: Revenue from surgical procedures including Mohs micrographic surgery, skin cancer surgery, mole removal, cyst excision, cryotherapy, and other surgical interventions.
3. Cosmetic Dermatology Treatments: Revenue from cosmetic procedures including Botox, Dysport, dermal fillers (Juvéderm, Restylane, Radiesse, Bellafill), laser treatments, chemical peels, HydraFacial, sclerotherapy, and other aesthetic services.
4. Prescription Dispensing: In-office medication dispensing providing convenience and lower costs for patients, accredited by Physician Dispensing Association.
5. Diamond Club Membership: Monthly membership program ($200/month) offering regular cosmetic treatments and discounts on skincare products and procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Georgia Dermatology Partners is a multi-location dermatology practice delivering medical, surgical, and cosmetic dermatologic services to patients in the greater Atlanta metropolitan area. Its core offerings include diagnosis and treatment of skin diseases (acne, eczema, psoriasis, rosacea, skin cancer), Mohs micrographic surgery for skin cancer removal, cosmetic injectables and laser treatments, in-house dermatopathology diagnostics, and clinical research participation. The practice also offers a recurring Diamond Club membership program providing discounted cosmetic treatments.

Product overview

Georgia Dermatology Partners operates as a multi-location dermatology practice offering a comprehensive Total Skin Care approach with three core service lines: Medical Dermatology (diagnosis and treatment of skin conditions), Surgical Dermatology (including Mohs micrographic surgery), and Cosmetic Dermatology (aesthetic procedures). The practice was founded in 1978 and operates five locations in Georgia. Key products include SkinMap Total Body Photography for early skin cancer detection, the XTRAC Laser for psoriasis/vitiligo treatment, and SkinPen microneedling for collagen stimulation. Cosmetic offerings feature BOTOX/Dysport neurotoxins and dermal fillers (Juvederm, Restylane, Radiesse, Bellafill). The Diamond Club Membership provides discounted cosmetic treatments. Additional services include in-house dermatopathology, clinical research, prescription dispensing, and telehealth consultations. The practice has over 20 lasers across locations and emphasizes board-certified dermatologist-supervised care.

Differentiator

Problem solved

Functional benefit

Brands

• Georgia Dermatology Partners Aesthetics: Cosmetic dermatology division offering laser treatments, injectables, and aesthetic procedures.
• Gwinnett Clinical Research Center
• SkinMap Total Body Photography

Products and services

• Medical Dermatology Diagnosis and treatment of skin diseases including acne, eczema, psoriasis, rosacea, skin cancer, moles, melasma, hair loss, and warts for patients of all ages.
• Surgical Dermatology

Quantifiable outcome

• XTRAC Laser has been proven to relieve up to 95% of psoriasis symptoms
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PhyNet DermatologyminorStrategic or Co-development PartnerGeorgia Dermatology Partners is listed as a PhyNet member practice. PhyNet appears to be a dermatology-focused physician network providing compliance resources and practice management support. This relationship provides the practice with network resources and compliance infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• U.S. Dermatology Partners: One of the largest PE-backed dermatology platforms in the U.S. with comprehensive medical, surgical, and cosmetic services. Directly comparable as a multi-state, multi-specialty dermatology group practice competing for the same patient base.
• Advanced Dermatology and Cosmetic Surgery: Large PE-affiliated dermatology group offering medical, surgical, Mohs, and aesthetic services across multiple states. Comparable to GDP in service mix, scale, and consolidation profile.
• Aqua Dermatology: Southeast-focused dermatology platform offering medical, surgical, and cosmetic services. Comparable to GDP as a multi-site group practice with strong regional density and similar service offerings.
• Schweiger Dermatology Group: PE-backed multi-location dermatology practice concentrated in the Northeast U.S. offering medical, surgical, and cosmetic dermatology. Comparable in service model, although regionally focused.
• Forefront Dermatology: PE-backed multi-location dermatology practice with medical, surgical, Mohs, and cosmetic services across the U.S. Directly comparable to GDP as a multi-site group dermatology platform in the consolidating dermatology space.
• Qualderm Partners: PE-backed dermatology management company partnering with practices across the Southeast and Mid-Atlantic. Directly comparable as a regional multi-location dermatology platform.
• Anne Arundel Dermatology: PE-backed regional dermatology group with medical, surgical, Mohs, and cosmetic services across the Mid-Atlantic and Southeast. Comparable to GDP as a multi-site group practice with similar service breadth.
• Integrated Dermatology: National dermatology practice management and physician services platform. Comparable as a multi-site dermatology consolidator pursuing similar partnership transactions in the same market.

Regional players

• Dermatology Associates of Atlanta: Long-standing independent dermatology practice serving the Atlanta metro with medical, surgical, and cosmetic services. Directly comparable as a local competitor in the same Atlanta market.
• Atlanta Center for Dermatologic Disease: Atlanta-area dermatology practice offering medical and cosmetic dermatology. Comparable as a regional competitor in the greater Atlanta market where GDP operates its five locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gadermatologypartners
• Xx.com/GwinnDerm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Dermatology Partners