Parent Coaching Institute

What Parent Coaching Institute does

Parent Coaching Institute (PCI) is a privately held training and services organization founded in 2000 and headquartered in Bellingham, Washington, that operates a one-year, graduate-level distance learning Parent Coach Certification® Training Program. The curriculum is built around a proprietary coaching model developed by founder and CEO Gloria DeGaetano, integrating research from named coaching authorities and requiring 100 hours of supervised parent coaching practicum. The program is priced at $5,800 (single payment) or four installments of $1,450, and tuition represents PCI's primary revenue stream.

PCI monetizes a second B2C stream through a searchable "Find a PCI Coach" global directory of PCI Certified Parent Coaches® located in 30+ countries; coaches deliver individual parent coaching under their own independent practices, with PCI providing the brand, methodology, and demand-generation layer. A third, smaller revenue stream comes from institutional contracts in which schools and agencies offer parent coaching as a value-added service to families.

The technology stack is a conventional e-learning platform — a student portal providing 24/7 access to PDF course materials, audio lectures, and recordings of coaching conversations — with no AI, API, or mobile-app components disclosed. Two registered trademarks (Parent Coach Certification® and PCI Certified Parent Coach®), 5,000+ cumulative alumni, and two decades of earned media coverage in The New York Times, The Wall Street Journal, The Washington Post, and NBC's Today Show anchor brand authority. PCI is a small (1-10 employees), founder-operated entity with no external funding, no parent company, and no subsidiaries.

Name

Parent Coaching Institute

Legal name

Parent Coaching Institute

Website

https://thepci.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Parent Coaching Institute, founded in 2000 in Bellingham, Washington, is a founder-led private training organization that offers a one-year graduate-level Parent Coach Certification® program and operates a global directory of certified parent coaches serving individual families across 30+ countries.

Ownership category

akta.pro rank

Product category

Parent Coaching Certification & Training

NAICS

Educational Services (61), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Parent coach certification
• Distance learning training
• Family support services
• Parent coaching programs
• Coaching certification training

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Parent Coach Certification Training: One-year distance learning certification program offered in two payment options: single payment of $5,800 or four payments of $1,450 each. Program includes four courses, 100 hours of coaching practice, and graduate-level curriculum.
2. Parent Coaching Sessions: Individual parent coaching sessions offered to parents seeking guidance. Packages available for 1, 2, 4, 8, 10, or 12 sessions. Services also offered to schools and agencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Parent Coaching Institute operates a one-year, graduate-level distance learning Parent Coach Certification® Training Program consisting of four sequential three-month courses and 100 hours of supervised coaching practice, sold directly to aspiring coaches. It also delivers individual Parent Coaching Services to parents through its directory of PCI Certified Parent Coaches®, offered as introductory sessions or packages of 2, 4, 8, 10, or 12 sessions.

Product overview

Parent Coaching Institute offers a single integrated product portfolio centered on its Parent Coach Certification® Training Program—a one-year, graduate-level distance learning program comprising four core courses. The program is complemented by a Student Portal for accessing course materials and recorded sessions. PCI also provides direct Parent Coaching Services for parents seeking coaching support, available as individual sessions or packages of 2, 4, 8, 10, or 12 sessions. The institute publishes White Papers on parenting research, including the June 2026 multi-national study on parent-teen digital dynamics.

Differentiator

Problem solved

Functional benefit

Products and services

• Parent Coach Certification® Training Program A one-year, graduate-level distance learning program that trains professionals (parent educators, social workers, teachers, community health workers, career changers with an undergraduate degree) to become PCI Certified Parent Coaches®. The program comprises four sequential three-month courses, requires 100 hours of supervised coaching practice, and is sold at $5,800 as a single payment or four installments of $1,450.
• Parent Coaching Services Individual and organizational parent coaching delivered by PCI Certified Parent Coaches® to moms, dads, couples, schools, and agencies. Available as a free introductory session or paid packages of 2, 4, 8, 10, or 12 sessions, covering practical parenting strategies, screen time resolution, work-life balance, and broader family support needs.

Quantifiable outcome

• Minimum 100 hours of supervised coaching practice required for certification
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• BluehostminorOthersWebsite hosting services provider with access to basic site access logs.
• MailChimpminorOthersMailing list services provider handling newsletter distribution. Needs subscriber email addresses to deliver mail.
• Actual ConsultingminorOthersDevelopment staging and testing services with limited access to logs and account credentials.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Positive Parenting Solutions: Amy McCready's Positive Parenting Solutions offers parent coaching, online courses, and a '7-Step Parenting Success System' to parents seeking behavior-change strategies. It competes directly with PCI in the parent coaching and parent education market, with a comparable D2C motion and similar SMB coach ecosystem.
• Jai Institute for Parenting: Jai offers a parent coaching certification program alongside its parent education content, training graduates to deliver the 'Jai method.' It is the closest direct competitor in the parent coach certification niche, with a more digitally native curriculum delivery model.
• Hand in Hand Parenting: Hand in Hand Parenting, founded by Patty Wipfler, offers a 'Parent Leader' training program and connects trained leaders with parents through a directory. Its approach to parenting support and training-based certification is structurally similar to PCI's certification-plus-directory model.
• Aware Parenting Institute: Founded by Aletha Solter, the Aware Parenting Institute offers parent educator training programs, workshops, and resources focused on attachment and non-punitive discipline. Like PCI, it sells training to professionals who then serve parents, and operates a directory of trained educators.
• 1-2-3 Magic: 1-2-3 Magic (Thomas Phelan) offers a widely adopted parenting program with a 'Leader' training pathway that certifies professionals to deliver the curriculum to parents. It overlaps PCI in parent-education professional training and shares a similar SMB/cohort-based distribution model.

Broad incumbents

• Triple P (Positive Parenting Program): Triple P is an evidence-based parenting program operating globally with multiple practitioner accreditation tiers. It is a much larger, research- and government-backed incumbent in the parent-education professional training space, with broader institutional reach than PCI.
• The Gottman Institute: The Gottman Institute provides relationship and parenting training, certification programs for clinicians and coaches, and a global network of certified practitioners. It is a larger incumbent in adjacent family-systems coaching training, with comparable professional-certification infrastructure.
• International Coaching Federation (ICF): ICF is the dominant global credentialing body for professional coaches across niches including life, executive, and parent coaching. ICF-aligned programs are a frequent alternative to niche certifications like PCI's, and ICF accreditation is a common competitive benchmark in the coaching space.
• Zero to Three: Zero to Three is a national nonprofit focused on early childhood development and parent support, offering training, resources, and professional education for those working with families of young children. It overlaps PCI in early-childhood and parent-education training, with greater institutional and policy reach.

Others

• Motherly: Motherly is a digital media and commerce platform serving mothers with content, classes, and a marketplace. It is adjacent to PCI's audience and serves overlapping customer intent, but does not offer a parent coach certification and therefore is a thematic/audience peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/parentcoachinst
• YouTubeyoutube.com/watch?v=ZrvrN3VPeOw
• Facebookfacebook.com/ParentCoachingInstitute
• Instagraminstagram.com/pci.parent.coach
• LinkedInlinkedin.com/company/mukwano-industries-u-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parent Coaching Institute