Weissenhäuser Strand

What Weissenhäuser Strand does

Weissenhäuser Strand GmbH & Co. KG operates an integrated vacation and leisure resort on a 100+ hectare site with 3 kilometers of Baltic Sea beachfront in Wangels, Ostholstein, Schleswig-Holstein, Germany. The company has run the resort since its founding in 1973 and offers three accommodation categories: vacation apartments (Ferienwohnungen), holiday houses (Ferienhäuser), and a 4-star beachfront Strandhotel with integrated Dünenbad wellness facility. The destination's core attraction stack includes the Subtropisches Badeparadies indoor tropical water park, the Abenteuer Dschungelland indoor adventure park (claimed to include Europe's largest ball pit), a wakeboard and waterski Waterpark, bowling and indoor entertainment (Freizeithalle Heimspiel), Adventure Golf, Football Golf, pony rides, and a KidzClub/HopsClub animation program for children.

The business model is direct-to-consumer with five identifiable revenue streams: accommodation rentals (nightly rates across apartments, houses, and 4-star hotel), dining across six themed restaurants plus bars and cafés, attraction admission fees, conference and event hosting (capacity up to 450 persons), and retail through the on-site and online Hops-Shop. Distribution is proprietary: bookings flow through booking.weissenhaeuserstrand.de, telephone reservations, email, and an on-site Service Point, with no OTA intermediaries referenced. The company markets through its own website, Facebook, Instagram, YouTube, Pinterest, email newsletter, and a Tell-a-Friend referral program offering €20–60 vouchers. Customer segments span families (primary), couples, school and youth groups (10% restaurant discount), corporate and event groups, and extended family/friend parties of 20+ persons.

Pricing is unit-based and seasonal, with promotional levers including early booking discounts up to 15%, Christmas package discounts of 25%, weekend 3-for-2 specials, and themed packages such as Jubel-Juli (€50 credit). The operating company is a privately held German GmbH & Co. KG limited partnership with no disclosed parent, subsidiaries, institutional investors, or external funding rounds. The resort also hosts a recurring portfolio of music festivals (Schlagerwelle, Rolling Stone Beach, Plage Noire, Metal Hammer Paradise) and supports a wide range of private events and educational trips.

Name

Weissenhäuser Strand

Legal name

Weissenhäuser Strand GmbH & Co. KG

Website

https://weissenhaeuserstrand.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Weissenhäuser Strand is a privately held German integrated vacation resort on the Baltic Sea in Wangels, operating a 4-star hotel, apartments, holiday houses, water and adventure parks, restaurants, and conference facilities on 100+ hectares of beachfront serving families, couples, school groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Resort and Hospitality Services

NAICS

Accommodation (721), Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Resort Convention Hotels (THAGALAC), Destination Spa Resorts (THAGAMAA)

Keywords

• Vacation resort services
• Holiday accommodations
• Water park attractions
• Family leisure entertainment
• Conference and event hosting

Headquarters

HQ city

Wangels

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation rentals: Revenue from renting holiday apartments, holiday houses, and 4-star hotel rooms with nightly rates varying by season and accommodation type.
2. Dining and gastronomy: Six themed restaurants plus bars and cafes serving various cuisines (German, Italian, American, specialty dining) generating food and beverage revenue.
3. Attraction admissions: Entry fees to Subtropisches Badeparadies, Waterpark, Abenteuer Dschungelland, Dünenbad wellness facility, Adventure Golf, Football Golf, and other recreational activities.
4. Event hosting: Conference and seminar facilities accommodating up to 450 persons, plus private event venues (Alm, Möwenbräu Event, Strandhotel Event) for weddings and celebrations.
5. Retail (Hops Shop): On-site and online merchandise shop offering souvenirs and vacation-related products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Weissenhäuser Strand operates an integrated vacation and leisure resort on the Baltic Sea coast, providing vacation apartments, holiday homes, and a 4-star beach hotel alongside on-site attractions including an indoor tropical water park, indoor adventure park, wakeboard/waterski park, wellness facility, bowling alley, golf courses, and multiple themed restaurants. The resort also hosts music festivals, conferences for up to 450 persons, and group travel/school trip packages.

Product overview

Weissenhäuser Strand is a comprehensive holiday and recreation park offering a diverse portfolio of accommodations (vacation apartments, holiday homes, and a 4-star beach hotel) alongside extensive leisure attractions including the Subtropisches Badeparadies (tropical water park), Abenteuer Dschungelland (indoor adventure with exotic animals), Waterpark (wakeboard/waterski), Dünenbad wellness facility, Freizeithalle Heimspiel (bowling/kegeln), and various outdoor activities. The resort features multiple dining options including restaurants (Möwenbräu, Sonnenrose, Osteria, Dschungelrestaurant, Heimisch, American Diner), bars (DIE BAR, Hotelbar), and Grandmas Coffee & Candy café. Additional offerings include the Hops und Hasi mascot entertainment, Hops-Shop retail, conference facilities for up to 450 attendees, year-round event programming with music festivals, group travel packages, and vacation special offers. The resort spans over 100 hectares with a 3-kilometer sand beach along the Baltic Sea.

Differentiator

Problem solved

Functional benefit

Brands

• 4-Sterne-Strandhotel: 4-star beach hotel within the resort offering wellness, dining, and accommodations
• Subtropisches Badeparadies
• Abenteuer Dschungelland
• Waterpark

Products and services

• Vacation Apartments (Ferienwohnungen) Spacious vacation apartments located directly on the Baltic Sea coast, offering guests self-catered accommodations with access to the full resort amenities. Multiple apartment clusters including Am Park, An der Düne, Am Wald, Am Dorfplatz, and Luv & Lee.
• Holiday Homes (Ferienhäuser) Private holiday houses available for rent at the Baltic Sea beach, providing families and groups with standalone private accommodations and full resort access.
• 4-Star Beach Hotel (4-Sterne-Strandhotel) Premium 4-star beachfront hotel offering upscale accommodations with integrated Dünenbad wellness and sauna landscape, Restaurant Sonnenrose, hotel bar, and reception services.
• Subtropisches Badeparadies (Tropical Water Park) Northern Germany's most action-packed indoor water park featuring slides, wave pools, and water attractions for the whole family. Operates year-round independent of weather.
• Abenteuer Dschungelland (Adventure Jungle Land) Indoor adventure park featuring exotic animals, Europe's largest ball pit, a high ropes course, and climbing activities for families and children.
• Waterpark (Wakeboard and Waterski) Water sports facility featuring wakeboard and waterski cable lifts, a fun area, and additional water-based activities for active guests.
• Dünenbad und Fitness (Wellness and Fitness) Wellness and fitness facility with sauna landscape, whirlpool, wellness treatments, beauty services, and a fitness area located adjacent to the 4-star beach hotel.
• Freizeithalle Heimspiel (Leisure Hall) Leisure hall offering bowling, kegeling, air hockey, and other indoor entertainment activities for families and groups.
• Conference and Seminar Facilities (Tagungen und Seminare) Conference and seminar facilities accommodating up to 450 persons, with dedicated rooms in both the Strandhotel and Ferienpark areas, supported by catering and AV services.
• Festivals and Events Year-round event programming including music festivals (Schlagerwelle, Rolling Stone Beach, Plage Noire, Metal Hammer Paradise), private celebrations at Alm, Strandhotel Event, and Möwenbräu Event venues, weddings, and seasonal events such as Silvesterparties.
• Group Travel and Class Trips (Gruppenreisen und Klassenfahrten) Specialized group travel packages and school trip offerings with 10% discount at selected restaurants, suitable for groups of 20+ persons including corporate retreats and educational excursions.
• Vacation Packages and Special Offers (Urlaubsangebote) Curated vacation packages including Jubel-Juli (€50 WHS credit), Frühjahrs-Family-Fun, Badeparadies Special, Wochenend-Special (3 nights for price of 2 plus pool access), Wohlfühlzeit, family packages, Silvester celebrations, Christmas packages with 25% discount, and early booking discounts up to 15%.
• Gift Vouchers (Gutscheine) Gift vouchers available for purchase, valid for use at restaurants, bistros, cafés, bars, attractions, and activities throughout the resort.
• Hops-Shop (Retail) On-site and online gift shop offering vacation souvenirs, toys, and merchandise featuring the Hops and Hasi mascot characters.
• Recreational Activities (Freizeitangebote) Comprehensive recreational programming including KidzClub and animation, Adventure Golf, Football Golf, outdoor sports, indoor activities, beach activities, pony rides, riding holidays, and football school with Manni Kaltz.

Quantifiable outcome

• Daily arrival flexibility enables last-minute bookings and maximizes occupancy

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Center Parcs Deutschland: Operates multiple forest-based holiday parks across Germany (e.g., Bispingen, Park Bostalsee) with apartments, indoor subtropical water worlds (Aqua Mundo), restaurants and family entertainment — directly comparable integrated resort concept to Weissenhäuser Strand.
• Tropical Islands Resort: Indoor tropical water park and resort in Krausnick, Brandenburg, offering year-round water attractions, lodging, dining and wellness — competes with Weissenhäuser Strand's Subtropisches Badeparadies and integrated resort model.
• Landal GreenParks: Dutch-origin operator of vacation parks across Northern Europe including Germany, offering bungalows, family activities and on-site facilities — comparable holiday-park business model and target customer (families seeking all-in-one vacations).
• Roompot: European holiday park operator with parks in Germany and the Netherlands, providing vacation homes, animation programs and on-site amenities — overlaps with Weissenhäuser Strand's holiday homes/apartments and family entertainment offering.
• Ostseebad Damp: German Baltic Sea resort complex with vacation apartments, indoor water park (Ostsee-Therme), restaurants and entertainment — most direct regional competitor sharing Weissenhäuser Strand's coastal Schleswig-Holstein guest base.

Regional players

• Hansa-Park Sierksdorf: Amusement park located on the Baltic coast in Schleswig-Holstein, targeting similar family vacationers from northern Germany and Scandinavia — competes for the same leisure-day-trip and short-break guest segment.
• Freizeitpark Plohn: German theme and family amusement park in Saxony with on-site lodging — comparable mix of attractions and family accommodations, though located in eastern rather than northern Germany.

Broad incumbents

• Europa-Park: Germany's largest theme park resort with hotels, dining and conference facilities — a much larger established player in the broader German family leisure/resort market.
• Phantasialand: Major German theme park with on-site hotels and conference/event offerings — broader incumbent in the family entertainment and short-break segment.

Others

• TUI BLUE / Schauinsland-Reisen: Major German tour operators and resort brands packaging vacation stays including family beach resorts — adjacent distribution and demand-aggregation peers relevant to Weissenhäuser Strand's guest acquisition.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FerienundFreizeitparkWeissenh%C3%A4userStrand
• Facebookfacebook.com/weissenhaeuserstrand
• Instagraminstagram.com/weissenhaeuser_strand_ostsee
• Pinterestde.pinterest.com/weissenhaeuserstrand
• Xx.com/WeissenhStrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weissenhäuser Strand