Macbee Planet

What Macbee Planet does

Macbee Planet is a Tokyo-headquartered digital marketing company founded in 2015 that builds and delivers performance-based marketing services centered on Long-Term Value (LTV) prediction and ROI optimization. The company's core offering is LTV Marketing, a data-driven approach that shifts client measurement away from channel-centric CPA and ROAS metrics toward comprehensive ROAS optimization and lifetime customer value management. It pioneered a performance-based fee model in Japan's advertising industry, under which clients pay only when marketing activities demonstrate proven ROI, aligning company revenue with client outcomes and producing a recurring revenue stream tied to delivered results.

The company's technology stack combines LTV data analysis with an AI-driven marketing platform. In March 2026 it launched AdPost, a SaaS automation tool for social media advertising operators with native integrations to Meta, SmartNews, TikTok, and LINE. AdPost automates ad submission, error checking, and centralized delivery management, and applies AI-based creative analysis to evaluate advertising assets across supported platforms; the company claims the tool reduces ad operators' work time by up to 90%. Macbee Planet also operates wholly-owned subsidiaries Macbee X (data and AI-driven growth strategy consulting), MAVEL (SNS advertising automation tools, holder of consecutive SmartNews Ads Gold certifications), and Macbeev.

The go-to-market model is dual: a sales-led motion for enterprise clients on the performance-based LTV marketing service, and a product-led growth motion for the AdPost tool targeting mid-market SNS advertising operators who can self-serve automation. Revenue and EPS growth both exceeded 30% for the fiscal year ending April 2025, with a net cash balance sheet despite temporary negative free cash flow attributable to installment payment terms extended to large clients. The company is publicly traded on OTCMKTS under ticker MBPLF, is headquartered in Shibuya, Tokyo, and employs 51–100 people.

Name

Macbee Planet

Legal name

株式会社Macbee Planet

Website

https://macbee-planet.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Macbee Planet is a Tokyo-based digital marketing company founded in 2015 that delivers performance-based LTV marketing services to Japanese enterprises and offers the AdPost SaaS tool for automating social media advertising across Meta, SmartNews, TikTok, and LINE.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAACAM

Performance Marketing Automation & Bid Management Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYHDAAAHAB

Pricing, Revenue Management & Promotion Optimization

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Predictive Analytics & Decision Intelligence

Keywords

• Performance marketing services
• LTV marketing analytics
• Advertising automation software
• Digital marketing agency
• SNS ad management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance-Based Marketing Services: The company pioneered a performance-based fee model in Japan's advertising industry where clients only pay when marketing activities demonstrate proven ROI. This aligns company success with client outcomes and creates a sustainable recurring revenue stream based on delivered results.
2. AdPost SaaS Tool: Advertising operation automation tool subscription for SNS platforms, providing automated submission, error checking, and AI creative analysis features to reduce ad operator workload.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Macbee Planet offers performance-based digital marketing services centered on LTV (Lifetime Value) prediction and ROI optimization, charging clients only when marketing activities demonstrate proven ROI. The company complements these services with AdPost, an AI-driven SaaS tool that automates social media advertising operations across Meta, SmartNews, TikTok, and LINE platforms.

Product overview

Macbee Planet operates as a digital marketing company offering a unified performance-based marketing service centered on LTV (Lifetime Value) prediction and ROI optimization. The company has recently launched AdPost (March 2026), an SNS advertising operation automation tool that integrates with Meta, SmartNews, TikTok, and LINE platforms. The core LTV Marketing service forms the foundation, while the AdPost tool extends automation capabilities specifically for social media advertising operations. Macbee X, a subsidiary, handles specialized marketing initiatives including data and AI-driven growth strategy consultations.

Differentiator

Problem solved

Functional benefit

Brands

• AdPost: SNS advertising operation automation tool for social media platforms including Meta, SmartNews, TikTok, and LINE.

Products and services

• LTV Marketing A data-driven performance-based marketing service that predicts customer Lifetime Value (LTV) and optimizes ROI for e-commerce and digital businesses. Clients are charged only when marketing activities demonstrate proven ROI, distinguishing Macbee Planet as a pioneer of this model in Japan's advertising industry.
• AdPost An SNS advertising operation automation tool for social media platforms including Meta, SmartNews, TikTok, and LINE. Features automated ad submission, error checking, centralized delivery management, and AI-based creative analysis, claiming to reduce ad operators' work time by up to 90%.

Quantifiable outcome

• 90% reduction in ad operators' work time
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Monex SecuritiesminorGTM or Marketing Partner · 2 June 2026Joint session at Marketing Agenda 2026 conference (June 2-4, 2026) featuring Kenta Fujiwara, CEO of Macbee X (subsidiary), and Yukiyuki Tanabe from Monex Securities discussing data and AI-driven marketing growth strategies. The partnership focuses on thought leadership around shifting from channel-centric metrics to comprehensive ROAS optimization and Long-Term Value management.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Septeni Holdings: Japanese digital advertising holding company operating a performance-based digital marketing agency and proprietary ad tech platforms. Closely comparable to Macbee Planet in its Japan-focused performance marketing model and SaaS tooling.
• FreakOut Holdings: Tokyo-based digital advertising platform company providing programmatic advertising and AI-driven marketing technology. Comparable to Macbee Planet in its Japan-centric digital marketing and ad-tech automation focus.
• Geniee: Japanese ad-tech company offering programmatic advertising, digital marketing, and analytics solutions. Comparable as a Japan-based competitor offering performance-driven digital marketing services and proprietary advertising technology.
• ValueCommerce: Japanese affiliate marketing and digital advertising platform operator. Comparable as a Japan-focused performance-driven marketing platform with proprietary technology and measurable ROI offerings.
• Supership: Japanese digital marketing and ad-tech subsidiary of KDDI, providing data-driven advertising and marketing automation solutions. Comparable as a Japan-focused ad-tech platform targeting SNS and digital advertising operations.

Broad incumbents

• Digital Garage: Established Japanese digital media and marketing company with payments and data businesses. Comparable in digital marketing services for Japanese clients, though broader in scope and significantly larger than Macbee Planet.
• Dentsu: Largest Japanese advertising agency and global marketing services group. Comparable as a Japanese-headquartered provider of performance-based and digital marketing services, though at vastly larger scale and broader scope.
• Hakuhodo: Second-largest Japanese advertising agency with growing digital marketing capabilities. Comparable as a Japan-based provider of advertising and digital marketing services targeting enterprise clients.
• Publicis Groupe: Global marketing services group with significant performance and digital marketing operations including Epsilon data assets. Comparable as a provider of data-driven, ROI-focused marketing services at scale — a potential threat or partner for Macbee Planet's Japan performance marketing niche.

Emerging players

• Tinuiti: US-based performance marketing agency with proprietary technology for paid media, SEO, and analytics. Comparable as a performance-based, data-driven marketing agency leveraging proprietary tooling, though operating in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Macbee_Planet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macbee Planet