Macbee Planet
Macbee Planet is a Tokyo-based digital marketing company founded in 2015 that delivers performance-based LTV marketing services to Japanese enterprises and offers the AdPost SaaS tool for automating social media advertising across Meta, SmartNews, TikTok, and LINE.
- Company typePublic
- Founded2015
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Macbee Planet does
Macbee Planet is a Tokyo-headquartered digital marketing company founded in 2015 that builds and delivers performance-based marketing services centered on Long-Term Value (LTV) prediction and ROI optimization. The company's core offering is LTV Marketing, a data-driven approach that shifts client measurement away from channel-centric CPA and ROAS metrics toward comprehensive ROAS optimization and lifetime customer value management. It pioneered a performance-based fee model in Japan's advertising industry, under which clients pay only when marketing activities demonstrate proven ROI, aligning company revenue with client outcomes and producing a recurring revenue stream tied to delivered results.
The company's technology stack combines LTV data analysis with an AI-driven marketing platform. In March 2026 it launched AdPost, a SaaS automation tool for social media advertising operators with native integrations to Meta, SmartNews, TikTok, and LINE. AdPost automates ad submission, error checking, and centralized delivery management, and applies AI-based creative analysis to evaluate advertising assets across supported platforms; the company claims the tool reduces ad operators' work time by up to 90%. Macbee Planet also operates wholly-owned subsidiaries Macbee X (data and AI-driven growth strategy consulting), MAVEL (SNS advertising automation tools, holder of consecutive SmartNews Ads Gold certifications), and Macbeev.
The go-to-market model is dual: a sales-led motion for enterprise clients on the performance-based LTV marketing service, and a product-led growth motion for the AdPost tool targeting mid-market SNS advertising operators who can self-serve automation. Revenue and EPS growth both exceeded 30% for the fiscal year ending April 2025, with a net cash balance sheet despite temporary negative free cash flow attributable to installment payment terms extended to large clients. The company is publicly traded on OTCMKTS under ticker MBPLF, is headquartered in Shibuya, Tokyo, and employs 51–100 people.
Macbee Planet firmographics
Firmographics- Name
- Macbee Planet
- Legal name
- 株式会社Macbee Planet
- Website
- https://macbee-planet.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Macbee Planet is a Tokyo-based digital marketing company founded in 2015 that delivers performance-based LTV marketing services to Japanese enterprises and offers the AdPost SaaS tool for automating social media advertising across Meta, SmartNews, TikTok, and LINE.
- Ownership category
- akta.pro rank
Macbee Planet industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Pricing, Revenue Management & Promotion Optimization (HDAAAHAB)
Keywords
Where Macbee Planet is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Macbee Planet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Performance-Based Marketing Services: The company pioneered a performance-based fee model in Japan's advertising industry where clients only pay when marketing activities demonstrate proven ROI. This aligns company success with client outcomes and creates a sustainable recurring revenue stream based on delivered results.
- AdPost SaaS Tool: Advertising operation automation tool subscription for SNS platforms, providing automated submission, error checking, and AI creative analysis features to reduce ad operator workload.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Macbee Planet product offering
Product offeringCore offering
Macbee Planet offers performance-based digital marketing services centered on LTV (Lifetime Value) prediction and ROI optimization, charging clients only when marketing activities demonstrate proven ROI. The company complements these services with AdPost, an AI-driven SaaS tool that automates social media advertising operations across Meta, SmartNews, TikTok, and LINE platforms.
Product overview
Macbee Planet operates as a digital marketing company offering a unified performance-based marketing service centered on LTV (Lifetime Value) prediction and ROI optimization. The company has recently launched AdPost (March 2026), an SNS advertising operation automation tool that integrates with Meta, SmartNews, TikTok, and LINE platforms. The core LTV Marketing service forms the foundation, while the AdPost tool extends automation capabilities specifically for social media advertising operations. Macbee X, a subsidiary, handles specialized marketing initiatives including data and AI-driven growth strategy consultations.
Differentiator
Problem solved
Functional benefit
Brands
- AdPost: SNS advertising operation automation tool for social media platforms including Meta, SmartNews, TikTok, and LINE.
Products and services
- LTV Marketing A data-driven performance-based marketing service that predicts customer Lifetime Value (LTV) and optimizes ROI for e-commerce and digital businesses. Clients are charged only when marketing activities demonstrate proven ROI, distinguishing Macbee Planet as a pioneer of this model in Japan's advertising industry.
- AdPost An SNS advertising operation automation tool for social media platforms including Meta, SmartNews, TikTok, and LINE. Features automated ad submission, error checking, centralized delivery management, and AI-based creative analysis, claiming to reduce ad operators' work time by up to 90%.
Quantifiable outcome
- 90% reduction in ad operators' work time
- +2 more outcomes
Companies that use Macbee Planet
Customer profileSegments2 records
Ideal customer profiles2 records
Macbee Planet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature1 record
Macbee Planet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Monex SecuritiesminorJoint session at Marketing Agenda 2026 conference (June 2-4, 2026) featuring Kenta Fujiwara, CEO of Macbee X (subsidiary), and Yukiyuki Tanabe from Monex Securities discussing data and AI-driven marketing growth strategies. The partnership focuses on thought leadership around shifting from channel-centric metrics to comprehensive ROAS optimization and Long-Term Value management.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Macbee Planet competitors and assessment
Company assessmentDirect peers
- Septeni Holdings: Japanese digital advertising holding company operating a performance-based digital marketing agency and proprietary ad tech platforms. Closely comparable to Macbee Planet in its Japan-focused performance marketing model and SaaS tooling.
- FreakOut Holdings: Tokyo-based digital advertising platform company providing programmatic advertising and AI-driven marketing technology. Comparable to Macbee Planet in its Japan-centric digital marketing and ad-tech automation focus.
- Geniee: Japanese ad-tech company offering programmatic advertising, digital marketing, and analytics solutions. Comparable as a Japan-based competitor offering performance-driven digital marketing services and proprietary advertising technology.
- ValueCommerce: Japanese affiliate marketing and digital advertising platform operator. Comparable as a Japan-focused performance-driven marketing platform with proprietary technology and measurable ROI offerings.
- Supership: Japanese digital marketing and ad-tech subsidiary of KDDI, providing data-driven advertising and marketing automation solutions. Comparable as a Japan-focused ad-tech platform targeting SNS and digital advertising operations.
Broad incumbents
- Digital Garage: Established Japanese digital media and marketing company with payments and data businesses. Comparable in digital marketing services for Japanese clients, though broader in scope and significantly larger than Macbee Planet.
- Dentsu: Largest Japanese advertising agency and global marketing services group. Comparable as a Japanese-headquartered provider of performance-based and digital marketing services, though at vastly larger scale and broader scope.
- Hakuhodo: Second-largest Japanese advertising agency with growing digital marketing capabilities. Comparable as a Japan-based provider of advertising and digital marketing services targeting enterprise clients.
- Publicis Groupe: Global marketing services group with significant performance and digital marketing operations including Epsilon data assets. Comparable as a provider of data-driven, ROI-focused marketing services at scale — a potential threat or partner for Macbee Planet's Japan performance marketing niche.
Emerging players
- Tinuiti: US-based performance marketing agency with proprietary technology for paid media, SEO, and analytics. Comparable as a performance-based, data-driven marketing agency leveraging proprietary tooling, though operating in the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Macbee Planet social profiles
Digital presenceMacbee Planet compliance and trust
Trust signalCompliance1 record
Macbee Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macbee Planet leadership team
Management profileNumber of profiles
Profiles2 records
Macbee Planet subsidiaries and ownership
Company hierarchySubsidiaries3 records
Macbee Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macbee Planet M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macbee Planet
What does Macbee Planet do?
Macbee Planet offers performance-based digital marketing services centered on LTV (Lifetime Value) prediction and ROI optimization, charging clients only when marketing activities demonstrate proven ROI. The company complements these services with AdPost, an AI-driven SaaS tool that automates social media advertising operations across Meta, SmartNews, TikTok, and LINE platforms.
Is Macbee Planet a public or private company?
Macbee Planet is a public company. It is classified as public and is currently operating.
When was Macbee Planet founded?
Macbee Planet was founded in 2015. It employs 51 to 100 people.
Where is Macbee Planet based?
Macbee Planet is headquartered in Tokyo, Japan, in the Asia region.
How does Macbee Planet make money?
Two revenue lines are on record. Performance-Based Marketing Services are the primary driver. The others are adPost SaaS Tool.
Who are Macbee Planet's main competitors?
Direct peers on record are Septeni Holdings, FreakOut Holdings, Geniee, ValueCommerce and Supership. Broad incumbents are Digital Garage, Dentsu, Hakuhodo and Publicis Groupe. Tinuiti is listed as an emerging player.
Does Macbee Planet have an API?
No public API is recorded for Macbee Planet.
What industry is Macbee Planet in?
Macbee Planet's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of HDAAAHAB, Pricing, Revenue Management & Promotion Optimization. Its NAICS code is 541810 and its SIC code is 7311.