My Senior Health Plan
My Senior Health Plan is an independent, nationally licensed Medicare insurance brokerage that helps Medicare-eligible seniors, caregivers, and individuals with disabilities compare and enroll in Medicare Advantage, Supplement, and Part D plans via licensed phone-based agents, in-person seminars, and virtual masterclasses, earning carrier commissions at no cost to the consumer.
- Company typePrivate
- Founded2009
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What My Senior Health Plan does
My Senior Health Plan is an independent, privately held Medicare insurance brokerage founded in 2009 by CEO and President Pete Blasi, headquartered in La Jolla, California, with an additional operational office in Brentwood, Tennessee. The firm is nationally licensed to sell Medicare products in all 50 states and operates primarily through inside-sales licensed insurance agents who deliver phone-based Medicare consultations, with supplemental in-person seminars at its La Jolla Resource Center and virtual Medicare 101 masterclasses as top-of-funnel education. Its technology footprint is intentionally lean: a CRM, telephony, and a third-party destinationrx quote-and-enroll tool embedded in its website, with no proprietary software product or AI features identified.
The company earns revenue through insurance carrier commissions on successful enrollments into Medicare Advantage (Part C), Prescription Drug (Part D), Medicare Supplement (Medigap), and Original Medicare guidance, supplemented by referral commissions from complementary senior insurance products (Long Term Care, Senior Life, Burial/Final Expense via its own brokerage, plus Travel Insurance through partner Seven Corners). Services are free to consumers. Its primary customer segment is Medicare-eligible seniors aged 65 and over, with secondary segments of caregivers and Medicare-eligible individuals with disabilities; on the B2B side, a Partnership Program channels referrals from medical groups, hospitals, MSOs, DSNP organizations, retiree associations, and municipalities.
Operationally, the firm maintains multi-carrier contracts with most top Medicare insurers (Aetna, Humana, United Healthcare, Physicians Mutual, SCAN, LA Care), BBB accreditation, a BBB Torch Award, recurring regional TV appearances on Fox 5 San Diego and News Channel 5, and a content engine spanning YouTube, blog, and downloadable eBooks. With 1-10 employees, no disclosed funding, no M&A history, and no public listing, the company operates as a bootstrapped, founder-led brokerage that has expanded its distribution, product set, and channel mix steadily over more than a decade without external capital.
My Senior Health Plan firmographics
Firmographics- Name
- My Senior Health Plan
- Legal name
- My Senior Health Plan.com Inc
- Website
- https://myseniorhealthplan.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Senior Health Plan is an independent, nationally licensed Medicare insurance brokerage that helps Medicare-eligible seniors, caregivers, and individuals with disabilities compare and enroll in Medicare Advantage, Supplement, and Part D plans via licensed phone-based agents, in-person seminars, and virtual masterclasses, earning carrier commissions at no cost to the consumer.
- Ownership category
- akta.pro rank
My Senior Health Plan industry classification
Industry- Product category
- Medicare Insurance Brokerage and Advisory Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)
- akta.pro secondary industries
- Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI), Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH), MA-PD Plans (Medicare Advantage with Prescription Drug Coverage) (FSAIAGAG), Hybrid Life + LTC (Linked-Benefit) Insurance (FSAIAJAB)
Keywords
Where My Senior Health Plan is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
My Senior Health Plan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: My Senior Health Plan generates revenue by serving as a licensed Medicare insurance broker. They provide free Medicare guidance to consumers and earn commissions from insurance carriers (Aetna, Humana, United Healthcare, Physicians Mutual, SCAN Medical Advantage, etc.) when customers enroll in Medicare Advantage, Medicare Supplement, or Prescription Drug Plans through their services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free Medicare Advisory Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
My Senior Health Plan product offering
Product offeringCore offering
My Senior Health Plan is a Medicare insurance brokerage and licensed-agent advisory service that helps Medicare-eligible seniors (and caregivers or individuals with disabilities) nationwide compare and enroll in Medicare Advantage (Part C), Medicare Supplement/Medigap, and Medicare Part D prescription drug plans, as well as Original Medicare guidance. Advisory services and ongoing lifetime advocacy for billing and claims are delivered at no cost to consumers, with revenue generated through commissions paid by partner insurance carriers including Aetna, Humana, United Healthcare, Physicians Mutual, and SCAN Medical Advantage. Complementary senior insurance products (Long Term Care, Life, Final Expense, and Travel Insurance via partner Seven Corners) and educational programs extend the offering.
Product overview
My Senior Health Plan is a Medicare insurance brokerage and advisory firm serving seniors and Medicare-eligible individuals across the United States. Its core platform is a Medicare Advisory & Enrollment Service — a licensed-agent–driven guidance offering that helps beneficiaries compare and enroll in Medicare plans at no cost. The company represents most major insurance carriers and offers four primary Medicare products: Original Medicare (Parts A & B), Medicare Advantage Plans (Part C), Medicare Prescription Drug Plans (Part D), and Medicare Supplement Plans (Medigap). Beyond core Medicare coverage, the company extends its platform with complementary senior insurance products — Long Term Care Insurance, Senior Life Insurance, Burial & Final Expense Insurance, and Travel Insurance (via partner Seven Corners) — as well as Caregiver Advisory Services for those assisting loved ones. Educational support is provided through in-person and virtual Medicare 101 masterclasses, a Medicare Explained video series on YouTube, a blog with articles and eBooks (including 'The Top 10 Medicare FAQs'), and FAQ resources. The company is nationwide, licensed in all 50 states, and is headquartered in La Jolla, CA with an additional office in Brentwood, TN.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advisory & Enrollment Services The company's flagship licensed-agent advisory offering for Medicare-eligible seniors (65+), caregivers, and individuals with disabilities across the U.S., providing free Medicare plan selection guidance, side-by-side plan comparisons, enrollment support, and lifetime advocacy for billing, claims, and coverage issues delivered over the phone or in person.
- Medicare Advantage Plans (Part C) Medicare Advantage (Part C) plans from multiple partner insurance carriers, brokered through My Senior Health Plan, that bundle hospital, medical, and often prescription drug coverage into a single plan and may include additional benefits such as dental, vision, and hearing.
- Medicare Supplement Plans (Medigap) Medicare Supplement (Medigap) plans from partner insurance carriers, brokered by My Senior Health Plan, designed to help pay for out-of-pocket costs not covered by Original Medicare such as deductibles, copayments, and coinsurance.
- Medicare Prescription Drug Plans (Part D) Medicare Part D prescription drug plans brokered through My Senior Health Plan that provide prescription drug coverage through private insurers, helping beneficiaries pay for self-administered medications, with coverage also commonly included within Medicare Advantage plans.
- Original Medicare (Parts A & B) Guidance Educational and enrollment guidance from My Senior Health Plan for Original Medicare (Parts A & B) coverage, where Part A covers hospital insurance (inpatient hospital, skilled nursing, hospice, limited home health) and Part B covers medical insurance (doctors, outpatient, preventive services, supplies).
- Long Term Care Insurance Nationwide Long Term Care Insurance (LTCI) plans brokered by My Senior Health Plan that help cover costs of long-term care including home care, assisted living, and nursing home care, for services generally not covered by health insurance, Medicare, or Medicaid.
- Senior Life Insurance Senior Life Insurance policies (Term Life, Universal Life, and Whole Life) brokered by My Senior Health Plan that provide a lump-sum death benefit to beneficiaries to cover final expenses, mortgage continuation, debt payoff, and maintenance of the senior's standard of living.
- Burial & Final Expense Insurance Burial & Final Expense Insurance plans brokered by My Senior Health Plan that cover burial costs, funeral expenses, medical expenses, and credit card debt, providing affordable coverage to protect family members from financial burden during a time of grief.
- Senior Travel Insurance Travel Insurance for seniors offered by My Senior Health Plan through partner Seven Corners, covering medical expenses, financial default of travel suppliers, and other losses incurred while traveling domestically or internationally.
- Caregiver Advisory Services Medicare advisory services tailored by My Senior Health Plan for caregivers supporting Medicare-eligible loved ones, offering guidance on plan selection, cost management, provider relationships, and ongoing caregiver support resources.
- Medicare 101 Educational Masterclasses Virtual and in-person Medicare 101 educational masterclasses and webinars produced by My Senior Health Plan, designed to help Medicare-eligible individuals and caregivers understand Medicare basics, enrollment periods, coverage options, and how to maximize benefits.
Quantifiable outcome
- Free Medicare advisory services at no cost to consumers
- +1 more outcomes
Companies that use My Senior Health Plan
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
My Senior Health Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
My Senior Health Plan partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AetnacoreAetna is shown as a partner/logo on the My Senior Health Plan website. As a major health insurance carrier, Aetna offers Medicare Advantage and other Medicare-related plans that My Senior Health Plan advisors can recommend and enroll customers into, earning commissions on successful enrollments.
- HumanacoreHumana appears as a partner carrier on the My Senior Health Plan website. Humana provides Medicare Advantage, prescription drug plans, and other senior health products that My Senior Health Plan advisors help customers compare and enroll in.
- United HealthcarecoreUnited Healthcare is displayed as a partner on the My Senior Health Plan website. United Healthcare offers comprehensive Medicare plans including Medicare Advantage and supplement options that are offered through My Senior Health Plan's advisory services.
- Physicians MutualcorePhysicians Mutual is listed as a partner insurance carrier on the My Senior Health Plan website. The company provides Medicare supplement insurance and other senior health products offered through My Senior Health Plan's brokerage services.
- SCAN Medical AdvantagecoreSCAN Medical Advantage is shown as a partner on the My Senior Health Plan website. SCAN specializes in Medicare Advantage plans for seniors, which are recommended to customers through My Senior Health Plan's advisory services.
- Seven CornersminorSeven Corners is referenced as the company's Travel Insurance partner. My Senior Health Plan refers seniors to Seven Corners for domestic and international travel insurance needs, earning referral consideration for this complementary insurance product.
- LA Care Health PlancoreLA Care Health Plan is mentioned in customer testimonials as a Medicare Advantage plan option that customers were enrolled in with the help of My Senior Health Plan advisors. LA Care is a public health plan serving Los Angeles County.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
My Senior Health Plan competitors and assessment
Company assessmentDirect peers
- SelectQuote: Public senior-focused insurance brokerage that sells Medicare Advantage, Medicare Supplement, and other senior insurance products via phone-based licensed agents nationwide. Highly comparable go-to-market model to My Senior Health Plan, with a substantially larger scale.
- GoHealth: Medicare-focused health insurance marketplace and brokerage operating a technology-enabled agent platform across all 50 states. Competes directly for the same Medicare Advantage and Supplement shoppers through inside sales agents and partner channels.
- eHealth: Online Medicare and health insurance marketplace offering direct comparison and enrollment in Medicare Advantage, Supplement, and Part D plans. Closely aligned in being a multi-carrier Medicare intermediary serving seniors nationwide.
- Healthcare.com: Online health and Medicare insurance marketplace offering plan comparison and enrollment assistance through licensed agents. Competes for the same digital-first Medicare shopper with multi-carrier representation.
Emerging players
- Chapter: Venture-backed Medicare advisory platform providing personalized Medicare plan selection via licensed advisors. Targets the same Medicare-eligible seniors but emphasizes tech-enabled guidance and a narrower product set.
- Medicare Allies: Smaller Medicare brokerage providing phone-based Medicare plan comparisons and enrollment assistance to seniors. Competes in the same niche of independent, multi-carrier Medicare advisory for individual beneficiaries.
Broad incumbents
- Humana: Major Medicare Advantage carrier and current distribution partner of My Senior Health Plan. Competes indirectly by enrolling members directly and investing in proprietary digital enrollment channels.
- UnitedHealthcare: Largest Medicare Advantage carrier in the U.S. and a named partner of My Senior Health Plan. Competes indirectly via AARP-branded direct enrollment, agent networks, and call-center sales.
- Aetna: National Medicare Advantage and Supplement carrier (CVS Health subsidiary) and current partner of My Senior Health Plan. Competes indirectly through direct enrollment and retail health-insurance distribution.
- Mutual of Omaha: Insurance carrier offering Medicare Supplement, Long-Term Care, and senior life insurance products through independent agents. Comparable in selling the same senior insurance products through agent distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
My Senior Health Plan social profiles
Digital presenceMy Senior Health Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Senior Health Plan leadership team
Management profileNumber of profiles
Profiles1 record
My Senior Health Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Senior Health Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Senior Health Plan
What does My Senior Health Plan do?
My Senior Health Plan is a Medicare insurance brokerage and licensed-agent advisory service that helps Medicare-eligible seniors (and caregivers or individuals with disabilities) nationwide compare and enroll in Medicare Advantage (Part C), Medicare Supplement/Medigap, and Medicare Part D prescription drug plans, as well as Original Medicare guidance. Advisory services and ongoing lifetime advocacy for billing and claims are delivered at no cost to consumers, with revenue generated through commissions paid by partner insurance carriers including Aetna, Humana, United Healthcare, Physicians Mutual, and SCAN Medical Advantage. Complementary senior insurance products (Long Term Care, Life, Final Expense, and Travel Insurance via partner Seven Corners) and educational programs extend the offering.
Is My Senior Health Plan a public or private company?
My Senior Health Plan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Senior Health Plan founded?
My Senior Health Plan was founded in 2009. It employs 1 to 10 people.
Where is My Senior Health Plan based?
My Senior Health Plan is headquartered in San Diego, United States, in the North America region.
How does My Senior Health Plan make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are My Senior Health Plan's main competitors?
Direct peers on record are SelectQuote, GoHealth, eHealth and Healthcare.com. Emerging players are Chapter and Medicare Allies. Broad incumbents are Humana, UnitedHealthcare, Aetna and Mutual of Omaha.
Does My Senior Health Plan have an API?
No public API is recorded for My Senior Health Plan.
What industry is My Senior Health Plan in?
My Senior Health Plan's product category is Medicare Insurance Brokerage and Advisory Services. Its primary akta.pro industry code is HSABAIAG, Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC), with a secondary code of HLADALAI, Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC). Its NAICS code is 5242 and its SIC code is 6411.