Live Auction Group

What Live Auction Group does

Live Auction Group is a cloud-based online auction software provider headquartered in Port Coquitlam, Canada, formed in 2009 by combining two legacy online auction marketplaces: iCollector.com (founded 1996, serving antiques, coins, jewelry, firearms, memorabilia, sports cards, and Western Americana) and LiveAuctionWorld.com (serving heavy equipment, vehicles, real estate, livestock, farm equipment, and business liquidations). The company enables auction houses and auctioneers to run live webcast auctions, timed auctions, and call-in bidding through a white-label platform that includes bidder registration and approval workflows, auctioneer display/messaging/podium apps, PCI-compliant centralized payment processing with up to $100K liability coverage and next-day payouts, post-auction invoicing and shipping automation, and native branded iOS and Android mobile applications. The platform is trusted by over 1,000 auction houses worldwide and provides exclusive access to a proprietary database of over 1 million verified bidders.

The underlying technology is a web-based auction management system accessible from any location, supporting multi-user team collaboration, customizable registration forms, and integrations with PayPal for payments and Facebook/Google for social login. Distribution operates through four channels: direct enterprise sales via contact/demo requests, branded marketplace websites for each vertical, white-label OEM embedding onto auction house websites, and native mobile apps distributed through the Apple App Store and Google Play Store.

Revenue is generated across five streams: per-auction transaction fees for new entrants, monthly subscription plans for businesses running up to 12 events per year, custom enterprise contracts for large-scale frequent events including custom websites and apps, discounted charity/non-profit plans, and one-time white-label setup fees paired with separately quoted custom design services. The company is privately held with no disclosed venture capital or private equity backing, no publicly disclosed revenue, and no named individual customers or management team in the available source data.

Name

Live Auction Group

Legal name

Live Auction Group

Website

https://liveauctiongroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Auction Group is a cloud-based online auction software provider serving over 1,000 auction houses globally with live webcasting, bidder management, PCI-compliant payment processing, and white-label iOS/Android mobile apps, operating branded marketplaces iCollector.com and LiveAuctionWorld.com across collectibles and heavy-equipment verticals.

Ownership category

akta.pro rank

Product category

Online Auction Software

NAICS

Software Publishers (513210)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

akta.pro secondary industries

Online Collectibles Marketplaces & Auction Retail (CRALAGAO), Industrial Real Estate Auctions (BPAJAEAC), Residential Real Estate Auctions (BPAJAEAA)

Keywords

• Online auction software
• Live auction platform
• White-label auctions
• Webcast bidding
• Auctioneer technology

Headquarters

HQ city

Port Coquitlam

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Auction Transaction Fees: Per-auction pricing available for businesses new to online auctions, allowing them to pay per event rather than on a recurring subscription basis.
2. Monthly/Annual Subscription Plans: Monthly subscription plans for growing businesses running up to 12 events per year, with custom monthly rates available. Annual and multi-year contracts likely available for enterprise clients.
3. Enterprise Subscription (Custom): Enterprise plans for large-scale frequent events with custom websites and apps, billed at custom negotiated rates.
4. Charity/Non-Profit Plans: Specialized plan for charity events and non-profit organizations, likely offered at discounted rates.
5. White-Label Setup and Design Services: One-time setup fee for white-label platform embedding, with no recurring expenses. Custom website and app design quoted separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Live Auction Group sells cloud-based live auction software that enables auction houses and auctioneers to run live webcast auctions, timed auctions, and call-in bidding events with bidder registration, PCI-compliant payment processing, and branded mobile apps. The platform is offered as white-label embedded solutions, custom-branded websites and apps, and via two branded vertical marketplaces (iCollector.com for collectibles and LiveAuctionWorld.com for heavy equipment), backed by a proprietary database of over one million verified bidders and digital marketing services.

Product overview

Live Auction Group operates as a unified platform-plus-services company offering white-label online auction solutions. The core offering consists of the Live Auction Software Platform with integrated Auction Admin Console, supplemented by two primary sub-brands: iCollector.com (for collectibles, antiques, and memorabilia) and LiveAuctionWorld.com (for heavy equipment, vehicles, and industrial auctions). Key modules include Live Bidding Software, Auction Management System, Centralized Payment System, and mobile apps (Display, Messaging, and Podium). Additional add-on services include White Label Platform embedding, Custom Website & App Design, and Digital Marketing Services. The company serves over 1,000 auction houses across multiple verticals.

Differentiator

Problem solved

Functional benefit

Brands

• iCollector.com: Online auction marketplace for collectibles, antiques, art, coins, jewelry, memorabilia, sports cards, and Western Americana
• LiveAuctionWorld.com

Products and services

• iCollector.com Online auction marketplace for collectibles, antiques, art, coins, jewelry, memorabilia, sports cards, firearms, and Western Americana. Operated as a Live Auction Group sub-brand and serves as a white-label destination for auction houses in the collectibles vertical.
• LiveAuctionWorld.com Online auction marketplace for heavy equipment, industrial machinery, farm equipment, vehicles, real estate, livestock, office equipment, restaurant equipment, and business liquidations. Operated as a Live Auction Group sub-brand.
• Live Auction Software Platform Cloud-based flagship auction software offering live webcast auctions, timed auctions, call-in bidding, bidder management, PCI-compliant payment processing, and branded iOS/Android mobile apps for auction houses and auctioneers.
• White Label Auction Platform Embeddable white-label auction technology that auction houses integrate into their existing websites, providing in-house bidding capabilities while preserving their brand identity and protecting bidder contact information from competing listings.
• Custom Website and App Design Custom-branded website design, native mobile app development, SEO services, and marketing tools for auction houses seeking a complete branded digital presence.
• Digital Marketing Services Strategic digital marketing offerings including targeted email campaigns, banner ads on web and mobile, featured listings, weekly newsletters, and industry articles designed to drive bidder participation for client auction houses.

Quantifiable outcome

• Over 1,000 auction houses trust Live Auction Group's platform
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Partnerships

One partnership is on record.

• eBay Live AuctionscoreTechnology or Integration · 1 January 2000In the early 2000s, iCollector.com partnered with eBay Live Auctions to provide global audiences with real-time online bidding through eBay's expansive audience. This partnership enabled iCollector.com to reach a wider bidder base during its growth phase.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Proxibid (BidX): Direct competitor offering online auction software and marketplace services for auction houses across multiple verticals, including heavy equipment, industrial, and real estate — overlapping with Live Auction Group's LiveAuctionWorld.com business.
• Auction Mobility: Provides auction-house websites, mobile bidding apps, and live online auction software — directly competing with Live Auction Group's white-label platform, custom apps, and live webcasting offerings.
• HiBid: Online auction software platform and marketplace serving auctioneers across categories including real estate, vehicles, equipment, and collectibles — directly comparable to Live Auction Group's dual-brand marketplace and SaaS approach.
• Handbid: Mobile-first bidding platform focused on charity and fundraising auctions — directly comparable to Live Auction Group's charity/non-profit plan and mobile app offerings for nonprofit event organizers.
• BidSpotter: Online auction marketplace focused on industrial, construction, agricultural, and heavy-equipment auctions — directly comparable to Live Auction Group's LiveAuctionWorld.com vertical.
• Auction.com: Large online marketplace for residential and commercial real estate auctions — overlapping with Live Auction Group's real estate auction category.
• Bid4Assets: Online auction marketplace for real estate and government-seized assets — overlapping with Live Auction Group's real estate and distressed-asset auction exposure.

Broad incumbents

• eBay: Massive generalist online marketplace with deep auction heritage; Live Auction Group's iCollector.com was historically a partner of eBay Live Auctions and competes with eBay for collectibles auction listings.
• Heritage Auctions: One of the largest collectibles auction houses globally; competes with iCollector.com-hosted auctioneers and could be both a customer and adjacent competitor in the collectibles vertical.

Others

• Bonhams: International auction house with online bidding capabilities; a potential enterprise customer or channel partner for Live Auction Group's white-label platform in the luxury/collectibles category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/live-auction-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Auction Group