Auction Mobility
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Auction Mobility does
Auction Mobility is a Boston-headquartered (legal entity Auction Mobility, LLC, with operational offices in Omaha, NE and Belmont, MA) SaaS provider of a white-label online auction platform built for traditional auction houses. Founded in 2014, the company targets auctioneers across art, antiques, wine, real estate, automotive, and specialty collectibles verticals who need to digitize bidding without surrendering brand control to marketplace aggregators. The platform delivers live simulcast auctions with sub-second latency, timed online-only auctions, branded native Android and iOS mobile and tablet apps, customized WordPress websites, and a Shopify-powered eCommerce offering. Auction Mobility positions customer data ownership (bidding history and under-bidder information remaining with the auction house) and an AM2LA integration with LiveAuctioneers marketplace as core differentiators versus third-party auction aggregators.
The product is sold through three annual subscription tiers — Lite (entry-level white-label bidding site), Core (adds native mobile apps and a customized WordPress site), and Custom (adds SSO, custom bidding widgets, and bespoke development) — with quote-based pricing. The company runs a sales-led go-to-market with a "Request a Demo" CTA, supported by 24/7 global phone and email support across the US, Canada, the UK, Australia, and New Zealand. Auction Mobility is GDPR- and CCPA-compliant, was formerly certified under the EU-U.S. and Swiss-U.S. Privacy Shield frameworks, and is backed by Auction Technology Group (ATG), which conducts routine financial and IT security audits. To date the company has raised approximately $2.77M in funding, with prior seed investment from FJ Labs, and has completed two acquisitions (LOFTY in 2016 and Paid in 2019). Named customers include Phillips, Gooding & Company, Hart Davis Hart, Lang's, and Toys, Trains & Other Old Stuff.
Auction Mobility firmographics
Firmographics- Name
- Auction Mobility
- Legal name
- Auction Mobility, LLC
- Website
- https://auctionmobility.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Auction Mobility industry classification
Industry- Product category
- Online Auction Software
- akta.pro primary industry
- Commercial Real Estate Auctions (BPAJAEAB)
- akta.pro secondary industries
- Development Site & Entitlement/Planned Community Auctions (BPAJAEAI), Residential Real Estate Auctions (BPAJAEAA)
Keywords
Where Auction Mobility is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Auction Mobility business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform License Agreement: Auction Mobility grants auction houses a personal, non-transferable and non-exclusive license to access and use the Licensed Platform. Customers pay License Fees according to their chosen package tier (Lite, Core, or Custom). The license grants rights to use the platform for the auction house's website, mobile and tablet applications. Support and maintenance services are included per the agreement terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Lite package for auctioneers getting started with basic white-label bidding site |
| Subscription | Annual | Core package adds native mobile apps and WordPress website |
| Subscription | Annual | Custom package for advanced auctioneer capabilities and custom development |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Auction Mobility product offering
Product offeringCore offering
Auction Mobility provides a white-label, cloud-based auction platform that auction houses license to host branded live simulcast and timed online auctions via custom websites and native Android/iOS mobile applications. The platform includes bidder engagement tools, real-time bidding synchronization with the LiveAuctioneers marketplace, and is delivered through tiered subscription packages with 24/7 global support.
Product overview
Auction Mobility provides a white-label auction platform with three tiered packages (Lite, Core, Custom) offering increasing levels of customization and capabilities. The platform includes live simulcast auction software with sub-second latency and timed online auction software. Core and Custom packages include branded native Android and iOS mobile apps and customized WordPress websites. The AM2LA integration enables synchronized bidding with LiveAuctioneers marketplace. Additional services include WordPress website design and Shopify-powered eCommerce solutions. The platform is backed by ATG (Auction Technology Group) with routine financial and IT security audits.
Differentiator
Problem solved
Functional benefit
Products and services
- Auction Mobility White-Label Auction Platform Cloud-based, white-label online auction platform licensed to auction houses across fine art, antiques, collectibles, real estate, wine, automotive, and specialty verticals. Enables branded bidding websites and native mobile/tablet apps with live simulcast and timed auction capabilities, pre-bidding, push notifications, and customer data ownership. Delivered as a subscription with annual billing and 24/7 global support.
- AM2LA LiveAuctioneers Integration Marketplace integration that lets auction houses using Auction Mobility cross-list timed auctions on LiveAuctioneers through a single catalog push, with bids synchronized in real time between platforms and simultaneous auction close. Extends bidder reach to LiveAuctioneers' monthly audience while preserving the auction house's primary platform and customer data ownership.
Quantifiable outcome
- 21% average sales increase for customers
- +2 more outcomes
Companies that use Auction Mobility
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Auction Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Auction Mobility partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LiveAuctioneerscoreAM2LA (Auction Mobility to LiveAuctioneers) partnership enables synchronized bidding between platforms. Auction houses can push timed auction catalogs to LiveAuctioneers from Auction Mobility portal, with bids synchronized in real-time and simultaneous auction close. This provides access to LiveAuctioneers' millions of monthly page views and new monthly bidders while maintaining direct customer relationships.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Auction Mobility competitors and assessment
Company assessmentDirect peers
- AuctionMethod: White-label auction website and live bidding software provider. Closely comparable as a direct white-label alternative to Auction Mobility's platform.
- Invaluable: Online auction marketplace connecting auction houses with bidders across art, antiques, and collectibles. Comparable in serving the same auction-house customer segment with online bidding technology.
- Proxibid: Online auction marketplace for heavy equipment, construction, agricultural, and government assets. Comparable as online auction infrastructure serving vertical-specific auction houses.
- Wavebid: Auction management software for auctioneers, providing cataloging, clerking, and online bidding workflows. Comparable in providing core software to auction houses.
- BidSpotter: Online auction marketplace focused on industrial, collector, and specialty verticals. Comparable as a platform powering online auctions for niche vertical auctioneers.
- LiveAuctioneers: Online auction marketplace for art, antiques, and collectibles. Direct competitor in online auction infrastructure and simultaneously a channel partner via the AM2LA integration.
- Bidsquare: Online auction aggregator and marketplace for fine art, antiques, jewelry, and watches. Comparable in serving mid-market auction houses with online bidding infrastructure.
Others
- Heritage Auctions: Large auction house operating across collectibles, art, and coins. Adjacent in that it has built proprietary online bidding technology and competes for the same auction-house-level capabilities Auction Mobility sells externally.
- Phillips (Phillips auction house): Global auction house and Auction Mobility customer (per testimonials). Relevant as a reference point for enterprise requirements and as a buyer (rather than builder) of third-party auction technology.
Broad incumbents
- Auction Technology Group (ATG): Public company operating multiple auction technology platforms including The Saleroom, LiveAuctioneers, Proxibid, and BidSpotter. Broad incumbent owning Auction Mobility and offering overlapping capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Auction Mobility social profiles
Digital presenceAuction Mobility compliance and trust
Trust signalCompliance6 records
Auction Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auction Mobility leadership team
Management profileNumber of profiles
Profiles3 records
Auction Mobility funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auction Mobility M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auction Mobility
What does Auction Mobility do?
Auction Mobility provides a white-label, cloud-based auction platform that auction houses license to host branded live simulcast and timed online auctions via custom websites and native Android/iOS mobile applications. The platform includes bidder engagement tools, real-time bidding synchronization with the LiveAuctioneers marketplace, and is delivered through tiered subscription packages with 24/7 global support.
Is Auction Mobility a public or private company?
Auction Mobility is a private company. It is classified as venture growth investor backed and is currently operating.
When was Auction Mobility founded?
Auction Mobility was founded in 2014. It employs 11 to 50 people.
Where is Auction Mobility based?
Auction Mobility is headquartered in Boston, United States, in the North America region.
How does Auction Mobility make money?
One revenue line is on record: platform License Agreement.
Who are Auction Mobility's main competitors?
Direct peers on record are AuctionMethod, Invaluable, Proxibid, Wavebid, BidSpotter, LiveAuctioneers and Bidsquare. Others are Heritage Auctions and Phillips (Phillips auction house). Auction Technology Group (ATG) is listed as a broad incumbent.
Does Auction Mobility have an API?
No public API is recorded for Auction Mobility.
What industry is Auction Mobility in?
Auction Mobility's product category is Online Auction Software. Its primary akta.pro industry code is BPAJAEAB, Commercial Real Estate Auctions, with a secondary code of BPAJAEAI, Development Site & Entitlement/Planned Community Auctions.