Atrio

What Atrio does

Atrio Investimentos is a Brazilian investment advisory firm founded in 2017 and headquartered in Belo Horizonte, operating as an authorized autonomous investment advisor (AAI) office of XP Investimentos, the largest investment platform in Latin America. The firm serves more than 3,000 clients across Brazil with over R$2 billion in assets under custody, operating from offices in Belo Horizonte, São Paulo, and Rio de Janeiro with international presence in Miami, New York, London, and Geneva through its Private tier. Atrio is regulated by the Comissão de Valores Mobiliários (CVM) under Resolution 178/23 and is led by seven partners: Bruno Zanon, Marcelus Lima, Fabiano Mariani, Karen Maia, Gustavo Vaz, Guilherme Dambros, and Rodrigo Alcântara.

The firm provides tiered advisory services structured around client asset levels: Mesa Digital (R$50,000-300,000), Exclusiva (R$300,000-1 million), Premium (R$1-5 million), and Private (above R$5 million). Atrio does not build proprietary trading or custody technology; instead, it leverages XP Investimentos' execution infrastructure while differentiating through a matrix knowledge model assigning specialists across Fundos, Renda Fixa, Renda Variável, Previdência, and COE asset classes. Proprietary content channels include Atrio Trade and Atrio Mercado WhatsApp-based market intelligence services, the Mesa de Operações operations desk, and the Casas de Análises service integrating Levante Corp and Benndorf analysis houses.

Revenue is generated through advisory fees and commission/revenue share from XP Investimentos tied to client assets placed on the XP platform, with no publicly disclosed fee schedules. The firm has received recognition including the Selo de Eficiência em Renda Variável (one of 29 offices among 700+ in the XP network) and the Selo Super 20 Escritórios, positioning it among the top-performing advisory offices in Brazil's largest investment platform network.

Name

Atrio

Legal name

Atrio Agente Autônomo de Investimentos LTDA

Website

https://atrioinvestimentos.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Atrio Investimentos is a Brazilian investment advisory firm serving 3,000+ clients with R$2 billion+ in assets under custody through tiered advisory services as an authorized partner office of XP Investimentos, operating from five locations across Brazil, the US, and Europe.

Ownership category

akta.pro rank

Product category

Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Investment advisory
• Wealth management
• Portfolio advisory
• Fixed income
• Variable income

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Fees: Atrio Investimentos operates as an Authorized Autonomous Investment Advisor (AAI) registered with CVM, maintaining a distribution contract with XP Investimentos. Revenue is generated through advisory fees paid by clients for investment advisory services across four service tiers (Mesa Digital, Exclusiva, Premium, and Private). Fees are tiered based on client asset levels under management or service intensity.
2. XP Investimentos Partnership Revenue: As an XP Investimentos advisory office partner, Atrio earns commissions and revenue share from XP based on the volume of client assets placed on the XP platform. This is a referral/commission-based model tied to client AUM.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Atrio Investimentos is a Brazilian investment advisory firm (assessoria de investimentos) registered with the CVM, operating as an authorized autonomous investment advisor (AAI) office of XP Investimentos. It provides personalized investment advisory services including portfolio construction, asset allocation, rebalancing, and continuous monitoring across multiple asset classes such as stocks, fixed income, investment funds, real estate funds, structured products, futures, commodities, COE, and Treasury Direct. The firm serves clients through four tiered service plans (Mesa Digital, Exclusiva, Premium, and Private) based on client asset levels.

Product overview

Atrio Investimentos is an investment advisory firm (assessoria de investimentos) registered with CVM operating as an XP Investimentos partner. The company offers a portfolio of financial products and advisory services organized into tiered service levels (Mesa Digital, Exclusiva, Premium, and Private) based on client asset levels. Core investment products include stocks (Ações), investment funds (Fundos de Investimentos), real estate funds (Fundos Imobiliários), fixed income (Renda Fixa), Treasury Direct (Tesouro Direto), futures and commodities, structured products (COE and Operações Estruturadas), and Private wealth management. Service features include an operations desk (Mesa de Operações), WhatsApp-based market information services (Atrio Trade and Atrio Mercado), and access to third-party market analysis (Levante Corp and Benndorf). All products are accessed through the XP Investimentos platform, which Atrio describes as the largest open investment product platform in Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Atrio Trade: Free service for clients focused on stock market analysis and recommendations for actions and derivatives, sent via WhatsApp when opportunities arise.
• Atrio Mercado

Products and services

• Assessoria de Investimentos

Quantifiable outcome

• Over R$2 billion in assets under advisory/custody
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• XP InvestimentoscoreChannel Partner/ Reseller/ DistributorAtrio Investimentos is an authorized autonomous investment advisor (AAI) office of XP Investimentos, the largest investment platform in Latin America. The partnership provides Atrio clients access to XP's full product suite (over 80 fixed income products, all listed assets, trading infrastructure, custody, and compliance). Atrio provides the advisory layer while XP handles execution, custody, and regulatory infrastructure. Atrio maintains a distribution contract with XP under CVM Resolution 178/23.
• Levante CorpcoreStrategic or Co-development PartnerAtrio partnered with Levante Corp, one of Brazil's leading independent investment analysis houses, to provide clients with deep fundamental analysis, macroeconomic reports, and investment recommendations across equities, fixed income, real estate funds, and all major asset classes. Levante Corp's analysts complement Atrio's advisory with research-backed investment signals.
• BenndorfcoreStrategic or Co-development PartnerAtrio partnered with Benndorf, a major Brazilian investment analysis house, to deliver the 'Casas de Análises' service combining technical and fundamental analysis for short-term operations (Swing Trade, Day Trade) and a weekly portfolio targeting Ibovespa outperformance. More than 6 analysts monitor markets continuously to provide daily recommendations to Atrio clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Órama Investimentos: Independent Brazilian investment advisory and platform firm serving retail and HNW clients with personalized portfolio advisory. Órama is comparable to Atrio in its advisory-led model and Brazilian retail-to-HNW client focus.
• Guide Investimentos: Brazilian investment advisory and brokerage firm offering portfolio advisory across multiple wealth tiers, with similar XP-partner office characteristics and a national footprint. Guide is comparable in its tiered advisory structure and target client segments.
• Warren Investimentos: Brazilian investment advisory firm and one of the largest independent XP partner offices, with a similar multi-tier advisory model serving retail to HNW clients. Warren is Atrio's closest direct competitor within the XP network in terms of scale, recognition, and tiered service offerings.

Broad incumbents

• Rico Investimentos: Major Brazilian retail brokerage platform owned by XP Inc., offering advisory services and a wide product suite. While Rico is a platform-level competitor, Atrio's advisory focus sits as a complementary offering within the broader XP ecosystem.
• Modalmais: Brazilian digital investment platform offering advisory, brokerage, and wealth management services to retail and affluent clients. Modalmais competes with Atrio's Mesa Digital tier and serves a similar mass-affluent Brazilian investor base.
• Genial Investimentos: One of Brazil's largest independent broker-dealers with integrated advisory, asset management, and research capabilities. Genial competes with Atrio for advisory clients but operates as a vertically integrated platform rather than a pure advisory office.
• BTG Pactual Digital: Digital advisory and brokerage arm of Latin America's largest independent investment bank, offering portfolio advisory services to affluent Brazilian investors. BTG Digital competes with Atrio for the same retail-to-mass-affluent client base with greater institutional brand recognition.

Others

• Infostocks (Análise Macro): Independent Brazilian investment research and education platform serving retail investors with macroeconomic analysis and portfolio strategy. Infostocks/Análise Macro complements Atrio's Casas de Análises service and competes for the same information-hungry retail investor segment.

Emerging players

• Brasilprev: Brazil's largest private pension and life insurance provider (BB Seguros/Banco do Brasil), offering individual investment-linked pension products. Brasilprev partially overlaps with Atrio's Previdência advisory offering for retail retirement planning.

Regional players

• Paraná Banco Investimentos: Southern Brazilian bank-owned investment advisory and brokerage firm serving primarily Paraná-state clients. Comparable to Atrio in advisory offerings but with a regional rather than national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHylLXK4rB_lE5LrOXUEAxQ
• Facebookfacebook.com/atrioinvestimentos
• LinkedInlinkedin.com/company/atrioinvestimentos
• Instagraminstagram.com/atrioinvestimentos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrio