Brasilprev
Brasilprev is one of the largest open private pension companies in Brazil, offering PGBL and VGBL pension plans to over 2.5 million customers, primarily distributed through Banco do Brasil's branch network, digital channels, and partner corretores.
- Company typePrivate
- Founded1995
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Brasilprev does
Brasilprev is one of the largest open private pension companies in Brazil, operating exclusively in the PGBL (Plano Gerador de Benefício Livre) and VGBL (Vida Gerador de Benefício Livre) segments since its founding in 1993/1995. The company is a joint venture between BB Seguridade — the insurance and pension arm of Banco do Brasil — and Principal Financial Group, and serves over 2.5 million customers with R$471.6 billion in assets under management as of 2025 (R$484.2 billion as of March 2026), representing a 26.5% market share in Brazil's open complementary pension segment. Headquartered in São Paulo with 600+ employees, Brasilprev is privately held and does not trade on any public exchange.
The product platform centers on individual and corporate private pension plans, supported by more than 150 investment fund options. These include five pre-configured multi-market portfolios (Carteira Prudente, Prudente II, Equilibrada, Dinâmica, and Audaz) targeting risk profiles from very low to high, and proprietary Ciclo de Vida lifecycle funds (series 2020, 2030, 2040, 2050) that automatically adjust fixed-income versus variable-income allocation based on the investor's retirement horizon. Brasilprev also offers Brasilprev Júnior for children and youth, corporate pension plans with IRPJ-deductible employer contributions, and a suite of self-service simulators (pension, income, tax benefit, investor profile). Supporting infrastructure includes a WhatsApp service channel, iOS/Android mobile apps, LGPD-compliant data governance with a designated DPO, and AI/ML models powering virtual assistants, satisfaction analysis, and fraud prevention.
Brasilprev generates revenue primarily through recurring management fees on assets under administration, supplemented by transaction-based income from annuity conversions (currently priced at IPCA plus 6% annually, among the most attractive terms in the Brazilian market). Distribution is multi-channel: Banco do Brasil's extensive branch network is the primary channel, complemented by direct digital channels (website, app, WhatsApp), a network of partner corretores (insurance brokers), and a dedicated corporate enterprise sales team. The company is expanding its product surface with new income-conversion options planned for H2 2026 and has broadened its asset management ecosystem through partnerships with Vinland, AZ Quest, Kapitalo, and BB Asset Management.
Brasilprev firmographics
Firmographics- Name
- Brasilprev
- Legal name
- Brasilprev Seguros e Previdência S.A.
- Website
- https://www1.brasilprev.com.br
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Brasilprev is one of the largest open private pension companies in Brazil, offering PGBL and VGBL pension plans to over 2.5 million customers, primarily distributed through Banco do Brasil's branch network, digital channels, and partner corretores.
- Ownership category
- akta.pro rank
Brasilprev industry classification
Industry- Product category
- Private Pension and Retirement Savings
- NAICS
- Pension Funds (525110), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Corporate & Public Pension Funds (DB/DC Sponsors) (FSAAAGAA)
Keywords
Where Brasilprev is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Brasilprev business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pension Fund Management Fees: Brasilprev generates revenue through management fees charged on pension fund assets under administration. The company operates open complementary pension products (PGBL and VGBL) with various investment fund options.
- Annuity Conversion Income: Revenue generated when clients convert accumulated pension reserves into annuity income products. Current conversion rates at IPCA plus 6% annually represent attractive terms in the Brazilian market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Plans - Minimum contribution R$100/month |
| Subscription | Monthly | Corporate/Enterprise Plans with preferential rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Brasilprev product offering
Product offeringCore offering
Brasilprev operates an open private pension platform offering PGBL and VGBL pension plans for individuals, children (Brasilprev Júnior), and corporate clients, with over 150 investment fund options including lifecycle funds. The company manages R$471.6 billion in assets and serves more than 2.5 million customers through Banco do Brasil branches, digital channels, and partner brokers. Revenue is generated primarily through recurring management fees on pension fund assets under administration and transaction fees from annuity conversions.
Product overview
Brasilprev operates as a comprehensive private pension and investment management platform offering multiple product lines. The core offerings include Individual Pension Plans (PGBL and VGBL) with starting contributions of R$100, Brasilprev Júnior for children's education savings, and Corporate Pension Plans for businesses. The investment portfolio comprises over 150 fund options including lifecycle funds (Ciclo de Vida 2020-2050) that auto-adjust risk based on time horizon, and five strategic portfolios (Carteira Prudente, Prudente II, Equilibrada, Dinâmica, and Audaz) targeting different risk profiles from very low to high. Supporting tools include investor profile simulators, income projection calculators, and tax benefit estimators. The company also runs Longevidade em Ação, an educational initiative promoting financial and retirement planning awareness. With R$471.6 billion in assets under management and 26.5% market share as of 2025, Brasilprev is the largest open pension company in Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Brasilprev Júnior: Pension plan designed for children and young people, allowing parents and family members to invest in the child's future starting from R$ 100 per month.
Products and services
- Previdência Privada Individual (PGBL and VGBL Personal Pension Plans) Personal private pension plans (PGBL and VGBL) that allow individuals to save for retirement with tax benefits, flexible contribution amounts starting at R$100/month, and access to over 150 investment fund options. PGBL suits those who itemize income tax deductions; VGBL suits those using the standard deduction with taxation only on gains.
- Brasilprev Júnior Pension plan designed for children and young people, allowing parents, grandparents, godparents, and other adults to invest from R$100/month to fund a child's future goals such as education, exchange programs, or starting a business. Includes optional insurance protection.
- Previdência Empresarial (Corporate Pension Plans)
Quantifiable outcome
- 26.5% market share in open complementary pension sector
- +2 more outcomes
Companies that use Brasilprev
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Brasilprev technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature3 records
Brasilprev partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Partner Corretores (Insurance Brokers)minorNetwork of independent insurance brokers and financial advisors who commercialize Brasilprev pension plans. Partners receive training, technical support, access to partner portal, WhatsApp support line (+55 11 97280 2071), and email support ([email protected]).
- BB Asset ManagementcoreBB Asset Management serves as the administrator for multiple Brasilprev investment funds including Carteira Prudente, Carteira Dinâmica, and other multimercado funds. Provides fund administration and back-office services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Brasilprev competitors and assessment
Company assessmentDirect peers
- Icatu Seguros: Icatu is one of Brazil's largest independent private pension and life insurance companies, directly competing with Brasilprev in the open complementary pension segment with similar PGBL/VGBL offerings and multi-channel distribution including brokers and digital.
- Caixa Vida e Previdência: Caixa Econômica Federal's pension and insurance arm, competing with Brasilprev in the open private pension market with similar PGBL/VGBL products distributed through Caixa's massive branch network, particularly strong in the government employee and lower-income retail segments.
- Itaú Vida e Previdência: Itaú Unibanco's pension and life insurance subsidiary, offering similar open private pension products to retail and corporate clients through Itaú's branch network and digital channels. A direct competitor in the same market segment with comparable scale.
- Mongeral Aegon: Mongeral Aegon is a joint venture between Brazilian insurer Mongeral and global player Aegon, offering life insurance and pension products in Brazil. Comparable as a JV-structured pension provider competing in the same open pension segment.
- SulAmérica Investimentos: SulAmérica is a major Brazilian insurance and pension group offering open private pension products (PGBL/VGBL) with multi-channel distribution. Comparable business model and customer segments to Brasilprev, with strong broker and corporate channels.
- Bradesco Vida e Previdência: Bradesco's pension and life insurance subsidiary, offering PGBL/VGBL products distributed through Bradesco's extensive bank branch network. Directly comparable as a bank-affiliated open pension provider competing for the same retail and corporate customers.
- Zurich Vida e Previdência: Zurich's Brazilian pension and life insurance operation, offering PGBL/VGBL products comparable to Brasilprev's, distributed through brokers and digital channels. Directly competes in the corporate and high-net-worth pension segments.
- Mapfre Previdência: Mapfre's Brazilian pension subsidiary offering PGBL/VGBL products and investment funds, competing in the same open complementary pension segment with similar product structure and broker-based distribution model.
- MetLife Brasil: MetLife's Brazilian operation offers group and individual life and pension products. Comparable as a global insurance group competing in Brazil's open pension market with similar product categories (PGBL/VGBL) and corporate distribution focus.
Regional players
- Capemisa Seguradora: Capemisa is a Brazilian pension and insurance company offering PGBL/VGBL products, primarily focused on corporate clients and affinity groups. Comparable product offering with similar regulatory and distribution dynamics, though smaller scale than Brasilprev.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brasilprev social profiles
Digital presenceBrasilprev compliance and trust
Trust signalCompliance2 records
Brasilprev financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brasilprev leadership team
Management profileNumber of profiles
Profiles1 record
Brasilprev funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brasilprev M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brasilprev
What does Brasilprev do?
Brasilprev operates an open private pension platform offering PGBL and VGBL pension plans for individuals, children (Brasilprev Júnior), and corporate clients, with over 150 investment fund options including lifecycle funds. The company manages R$471.6 billion in assets and serves more than 2.5 million customers through Banco do Brasil branches, digital channels, and partner brokers. Revenue is generated primarily through recurring management fees on pension fund assets under administration and transaction fees from annuity conversions.
Is Brasilprev a public or private company?
Brasilprev is a private company. It is classified as corporate owned and is currently operating.
When was Brasilprev founded?
Brasilprev was founded in 1995. It employs 101 to 250 people.
Where is Brasilprev based?
Brasilprev is headquartered in São Paulo, Brazil, in the Latin America region.
How does Brasilprev make money?
Two revenue lines are on record. Pension Fund Management Fees are the primary driver. The others are annuity Conversion Income.
Who are Brasilprev's main competitors?
Direct peers on record are Icatu Seguros, Caixa Vida e Previdência, Itaú Vida e Previdência, Mongeral Aegon, SulAmérica Investimentos, Bradesco Vida e Previdência, Zurich Vida e Previdência, Mapfre Previdência and MetLife Brasil. Capemisa Seguradora is listed as a regional player.
Does Brasilprev have an API?
No public API is recorded for Brasilprev.
What industry is Brasilprev in?
Brasilprev's product category is Private Pension and Retirement Savings. Its primary akta.pro industry code is FSAAAGAA, Corporate & Public Pension Funds (DB/DC Sponsors). Its NAICS code is 525110 and its SIC code is 6282.