Motorized Precision, LLC

What Motorized Precision, LLC does

Motorized Precision, LLC, an Oregon-based private LLC founded in 2015 by Sean Brown, designs and manufactures precision motion control robots and the accompanying software used to program and operate them for film, television, advertising, and live-event production. Its integrated portfolio spans five cinema robots (EVO, KIRA, Kino, Colossus, Mia), the Modular Track MK II and Nano Track camera track systems, the Vigo model mover, and the MP Studio Pro and MP Studio Lite software platforms supported by the MP AR augmented reality iOS app and the MP Link v3 multi-robot synchronization layer. Hardware is engineered for repeatable sub-millimeter positioning and includes proprietary integration with Unreal Engine via a custom Live Link plugin and FreeD-protocol support, enabling virtual production workflows without external tracking systems.

The company commercializes across three revenue streams: direct hardware sales priced from $9,999 for the EVO base unit up to custom-quoted enterprise systems (Colossus, KIRA, Kino with tracks), annual software subscriptions (MP Studio Pro at $14,999 per year, MP Studio Lite at $4,999 plus a $1,999-per-year support contract), and a rental program that addresses project-based production demand. Software and hardware add-ons (FIZ kits, turntables, slider options, modular software modules) are sold à la carte. Distribution runs primarily through the company's own e-commerce site and direct sales, supplemented by rental and production partners such as Cinemotion Robotics, Tilt CP, and Ogilvy that operate MP robots on commercial campaigns including Audi 2025.

Customer concentration is rooted in marquee project work for entertainment studios (Disney, Apple, Microsoft), sports and media properties (NFL, ESPN, CNN, Nike), automotive advertisers (Audi, Toyota, Amtrak), and large-scale live entertainment (Riyadh Season 2024 with VTPro Design and Possible Production). The company has executed high-visibility productions such as Thor: Ragnarok, Super Bowl LIII, the Michelob ULTRA "McEnroe vs McEnroe" campaign (winner of 17+ industry awards including a Sports Emmy), and Microsoft's Surface Studio launch video. Operating geographies span at least 17 countries, and the company is founder-owned with no disclosed external funding or institutional investors.

Name

Motorized Precision, LLC

Legal name

Motorized Precision, LLC

Website

https://motorizedprecision.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Motorized Precision, LLC, founded in 2015 in Portland, Oregon by Sean Brown, designs precision cinema motion control robots (EVO, KIRA, Kino, Colossus, Mia) and the MP Studio software platform for film, television, advertising, and live-event production worldwide.

Ownership category

akta.pro rank

Product category

Cinema Motion Control Robotics

NAICS

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

akta.pro secondary industries

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)

Keywords

• Motion control robots
• Cinema robotics
• Virtual production
• Camera automation
• Film production equipment

Headquarters

HQ city

Clackamas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Cinema Robot Hardware Sales: Sale of 6-axis motion control robots including EVO, Kino, Kira, Colossus, and Mia. Robots are sold as complete turnkey solutions. Pricing ranges from $9,999 for EVO to higher-end systems.
2. Software Subscriptions: MP Studio Pro at $14,999/year (first year mandatory) with optional renewal. MP Studio Lite at $4,999 with yearly support contract of $1,999. Software add-ons available for customization.
3. Robot Rentals: Flexible rental options for productions of all sizes and needs, available on a project-by-project basis. Provides access to high-performance equipment without long-term commitment.
4. Hardware Accessories and Add-ons: Additional hardware including FIZ kits, DMX Interface, Turntable Kit, Gripper, Trigger/Bloop Light, Genlock Box, mounting options, and travel cases sold as add-ons.
5. Track Systems: Sale of Modular Track MK II and Nano Track systems. Configurable 2m sections at 165 lbs each.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Motorized Precision designs, manufactures, and supports cinema motion control robots and the software that drives them. Its product line ranges from the EVO compact robot ($9,999) through Kino, KIRA, and Mia up to the high-end Colossus, with Modular Track MK II and Nano Track camera track systems. The MP Studio Pro and MP Studio Lite software, MP AR augmented-reality planning app, MP Link v3 multi-robot synchronization, and a custom Unreal Engine plugin complete an integrated robotic cinematography ecosystem for film, television, advertising, virtual production, and live events.

Product overview

Motorized Precision offers a comprehensive motion control ecosystem for the film industry comprising software platforms (MP Studio Pro and Lite), augmented reality tools (MP AR), and specialized cinema robots (Colossus, KIRA, Kino, Mia, EVO) along with track systems (Modular Track MK II, Nano Track) and the Vigo model mover. The product architecture follows a unified software platform with modular add-ons: MP Studio software powers all robots while offering optional software add-ons (Scene Control, Timelapse, DMX Control, Virtual Production Tools, etc.) and hardware accessories (FIZ kits, turntables, mounting options). EVO serves as the entry-level compact robot starting at $9,999, while larger robots like Colossus and KIRA target professional productions requiring greater reach and precision. The company also offers robot rentals for productions of all sizes, custom motion control solutions, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• MP Studio Pro: Professional-grade motion control software with comprehensive capabilities, multi-robot support, virtual production ready, unlimited keyframes.
• MP Studio Lite
• MP AR
• MP Link

Products and services

• MP Studio Pro Professional-grade motion control software that gives complete creative control with multi-robot support, virtual production capabilities, unlimited keyframes, and dedicated Slack and priority email support, for professional filmmakers, virtual production studios, and live event productions.
• MP Studio Lite Affordable motion control software with essential features and customizable add-ons, for creators beginning their motion control journey or working with budget constraints.
• MP AR Augmented reality mobile app that lets filmmakers and creators visualize cinema robots and camera moves in real-world environments with QR-keyframe precision targets, for shot planning and AR-based motion control previsualization.
• EVO Cinema Robot Most compact and affordable Motorized Precision motion control robot, weighing 44 lbs with an 11 lb payload and 2 m/s speed, airline-checkable and running on standard 110V/220V power, for filmmakers and content creators needing portable motion control.
• Colossus Cinema Robot Largest and most powerful Motorized Precision cinema robot, excelling in strength, speed, and size with 22.3 ft/s max speed and 10 ft 2 in max reach from center, for large studio projects and precise macro or probe-style shots.
• KIRA Cinema Robot Fast, precise, and versatile cinema motion control robot with remarkable stability and velocity, ±0.05 mm repeatability, 14.76 ft/s max speed, and 6 ft 7 in reach, for music videos, commercials, products, live events, and broadcasting.
• Kino Cinema Robot Ultimate collaborative Motorized Precision motion control robot designed for portability, with compact size, lightweight construction, 55 lb max payload, 10.6 ft/s speed, and single-phase power compatibility, for environments where space and mobility are priorities.
• Mia Cinema Robot Compact Motorized Precision motion control robot designed for space, mobility, and budget priorities, transporting easily in a Sprinter van with 10.5 ft/s max speed and 3 ft 7 in reach, for tight or on-location productions.
• Vigo Model Mover Motorized Precision model mover robot that precisely synchronizes with MP cinema robots using MP Studio Pro and MP Link technology, providing precise control over product manipulation at 9.8 ft/s with 4 ft 3 in reach, for product shots and synchronized motion.
• Modular Track MK II Flexible and scalable Motorized Precision camera track system with 2 m sections weighing 165 lbs each, V-groove wheels and rails for smooth movement, 4 m/s carriage speed, and 7 m/s camera speed, compatible with Colossus, KIRA, and Mia.
• Nano Track Compact and portable Motorized Precision motion control track designed for Kino and Vigo robots, for smaller productions and tight spaces.
• Robot Rental Program Project-based rental program for Motorized Precision cinema robots, available globally without long-term commitment, giving productions of all sizes access to high-performance motion control equipment.

Quantifiable outcome

• Up to 50% reduction in on-set production time
• +5 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VTPro DesigncoreStrategic or Co-development Partner · 12 October 2024Long-term collaboration partner for large-scale live entertainment and robotics projects. Together created Riyadh Season 2024 opening ceremony with 6 KUKA robots, and DECIMA x OFFF2022 project with laser synchronization. VTPro provides creative direction, design, and production while MP provides robotics technology and software.
• Unit9coreStrategic or Co-development Partner · 22 May 2022Production company that approached MP for Michelob ULTRA McEnroe vs McEnroe. Unit9 led creative production and post-production for the groundbreaking first real vs virtual tennis match featuring 4 Colossus robots.
• All of It Now (AOIN)coreTechnology or Integration · 22 May 2022Provided Unreal Engine AR compositing for Michelob ULTRA McEnroe vs McEnroe project. Worked with MP to develop the two-way Live Link between Unreal Engine and motion control robots.
• GMUNK (Bradley G Munkowitz)coreStrategic or Co-development PartnerDirector GMUNK collaborated with VTPro and MP for DECIMA project. Groundbreaking project using Kira robot on 30-foot track with laser synchronization for OFFF Barcelona 20th Anniversary Title sequence.
• Possible ProductionminorImplementation/ SI/ Consulting PartnerAgency partner for Riyadh Season 2024 opening ceremony production.
• Cinemotion RoboticsminorChannel Partner/ Reseller/ DistributorMotion control rental and service company that operated EVO for Audi 2025 retail commercial campaign.
• Tilt CPminorChannel Partner/ Reseller/ DistributorProduction company for Audi 2025 retail commercials with EVO motion control.
• OgilvyminorChannel Partner/ Reseller/ DistributorAdvertising agency for Audi 2025 automotive advertising campaign.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ARRI: ARRI is a leading cinema camera and lighting manufacturer with an expanding motion control and virtual production offering. As a broader incumbent with deep studio relationships, ARRI competes indirectly by offering integrated camera + lighting + robotic solutions that bundle around MP's pure-play cinema robotics focus.
• DJI: DJI dominates aerial cinematography and gimbal-based camera stabilization, with growing presence in ground-based robotic camera systems. While not directly competing in motion control tracks, DJI's Ronin series and broadcast robotics overlap with MP's independent filmmaker and live-event segments.
• Blackmagic Design: Blackmagic Design sells cameras, switchers, and software used across film and broadcast production. While it doesn't sell motion control robots, its ecosystem competes with MP Studio for the attention and budget of the same filmmakers and post-production teams.

Emerging players

• KUKA Robotics: KUKA is a major industrial robot manufacturer whose KL4000 track-mounted robots MP itself integrates for the Riyadh Season 2024 opening ceremony. While not a direct cinema robotics competitor, KUKA's precision motion platforms increasingly intersect with cinematic and live-entertainment robotics, making it both a partner and an adjacent comparable.
• Universal Robots: Universal Robots produces collaborative robot arms (cobots) increasingly used in virtual production, LED-wall studios, and live events as flexible camera movers. While more industrial than cinematic, UR cobots can substitute for high-end cinema robots in some applications, making UR an emerging adjacent competitor.
• Stype (camera tracking / virtual production): Stype provides camera tracking and virtual production solutions integrated with Unreal Engine and other renderers. While focused on tracking rather than motion control robots, Stype competes with MP's FreeD support and virtual production toolset for the same LED-wall and broadcast workflows.

Direct peers

• Mark Roberts Motion Control (MRMC): Mark Roberts Motion Control is the longest-established cinema and broadcast robotics company, offering motion control robots, bolt high-speed cinebots, and tracking systems used in feature films, commercials, and live broadcasts. It directly competes with Motorized Precision's Colossus, Kira, and track systems for the same studio and agency customers.
• Technopop: Technopop is a Japan-based motion control robotics company specializing in precise camera motion systems for film, TV, and commercial production. Like Motorized Precision, it sells cinema motion control robots and software for repeatable, programmable shots and competes for the same high-end Japanese and Asian production market.
• Bolt Motion Control (Bolt Robotics): Bolt produces high-speed, high-precision camera motion control robots (Bolt Jr., Bolt, Bolt+) widely used in commercials, music videos, and feature films. Its Bolt Jr. robot overlaps directly with Motorized Precision's EVO and Kira positioning as accessible entry points into professional cinema robotics.

Others

• RED Digital Cinema: RED is a long-time technology partner of Motorized Precision — MP debuted Kira 1.0 at NAB 2016 in partnership with RED. While RED is a camera manufacturer rather than a robotics competitor, the two ecosystems are tightly coupled in film production pipelines, and RED's parent (Nikon) makes it a relevant comparable for media-tech acquirers.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/5tu
• YouTubeyoutube.com/@motorizedprecision
• Facebookfacebook.com/motorizedprecision
• LinkedInlinkedin.com/company/motorized-precision-llc
• Instagraminstagram.com/motorizedprecision
• TikToktiktok.com/@motorizedprecision?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorized Precision, LLC