POP TV
Pop TV is a U.S. cable and satellite television network operated by Viacom International Inc. (Paramount Global) that airs scripted procedural and crime dramas such as Criminal Minds, NCIS, FBI, and Law & Order, and directs viewers to Paramount+ for streaming.
- Company typePrivate
- Founded1988
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What POP TV does
Pop TV is a U.S. cable and satellite television network founded in 1988 and operated by Viacom International Inc., a wholly-owned subsidiary of Paramount Global. The network is headquartered at 1515 Broadway, New York, and brands itself around scripted procedural and crime-drama programming, including Criminal Minds, NCIS: New Orleans, FBI, Law & Order, Scorpion, and the newer Paramount franchise extensions Dutton Ranch (a Yellowstone universe spinoff) and NCIS: Tony & Ziva. Its digital presence is centered on poptv.com, which functions primarily as a programming guide and a promotional funnel that drives viewers to Paramount+ for full-episode streaming, with tracked cross-platform subscription links and promotional pricing (e.g., $0.99/month for 2 months).
The underlying technology stack is not independently built: the website is a content marketing surface sitting on Paramount's image and linking infrastructure (images.paramount.tech), and the streaming layer is entirely provided by Paramount+, Paramount Global's owned subscription video-on-demand product. The Terms of Use (effective February 14, 2023) are issued by Viacom International Inc. and apply across VII's websites, applications, and services, indicating shared legal, privacy, and copyright infrastructure with the broader Paramount portfolio. There is no public or partner-facing developer API; RSS XML feeds are referenced only as a syndication mechanism. Pop TV does not appear to operate a direct-to-consumer product of its own, nor does it monetize via disclosed pricing on poptv.com.
The business model is the standard U.S. linear-TV model applied at a sub-brand level: carriage/affiliate fees from pay-TV distributors, advertising, and indirect contribution to Paramount+ subscriber acquisition, with all economics consolidated within Paramount Global rather than reported at the Pop TV brand level. The customer base is a mass-market consumer audience ("General TV Viewers") served on a horizontal segmentation basis, with no enterprise or named-account layer. Headcount is reported at 51–100 employees, consistent with a network-brand marketing and programming function rather than a full operating company. No funding, M&A, leadership changes, or independent revenue disclosures are present in the source material.
POP TV firmographics
Firmographics- Name
- POP TV
- Legal name
- Viacom International Inc.
- Website
- https://poptv.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pop TV is a U.S. cable and satellite television network operated by Viacom International Inc. (Paramount Global) that airs scripted procedural and crime dramas such as Criminal Minds, NCIS, FBI, and Law & Order, and directs viewers to Paramount+ for streaming.
- Ownership category
- akta.pro rank
POP TV industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- General Entertainment Cable Networks (MPABAFAA)
- akta.pro secondary industries
- Pay-TV / Premium Window Distribution (MPADAJAH), General Entertainment AVOD Platforms (MPACAAAB)
Keywords
Where POP TV is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
POP TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels2 records
POP TV product offering
Product offeringCore offering
POP TV operates as a U.S. cable/broadcast television network airing scripted drama series including Criminal Minds, NCIS: New Orleans, FBI, Dutton Ranch, Law & Order, NCIS: Tony & Ziva, and Scorpion. The network promotes its programming through its website poptv.com and cross-promotes streaming of its content via the Paramount+ subscription service.
Product overview
Pop TV is a broadcast television network operated by Viacom International Inc. (part of Paramount Global). The network's digital presence consists of a website that promotes its lineup of scripted drama programming including Criminal Minds, NCIS: New Orleans, FBI, Dutton Ranch, Law & Order, NCIS: Tony & Ziva, and Scorpion. The Pop TV website primarily serves as a promotional hub directing viewers to Paramount+ for streaming content. The network itself does not operate a direct-to-consumer streaming product but functions as a traditional broadcast channel with cross-promotion to Paramount Global's streaming platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Pop TV Network Pop TV is a broadcast television network (operated by Viacom International Inc. / Paramount Global) airing scripted drama programming and serving as a promotional hub that directs viewers to the Paramount+ streaming service for full-episode viewing. Targeted at general TV viewers seeking crime, action, and procedural drama content.
Companies that use POP TV
Customer profileSegments1 record
Ideal customer profiles1 record
POP TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
POP TV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Paramount+core
- Viacom International Inc.core
Recent moves5 records
Expansion highlights3 records
POP TV competitors and assessment
Company assessmentDirect peers
- ION Television: ION is a U.S. general-entertainment broadcast/cable network carrying procedurals, crime dramas, and off-network series, serving the same drama/crime audience that POP TV targets.
- USA Network: USA Network is a general-entertainment cable channel focused on scripted drama and unscripted reality, distributed through pay-TV providers, mirroring POP TV's general entertainment positioning and pay-TV distribution model.
- TNT: TNT is a general-entertainment cable network carrying drama, sports, and original series distributed via pay-TV operators; its cable distribution and drama-centric lineup parallel POP TV's positioning.
- Hallmark Channel: Hallmark Channel is a general-entertainment cable network with a defined content focus (family/holiday content), sharing pay-TV distribution and content syndication economics with POP TV.
- A&E Network: A&E is a U.S. cable general-entertainment channel offering scripted and unscripted programming through pay-TV distribution, comparable in scale, model, and target audience to POP TV.
Broad incumbents
- BET: BET is a sister cable network under Paramount Global, sharing parent infrastructure and general-entertainment cable distribution, making it a natural intra-portfolio comparator to POP TV.
- Bravo: Bravo is a sibling-style cable network under NBCUniversal offering general entertainment programming distributed through pay-TV; it operates with similar distribution economics to POP TV and is owned by a major media conglomerate.
- AMC: AMC operates a flagship cable channel that distributes general entertainment and original drama via pay-TV, with deeper brand recognition but similar core model to POP TV's scripted drama focus.
- CMT: CMT is a Paramount Global sibling cable network with a defined content niche (music/lifestyle), distributed via the same pay-TV affiliate and streaming ecosystem as POP TV.
- truTV: truTV is a Warner Bros. Discovery cable network with general entertainment and reality programming distributed across pay-TV; comparable in channel model and corporate parent scale to POP TV's relationship with Paramount Global.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
POP TV social profiles
Digital presencePOP TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
POP TV leadership team
Management profileNumber of profiles
POP TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POP TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POP TV
What does POP TV do?
POP TV operates as a U.S. cable/broadcast television network airing scripted drama series including Criminal Minds, NCIS: New Orleans, FBI, Dutton Ranch, Law & Order, NCIS: Tony & Ziva, and Scorpion. The network promotes its programming through its website poptv.com and cross-promotes streaming of its content via the Paramount+ subscription service.
Is POP TV a public or private company?
POP TV is a private company. It is classified as corporate owned and is currently operating.
When was POP TV founded?
POP TV was founded in 1988. It employs 51 to 100 people.
Where is POP TV based?
POP TV is headquartered in New York, United States, in the North America region.
Who are POP TV's main competitors?
Direct peers on record are ION Television, USA Network, TNT, Hallmark Channel and A&E Network. Broad incumbents are BET, Bravo, AMC, CMT and truTV.
Does POP TV have an API?
No public API is recorded for POP TV.
What industry is POP TV in?
POP TV's product category is Television Broadcasting. Its primary akta.pro industry code is MPABAFAA, General Entertainment Cable Networks, with a secondary code of MPADAJAH, Pay-TV / Premium Window Distribution. Its NAICS code is 51612 and its SIC code is 4841.