Circle of Care
Circle of Care is a Toronto-based not-for-profit home and community care provider, part of the Sinai Health system, serving seniors, Holocaust survivors, family caregivers, and individuals with dementia across Toronto and Southern York Region through government-funded and private-pay personal support, hospice, transportation, and counseling services.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Circle of Care does
Circle of Care (legal name: Circle of Home Care Services (Toronto)) is a not-for-profit home and community care provider operating across Toronto and Southern York Region as an integrated member of the Sinai Health system. Founded in 1974 and registered as a Canadian charitable organization (Charitable Registration #118871169RR0001), the firm delivers in-home personal support, Meals on Wheels, iRIDE transportation, social work and bereavement support, hospice care, an Adult Day Program, and specialized Holocaust survivor services. Its primary client populations are seniors aged 65+, family caregivers, individuals with dementia, and Holocaust survivors served under trauma-informed-care models.
The organization operates a multi-channel service delivery stack that includes internally developed client and workforce tools: the EZ Assist Client App for clients to access services and schedules, the EZ Exalt PSW Mobile App used by Personal Support Workers for visit verification and time tracking, dedicated PSW and Volunteer portals, an iRIDE Passenger Portal for transportation bookings, and Dayforce for HR and payroll. Distribution is anchored to Ontario Health atHome (formerly the Local Health Integration Networks) as the principal government referral and funding channel, with additional funding and partnership relationships through the Conference on Jewish Material Claims Against Germany, the UJA Federation of Greater Toronto, the City of Toronto, Accreditation Canada, and Hospice Palliative Care Ontario. Collective-bargaining coverage of PSWs is provided through SEIU Healthcare.
Revenue is generated through four streams: government-funded home care services via Ontario Health atHome, private-pay fee-for-service care, Claims Conference-funded specialized services for Holocaust survivors, and transportation services under iRIDE. The agency maintains its own PSW, social work, nursing, and volunteer workforce, delivers services directly into client homes, and reports 101-250 employees; financial results are not publicly disclosed as the entity is a registered charity rather than a taxable corporation.
Circle of Care firmographics
Firmographics- Name
- Circle of Care
- Legal name
- Circle of Home Care Services (Toronto)
- Website
- https://circleofcare.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Circle of Care is a Toronto-based not-for-profit home and community care provider, part of the Sinai Health system, serving seniors, Holocaust survivors, family caregivers, and individuals with dementia across Toronto and Southern York Region through government-funded and private-pay personal support, hospice, transportation, and counseling services.
- Ownership category
- akta.pro rank
Circle of Care industry classification
Industry- Product category
- Home and Community Healthcare Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
- akta.pro secondary industries
- Transportation, Escort & Appointment Accompaniment (Non-Medical) (HSABAAAF), Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)
Keywords
Where Circle of Care is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Circle of Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Government-Funded Home Care Services: Funded through Ontario Health atHome (OHaH), formerly Local Health Integration Networks (LHINs), providing government-subsidized personal support, nursing, therapy, and other home care services to eligible residents.
- Private Pay Services: Fee-for-service home care services for clients who are not eligible for government funding or require additional services beyond funded levels. Includes personal support, homemaking, and specialized care.
- Specialized Holocaust Survivor Services: Specialized care services funded through the Claims Conference (Conference on Jewish Material Claims Against Germany) for Holocaust survivors requiring trauma-informed care.
- Transportation Services (iRIDE): Transportation services for seniors and individuals with mobility challenges, including subsidized rides through various funding arrangements.
Distribution channels4 records
Marketing channels5 records
Circle of Care product offering
Product offeringCore offering
Circle of Care provides home and community care services to seniors and vulnerable adults in Toronto, including personal support (bathing, dressing, grooming), Meals on Wheels (including kosher options), escorted transportation through the iRIDE program, adult day programs, hospice volunteer visits, social work, and counselling, as well as specialized trauma-informed services for Holocaust survivors. It operates as a registered not-for-profit charitable organization integrated with the Sinai Health system, serving clients primarily across the Greater Toronto Area.
Product overview
Circle of Care is a not-for-profit home and community care provider that offers a comprehensive suite of services across four main categories: Supports for Daily Living (Personal Support, Meals on Wheels, iRIDE Transportation), Counselling & Resource Navigation (Social Work Support, Support Groups, Bereavement Support, Caregiver Support, Advance Care Planning), Social Connection & Recreation (Exercise & Falls Prevention, Friendly Visiting, Phone Pals, Social Activities), and Specialized Programs (Adult Day Program, Holocaust Survivor Services, Hospice Care). The organization also provides digital tools including the EZ Assist Client App, iRIDE Passenger Portal, PSW Portal for staff, and Volunteer Portal. All services are coordinated through the integrated Sinai Health system to help seniors remain independent in their homes and communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Support Services (in-home personal care) In-home personal support for seniors and vulnerable adults in Toronto, including assistance with bathing, dressing, grooming, and other activities of daily living. Delivered by personal support workers (PSWs) under government-funded referrals (Ontario Health atHome) and private-pay arrangements.
- Meals on Wheels (including kosher options) Hot, nutritious meals delivered to seniors' homes across Toronto, including kosher meal options to serve the Jewish community. Delivered by volunteers and program staff.
- iRIDE Senior Transportation Door-to-door escorted transportation service for seniors in the Greater Toronto Area, supporting attendance at medical appointments, day programs, errands, and social outings. Rides are booked through the iRIDE passenger portal.
- Adult Day Programs Centre-based day programs for seniors providing social, recreational, and therapeutic programming, with respite benefit to family caregivers.
- Hospice Volunteer Visiting Program Trained hospice volunteers who provide companionship and support to clients with life-limiting illnesses and their families.
- Social Work and Counselling Social work and counselling services supporting seniors and their families with adjustment to aging, caregiver stress, and psychosocial challenges.
- Holocaust Survivor Services Trauma-informed in-home personal support and culturally sensitive services for Holocaust survivors in Toronto, funded by the Claims Conference. Includes personal care, kosher meals, social work, and community connection.
- Fun & Fitness (Free Senior Exercise Classes) Free exercise and fitness classes offered to seniors aged 65 and older in the community to support mobility, balance, and social connection.
Companies that use Circle of Care
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Circle of Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Circle of Care partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Sinai HealthcoreCircle of Care is part of the integrated Sinai Health system, enabling seamless coordination between home and community care services and acute/chronic hospital care. This integration allows for better continuity of care for patients transitioning from hospital to home.
- Ontario Health atHomecoreGovernment-funded home care services coordinated through Ontario Health atHome, the provincial agency that authorizes and funds home care services for eligible Ontario residents in the Toronto region.
- Conference on Jewish Material Claims Against Germany (Claims Conference)coreProvides funding for specialized services to Holocaust survivors. The Claims Conference was established after WWII to oversee restitution and reparations for survivors. Many survivors in Toronto live at or near poverty level and require these funded services.
- UJA Federation of Greater TorontomajorJewish community federation providing support and funding for community services including Circle of Care's programs serving the Jewish community.
- Accreditation CanadacoreNational healthcare accreditation body that evaluates and certifies home and community care organizations against quality and safety standards.
- City of TorontomajorMunicipal government partnership providing funding and support for community services, including senior services and transportation programs.
- Hospice Palliative Care Ontario (HPCO)majorProvincial organization supporting hospice and palliative care services. Circle of Care has received HPCO accreditation renewal for hospice services.
- Service Employees International Union (SEIU) HealthcaremajorUnion representing Circle of Care's Personal Support Workers. SEIU represents healthcare workers across Ontario and negotiates collective agreements for PSWs.
- First Aid CareminorExternal vendor providing mask fit testing and CPR training services for Circle of Care employees. Appointments must be booked through their online portal or by phone.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Circle of Care competitors and assessment
Company assessmentDirect peers
- ParaMed Home Health Care: ParaMed is a Canadian home health care provider offering PSW, nursing, and personal support services across Ontario under government-funded contracts — directly comparable to Circle of Care's core government-funded service delivery.
- VHA Home HealthCare: VHA Home HealthCare is a nonprofit home and community care provider serving the Greater Toronto Area, delivering personal support, nursing, and rehabilitation services through Ontario Health atHome contracts — directly overlapping Circle of Care's core service lines and funding model.
- Spectrum Health Care: Spectrum Health Care is a Toronto-based home care provider offering personal support, nursing, and foot care across Ontario, contracted by Ontario Health atHome — a head-to-head comparator for Circle of Care's PSW and personal support offerings.
- Closing the Gap Healthcare Group: Closing the Gap is an Ontario home and community care provider offering PSW, nursing, and therapy services across multiple LHIN/OH-atHome regions — comparable to Circle of Care in both service mix and funding structure.
- CarePartners: CarePartners is an Ontario-focused home health services provider delivering personal support, nursing, and therapy services through LHIN/Ontario Health atHome contracts — a direct peer in government-funded PSW and nursing service delivery.
- March of Dimes Canada: March of Dimes Canada operates nonprofit home and community support services (Attendant Services, Home Maintenance) for seniors and persons with disabilities across Ontario — a nonprofit peer competing in adjacent Ontario government-funded programs.
Broad incumbents
- Bayshore HealthCare: Bayshore HealthCare is a national Canadian home health services provider offering personal care, nursing, infusion therapy, and pharmaceutical services — a broad incumbent competitor in the same Ontario government-funded home care market.
- SE Health (Saint Elizabeth Health Care): SE Health is one of Canada's largest social enterprises delivering home and community care, including personal support, nursing, and hospice services across Ontario — a broad incumbent operating in the same Ontario Health atHome funded channel as Circle of Care.
- CBI Health Group: CBI Health is one of Canada's largest integrated healthcare services networks offering home health, rehabilitation, and community care — overlapping with Circle of Care on rehab and assisted-living services within the Sinai Health referral catchment.
Emerging players
- Nurse Next Door: Nurse Next Door is a private-pay home care franchise network operating in the GTA — competing with Circle of Care's private-pay and personal support lines on the consumer side of the same Toronto market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Circle of Care social profiles
Digital presenceCircle of Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circle of Care leadership team
Management profileNumber of profiles
Profiles13 records
Circle of Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circle of Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circle of Care
What does Circle of Care do?
Circle of Care provides home and community care services to seniors and vulnerable adults in Toronto, including personal support (bathing, dressing, grooming), Meals on Wheels (including kosher options), escorted transportation through the iRIDE program, adult day programs, hospice volunteer visits, social work, and counselling, as well as specialized trauma-informed services for Holocaust survivors. It operates as a registered not-for-profit charitable organization integrated with the Sinai Health system, serving clients primarily across the Greater Toronto Area.
Is Circle of Care a public or private company?
Circle of Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Circle of Care founded?
Circle of Care was founded in 2015. It employs 101 to 250 people.
Where is Circle of Care based?
Circle of Care is headquartered in Toronto, Canada, in the North America region.
How does Circle of Care make money?
Four revenue lines are on record. Government-Funded Home Care Services are the primary driver. The others are private Pay Services, specialized Holocaust Survivor Services and transportation Services (iRIDE).
Who are Circle of Care's main competitors?
Direct peers on record are ParaMed Home Health Care, VHA Home HealthCare, Spectrum Health Care, Closing the Gap Healthcare Group, CarePartners and March of Dimes Canada. Broad incumbents are Bayshore HealthCare, SE Health (Saint Elizabeth Health Care) and CBI Health Group. Nurse Next Door is listed as an emerging player.
Does Circle of Care have an API?
No public API is recorded for Circle of Care.
What industry is Circle of Care in?
Circle of Care's product category is Home and Community Healthcare Services. Its primary akta.pro industry code is HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical), with a secondary code of HSABAAAF, Transportation, Escort & Appointment Accompaniment (Non-Medical). Its NAICS code is 624120 and its SIC code is 8082.