AAI Indonesia

What AAI Indonesia does

AAI Indonesia (legally PT. AA. International Indonesia, operating as HealthMetrics Indonesia) is a digital Third-Party Administrator (TPA) platform serving insurers and corporate organisations across Southeast Asia. The entity was originally established as Across Asia Assist (AAA) Indonesia, providing medical and travel assistance, roadside assistance, employee wellness, claims management and ambulance services in Indonesia, before Malaysian HealthMetrics Sdn Bhd made a controlling strategic investment in September 2022 and rebranded the business as HealthMetrics Indonesia.

The company operates a cloud-based digital TPA platform with real-time claims processing, AI-driven cost containment and fraud detection tools, and mobile applications for member engagement. Its product portfolio comprises the HealthMetrics Platform (the core system), the Smart Insurance module for policy and benefit management, the Global Member App (iOS and Android) for benefits viewing, claims tracking, provider search and guarantee letter requests, an administrative HealthMetrics Dashboard for HR and corporate users, and a Find Panel App for locating in-network providers. The platform connects to a regional network of over 15,000 healthcare providers across Malaysia, Singapore and Indonesia, and is supported by ISO 27001 certification from TÜV Austria Deutschland for information security.

Revenue is generated through quote-based annual subscription contracts with insurers and corporate organisations; pricing is not publicly disclosed and varies by organisation size and feature scope. The primary customer segments are insurers seeking digital TPA services for claims management and cost control, and corporate organisations managing employee health benefits across multiple Southeast Asian markets. Named enterprise customers span insurance (Chubb, Pacific Insurance), manufacturing (KLK), retail (FamilyMart), education (Taylor's University), engineering (Ausenco), government and corporate verticals, with 1,000+ businesses on the broader HealthMetrics platform regionally.

Name

AAI Indonesia

Legal name

PT. AA. International Indonesia

Website

https://aa-international.co.id

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

AAI Indonesia, operating as HealthMetrics Indonesia, is a digital Third-Party Administrator serving insurers and corporate clients across Southeast Asia with cloud-based claims processing, AI cost containment, and a 15,000+ provider network spanning Malaysia, Singapore and Indonesia.

Ownership category

akta.pro rank

Product category

Healthcare Administration Software (Third-Party Administrator Platform)

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Hospital & Medical Service Plans (6324), Services-Computer Programming, Data Processing, Etc. (7370), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Self-Funded Employer Plan TPA (ASO Administration) (HLAEALAA)

akta.pro secondary industries

Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Compliance, Reporting & Regulatory Administration (ERISA/ACA/No Surprises) (HLAEALAJ), Assistance & Claims Management Platforms (FNOL, TPA Tech) (THALALAF)

Keywords

• Healthcare administration
• Third-party administration
• Claims processing
• Employee benefits platform
• Insurance management

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Digital TPA Platform Services: HealthMetrics generates revenue through its digital TPA platform offering insurance management, claims processing, and healthcare administration services to insurers and corporate organisations on a subscription or usage-based model

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AAI Indonesia (operating as HealthMetrics Indonesia) provides a cloud-based digital Third-Party Administrator (TPA) platform that streamlines healthcare administration for insurers, corporate organizations, and members across Southeast Asia. The platform unifies insurance management, real-time claims processing, employee benefits administration, and AI-driven cost containment. Additionally, the company offers worldwide medical/travel assistance, roadside assistance, employee wellness programs, claims management, and ambulance services.

Product overview

AAI Indonesia (operating as HealthMetrics Indonesia) offers a unified digital Third-Party Administrator (TPA) platform for healthcare administration across Southeast Asia. The product portfolio comprises the HealthMetrics Platform as the core system, with Smart Insurance as an integrated module for policy management, complemented by the Global Member App for employee/dependent access to benefits, claims tracking, and provider search. Additional tools include the HealthMetrics Dashboard for administrative oversight and the Find Panel App for locating network healthcare providers. The platform connects to over 15,000 healthcare providers regionally and supports operations in Malaysia, Singapore, and Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• HealthMetrics Platform

Quantifiable outcome

• 48 hours saved in benefit reimbursement
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• International Assistance GroupcoreStrategic or Co-development PartnerAAA Indonesia is part of the International Assistance Group, supporting over 118 million members worldwide. This partnership provides access to global assistance services and network expansion across multiple countries.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• PolicyStreet: Malaysia-based digital insurance and employee benefits platform with growing regional ambitions; competes for Malaysian and broader SEA corporate benefits accounts alongside HealthMetrics.

Emerging players

• PasarPolis: Indonesian insurtech platform distributing microinsurance and health products; competes indirectly for the same emerging-middle-class customer seeking digital insurance and assistance services.
• Franke (Indonesia): Indonesian employee benefits and insurance broker platform; while narrower in scope, it targets the same corporate HR buyer and competes for digital benefits administration wallet share.
• BIMA: Singapore-founded digital health and life insurance provider serving emerging Asia via mobile; comparable in targeting underserved, mobile-first Southeast Asian populations for health and assistance products.

Direct peers

• Igloo: Singapore-headquartered insurtech providing embedded insurance and TPA-adjacent claims services across Southeast Asia; overlaps with HealthMetrics on insurer distribution and digital claims processing.
• CXA Group: Asia-Pacific employee benefits and wellness TPA platform serving multinational employers with claims, analytics, and provider networks — closely comparable to HealthMetrics' employer benefits and TPA model.
• HealthMetrics Sdn Bhd: Malaysian parent and platform operator of the same digital TPA stack; AAI Indonesia operates as the Indonesian subsidiary of HealthMetrics, sharing product, technology, and customer base.
• MiCare: Malaysia-based healthcare benefits administration and TPA platform with a regional provider network and corporate client base, directly competing for employer benefits administration deals.

Broad incumbents

• Allianz Care: Global health insurer and assistance provider with established TPA and provider network capabilities; a broader incumbent whose international assistance footprint overlaps with IAG and AAI's cross-border offering.

Others

• International Assistance Group: Global assistance network of which AAI Indonesia is a member; comparable as the ecosystem in which the company operates and a referral channel, though not a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aaiindonesia
• Facebookfacebook.com/myhealthmetrics
• LinkedInlinkedin.com/company/healthmetrics-sdn-bhd
• Instagraminstagram.com/healthmetrics.co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAI Indonesia