PasarPolis
PasarPolis is an Indonesia-headquartered insurtech founded in 2015 that operates a digital insurance brokerage and aggregator platform, embedding micro-insurance products in e-commerce, ride-hailing, and logistics apps for first-time buyers and informal workers across Southeast Asia.
- Company typePrivate
- Founded2015
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What PasarPolis does
PasarPolis (legal entity PT Pasarpolis Indonesia) is an Indonesia-headquartered insurtech founded in 2015 in Jakarta that operates a digital insurance aggregator and brokerage platform connecting end customers to multiple insurance providers. The company distributes insurance products through embedded integrations in major Indonesian platforms — ride-hailing via Gojek, e-commerce via Tokopedia, Shopee, Bukalapak, logistics via Sicepat, transit via MRT, and devices via Xiaomi/MI — alongside a direct-to-consumer website and mobile app. Its underlying technology is a digital policy and claims management platform with an API developer portal (developers.pasarpolis.io), a proprietary AI-powered chatbot named Poli for customer service and claims, and an automated claims pipeline that the company states can settle many claims within hours. Core products include Gosure (smartphone screen/damage insurance), Flight Delay Insurance, and a broader portfolio of micro-insurance offerings such as driver accident cover and delivery package insurance.
The company earns revenue primarily through insurance brokerage commissions from eight carrier partners (Adira, Allianz, Chubb, Sinarmas, FWD, Etiqa, KB Insurance, Lippo) on policies sold via its distribution channels; pricing is not publicly disclosed, and the company does not underwrite risk itself. It serves a long tail of predominantly Indonesian consumers — 90% are first-time insurance buyers and 40% are informal workers including ride-hailing drivers and couriers — across Indonesia, Vietnam, Thailand, and India (the last as an engineering and R&D center). Disclosed scale metrics include 24+ million customers served and 1 billion+ policies issued over the 2019–2021 period; cumulative disclosed equity funding is approximately $71M, including a Series A from Gojek, Tokopedia, and Traveloka (2018), a $54M Series B led by Leapfrog Investments with Xiaomi, SBI Investment, Intudo, Alpha JWC, and GoVentures (2020), a $5M investment from the IFC (2021), a $12M Series extension (December 2022), and an undisclosed extension led by a Japanese investor (September 2025). Leadership comprises founder and CEO Cleosent Randing, CTO Rajesh Kumar, and president Peter Van Zyl.
PasarPolis firmographics
Firmographics- Name
- PasarPolis
- Legal name
- PT Pasarpolis Indonesia
- Website
- https://pasarpolis.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PasarPolis is an Indonesia-headquartered insurtech founded in 2015 that operates a digital insurance brokerage and aggregator platform, embedding micro-insurance products in e-commerce, ride-hailing, and logistics apps for first-time buyers and informal workers across Southeast Asia.
- Ownership category
- akta.pro rank
PasarPolis industry classification
Industry- Product category
- Digital Insurance Brokerage / Insurtech
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industries
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Embedded Travel Insurance Distribution & APIs (THALALAA)
Keywords
Where PasarPolis is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
PasarPolis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Brokerage Commission: PasarPolis acts as an insurance broker/agent, earning commissions from insurance provider partners (Adira, Allianz, Chubb, Sinarmas, FWD, Etiqa, KB, Lippo) for policies sold through their platform
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PasarPolis product offering
Product offeringCore offering
PasarPolis operates a digital insurance brokerage and aggregator platform that connects customers with multiple insurance providers, distributing policies via its own website and mobile app as well as embedded integrations in e-commerce platforms (Shopee, Tokopedia, Bukalapak) and ride-hailing/logistics apps (Gojek, Sicepat). Its core standalone offerings include Gosure smartphone protection and Flight Delay Insurance, with same-day or sub-hour digital claims settlement supported by the Poli chatbot.
Product overview
PasarPolis operates as a digital insurance broker and aggregator platform that connects customers with multiple insurance providers through a unified digital experience. The platform aggregates offerings from insurance partners including Adira, Allianz, Chubb, Sinarmas, FWD, Etiqa, KB, and Lippo, providing access to diverse insurance products including Gosure (smartphone insurance) and Flight Delay Insurance. The core product portfolio centers on making insurance accessible through practical purchasing processes, instant claims processing, and affordable protection products embedded in daily life activities. Key differentiators include the Poli chatbot for customer support, quick claims processing (same-day for many claim types), and coverage options including smartphone protection and travel delay compensation. The platform primarily serves first-time insurance buyers (90%) and informal workers including ride-hailing drivers, courier services, and MSMEs (40%).
Differentiator
Problem solved
Functional benefit
Brands
- Poli: Chatbot assistant named Poli that helps users with policy information and claims submission. Available 24/7 as an online chatbot.
Products and services
- PasarPolis Digital Insurance Platform
- Gosure Smartphone Insurance
- Flight Delay Insurance
Quantifiable outcome
- 1 billion+ policies issued (2019-2021)
- +2 more outcomes
Companies that use PasarPolis
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
PasarPolis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PasarPolis partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- GojekcoreStrategic distribution partnership where PasarPolis insurance products are embedded in Gojek app. Provides insurance coverage for Gojek drivers (accident, smartphone) and passengers.
- TokopediacoreE-commerce platform partnership offering travel insurance (flight delay) and other products integrated into Tokopedia's purchase flow.
- ShopeecoreE-commerce partnership providing embedded insurance products for Shopee users during online purchases.
- BukalapakcoreE-commerce partnership offering insurance products integrated into Bukalapak platform.
- SicepatminorLogistics partnership providing delivery and package insurance for Sicepat couriers and customers.
- AdiracoreInsurance provider partner offering Adira insurance products through PasarPolis platform.
- AllianzcoreInternational insurance company partnership providing Allianz insurance products through PasarPolis.
- ChubbcoreGlobal insurance provider partnership offering Chubb products through PasarPolis platform.
- SinarmascoreIndonesian insurance provider partner offering Sinarmas insurance products through PasarPolis.
- FWDcoreInsurance provider partnership offering FWD insurance products through PasarPolis platform.
- EtiqacoreInsurance provider partner offering Etiqa products through PasarPolis.
- KB InsurancecoreKorean insurance provider partnership offering KB insurance products through PasarPolis.
- Lippo InsurancecoreIndonesian insurance provider partnership offering Lippo insurance products through PasarPolis.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
PasarPolis competitors and assessment
Company assessmentDirect peers
- Acko General Insurance: India-based digital-first insurer offering embedded insurance products (auto, health, device) through partnerships with e-commerce and ride-hailing platforms. Direct comparable in embedded insurtech model and emerging-market focus.
- Igloo (formerly Axinan): Singapore-headquartered insurtech operating across Southeast Asia, embedding insurance products into e-commerce, logistics, and travel platforms. Comparable in geographic footprint (Indonesia, Vietnam, Thailand), embedded distribution model, and product mix.
- ZhongAn Online P&C Insurance: China's pioneering online-only insurer with ecosystem-partner embedded distribution (Taobao, etc.). Closest global analog for the embedded-insurance-at-scale thesis that PasarPolis is pursuing in Southeast Asia.
- Lifepal: Indonesian insurance comparison and brokerage platform helping users compare life and general insurance products. Direct local competitor targeting the same first-time buyer segment in Indonesia.
- Oona Insurance: Singapore-based digital insurance brokerage operating in Indonesia, Philippines, and Thailand. Comparable in multi-country SEA digital brokerage model and target segments.
Broad incumbents
- Lemonade: US-listed AI-driven digital insurer using chatbot-driven UX for instant claims. Comparable in mobile-first digital claims experience (Poli chatbot analog) and insurtech category positioning, though operating in developed markets.
- Grab Financial Group: Super-app financial services arm of Grab offering embedded insurance products across Southeast Asia. Competes for the same embedded-insurance-in-super-app distribution slot that PasarPolis occupies with Gojek/Tokopedia.
Emerging players
- Cermati: Indonesian fintech comparison platform for financial products including insurance. Comparable in Indonesian financial product aggregation/distribution and target mass-market segment.
- Coverfox: India-based insurance aggregator and broker platform. Comparable in digital insurance brokerage model, aggregator technology stack, and emerging-market customer acquisition approach.
Others
- GoTo Financial (GoPay/GoPintar): Financial services arm of GoTo (Gojek+Tokopedia merger), one of PasarPolis' largest distribution partners. Represents both a key channel and a competitive threat as a vertically-integrated financial services platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PasarPolis social profiles
Digital presencePasarPolis financial estimates
Financial estimateRevenue estimate
Valuation estimate
PasarPolis leadership team
Management profileNumber of profiles
Profiles3 records
PasarPolis funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PasarPolis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PasarPolis
What does PasarPolis do?
PasarPolis operates a digital insurance brokerage and aggregator platform that connects customers with multiple insurance providers, distributing policies via its own website and mobile app as well as embedded integrations in e-commerce platforms (Shopee, Tokopedia, Bukalapak) and ride-hailing/logistics apps (Gojek, Sicepat). Its core standalone offerings include Gosure smartphone protection and Flight Delay Insurance, with same-day or sub-hour digital claims settlement supported by the Poli chatbot.
Is PasarPolis a public or private company?
PasarPolis is a private company. It is classified as venture growth investor backed and is currently operating.
When was PasarPolis founded?
PasarPolis was founded in 2015. It employs 251 to 500 people.
Where is PasarPolis based?
PasarPolis is headquartered in Jakarta, Indonesia, in the Asia region.
How does PasarPolis make money?
One revenue line is on record: insurance Brokerage Commission.
Who are PasarPolis's main competitors?
Direct peers on record are Acko General Insurance, Igloo (formerly Axinan), ZhongAn Online P&C Insurance, Lifepal and Oona Insurance. Broad incumbents are Lemonade and Grab Financial Group. Emerging players are Cermati and Coverfox. GoTo Financial (GoPay/GoPintar) is listed as an others.
Does PasarPolis have an API?
Yes. PasarPolis offers a developer portal (developers.pasarpolis.io) indicating API availability for partners and developers. Specific API protocols, authentication methods, rate limits, and detailed capabilities are not specified in the available source material. Developer documentation is at developers.pasarpolis.io.
What industry is PasarPolis in?
PasarPolis's product category is Digital Insurance Brokerage / Insurtech. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.