Sunset Home

What Sunset Home does

Sunset Home, Inc. is a non-profit senior living community located at 620 2nd Avenue in Concordia, Kansas, operating continuously for over a century. The organization provides a continuum of care organized around four core service lines: a Nursing Center offering long- and short-term skilled nursing; Adult Day Services providing supervised daytime care with 24-hour safety support; Assisted Living for residents needing help with daily tasks but not skilled nursing; and Independent Living offering maintenance-free retirement housing. Adjacent service lines include on-site Therapy Services (speech, physical, and occupational therapy), Dining Services, Resident Activities, a dedicated Memory Care Unit, and a Children's Center daycare.

The resident profile is local seniors in need of varying levels of support, plus their families and caregivers. Revenue is generated through resident care fees, with the organization accepting Medicare, Medicaid, HCBS waivers, and long-term care insurance. Sunset Home also operates a tax-deductible donation program that funds capital projects such as the courtyard, exercise equipment, memory care unit, and children's center. All services are delivered on-site at the single Concordia facility; there is no multi-location operating footprint, no parent company, no institutional investors, and no evidence of public listing.

Operationally, the organization runs a 24/7 care operation with 251-500 employees and a layered management structure (Administrator/CEO, Director of Nursing, Dietary Manager, Activities Director, Maintenance Director, Social Services Designee, etc.). Marketing is community-driven: website, Facebook, Instagram, a monthly newsletter (The Sunset Observer) published via Canva, and grassroots community events. The product portfolio reflects a deliberate aging-in-place strategy, allowing residents to escalate or de-escalate care levels within the same provider as needs change.

Name

Sunset Home

Legal name

Sunset Home, Inc.

Website

https://sunsethomeinc.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Sunset Home is a non-profit senior living community in Concordia, Kansas delivering a continuum of care—including nursing, assisted living, independent living, adult day services, and therapy—to local seniors and their families for over a century.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industries

Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Adult Day Respite Programs (Daytime Relief) (HLADAKAC), Senior & Transitional Monthly Housing (THAMAFAJ)

Keywords

• Senior living services
• Skilled nursing care
• Assisted living facilities
• Memory care support
• Independent retirement living

Headquarters

HQ city

Concordia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels5 records

Core offering

Sunset Home is a non-profit senior living community delivering a continuum of care on a single Concordia, Kansas campus. Its core offerings include a Nursing Center for long- and short-term skilled nursing stays, Adult Day Services providing 24-hour safety and daily living support, Assisted Living for residents needing everyday help without nursing care, and Independent Living retirement housing that is free from maintenance and chores.

Product overview

Sunset Home is a locally owned, non-profit senior living community that has served the Concordia, Kansas community for over a century. The organization offers a comprehensive portfolio of senior care services organized into four core living categories: Nursing Center (providing long and short-term medical care), Adult Day Services (24-hour safety and daily living assistance), Assisted Living (support with everyday tasks without nursing care), and Independent Living (maintenance-free retirement living). The portfolio also includes specialized support services such as Therapy Services (Physical, Occupational, and Speech therapy), Dining Services, Resident Activities, a Memory Care Unit, and a Children's Center (daycare). Together, these offerings provide a continuum of care from independent living through skilled nursing, enabling residents to age in place while receiving appropriate support at each stage.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursing Center Long- and short-term skilled nursing care delivered in a comfortable, home-like setting for residents requiring a high level of medical care, including post-surgery rehabilitation and therapy coordination.
• Adult Day Services Daytime care program providing 24-hour safety and support with assistance for daily tasks including dressing, housekeeping, bathing, and medication reminders, intended for seniors needing supervision while primary caregivers are at work or need respite.
• Assisted Living Residential assisted living for older adults who need help with everyday tasks but do not require nursing care, with support provided as needed on a flexible basis.
• Independent Living Maintenance-free retirement community housing for older adults seeking the lifestyle they want free from day-to-day chores and maintenance.
• Therapy Services On-site clinical therapy services including Speech Therapy to improve communication, cognition, and swallowing; Physical Therapy to decrease pain and improve mobility and balance; and Occupational Therapy to improve motor skills and pain management, with individualized care plans developed in coordination with resident physicians.
• Dining Services Resident-centered dining services that coordinate with physicians to meet dietary needs while honoring personal preferences, offering daily specials and an a la carte menu, with family dining options available.
• Memory Care Unit Dedicated memory care facility providing specialized support for residents with special memory-related needs.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across the country. Directly comparable to Sunset Home's continuum-of-care model, though at vastly greater scale and as a public for-profit chain.
• National HealthCare Corporation: Operates skilled nursing facilities, assisted living communities, and home health programs across the U.S. Closely comparable to Sunset Home's nursing, assisted living, and therapy service mix, with similar payer reliance on Medicare/Medicaid.
• Genesis HealthCare: National provider of skilled nursing, assisted living, and rehabilitation therapy services. Operates nursing facilities with on-site therapy comparable to Sunset Home's nursing and therapy offering, though at national scale and for-profit.
• Atria Senior Living: Large national operator of assisted living, independent living, and memory care communities. Comparable service lines (assisted living and memory care) and demographic focus, though for-profit and urban-skewing vs. Sunset Home's rural non-profit model.
• Five Star Senior Living: Operator of independent living, assisted living, and memory care communities nationwide. Comparable to several of Sunset Home's core service lines, though national for-profit vs. rural non-profit model.

Direct peers

• Sonida Senior Living: U.S. operator focused on independent living, assisted living, and memory care across mid-size and rural markets. Closely comparable to Sunset Home in terms of community-scale senior living with a similar acuity mix.
• Presbyterian Manors of Mid-America: Faith-based, non-profit operator of senior living communities across Kansas and surrounding Midwestern states. Highly comparable to Sunset Home in structure (non-profit, continuum of care, Kansas footprint) and service mix.
• The Ensign Group: Operator of skilled nursing facilities and senior living communities with a focus on local-market operation and post-acute care. Directly comparable to Sunset Home's Nursing Center service and therapy-driven post-surgical rehabilitation.
• Meadowlark Hills Retirement Community: Non-profit CCRC in Manhattan, Kansas offering independent living, assisted living, memory care, and skilled nursing. Structurally the closest analog to Sunset Home — same state, same non-profit model, same continuum-of-care profile.

Others

• Encompass Health: National provider of inpatient rehabilitation and home health with on-site physical, occupational, and speech therapy services. Comparable to the therapy/rehabilitation component of Sunset Home's service mix rather than the residential care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SunsetHomeInc
• Instagraminstagram.com/sunsethomeinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Home