What Midland Care does

Midland Care Connection, Inc. is a 501(c)(3) nonprofit, integrated community-care organization founded in 1978 and headquartered in Topeka, Kansas. The company provides a comprehensive continuum of services for aging adults and patients with serious illnesses across northeast Kansas, including hospice care (in-home and at the state's first inpatient Hospice House opened in 2000), the Program of All-Inclusive Care for the Elderly (PACE) — the 37th such program nationally launched in 2007 — home health, palliative care, Meals on Wheels, and grief counseling through the Center for Hope and Healing. It serves over 450 PACE participants daily across 12+ Kansas counties via five PACE day centers (Topeka, Lawrence, Kansas City, Olathe, Emporia), an inpatient hospice facility, and extensive home-based delivery operations, with 251-500 employees.

Midland Care's business model relies predominantly on Medicare and Medicaid/KanCare reimbursement (Parts A and B for hospice, home health, and palliative; per-capita PACE payments), supplemented by private insurance, client contributions for Meals on Wheels ($4.25-$5.75 per meal), and charitable donations (the organization provides over $700,000 in annual unreimbursed charity care). Pricing follows a payer-driven model: hospice is covered under Medicare Part A, PACE is offered at no cost to dual-eligibles with monthly premiums for Medicare-only participants, and Meals on Wheels uses Older Americans Act funding for qualifying homebound seniors. As a nonprofit, Midland Care provides care regardless of ability to pay.

The organization has pursued a growth-through-integration strategy over the past decade: acquiring Meals on Wheels of Eastern Kansas (2019) and Lawrence Meals on Wheels, absorbing KU St. Francis's Medicare Home Health business (2020), opening new PACE centers in Kansas City (2016) and Emporia (2022), constructing a new Olathe PACE Center via a $12 million capital campaign, and most recently acquiring Vintage Medical Associates (April 2026) to launch a physician-services subsidiary. Marketing channels include healthcare provider referrals with dedicated fax and 24-hour access lines, community events and fundraisers (Celebration Walk, Sumptuous Evening Gala), the Midland Moment Podcast (launched 2023), and active social media presence. The organization holds CHAP (2009) and Joint Commission (2019) accreditations and the We Honor Veterans 4-star designation.

Name

Midland Care

Legal name

Midland Care Connection, Inc.

Website

https://midlandcare.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Midland Care is a Topeka, Kansas-based 501(c)(3) nonprofit founded in 1978 providing integrated hospice, PACE, home health, palliative care, Meals on Wheels, and grief counseling services to aging adults and seriously ill patients across northeast Kansas via five PACE centers and home-based delivery.

Ownership category

akta.pro rank

Product category

Community-Based Healthcare and Senior Care Services

NAICS

Ambulatory Health Care Services (621), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Hospice Care Coordination & Interdisciplinary Team (IDT) Case Management (HSABAFAJ)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Care Coordination & Navigation (Multi-Provider) (HLADALAB), Chronic Care & Complex Care Management (HSABAIAD), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Routine In-Home Hospice Care (HSABAFAA)

Keywords

• Hospice care services
• Palliative care services
• Home health services
• Senior care programs
• Community-based healthcare

Headquarters

HQ city

Topeka

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Healthcare Programs: Majority of revenue comes from Medicare Part A (Hospice), Medicare Part B (Home Health, Palliative Care), Medicaid, and KanCare (Kansas Medicaid program). PACE participants may pay nothing or a monthly payment depending on eligibility for Medicaid/Medicare.
2. Donations and Philanthropy: As a 501(c)(3) nonprofit, Midland Care relies on charitable gifts to expand services and provide care when families cannot afford it. Annual unreimbursed services exceed $700,000. Funds support hospice care, grief support, and general operations.
3. Client Contributions - Meals on Wheels: Reduced rate meal payments: $4.25 per meal for participants 60+, $5.75 per meal for under 60. Participants over 60 who are homebound may have meals covered through Older Americans Act funds with donation requests.
4. Private Insurance: Hospice and home health services covered by most private insurance plans. Palliative care consultation services covered by Medicare Part B and most insurance providers.
5. Friends of Hospice Program: Designated giving program supporting hospice care services and grief/loss support for families.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Midland Care is a nonprofit healthcare organization providing an integrated continuum of community-based care services for aging adults and individuals with serious illnesses in northeast Kansas. The organization delivers hospice care, the Program of All-Inclusive Care for the Elderly (PACE), home health, palliative care, Meals on Wheels, and grief counseling through multidisciplinary teams serving twelve Kansas counties.

Product overview

Midland Care is a non-profit healthcare organization offering an integrated system of care services for aging adults and those with serious illnesses in northeast Kansas. The organization operates multiple interconnected programs including Hospice Care, PACE (Program of All-Inclusive Care for the Elderly), Home Health, Meals on Wheels, Palliative Care, and Grief and Loss Counseling through the Center for Hope and Healing. Midland Care has expanded through acquisitions including Vintage Medical Associates (VMA), and operates subsidiary Midland Care Physician Services. The organization provides additional support services including Healing Hearts Camp for grieving children, caregiver support groups, and the Midland Moment Podcast. All services are designed to help individuals remain in their homes for as long as possible while receiving coordinated, compassionate care.

Differentiator

Problem solved

Functional benefit

Brands

• Meals on Wheels of Eastern Kansas: Meal delivery service for seniors and homebound individuals in Shawnee, Jefferson and Douglas counties
• Midland Care Physician Services
• Compass Center for Senior Independence

Products and services

• Hospice Care End-of-life care services for individuals of any age with life-limiting illnesses when cure is no longer an option, providing comfort, pain management, and support to patients and families either in-home or at the Hospice House inpatient facility. Covered by Medicare Part A, Medicaid, and most private insurance.
• Program of All-Inclusive Care for the Elderly (PACE) Comprehensive healthcare program helping aging adults aged 55 and older remain in their homes by providing wrap-around medical, social, and long-term care services through an interdisciplinary team approach. Includes adult day services, primary care, therapy, nutrition, transportation, and home support.
• Home Health Professional healthcare services delivered in patients' homes, including skilled nursing care, physical and occupational therapy, certified home health aides, wound care, and social work support for homebound individuals recovering from surgery, stroke, or managing chronic conditions.
• Meals on Wheels Hot, nutritious meal delivery to homebound seniors and adults in Shawnee, Jefferson, and Douglas counties, with daily wellness checks from volunteers. Includes congregate dining centers. Special diets available for diabetes, heart disease, kidney disorders, and swallowing difficulties.
• Palliative Care Specialized medical care for people of all ages with serious illnesses or complex symptoms, focusing on pain and symptom management, emotional and spiritual support, and quality of life improvement. Available in clinic or via home visits. Covered by Medicare Part B and most insurance.
• Grief and Loss Counseling (Center for Hope and Healing) Comprehensive bereavement services including individual and group counseling, family sessions, youth camps, and expressive therapies for anyone who has experienced the death of a loved one, regardless of whether their loss was through Midland Care services.
• Healing Hearts Camp A grief support camp for children ages 7-16 who have experienced the death of a loved one, offering coping skills, memory sharing, outdoor activities, and peer connection through the Center for Hope and Healing.
• Midland Care Physician Services (Including Vintage Medical Associates) Subsidiary providing primary care and medical director services within senior housing environments, including rehabilitation centers, skilled nursing facilities, assisted living communities, and independent living settings across northeast Kansas.

Quantifiable outcome

• 30% reduction in nursing home placement for PACE participants
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Vintage Medical Associates (VMA)coreStrategic or Co-development Partner · 13 April 2026Midland Care Physician Services acquired Vintage Medical Associates, a primary care practice serving older adults across senior housing, rehabilitation centers, skilled nursing facilities, assisted living, and independent living settings. Dr. Timothy Heston and VMA providers serve 600+ patients across 33 facilities in Topeka, Manhattan, and Lawrence. This acquisition strengthens integrated care coordination.
• Responsive Care SolutionscoreStrategic or Co-development Partner · 1 January 2023Midland Care CEO Shawn Sullivan serves as Board Chair for this emerging Accountable Care Organization (ACO) offering access to value-based payment models. Midland Care first partnered with Dr. Heston and VMA team through this ACO in 2023.
• Meals on WheelscoreStrategic or Co-development Partner · 1 January 2017Agreement signed in 2017 allowing organizations to share administration and management. In 2019, Meals on Wheels became a program of Midland Care. In 2018, Meals on Wheels expanded to include Douglas County.
• Medicare Care Choices ModelminorStrategic or Co-development Partner · 1 January 2015Selected as one of only 144 organizations to offer the Medicare Care Choices Model, a five-year demonstration project allowing patients who meet certain criteria to receive some hospice services while pursuing curative treatment.
• National Hospice and Palliative Care Organization (NHPCO)coreStrategic or Co-development PartnerMidland Care participates in NHPCO's We Honor Veterans initiative, a partnership to develop programs serving the unique needs of veterans at end-of-life. Midland Care earned the Fourth Star level (highest) in 2014 and has maintained ongoing veteran-focused programming since.
• Colmery-O'Neal VAminorStrategic or Co-development PartnerVeterans partnership developed at Two Star level of We Honor Veterans program, connecting veterans to VA resources and support services.
• Heartland Honor FlightminorStrategic or Co-development PartnerVeterans partnership developed at Two Star level of We Honor Veterans program, connecting veterans to Honor Flight services.
• National PACE AssociationcoreStrategic or Co-development PartnerMidland Care is one of 144 PACE programs across the United States. The PACE model was created in 1973 in San Francisco. Midland Care opened the 37th PACE program in America in 2007. The National PACE Association provides resources, advocacy, and program development support.
• Community Resources CouncilminorStrategic or Co-development PartnerHistorical founding partner for Mobile Meals of Topeka (now Meals on Wheels) established in 1972, working with input from community organizations.
• The American Red CrossminorStrategic or Co-development PartnerHistorical founding partner for Mobile Meals of Topeka (now Meals on Wheels) established in 1972, providing input on program development.
• Shawnee County Health DepartmentminorStrategic or Co-development PartnerHistorical founding partner for Mobile Meals of Topeka (now Meals on Wheels) established in 1972.
• Junior LeagueminorStrategic or Co-development PartnerInstrumental in establishing Meals on Wheels of Eastern Kansas (originally Mobile Meals of Topeka) in 1972.

Scale indicators9 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• InnovAge Holding Corp. InnovAge is the largest PACE operator in the U.S., directly comparable to Midland Care on its flagship Program of All-Inclusive Care for the Elderly business. Both run capitated, interdisciplinary-team models serving dual-eligible seniors across multiple centers, with similar regulatory exposure to CMS PACE rates.
• WelbeHealth: WelbeHealth operates PACE programs for nursing-home-eligible seniors in California and other states using the same interdisciplinary team model as Midland Care. Comparable on core PACE delivery model, capitated Medicare/Medicaid revenue, and expansion via new center openings.
• Trinity Health PACE: Trinity Health operates multiple PACE centers across several states as part of a large Catholic health system. Directly comparable to Midland Care's PACE program and interdisciplinary care model, though operating with greater geographic diversification and system-level scale.
• CenterWell Senior Primary Care (Humana): CenterWell is Humana's senior-focused primary care and home health arm, which includes PACE operations and large value-based senior care delivery. Comparable to Midland Care on integrated senior care, value-based contracting, and the PACE/government-payor mix.

Broad incumbents

• VITAS Healthcare (Chemed): VITAS is the largest U.S. hospice provider and a direct competitor to Midland Care's hospice line, including inpatient hospice house operations. It is broader in scope (national, multi-state, owned by Chemed) but overlaps substantively on hospice clinical model and Medicare hospice reimbursement exposure.
• Gentiva (formerly Kindred at Home hospice): Gentiva is a large national hospice and home health operator directly comparable to Midland Care's hospice and home health service lines. It offers overlapping Medicare-reimbursed clinical services and competes for nursing-home-eligible and post-acute patients.
• Amedisys:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MidlandCares
• YouTubeyoutube.com/user/MidlandCares/feed?view_as=public
• Facebookfacebook.com/MidlandCareConnection
• LinkedInlinkedin.com/company/midland-care-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Care