La Crosse Area Family YMCA

Name

La Crosse Area Family YMCA

Legal name

La Crosse Area Family YMCA

Website

https://laxymca.org

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Child and Youth Services (624110), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL), Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)

Keywords

• Community fitness services
• Youth development programs
• Childcare services
• Nonprofit wellness organization
• Aquatics and gymnastics training

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Monthly recurring membership fees providing access to fitness facilities, group fitness classes, pools, and member benefits. Multiple tier structure from youth to family memberships.
2. Program Fees: Fees for programs including swim lessons, gymnastics, martial arts, dance, music lessons, youth sports, summer camps, and childcare. Members receive discounted rates.
3. Annual Campaign Donations: Tax-deductible donations supporting the Y's Annual Campaign, funding Membership for All financial assistance, LIVESTRONG, YOUTHSTRONG, and other community programs.
4. Corporate Memberships: Partner agreements with employers providing discounted fitness memberships for employees as part of workplace wellness programs.
5. Insurance Coverage: Partnership with insurance providers including Quartz Health, Quartz Medicare, Quartz Medicaid, State of Wisconsin Medicare, Humana Medicare Advantage where membership costs may be covered or subsidized.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

La Crosse Area Family YMCA is a 501(c)(3) nonprofit operating two full-service fitness branches (Dahl in La Crosse, Houser in Onalaska) plus a Community Youth Center that deliver tiered monthly memberships, group fitness, personal training, aquatics, gymnastics, martial arts, dance, music, youth sports, esports, before/after school care, summer camps, and specialized health programs including LIVESTRONG cancer survivorship and a CDC-recognized Diabetes Prevention Program. The Y complements its in-person services with the YMCA360 virtual platform and accepts insurance-covered and corporate wellness memberships, all under the mission of Youth Development, Healthy Living, and Social Responsibility.

Product overview

The La Crosse Area Family YMCA operates as a multi-branch community organization offering a comprehensive portfolio of health, fitness, education, and social service programs. The core membership program provides facility access to fitness centers, pools, and group fitness classes, supplemented by specialized programs including FOREVERWELL® for seniors 55+, YMCA360 virtual platform for on-demand content, and childcare services (Child Watch/KidZone). The organization delivers youth programming spanning aquatics, gymnastics, martial arts, dance, music, esports, and youth sports, alongside adult fitness and sports offerings. Health specialty programs include LIVESTRONG cancer survivorship, YOUTHSTRONG youth cancer support, and Diabetes Prevention. Community outreach encompasses food security (Community Food Forest, Mobile Market, Summer Food Program), Community Health Workers, Mental Health support, Adaptive Inclusion services, and Wellness Warriors for veterans. The portfolio functions as an integrated community wellness ecosystem rather than a single unified product, with membership as the primary access mechanism for facility-based services while individual programs operate with separate registration and specialized staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs Tiered monthly memberships providing access to fitness facilities, group fitness classes, pools, gymnastics, aquatics, and member benefits at both Dahl and Houser branches. Pricing ranges from $25 (youth) to $95 (family) per month, with insurance-covered and corporate options available.
• FOREVERWELL® Community program for adults 55+ combining fitness classes, social activities, travel trips, volunteer opportunities, and lifelong learning through the FOREVERWELL® Times newsletter.
• YMCA360 Virtual platform offering live and on-demand group exercise classes, nutrition classes, youth enrichment, and fitness options with mobile app check-in, rewards points, wearable tracking, and 2,000+ on-demand content items.
• Child Watch and KidZone Drop-in child care services for children from newborns to age 13 at Family Membership, with maximum 2-hour sessions. Child Watch covers newborns–7 years; KidZone serves ages 5–13.
• Wellness Center State-of-the-art fitness facilities featuring Matrix cardio and strength equipment, suspension trainers, with optional 24/7 access. Includes orientations and teen strength programming.
• Group Fitness Classes Instructor-led fitness classes including Yoga/Pilates, Chair-based fitness, Group Cycling with Performance IQ, Strength Training, Water Fitness, Zumba, and HIIT for members 14+.
• Personal Training One-on-one, duo, and small group training sessions with certified personal trainers, with optional InBody body composition assessments, available at both branches.
• Gymnastics and Parkour Progressive gymnastics and parkour classes from 18 months to adults, including Beginner through Advanced levels, Preteam, and Competitive Gymnastics Team at both branches.
• Martial Arts Traditional martial arts instruction covering Karate, Taekwondo, Hapkido, Jujitsu, and Judo for ages 4 through adult with belt progression and rank testing.
• Dance Dance instruction including Twinkle Toes, Pre-Ballet/Tap for ages 3–6 and progressive Ballet, Tap, Jazz, Hip Hop, and Musical Theatre for ages 6–18 with recitals.
• Music Lessons Individualized 30-minute private lessons in voice, piano, guitar, and ukulele taught by qualified instructors with local performance opportunities.
• Aquatics Program Swim lessons and logrolling instruction including Parent-Child, Preschool, School Age, Teen/Adult, Private lessons, and competitive WAVE Swim Team.
• Youth Sports Youth sports leagues including Basketball, Flag Football, Kickball, Soccer, Volleyball, and T-ball for ages 3–14, plus developmental and parent-child options.
• Esports Organized multiplayer video game competitions in a moderated environment with Teamwork, Leadership, and Online Safety programming, using LeagueSpot to compete against other YMCAs.
• School Age Care Licensed before/after school programs for grades K-5 in partnership with La Crosse, Onalaska, and Holmen school districts featuring STEM activities, character development, and snacks.
• Summer Day Camp Full-day summer camp for ages 5–11 at local elementary schools in Holmen, La Crosse, and Onalaska featuring swimming, field trips, arts and crafts, sports, and meals.
• Community Youth Center Free drop-in center for youth ages 10–17 offering activities, meals, basketball, mentorship, homework help, and leadership opportunities with monthly Community Nights.
• LIVESTRONG at the YMCA Free 12-week cancer survivorship wellness program with cardiovascular, strength, flexibility, lifestyle, culinary medicine, and mental health components, plus a 4-month free family membership.
• YOUTHSTRONG Free year-long physical activity program for youth and young adult cancer survivors ages 6 months to 18 years, including personal training and free family membership.
• Diabetes Prevention Program (PreventT2) CDC-recognized year-long lifestyle change program with 25 sessions to prevent or delay type 2 diabetes, including trained lifestyle coaching and coverage through Quartz, Medicare, and Humana plans.
• Wellness Warriors 8-week wellness class for veterans covering eight Dimensions of Wellness, with completion of 6 of 8 classes earning free membership and Salute Socials gatherings.
• Adaptive and Inclusion Services Adapted programs for individuals with disabilities including Adapted Aquatics, Fitness for All, Adapted Gymnastics, Miracle League Baseball, and No Boundaries Summer Camp.
• Community Food Forest 10,000 sq. ft. urban food forest featuring fruit trees, berry bushes, and edible plants open to the community for free harvesting.
• Food Program Comprehensive food security initiatives including Summer Food Program with free meals for youth 18 and under, Mobile Market monthly food box deliveries, Y on the Fly mobile access, and nutrition programming.
• Community Health Workers Care coordination and resource navigation services for individuals and families experiencing homelessness, chronic health conditions, or school attendance barriers through Great Rivers HUB referrals.
• Family Engagement Family programming including Birthday Parties, Monthly Events, Y Early Edventures, Messy Bees crafts, Sporties for Shorties, Parents Night Out, and Preschool Summer Camps.
• Health Specialty Programs Research-based health programs including LIVESTRONG cancer survivorship, STAYSTRONG alumni, YOUTHSTRONG youth cancer survivors, and PreventT2 Diabetes Prevention.

Quantifiable outcome

• Diabetes Prevention Program reduces risk of developing type 2 diabetes by 58% (CDC evidence-based program)
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Emplify Health / Gundersen Health SystemcoreStrategic or Co-development PartnerCollaboration on the Healthy Living Center located at the Dahl Branch in La Crosse, connecting healthcare, well-being, and community. Gundersen provides dedicated fitness center space, flexible classroom, teaching kitchen, and exam rooms for integrated health programming.
• Mayo Clinic Health SystemcoreStrategic or Co-development PartnerMedical provider referring cancer patients to the LIVESTRONG program. Collaboration supports whole-person approach to cancer recovery through fitness and community support.
• Quartz Health / Quartz Medicare / Quartz MedicaidcoreStrategic or Co-development PartnerInsurance provider covering Diabetes Prevention Program and YMCA membership costs for eligible members. Medicare and Medicaid plans included in coverage.
• Humana Medicare AdvantageminorStrategic or Co-development PartnerMedicare Advantage plan covering Diabetes Prevention Program for eligible members.
• Great Rivers United WaycoreStrategic or Co-development PartnerNominated the La Crosse Area Family YMCA for Otto Bremer Trust Community Responsive Fund. Partnership supports community impact initiatives.
• Coulee Region EcoscapesminorStrategic or Co-development PartnerProvided permaculture expertise for the Community Food Forest design and establishment.
• Hillview Urban Agriculture CenterminorStrategic or Co-development PartnerPartnered on Community Food Forest project providing agricultural expertise.
• Hunger Task Force of La CrosseminorStrategic or Co-development PartnerCommunity organizing partner for Food Forest project supporting food access mission.
• Collette TravelminorChannel Partner/ Reseller/ DistributorTravel partner for FOREVERWELL® senior travel trips including Pacific Northwest, California, and America's Music Cities tours.
• La Crosse, Onalaska, and Holmen School DistrictscoreStrategic or Co-development PartnerPartnership with area school districts providing before/after school care for children grades K-5 at licensed YMCA programs.
• Grounded OnalaskaminorStrategic or Co-development PartnerThird-party food and beverage operation located at Houser Branch in Onalaska, open to the public without membership requirement.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eau Claire YMCA: Another Wisconsin-affiliated YMCA operating in a nearby mid-sized city with comparable multi-branch facilities, group fitness, childcare, and youth programming. Closest direct geographic and operating peer to the La Crosse Area Family YMCA.
• YMCA of Dane County: Wisconsin-based multi-branch YMCA serving the Madison metro with similar comprehensive programming in wellness, aquatics, gymnastics, and youth development. Closely comparable in mission, member-pricing structure, and community-integrated operating model.
• Boys & Girls Clubs of America: National nonprofit youth-development organization with comparable community-outreach, after-school, and summer programming. Operates a parallel membership model focused on youth and families, often competing for the same philanthropic and grant funding.
• JCC Association of North America: Federated network of Jewish Community Centers that combine fitness facilities, aquatics, childcare, cultural programming, and senior services under a nonprofit membership model. Mirrors the YMCA's integrated community-services structure.
• YMCA of the Fox Cities: Wisconsin-affiliated multi-branch YMCA serving a similar mid-sized regional market with comparable youth sports, gymnastics, childcare, and aquatics offerings. Strong comparable for operational scale and pricing benchmarks.

Broad incumbents

• Life Time Fitness: National premium fitness operator with broad family programming, pools, group fitness, and youth academies. Competes for the same higher-income family member segment but lacks the Y's nonprofit mission, healthcare partnerships, and childcare/school-age programming.
• Planet Fitness: National low-cost fitness chain that competes primarily on price for the budget-conscious adult segment. Indirect competitor for adult fitness members but offers none of the Y's childcare, gymnastics, or healthcare-integrated programming.
• Anytime Fitness: Franchised 24/7 fitness brand with multiple La Crosse-area locations competing for adult fitness members on convenience and price. Lacks youth programming, aquatics, and integrated community services.

Regional players

• Greater La Crosse Area Recreation (city/municipal): Municipal parks-and-recreation providers in the same metro offering pools, leagues, and youth programs at lower price points. They compete for the same households on a value basis but lack the Y's indoor facility depth.
• Family YMCA of Black Hawk County: Iowa-based multi-branch YMCA operating in a similar mid-sized regional market with comparable gymnastics, swim, and childcare programming. Useful comparable for regional benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCF66LYogf73CPBIO5c2oivg
• Facebookfacebook.com/laxymca
• Instagraminstagram.com/laxymca
• Xx.com/laxymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Crosse Area Family YMCA