Efficient

What Efficient does

Efficient LLC (operating as Efficient CME) is a continuing medical education provider founded in 2002 by Brian Moss and headquartered in Radnor, Pennsylvania. The company delivers accredited live and enduring educational resources to physicians and allied healthcare professionals through a web-based platform at efficientcme.com, mobile applications, and streaming services. Its core product is a content library designed around instructional design principles tailored to the time constraints and learning preferences of practicing clinicians, with specialized programming in oncology/hematology and other therapeutic areas.

Efficient monetizes through subscription-based streaming access, offering individual video purchases, a Choice Plan (2 videos added every 30 days), an Unlimited Plan (full library access), and Group Streaming multi-year contracts for organizations. The go-to-market approach is product-led, targeting clinicians directly through website content, email, SMS, and cross-promotion via sister brands CME Outfitters and Creative Educational Concepts within the KnowFully Learning Group ecosystem. Named customers include oncology/hematology clinicians and pediatric physicians at Boston Children's Hospital.

The company operates as a privately held subsidiary of KnowFully Learning Group (Surgent Parent, LLC), a diversified education conglomerate that owns 16+ continuing education brands across accounting, finance, and healthcare sectors. Efficient has no disclosed funding rounds, patents, or AI capabilities, and relies on its institutional brand, accredited content, and parent-company infrastructure for competitive positioning. Leadership is a small team of six named professionals, including the founder-CEO and scientific affairs staff sourced from AstraZeneca, Harvard Medical School, Boston Children's Hospital, and the USDA.

Name

Efficient

Legal name

Efficient LLC

Website

https://efficientcme.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Efficient CME is an accredited continuing medical education provider founded in 2002, delivering live and enduring educational content to physicians and allied healthcare professionals via web, mobile, and streaming subscriptions, with specialized programming in oncology/hematology.

Ownership category

akta.pro rank

Product category

Continuing Medical Education

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Continuing medical education
• Healthcare professional training
• Accredited CME programs
• Medical e-learning
• Professional medical education

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Continuing Medical Education Subscriptions: Subscription-based access to streaming continuing medical education content, including individual video stream purchases, video stream memberships (Choice Plan and Unlimited Plan), and group streaming subscriptions for organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Efficient is a continuing medical education (CME) provider that creates and delivers accredited live and enduring educational resources for physicians and allied healthcare professionals. The company offers its programming through a web-based streaming platform and mobile applications, with subscription models including individual video purchases, a Choice Plan, an Unlimited Plan, and Group Streaming for organizations. Content spans therapeutic areas including oncology, hematology, and pediatrics, designed with instructional design expertise to align with clinicians' time constraints and learning preferences.

Product overview

Efficient is a continuing medical education (CME) provider that operates as a single unified product platform offering accredited educational activities for healthcare professionals. The core product is the Efficient CME platform at efficientcme.com, which provides both live and enduring educational resources accessed through activities.efficientcme.com. The organization also maintains related brands including CME Outfitters (CMEO) and Creative Educational Concepts (CEC) under the KnowFully Learning Group umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Efficient CME Platform Continuing medical education platform providing accredited live and enduring educational resources for physicians and healthcare professionals, accessed via efficientcme.com and activities.efficientcme.com.
• Group Streaming Subscription Multi-user organizational subscription allowing one Subscriber and all designated Users to watch streaming videos, priced by number of users connected to the Subscriber's account with multi-year license terms.
• Individual Streaming Video Purchases Subscription-based access to streaming continuing medical education content via individual video stream purchases for healthcare professionals seeking standalone CME activities.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• CME Outfitters (CMEO)minorOthersSister brand within KnowFully Learning Group offering continuing medical education services. Referenced as a related educational brand for learning more about other offerings.
• Creative Educational Concepts (CEC)minorOthersSister brand within KnowFully Learning Group providing continuing education services. Referenced as a related educational brand for learning more about other offerings.
• KnowFully Learning GroupcoreOthersParent company of Efficient LLC. KnowFully Learning Group is a comprehensive professional education provider in accounting, finance, and healthcare sectors, operating multiple subsidiary brands including Surgent CPE, CME Outfitters, and others.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• CME Outfitters: Sister brand under KnowFully Learning Group offering accredited live and enduring CME activities to healthcare professionals. Operates in the same CME category with overlapping customer base and similar delivery model, making it the closest direct peer.
• Creative Educational Concepts: Another KnowFully Learning Group subsidiary providing accredited continuing education for healthcare professionals. Directly comparable in target audience, accreditation standards, and product format, making it a tight direct peer within the same corporate family.
• Clinical Care Options: A privately held medical education company specializing in CME/CE for specialists, with deep expertise in oncology, HIV, and hepatitis. Closely comparable to Efficient's oncology/hematology specialization and similar digital-first delivery model.
• Research To Practice: A CME provider focused on oncology education where Efficient's founder Brian Moss previously helped scale the business. Directly comparable in oncology CME specialization, format mix, and clinician audience.
• PeerView Institute for Medical Education: Specializes in accredited CME activities delivered through expert-led video and multimedia formats, closely paralleling Efficient's streaming-based delivery approach and clinical specialist focus.
• Medical Education Resources (MER): A longstanding ACCME-accredited provider of live and enduring CME activities for physicians, pharmacists, and nurses. Comparable in core CME delivery model, target audience, and accreditation approach to Efficient.

Broad incumbents

• Medscape Education: One of the largest providers of free accredited CME/CE to physicians and healthcare professionals globally. Competes with Efficient for clinician attention and CME credits but operates at far greater scale, supported by WebMD's broader reach and multiple therapeutic verticals.
• Pri-Med: A major U.S. provider of CME/CE for primary care clinicians, combining live conferences with online learning. Comparable to Efficient in its focus on clinician-targeted accredited education, but with significantly broader scale and an established conference business.
• Haymarket Medical Education: Operates a large portfolio of accredited CME/CE activities across multiple therapeutic areas, serving similar healthcare professional audiences. Comparable as a multi-specialty CME incumbent with digital distribution.
• MedPage Today (MDEdge): Provides news and accredited CME/CE activities to clinicians across specialties. Comparable to Efficient in delivering accredited education to practicing physicians through digital channels, though it is significantly larger and combines news with CME.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efficient