Howerton+White
Howerton+White is a Wichita, Kansas-based integrated advertising and marketing agency serving healthcare, B2B/industrial, financial services, and government clients across the Midwest with brand strategy, media, and technology services, plus account-based marketing.
- Company typePrivate
- Founded2002
- HeadquartersWichita, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Howerton+White does
Howerton+White Interactive, Inc is a privately held, integrated advertising and marketing agency headquartered in Wichita, Kansas, founded in 2002 and operating with a 11–50 employee team. The agency delivers professional services across three pillars — Brand (marketing strategy, brand voice, design strategy), Media (digital marketing, social media, content, SEO/SEM, paid channels, retargeting), and Technology (responsive website development, application development, e-commerce, AR/VR experiences, CRM implementation, and marketing automation) — alongside dedicated Account-Based Marketing (ABM), lead generation, and sales enablement offerings. Its proprietary assets include the Brandstacking™ brand development methodology and a structured ABM framework combining direct mail, email, LinkedIn, and phone outreach. The technology stack is built on HubSpot CRM and standard marketing-automation, paid-media, and analytics tooling rather than proprietary software; all offerings are delivered as custom consulting engagements.
Howerton+White firmographics
Firmographics- Name
- Howerton+White
- Legal name
- Howerton+White Interactive, Inc
- Website
- https://howertonwhite.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Howerton+White is a Wichita, Kansas-based integrated advertising and marketing agency serving healthcare, B2B/industrial, financial services, and government clients across the Midwest with brand strategy, media, and technology services, plus account-based marketing.
- Ownership category
- akta.pro rank
Where Howerton+White is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Howerton+White business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Agency Services: Full-service integrated marketing agency providing strategic planning, brand development, digital marketing, content creation, and technology integration services to B2B and healthcare clients through custom engagement structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Howerton+White product offering
Product offeringCore offering
Howerton+White is an integrated advertising and marketing agency that delivers strategic planning, brand development, digital marketing, media planning and buying, content creation, and technology integration services. It serves business clients, with concentrated expertise in healthcare, financial services, and industrial/B2B sectors, using its proprietary Brandstacking™ process to unify brand, media, and technology capabilities.
Product overview
Howerton+White is an integrated advertising and marketing agency offering a comprehensive suite of professional services rather than a software product platform. The agency operates through three core service pillars: Brand Services (covering marketing strategy, brand voice, and design strategy), Media Services (encompassing digital marketing, social media, content, and SEO/SEM), and Technology Services (including website development, application development, AR/VR experiences, CRM implementation, and marketing automation). Additional specialized offerings include Account-Based Marketing (ABM), Lead Generation, Sales Enablement, and Web Development & UX/UI Design. These services are offered as professional consulting and creative services rather than as modular software products or SaaS offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Services Strategic brand development offering covering positioning, identity, messaging, and brand architecture for B2B clients, anchored in the agency's Brandstacking™ methodology.
- Media Services Media planning and buying service delivering paid media strategy, channel mix, and execution across traditional and digital channels.
- Technology Services Technology integration services that connect marketing technology platforms, data, and digital infrastructure to brand and media programs.
- Account-Based Marketing (ABM) Targeted account-based marketing programs that align marketing and sales efforts around high-value target accounts, using the agency's proprietary ABM framework.
- Lead Generation Services Lead generation programs that combine content, media, and marketing technology to produce qualified sales pipelines for B2B clients.
- Sales Enablement Solutions Sales enablement services providing sales teams with tools, content, and training aligned to the brand and demand programs developed by the agency.
- AR/VR Experiences Design and production of augmented reality and virtual reality experiences used as branded marketing assets for client campaigns.
- Web Development and UX/UI Design Website design, development, and UX/UI services producing brand-aligned digital experiences for client websites and landing pages.
- CRM Strategy and Implementation CRM strategy, platform implementation (including HubSpot), and operationalization to support client marketing and sales workflows.
Quantifiable outcome
- 17,500+ new site visits generated for ComfortCare Homes digital campaign
- +4 more outcomes
Companies that use Howerton+White
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Howerton+White technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Howerton+White partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Howerton+White competitors and assessment
Company assessmentDirect peers
- PJA: Mid-sized integrated agency specializing in B2B technology and healthcare marketing with comparable brand-to-digital capabilities. Strong overlap on regulated B2B verticals and integrated delivery model.
- The Tombras Group: Independent, family-owned integrated agency of similar size offering brand, media, digital, and analytics. Closely comparable ownership structure and full-service delivery model.
- Godfrey: B2B-focused integrated agency with strong technology and industrial accounts. Comparable in size, full-service scope, and B2B ABM-flavored delivery.
- Laughlin Constable: Milwaukee-based independent integrated agency offering brand, media, digital, and content services to B2B and consumer clients. Similar scale and structure to Howerton+White as a privately held full-service Midwestern agency.
- Lewis Communications: Independent agency with strong healthcare and B2B expertise of comparable size and ownership profile. Closely matched on regulated-vertical depth and integrated service model.
- Barkley: Independent, employee-owned integrated agency headquartered in Kansas City with comparable B2B, consumer, and healthcare clients. Most analogous mid-sized independent agency with a similar Midwest footprint and brand-to-technology model.
- Callahan Creek: Lawrence, Kansas-based integrated marketing agency serving regional and national B2B clients. Direct Kansas-region peer competing for the same Wichita-area and Midwest client pool.
- Sagefrog Marketing Group: Mid-sized B2B-focused marketing agency in the Northeast with strategy, brand, digital, and content services. Strong comparability on B2B vertical focus and right-sized full-service positioning.
- BVK: Independent Milwaukee agency with comparable healthcare and B2B vertical depth and a similar integrated offering. Closely aligned in size, services mix, and regulated-industry specialization.
Broad incumbents
- VMLY&R: Global WPP-owned agency with Kansas City roots, operating across brand, experience, and commerce. Included as a broad incumbent whose Midwest presence, scale, and full-service portfolio define the competitive ceiling for a regional independent like Howerton+White.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Howerton+White social profiles
Digital presenceHowerton+White financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howerton+White leadership team
Management profileNumber of profiles
Profiles4 records
Howerton+White funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howerton+White M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howerton+White
What does Howerton+White do?
Howerton+White is an integrated advertising and marketing agency that delivers strategic planning, brand development, digital marketing, media planning and buying, content creation, and technology integration services. It serves business clients, with concentrated expertise in healthcare, financial services, and industrial/B2B sectors, using its proprietary Brandstacking™ process to unify brand, media, and technology capabilities.
Is Howerton+White a public or private company?
Howerton+White is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Howerton+White founded?
Howerton+White was founded in 2002. It employs 11 to 50 people.
Where is Howerton+White based?
Howerton+White is headquartered in Wichita, United States, in the North America region.
How does Howerton+White make money?
One revenue line is on record: marketing Agency Services.
Who are Howerton+White's main competitors?
Direct peers on record are PJA, The Tombras Group, Godfrey, Laughlin Constable, Lewis Communications, Barkley, Callahan Creek, Sagefrog Marketing Group and BVK. VMLY&R is listed as a broad incumbent.
Does Howerton+White have an API?
No public API is recorded for Howerton+White.