NRSworld

What NRSworld does

NRSworld (National Roper's Supply) operates a multi-channel western lifestyle retail business founded in 1989 and headquartered at the NRS Ranch flagship store in Decatur, Texas. The company sells western apparel, cowboy boots, hats, horse tack, saddles, rodeo equipment, animal health products, and farm/ranch supplies through a Shopify-powered e-commerce platform (nrsworld.com) and five physical retail locations across Texas (Decatur, Granbury, Springtown), Arizona (Wickenburg), and Ohio (Columbus). It serves four primary customer segments: rodeo and roping competitors, horse owners and riders, western lifestyle consumers, and farm/ranch operators, with a secondary emphasis on adjacent lifestyle categories such as home decor.

The product portfolio combines NRS-exclusive brands (Competitor Series Saddles, NRS Tack, NRS Ride Ready Boots, NRS Apparel, Sand Hills Ranch Apparel) with third-party brands including Wrangler, Ariat, Justin Boots, Twisted X, Cinch, and Cactus Ropes. The technology stack is built on Shopify with Rebuy powering personalized product recommendations and a bundle builder driving cross-sell; checkout is accelerated through ShopPay and extended via Sezzle BNPL, and Dialpad provides live chat. Marketing reaches customers through organic social (Facebook, Instagram, TikTok, Pinterest, YouTube, X, LinkedIn), email/SMS, an editorial Learning Center/blog, and influencer partnerships such as rodeo athlete Stacey Martin.

Revenue is generated through one-time retail purchases both online and in-store, with free shipping on orders over $150, promotional discounts (Buy 2 Get 1 Free on Wrangler Jeans, 30% off straw hats, 25% off fly gear), and tiered bundle savings (10–20% off for 4–6 items). The company is privately held and family-owned, with no disclosed funding rounds, institutional investors, or M&A activity. An affiliated "NRS Family" of brands — NTS Trailers, Ranchman Properties, The Ranch at NRS, Mayatex, Rods.com, and National Trailer Source — extends the company's footprint into trailers, real estate, event venue/lodging, textiles, and complementary e-commerce.

Name

NRSworld

Website

https://nrsworld.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

NRSworld (National Roper's Supply) is a privately held, multi-channel western lifestyle retailer founded in 1989, selling apparel, boots, hats, horse tack, saddles, rodeo equipment, and farm supplies through its Shopify e-commerce site and five physical stores across Texas, Arizona, and Ohio, serving rodeo competitors, horse owners, and ranch operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - E-commerce: Direct-to-consumer online sales of western wear, horse tack, rodeo equipment, and farm supplies through nrsworld.com. Products are sold at one-time purchase prices with free shipping threshold of $150.
2. Retail Sales - Physical Stores: Brick-and-mortar retail sales across 5 store locations (Decatur TX flagship ranch, Granbury TX, Springtown TX feed store, Wickenburg AZ, Columbus OH) offering the same product categories with in-store services like hat shaping and saddle trade-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

NRSworld (National Roper's Supply) operates a multi-channel western lifestyle retail business selling branded and third-party western apparel, saddles, horse tack, ropes, cowboy boots, hats, animal health products, and farm/ranch supplies. It fulfills demand through a nationwide Shopify-based e-commerce site and five company-owned retail stores located in Texas, Arizona, and Ohio.

Product overview

NRSworld (National Roper's Supply) is a western lifestyle e-commerce retailer and omnichannel platform offering a comprehensive portfolio of western and equestrian products. The core offering centers on rodeo equipment (team ropes, calf ropes, roping dummies) and horse tack (saddles, bits, headstalls, reins, cinches) under the NRS exclusive brands including NRS Competitor Series Saddles, NRS Tack (handmade leather goods), NRS Ride Ready Boots, and NRS Apparel. The platform extends across western footwear (cowboy boots, work boots from Ariat, Justin, Twisted X), western apparel for men/women/kids (jeans, shirts, outerwear from Wrangler, Cinch, Ariat), cowboy hats, animal health products, farm and ranch equipment, and western home decor. Built on Shopify's e-commerce infrastructure with Rebuy for product recommendations and integrated payment options (ShopPay, Sezzle), the platform operates both online and through 4 physical retail locations (Decatur TX flagship, Granbury TX, Springtown TX feed store, Wickenburg AZ, Columbus OH).

Differentiator

Problem solved

Functional benefit

Brands

• NRS Competitor Series: Exclusive saddle brand sold through NRS
• NRS Tack
• NRS Ride Ready Boots
• NRS Apparel
• Sand Hills Ranch Apparel

Products and services

• NRS Competitor Series Saddles House-brand western and roping saddles sold to competitive ropers, ranch riders, and western riders through NRSworld stores and online.
• NRS Tack House-brand horse tack assortment including bridles, headstalls, and riding accessories marketed to working and recreational horse owners.
• NRS Ride Ready Boots House-brand western and work boots positioned as ready-to-wear options for everyday riding, ranch work, and western lifestyle wear.
• NRS Apparel House-brand men's, women's, and kids' western apparel line sold alongside third-party western brands through NRSworld retail and online channels.
• Sand Hills Ranch Apparel House-brand ranch-oriented apparel targeting working ranchers and rural lifestyle consumers, distributed via NRSworld stores and the Shopify storefront.
• Team Ropes and Calf Ropes Roping ropes and accessories sold to team ropers, calf ropers, and practice pen users through the NRSworld specialty assortment.
• Cowboy Hats Western and ranch-style hats from third-party hat makers sold at NRSworld stores and online, often paired with in-store shaping and fitting.
• Animal Health Products Supplements, care products, and health supplies for horses and ranch livestock, sold through stores and the e-commerce site to ranch and stable owners.
• Farm and Ranch Equipment Equipment and gear for small-acreage farms and ranches, including handling and feeding supplies, sold to ranch operators and rural property owners.
• Western Home Decor Western-themed home decor items marketed to lifestyle consumers who decorate homes, cabins, and lodges in western and ranch aesthetics.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered minor.

• NTS TrailersminorOthersAffiliated company under the NRS family of brands, specializing in trailer sales and distribution, complementary to the western lifestyle and ranching equipment offerings.
• Ranchman PropertiesminorOthersAffiliated real estate entity under the NRS family of brands, serving the ranch and western property market.
• The Ranch at NRSminorOthersEvent venue and lodging facility affiliated with NRS World, hosting events and providing accommodations for customers visiting the Decatur flagship store.
• MayatexminorOthersAffiliated company under the NRS family of brands, producing western-style textiles and blanket products sold through NRS World.
• Rods.comminorOthersAffiliated company under the NRS family of brands, a western-themed e-commerce platform.
• National Trailer SourceminorOthersTrailer sales platform affiliated with NRS, allowing cross-promotion of trailer products alongside equestrian and ranch equipment.
• Stacey Martin (Influencer)minorGTM or Marketing PartnerRodeo athlete and influencer specializing in goat tying, featured on NRS World website to showcase products and build brand authenticity within the rodeo community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Orscheln Farm and Home: Mid-size rural retailer in the Midwest operating farm, home, ranch, and pet categories — adjacent competitor for animal health, tack, and farm supply where NRS competes.
• Tractor Supply Company: Large-format rural lifestyle retailer (NASDAQ: TSCO) with 2,000+ stores selling farm supplies, ranch equipment, workwear, and animal care — broad incumbent with strong overlap on animal health and ranch supply categories.

Direct peers

• Boot Barn Holdings: Largest U.S. specialty western and work footwear retailer with several hundred stores selling boots, apparel, hats, and accessories. Closest direct competitor in product mix and customer base for NRS World.
• Cavender's: Family-owned specialty western retailer with deep Texas roots and a multi-state footprint selling boots, hats, apparel, and western lifestyle merchandise — directly overlapping NRS's category mix and customer.
• Sheplers: Long-established western retailer (founded 1899) operating primarily online plus a flagship location, carrying cowboy boots, hats, apparel, and western accessories comparable to NRS.
• Murdoch's Ranch & Home Supply: Regional ranch-and-home chain serving western states with apparel, footwear, hardware, animal care, and farm supplies — overlapping significantly with NRS's tack, animal health, and ranch equipment categories.
• Western Warehouse: Independent western lifestyle retailer (stores plus online) specializing in cowboy boots, hats, denim, and western apparel across multiple states — comparable size and assortment to NRS.

Emerging players

• Country Outfitter: Pure-play online western apparel and footwear retailer focused on men, women, and kids — directly competitive with NRS's e-commerce selection, though without physical stores or a tack focus.
• Schneiders Saddlery (SStack): Long-running online saddlery and tack retailer specializing in English and western horse equipment, apparel, and barn supplies — directly comparable in tack and equestrian apparel categories.

Regional players

• Rough Stock & Co: Independent rodeo-focused retailer offering custom ropes, tack, and rodeo equipment to competitive ropers and western lifestyle consumers — highly comparable niche to NRS's rodeo equipment segment.

Market position

Competitive moat3 records

Customer concentration

• Xx.com/nrsworld
• YouTubeyoutube.com/user/nrsworld
• Facebookfacebook.com/nrsworld
• LinkedInlinkedin.com/company/national-roper's-supply
• Instagraminstagram.com/nrsworld
• Pinterestpinterest.com/nrsworld
• TikToktiktok.com/@nrsworld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRSworld