Murdoch's Ranch & Home Supply

What Murdoch's Ranch & Home Supply does

Murdoch's Ranch & Home Supply is a privately-held regional farm and ranch retail chain founded in 1994 and headquartered in Montana, operating 40 physical store locations across Colorado, Montana, Nebraska, Wyoming, and Idaho, with a secondary entry into Idaho (Salmon). The company sells a broad merchandise assortment organized into 12+ categories including western and work apparel, footwear, tools and hardware, power equipment, lawn and garden supplies, sporting goods (including firearms and hunting gear), pet and livestock supplies, farm and ranch equipment, auto/towing accessories, home goods, and toys. Complementary services — seasonal garden centers, certified power equipment repair, propane refills, Buy Online Pick Up In-Store (BOPIS), VIP Pet Care community clinics, and the Murdoch's Rewards loyalty program — convert the retail footprint into a one-stop rural lifestyle ecosystem serving farm and ranch operators (primary), outdoor enthusiasts, pet and livestock owners, and homeowners/gardeners.

Murdoch's runs a hybrid omnichannel model combining brick-and-mortar retail with the murdochs.com e-commerce platform. Revenue is generated through one-time retail merchandise sales at standard unit pricing augmented by regular promotions, clearance events, and the military discount program. The company is privately held (legal entity: Ranch & Home Supply, LLC), founder-owned (Rick Ungersma), and operationally led by COO MaryKay Yeley, with no disclosed private equity, venture capital, or institutional ownership. Geographic concentration in the Rocky Mountain West — a region with limited farm/ranch retail competition and strong community identity — anchors its distribution advantage.

On the technology side, Murdoch's operates a standard retail platform with e-commerce capabilities, but is an early adopter of Microsoft's AI agent templates for retail (personalized shopping, catalog enrichment, and store operations) via Microsoft Copilot Studio and Azure OpenAI. This positions the company at the leading edge of agentic retail experimentation among mid-size farm/ranch chains, although AI capabilities are sourced via Microsoft's stack rather than developed in-house. Marketing is multi-channel, combining The Dirt educational blog, six social media platforms, email/SMS, loyalty programs, community sponsorships (FFA, 4H), and in-store sales events.

Name

Murdoch's Ranch & Home Supply

Legal name

Ranch & Home Supply, LLC

Website

https://murdochs.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Murdoch's Ranch & Home Supply is a privately-held, founder-owned regional farm and ranch retail chain operating 40 stores across Colorado, Montana, Nebraska, Wyoming, and Idaho. It serves rural farm/ranch operators, outdoor enthusiasts, pet and livestock owners, and homeowners with apparel, hardware, power equipment, garden supplies, sporting goods, and farm supplies, augmented by services including garden centers, equipment repair, propane refills, BOPIS, and loyalty rewards.

Ownership category

akta.pro rank

Product category

Farm, Ranch, and Home Supply Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Farm ranch supplies
• Western workwear
• Outdoor sporting goods
• Pet livestock feed
• Power equipment retail

Headquarters

HQ city

Montana

HQ country

Switzerland

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Traditional brick-and-mortar and e-commerce retail sales of farm, ranch, and home supplies merchandise. Products include western clothing, work wear, camping gear, sporting goods, farm equipment, fencing supplies, pet and livestock feed, power equipment, tools, and firearms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Murdoch's Ranch & Home Supply operates a 40-store farm, ranch, and home retail chain across Colorado, Montana, Nebraska, Wyoming, and Idaho, complemented by a direct e-commerce site at murdochs.com. It sells western apparel, workwear and footwear, tools and hardware, power equipment, lawn and garden supplies, sporting goods (including firearms, hunting, and camping gear), pet and livestock feed and health products, farm and ranch supplies (fencing, tractor attachments), auto and towing accessories, home goods, and toys. In-store services include seasonal Garden Centers, Power Equipment Repair, Propane Refills, VIP Pet Care Clinics, a cash-back Rewards Program, and Gift Cards, with Buy Online Pick Up In-Store available at every location.

Product overview

Murdoch's Ranch & Home Supply is a retail farm and ranch store operating 40 locations across Colorado, Montana, Nebraska, and Wyoming. The company offers a wide range of merchandise organized into core product categories: Men's, Women's, and Kids' Clothing & Footwear featuring western and work wear; Tools & Hardware including power tools, hand tools, and fasteners; Power Equipment such as lawn mowers, chainsaws, and generators; Lawn & Garden supplies including plants, seeds, fertilizers, and outdoor living products; Sporting Goods encompassing firearms, hunting gear, camping equipment, and fishing supplies; Pets & Livestock products for dogs, cats, horses, cattle, and poultry; Farm & Ranch supplies including fencing, tractor attachments, and livestock handling equipment; Auto & Towing accessories for off-road, RV, trailers, and trucks; Home Goods & Decor with kitchen items, cleaning supplies, and essentials; and Toys for children. The company also provides services including seasonal Garden Centers, Power Equipment Repair, Propane Refills, a Rewards Program, Buy Online Pick Up In-Store, VIP Pet Care Clinics, and Gift Cards. Educational content is available through The Dirt Blog featuring articles on lawn care, gardening, farming, and livestock management.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing & Footwear Western and work clothing, footwear, and accessories for men, including jeans, shirts, outerwear, western boots, work boots, hiking boots, and accessories, sold to individual consumers across the Rocky Mountain West.
• Women's Clothing & Footwear Western and work clothing, footwear, and accessories for women, including jeans, tops, dresses, western boots, work boots, and accessories, sold to individual consumers.
• Kids' Clothing & Footwear Children's clothing and footwear including western wear, work wear, casual wear, and seasonal styles for boys and girls.
• Tools & Hardware Power tools, hand tools, hardware, fasteners, paint, welding equipment, electrical supplies, plumbing, and safety gear for farm, ranch, and home projects.
• Power Equipment Outdoor power equipment including lawn mowers, chainsaws, snow blowers, generators, trimmers, pressure washers, and log splitters.
• Lawn & Garden Garden supplies, plants, seeds, soils, fertilizers, watering equipment, outdoor living products, grills, and patio furniture.
• Sporting Goods Firearms, ammunition, hunting gear, optics, camping equipment, fishing supplies, water recreation gear, knives, and outdoor accessories.
• Pets & Livestock Dog and cat supplies, horse supplies, cattle supplies, poultry supplies, small animal supplies, and livestock feed and health products.
• Farm & Ranch Supplies Tractor attachments, fencing supplies, electric fencing, livestock handling equipment, haying supplies, and farm chemicals.
• Auto & Towing Off-road and RV accessories, cargo management, garage equipment, trailers, towing supplies, and truck automotive parts.
• Home Goods & Decor Home decor, kitchen and dining items, cleaning supplies, food and snacks, candles, and everyday essentials.
• Toys Children's toys including figurines, vehicles, outdoor toys, games, puzzles, stuffed animals, and crafts.
• Garden Center Services Seasonal Garden Centers at many store locations (late April through early fall) offering plants, seeds, soils, gardening tools, and expert advice.
• Power Equipment Repair Certified repair service for power equipment sold at Murdoch's stores.
• Propane Refill Service Propane tank refills with no hidden fees at select Murdoch's store locations.
• VIP Pet Care Clinics Community clinics at Murdoch's offering affordable, preventative pet care services.
• Murdoch's Rewards Program Free-to-join customer loyalty rewards program offering cash back with every purchase for repeat customer engagement.
• Gift Cards Murdoch's gift cards available for purchase and redeemable at all Murdoch's store locations.
• Buy Online Pick Up In-Store (BOPIS) Online ordering with in-store pickup available at all 40 Murdoch's store locations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or Integration · 8 January 2026Murdoch's Ranch & Home Supply is an early adopter of Microsoft's AI agent templates specifically designed for retail, including personalized shopping, catalog enrichment, and store operations. These AI agents leverage Microsoft Foundry, Azure OpenAI, and Microsoft Fabric, and are available through Microsoft Copilot Studio and Microsoft Marketplace. The partnership positions Murdoch's as part of Microsoft's vision for 'human-led' agentic retail future, with analysts forecasting agentic commerce could represent 10-20% of US ecommerce sales by 2030.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lowe's: National home-improvement chain with overlapping hardware, tools, outdoor power, and lawn-and-garden categories. Less depth in ranch/livestock than Murdoch's, but a major competitive presence in shared categories.
• The Home Depot: National big-box home-improvement retailer carrying significant overlap in tools, hardware, power equipment, and lawn & garden. Broader portfolio and scale than Murdoch's but less specialized in farm, ranch, and western-lifestyle categories.
• Ace Hardware: Cooperative hardware retailer with rural and suburban store presence selling tools, hardware, paint, and outdoor products. Comparable small-store community model but a far narrower farm/ranch assortment.

Direct peers

• Tractor Supply Company: The largest US farm-and-ranch retail chain (2,000+ stores), offering a near-identical mix of livestock feed, workwear, tools, power equipment, and rural lifestyle merchandise. Directly comparable category, customer, and business model, but at materially greater scale.
• Blain's Farm & Fleet: Privately held Midwestern farm-and-home chain selling farm supplies, outdoor power equipment, clothing, sporting goods, and home goods. Closest comparable in footprint (~40 stores), assortment breadth, and customer base to Murdoch's.
• Mills Fleet Farm: Upper Midwest-based farm, auto, and outdoor retailer carrying farm supplies, hardware, sporting goods, and workwear. Comparable assortment and rural customer base, though concentrated in WI/MN/IA/ND/SD rather than the Rocky Mountain West.
• Orscheln Farm and Home: Farm-and-ranch retail chain (now part of Tractor Supply) selling farm supplies, hardware, automotive, pet/livestock, and workwear. Closely mirrors Murdoch's category mix and small-town rural-store model.
• Runnings: Regional farm, ranch, and home retailer with stores across the Upper Midwest and Northern Plains (MN, SD, ND, IA, MT). Overlaps Murdoch's on ranch supplies, workwear, sporting goods, and hardware with a comparable community-store positioning.

Emerging players

• Cabela's / Bass Pro Shops: Outdoor recreation retailer with heavy overlap in hunting, fishing, firearms, camping, and western apparel — categories in which Murdoch's Sporting Goods competes. Larger-format destination-store model with a broader outdoor lifestyle focus.
• Ranch & Home (rural lifestyle digital/retail brands): Sheplers is a western-lifestyle retailer carrying boots, denim, hats, and workwear that overlap Murdoch's clothing category. Smaller and more apparel-focused than Murdoch's, but relevant to the western-wear assortment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@murdochs
• Facebookfacebook.com/mymurdochs
• LinkedInlinkedin.com/company/murdoch's-ranch-&-home-supply/mycompany
• Instagraminstagram.com/murdochs_
• Pinterestpinterest.com/MyMurdochs
• TikToktiktok.com/@murdochs_
• Xx.com/murdochs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murdoch's Ranch & Home Supply