What Formula Wellness does

Formula Wellness is an integrated longevity and aesthetic medicine platform that delivers non-surgical cosmetic procedures alongside advanced wellness diagnostics under a single clinical framework. Founded in 2018 in Dallas by Dr. Brian Rudman (Chief Medical Officer) and Chrissy Rudman, the company operates 18 owned-and-operated centers across 7 states (Texas, Rhode Island, Oklahoma, New Mexico, Florida, Virginia, and one additional state) and is sponsored by Dallas-based private equity firm Trive Capital following a 2024 acquisition. Its core technology is the proprietary 360System, which pairs aesthetic treatments (injectables, lasers, body contouring, skin rejuvenation, hair restoration) with a comprehensive diagnostics package analyzing 125-plus biomarkers via blood panel, SECA body composition, resting metabolic rate, Cardio Max VO2, EKG, VISIA skin analysis, and brain performance scanning, organized around four cornerstones: Aesthetics, Brain Performance, Hormone Balance, and Nutrition.

The revenue model is hybrid. One-time and per-session services include aesthetic procedures (Botox/Dysport, dermal fillers, laser hair removal, IPL, BBL, Halo, microneedling, EmSculpt/Emface, hair transplant/restoration) and IV therapy formulations (NAD+, Myers Cocktail, Super Immune, Skinny IV, Executive Stress, Allergy Buster, among others), with the entry-point New Patient Package charging a $225 add-on for third-party blood work. Recurring revenue comes from four membership programs: Aesthetic Membership (monthly treatment credits plus discounts on injectables, skincare, microneedling, PDO threads, EmSculpt, Z-Wave), Concierge Wellness (24/7 physician access, unlimited SECA scans, monthly consultations), Metabolic Body Program (medically supervised weight loss with weekly FITSHOT injections and SECA scans, now extended with GLP-1 agonists), and BioIdentical Hormone Replacement Therapy. The customer base is primarily individual health-conscious adults seeking aesthetic enhancement and proactive longevity care, supplemented by a growing male aesthetics segment.

Go-to-market combines direct clinic operations, online self-serve scheduling, an eema.md patient portal, multi-channel content marketing (blog, organic social, email, SEO, earned media in Vogue, Modern Luxury, The Zoe Report, D Magazine, and Axios), and patient testimonial/referral programs. The company grows organically within existing centers and inorganically via strategic acquisitions of independent medspa and plastic surgery practices, with three partnerships/acquisitions completed in December 2025 alone. Its 2026 Top 50 Status from Allergan Aesthetics (AbbVie) underscores its position among the highest-performing channel partners for the dominant neurotoxin brand, supporting both supplier economics and brand credibility.

Name

Formula Wellness

Legal name

Formula Wellness

Website

https://formulawellness.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Formula Wellness is a PE-backed integrated longevity and aesthetic medicine platform operating 18 centers across 7 states, combining non-surgical cosmetic procedures with 125+ biomarker diagnostics and recurring membership programs (aesthetic, concierge wellness, weight loss, hormone therapy) for individual health-conscious consumers.

Ownership category

akta.pro rank

Product category

Aesthetic and Wellness Medicine

NAICS

Hair, Nail, and Skin Care Services (81211), Diet and Weight Reducing Centers (812191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industries

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Aesthetic medicine
• Wellness diagnostics
• Hormone therapy
• Cosmetic injectables
• Medical weight loss

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Aesthetic Treatments: One-time and recurring aesthetic medical procedures including injectables, lasers, skin rejuvenation, body contouring, and hair restoration services at 18 centers across 7 states
2. Wellness Memberships: Monthly subscription programs including Concierge Wellness (24/7 physician access, customized plans), Metabolic Body Program (weekly check-ins, FITSHOT, SECA scans), Aesthetic Memberships, IV Therapy, and Hormone Replacement programs
3. IV Therapy and Injections: Direct-to-consumer IV infusions and injections for hydration, immunity, weight loss, brain performance (NAD+), skin brightening, and wellness support, typically priced per session
4. Comprehensive Diagnostics: New Patient Package offering extensive health assessment with blood work ($225 additional cost), body composition, metabolic testing, cardiovascular screening, and consultation as entry point to ongoing wellness programs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Formula Wellness operates an integrated longevity and aesthetic medicine platform, offering cosmetic procedures (body contouring, injectables, lasers, hair restoration, skin rejuvenation) alongside advanced wellness diagnostics (125+ biomarker blood panels, SECA body composition, Cardio Max, hormone therapy, IV infusions) and ongoing membership-based wellness programs. Services are delivered across 18 owned centers in 7 U.S. states, anchored by the proprietary 360System model that combines aesthetic treatments with comprehensive biomarker-driven health assessments.

Product overview

Formula Wellness is an integrated longevity and aesthetic medicine platform offering a comprehensive suite of wellness services organized across three main pillars: Aesthetics (body treatments, hair restoration, cosmetic injectables, lasers & photofacials, skincare, and skin rejuvenation), Wellness (acute care, advanced diagnostics, hormone therapy, nutritional therapy, and regenerative therapy), and Membership Programs (aesthetic membership, concierge wellness, hormone replacement, metabolic body program, and new patient package). The platform operates 18 centers across 7 states and is anchored by its proprietary 360System model that combines aesthetic treatments with advanced diagnostics across 125-plus biomarkers. Services range from non-invasive cosmetic procedures to comprehensive health assessments, with programs designed for ongoing membership-based care delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Treatments

Quantifiable outcome

• Top 50 Status for 2026 from Allergan Aesthetics, placing company among highest-performing partners in the program

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Avante Laser & MediSpacoreStrategic or Co-development Partner · 22 December 2025Strategic partnership and acquisition integrating Avante Laser & MediSpa in Texas into the Formula Wellness platform. This partnership aims to expand Formula Wellness's presence in Texas and integrate medical aesthetics and wellness services.
• Polacek Center for Plastic SurgerycoreStrategic or Co-development Partner · 22 December 2025Strategic partnership with Polacek Center for Plastic Surgery in Rhode Island, expanding Formula Wellness's geographic footprint to the Northeast and integrating plastic surgery with wellness services.
• Renew Wellness & AestheticscoreStrategic or Co-development Partner · 22 December 2025Strategic partnership with Renew Wellness & Aesthetics in Oklahoma, extending Formula Wellness's integrated longevity and aesthetic medicine platform to a new state.
• Allergan Aesthetics (AbbVie)flagshipGTM or Marketing PartnerAllergan Aesthetics, an AbbVie company and maker of Botox, granted Formula Wellness Top 50 Status for 2026, placing it among the highest-performing partners in their partner program. This recognition reflects the company's rapid growth and positions it for continued partnership benefits.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Skin Laundry: Skin Laundry is a multi-location facial and laser clinic chain. Comparable chain-based aesthetic-services platform with membership and treatment-package revenue models.
• Restore Hyper Wellness: Restore Hyper Wellness is a PE-backed (Grace Beauty Capital) multi-state wellness franchise offering IV therapy, cryotherapy, hormone optimization, and aesthetic services. Closely comparable business model, membership structure, and multi-state rollup trajectory.
• Next Health: Next Health operates premium longevity and wellness centers combining advanced diagnostics, IV therapy, hormone optimization, and aesthetics. Directly comparable integrated longevity/medspa platform with a similar membership-driven model.
• Ever/Body: Ever/Body is a multi-city aesthetics studio specializing in injectables, lasers, and skin treatments with a tech-forward consumer brand. Comparable target customer and urban aesthetic-services focus.
• Beverly Hills Rejuvenation Center: BHRC is a multi-location medical spa and wellness clinic offering hormone therapy, IV therapy, injectables, and body contouring. Comparable as a multi-state integrated aesthetic-and-longevity provider.
• Ideal Image: Ideal Image is the largest U.S. medspa chain focused on injectables, laser hair removal, and body treatments. Direct competitor in the multi-state medical aesthetics segment with overlapping service menu and target demographic.
• Modern Age: Modern Age operates integrated skin, body, and hormone clinics combining aesthetics with longevity diagnostics. Directly comparable as a multi-location, clinically-led medspa-plus-wellness platform targeting similar affluent, health-conscious consumers.
• Alchemy 43: Alchemy 43 is a boutique aesthetics chain focused on injectables and skin treatments in major U.S. metros. Comparable chain-based aesthetic-services business with overlapping customer segments.

Broad incumbents

• Massage Envy: Massage Envy is the largest U.S. franchised wellness services chain, providing membership-based spa and skincare services at national scale. Comparable membership-driven multi-location wellness services model, though its core offering is massage rather than medical aesthetics.
• Hims & Hers Health: Hims & Hers is a large publicly-traded telehealth wellness company offering HRT, weight loss (GLP-1), and skincare. Comparable overlap in HRT, weight management, and longevity-adjacent consumer wellness, though distributed online rather than via owned clinics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formula Wellness