Beverly Hills Rejuvenation Center

What Beverly Hills Rejuvenation Center does

Beverly Hills Rejuvenation Center (BHRC) is a privately held medical spa franchise founded in 2005 and headquartered in Los Angeles, California. The company operates 22 licensed clinics across California, Nevada, Arizona, Texas, and New Jersey, providing a vertically integrated service platform that combines regenerative aesthetics (injectables, laser and light treatments, RF microneedling, body contouring), longevity medicine (hormone optimization, peptide therapy, GLP-1 weight management), and performance/recovery services (IV nutrient therapy, NAD+ infusions, photobiomodulation). BHRC's flagship proprietary technology is Cell Factor, a DNA-free acellular regenerative therapy delivering 400+ growth factors and extracellular vesicles under FDA Section 361 classification, used as an adjunct to aesthetic procedures, peptide therapy, GLP-1 protocols, and standalone for hair restoration.

BHRC's business model combines transactional service revenue (per-unit, per-session, and per-procedure pricing such as Botox at $14/unit, Morpheus8 at $1,200/session, and CoolSculpting at $700-$800/cycle) with a recurring Rejuvenation Reserve membership program (Maintain $99/mo, Reset $149/mo, Transform $199/mo with a 3-month minimum commitment) that drives repeat visits and 15-20% discounts on services and products. The company has historically operated company-owned and franchised locations, and following Motivant's October 2025 acquisition, the franchise opportunity was relaunched as a core growth lever. Customer financing is facilitated through CareCredit and Cherry (0-24 month plans), and a small e-commerce channel supports medical-grade product repurchase. The target customer is affluent, health-conscious adults, with secondary segments in retired professional athletes (via Hall of Fame Health partnership) and executives seeking performance optimization.

Name

Beverly Hills Rejuvenation Center

Legal name

Beverly Hills Rejuvenation Center

Website

https://bhrcenter.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Beverly Hills Rejuvenation Center is a privately held medical spa franchise operating 22 licensed clinics across five US states, delivering regenerative aesthetics, longevity medicine, and performance/recovery services to affluent health-conscious consumers under the Motivant ownership.

Ownership category

akta.pro rank

Product category

Medical Spa Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Medical Spas (Medi-Spa) (HSADAKAB)

Keywords

• Medical spa services
• Regenerative aesthetics
• Longevity medicine
• Hormone optimization therapy
• Aesthetic injectable treatments

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Medical Spa Services: One-time treatment services including injectables (Botox, dermal fillers), laser and light treatments, skin rejuvenation, body contouring, and wellness therapies. Pricing varies by treatment with per-unit (Botox $14/unit), per-session (CoolSculpting $700/cycle), and per-procedure (Morpheus8 $1,200/session) models.
2. Membership Subscriptions: Monthly membership programs (Rejuvenation Reserve) offering Maintain ($99/mo), Reset ($149/mo), and Transform ($199/mo) tiers with monthly treatments, member discounts (15-20%), B-12 shots, priority booking, and birthday upgrades. Minimum 3-month commitment required.
3. Franchise Revenue: Franchise expansion model under Motivant ownership with new franchise locations opening (Henderson, NV first franchise launch January 2026). Franchise opportunity relaunched for growth strategy.
4. Product Sales: Medical-grade skincare products available for purchase at locations and online with member discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Beverly Hills Rejuvenation Center is a multi-location medical spa franchise offering three integrated service pillars: regenerative aesthetics (injectables, skin rejuvenation, body contouring), longevity medicine (hormone optimization, peptide therapy, medical weight loss using GLP-1 protocols), and performance & recovery (IV nutrient therapy, NAD+ infusions, athletic recovery). The company delivers physician-led care across 22 US locations and pairs treatments with its proprietary Cell Factor acellular regenerative medicine platform and a tiered membership program.

Product overview

Beverly Hills Rejuvenation Center operates a multi-location medical spa franchise offering regenerative aesthetics, longevity medicine, and performance & recovery services. The core offering spans injectable treatments (Botox, Dysport, dermal fillers including Juvederm, Restylane, Sculptra, Radiesse), advanced skin rejuvenation (HydraFacial, chemical peels, microneedling, Morpheus8 RF microneedling, CO2 laser, IPL photofacials, Clear + Brilliant), body contouring (CoolSculpting Elite, EmSculpt Neo, EmFace, Evolve), and medical weight loss (Semaglutide, Tirzepatide GLP-1 programs). The longevity platform includes peptide therapy (60+ options), hormone optimization, IV nutrient therapy, NAD+ therapy, and the proprietary Cell Factor regenerative medicine treatment (DNA-free acellular stem cell therapy with 400+ growth factors). Hair restoration services include PRP/PRF therapy and NeoGraft FUE. The company operates 22+ locations across California, Nevada, Arizona, Texas, and New Jersey under franchise model following October 2025 acquisition by Motivant.

Differentiator

Problem solved

Functional benefit

Products and services

• Botox & Dysport Neurotoxin Treatments FDA-approved neuromodulator injections that temporarily relax facial muscles to smooth dynamic wrinkles including forehead lines, frown lines, crow's feet, and bunny lines; results visible in 3-7 days and lasting 3-4 months. Priced starting at $14/unit.
• Dermal Filler Treatments (Juvederm, Restylane, RHA Collection) Hyaluronic acid-based fillers that restore youthful volume, enhance cheekbones, define lips, and smooth facial lines using Juvederm, Restylane, and RHA Collection. Priced starting at $850.
• Sculptra Biostimulator Poly-L-lactic acid (PLLA) biostimulator that stimulates the body's own collagen production for gradual, natural-looking facial rejuvenation, with results lasting 2+ years. Priced at $900/vial.
• Radiesse Injectable Filler Calcium hydroxylapatite-based filler providing immediate volume while stimulating natural collagen production for long-lasting results. Priced at $900/syringe.
• Kybella Double Chin Treatment FDA-approved injectable treatment containing deoxycholic acid that permanently destroys fat cells under the chin for double chin elimination and improved jawline definition.
• Morpheus8 RF Microneedling Radiofrequency microneedling device that remodels tissue, stimulates collagen, and tightens skin at the deepest layers; safe for all skin types and used to treat skin laxity, wrinkles, acne scars, and stretch marks. Priced starting at $1,200/session with results lasting 1-2 years.
• HydraFacial Skin Treatment Multi-step treatment using patented Vortex-Fusion technology to cleanse, exfoliate, extract, and hydrate skin for instantly glowing results with no downtime. Starting price $150-$175 depending on location.
• CoolSculpting Elite Body Contouring FDA-cleared cryolipolysis technology that freezes and permanently eliminates stubborn fat cells without surgery or downtime; cleared for 9 treatment areas including abdomen, flanks, thighs, and double chin. Priced starting at $800/cycle with permanent results appearing 8-12 weeks post-treatment.
• EmSculpt Neo Body Contouring Combines HIFEM+ (High-Intensity Focused Electromagnetic) technology with radiofrequency to simultaneously build muscle (25% increase) and burn fat (30% reduction) non-invasively. Priced starting at $750/session.
• EmFace Facial Toning First needle-free, non-invasive device using synchronized RF and HIFES energies to simultaneously treat facial skin and muscles, lifting, toning, and reducing wrinkles.
• PRP / PRF Therapy Uses the body's own growth factors from platelet-rich plasma (PRP) or platelet-rich fibrin (PRF) to rejuvenate skin, stimulate hair growth, and accelerate healing naturally. Starting price $950.
• Cell Factor Regenerative Therapy Advanced DNA-free acellular stem cell therapy delivering 400+ growth factors and extracellular vesicles through FDA Section 361 classified technology; used for hair restoration, skin rejuvenation, joint therapy, and amplification of aesthetic, peptide, and GLP-1 protocols. Quantified outcomes include +68% elastin, +113% hyaluronic acid, +44% collagen, and hair density increase from 96.5 to 163.5 hairs/cm².
• Chemical Peels (VI Peels) Medical-grade VI Peels that exfoliate damaged outer skin layers to treat hyperpigmentation, acne, acne scars, and improve skin texture; available in light, medium, and deep formulations. Starting price $420.
• IPL Photofacial Intense Pulsed Light treatment targeting sun damage, age spots, rosacea, redness, and broken capillaries using light energy to treat pigment and blood vessels while leaving surrounding skin unharmed.
• Laser Hair Removal Permanent hair reduction using FDA-cleared Cynosure Elite iQ technology; safe and effective for most skin types and body areas including face, underarms, bikini, and legs. Starting price $50/session.
• Ultherapy Skin Lifting FDA-cleared non-invasive treatment using focused ultrasound to lift skin on neck, chin, and brow by stimulating collagen production deep within the skin. Starting price $600.
• Forma Skin Tightening Radiofrequency skin tightening treatment for face and body with no downtime; stimulates collagen production and tightens skin through comfortable treatments.
• CO2 Laser Resurfacing Ablative and non-ablative laser options for dramatic skin renewal, treating wrinkles, sun damage, and improving overall skin texture with long-lasting results.
• Microneedling Creates controlled micro-injuries to stimulate the skin's natural healing response, boosting collagen and elastin production for smoother, firmer, more youthful skin.
• Clear + Brilliant Laser Treatment Gentle laser treatment for skin rejuvenation, addressing early signs of aging, improving skin tone, texture, and color with minimal downtime.
• Semaglutide Weight Loss Program Medical-grade GLP-1 medication program with personalized monitoring and ongoing provider support for sustainable weight management.
• Tirzepatide Weight Loss Program Dual GIP/GLP-1 receptor agonist program showing up to 22.5% average body weight reduction in clinical studies; includes personalized plans with ongoing provider monitoring.
• Peptide Therapy Over 60 pharmaceutical-grade peptide options across six therapeutic categories: Weight Management, Growth & Anti-Aging, Recovery, Cognitive, Sexual Health, and Immune & Longevity; includes CJC-1295, Ipamorelin, BPC-157, PT-141, NAD+, Semax, and others.
• Hormone Optimization / HRT Comprehensive hormone assessments using bioidentical hormones, pellet therapy, topical, or injectable protocols to address menopause symptoms, low testosterone, fatigue, mood changes, and low libido.
• IV & Nutrient Injection Therapy IV drip therapy and nutrient injections delivering vitamins, minerals, and antioxidants directly into the bloodstream for enhanced absorption and wellness support.
• NAD+ Therapy Essential coenzyme therapy supporting cellular energy and DNA repair for anti-aging and cognitive benefits.
• NeoGraft FUE Hair Restoration Follicular unit extraction hair restoration procedure for natural-looking hair transplant results.
• Evolve Body Contouring Non-invasive body contouring technology for fat reduction, skin tightening, and muscle toning.
• Cell Sound Body Contouring Advanced body contouring technology featured at select locations for fat reduction and body sculpting.
• NovoTHOR Photobiomodulation Light Therapy Photobiomodulation therapy using red and near-infrared light for healing, recovery, and anti-inflammatory benefits.
• Rejuvenation Reserve Membership Program VIP membership tiers (Maintain $99/mo, Reset $149/mo, Transform $199/mo) offering monthly treatments, 15-20% member discounts on services and products, B-12 shots, priority booking, and birthday upgrades; minimum 3-month commitment then month-to-month.

Quantifiable outcome

• Up to 22.5% average body weight reduction with Tirzepatide GLP-1 program
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hall of Fame HealthcoreStrategic or Co-development Partner · 3 February 2026Strategic collaboration to develop a regenerative and longevity platform during Super Bowl LX Week. Partnership aims to provide advanced diagnostics, regenerative treatments, and personalized longevity protocols for athletes, executives, and industry leaders. Hall of Fame Health is expanding into regenerative medicine and longevity.
• Regen TherapycoreStrategic or Co-development Partner · 3 February 2026Partnership with Regen Therapy as part of Hall of Fame Health's regenerative and longevity platform development. Initial collaboration includes Generation Lab and Beverly Hills Rejuvenation Center.
• Generation LabcoreStrategic or Co-development Partner · 3 February 2026Partnership with Generation Lab as part of Hall of Fame Health's regenerative and longevity platform development. Collaboration aims to advance regenerative medicine capabilities for athletes and executives.
• Pro Football Retired Players AssociationminorGTM or Marketing Partner · 3 February 2026BHRC participated in Super Bowl LX week activities to promote regenerative health for retired athletes through collaboration with Pro Football Retired Players Association and Hall of Fame Health. Event focused on recovery, longevity, and regenerative therapies with BHRC showcasing Cell Factor platform.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ever/Body: Modern boutique med spa offering injectables, laser treatments, and skin rejuvenation with a focus on a refined consumer experience. Comparable in service mix and premium urban positioning.
• SkinSpirit: Premium medical spa brand with multiple West Coast and national locations offering injectables, laser treatments, body contouring, and skin rejuvenation. Comparable positioning at the high end of the med spa market.
• LaserAway: National med spa chain specializing in laser hair removal, skin rejuvenation, body contouring, and injectables across 80+ locations. Same direct-to-consumer medical spa model and overlapping treatment menu.
• Ideal Image: Largest US medical spa chain with 150+ locations offering Botox, fillers, laser hair removal, body contouring, and skin rejuvenation. Directly comparable as a multi-state med spa franchise targeting the same affluent, appearance-driven consumer.
• Restore Hyper Wellness: Multi-location wellness franchise offering IV therapy, cryotherapy, hormone optimization, and recovery services with a membership model. Comparable on subscription pricing, performance/recovery pillar, and franchise expansion approach.
• Skin Laundry: Multi-location medical spa chain specializing in laser facials and skin rejuvenation treatments with membership-driven model. Comparable on subscription pricing, location density, and treatment depth.

Broad incumbents

• The Beauty Health Company: Parent of HydraFacial, a publicly traded aesthetic device and services company with a global installed base. Comparable as an incumbent that supplies key technology (HydraFacial) BHRC uses at scale, and adjacent in aesthetic services category.
• AbbVie (Allergan Aesthetics): Manufacturer of Botox, Juvederm, and other leading aesthetic injectables that BHRC administers across all 22 locations. Comparable as the dominant incumbent supplier shaping BHRC's economics and clinical menu.

Emerging players

• European Wax Center: Public, multi-location franchise specializing in waxing and adjacent aesthetic services with a membership-driven model. Comparable as a franchise-platform aesthetic services operator pursuing similar unit-economics and subscription strategies.
• Next Health: Luxury longevity and wellness clinic offering IV therapy, hormone optimization, cryotherapy, and regenerative treatments. Most directly comparable on the longevity/regenerative pillar that BHRC positions under "Three Pillars."

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Hills Rejuvenation Center