AUZi Insurance

What AUZi Insurance does

AUZi Insurance (AUZi Pty Ltd) is an Australian online insurance brokerage founded in 2013 and headquartered in Queensland. It distributes public liability, product liability, and professional indemnity cover to small businesses, sole traders, and side-hustle operators across more than 100 occupations, selling over 40,000 policies since inception. The platform operates as a 100% digital, direct-to-consumer channel with no physical broker offices, supported by a small team of seven staff.

Name

AUZi Insurance

Legal name

AUZi Pty Ltd

Website

https://auzi.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

AUZi Insurance is an Australian online insurance brokerage distributing public, product, and professional liability cover to sole traders, side hustlers, and micro-SMBs across 100+ niche occupations via a fully digital, 7-person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Premium Broking: AUZi Insurance acts as an insurance broker earning commissions from insurers for placing policies. The company provides public liability, product liability, and professional indemnity insurance to small businesses, sole traders, and side hustlers across Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AUZi Insurance is an Australian online insurance broker that provides Public Liability, Product Liability, and Professional Indemnity insurance to small businesses, sole traders, market stall holders, and side hustlers. Policies are quoted, purchased, and managed entirely online via the company's digital platform and MyAUZi account portal, with broker support available by phone during business hours. The company acts as intermediary, placing coverage through underwriting insurer W. R. Berkley Insurance Australia.

Product overview

AUZi Insurance is a 100% online insurance broker offering three core insurance products: Public Liability Insurance, Product Liability Insurance, and Professional Indemnity Insurance. These products are designed primarily for small businesses, sole traders, market stall holders, and side hustlers. The company provides these policies through an online platform with support services including interpreter/communication assistance and financial hardship support. Additional offerings include educational resources like an Insurance Jargon Buster and a podcast called 'Talk Small Business To Me'. AUZi operates as a digital-first broker, allowing customers to get quotes and purchase insurance 24 hours a day.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Liability Insurance Insurance designed to protect businesses and sole traders against personal injury or property damage claims made by third parties arising from business activities. Targeted at small businesses, market stall holders, and side hustlers across Australia.
• Product Liability Insurance Insurance designed to protect businesses against personal injury or property damage claims arising from the products their business has sold. Targeted at Australian product makers, artisans, and small manufacturers.
• Professional Indemnity Insurance Insurance designed to protect businesses against client claims alleging financial loss resulting from negligence in advice, service, or coaching provided. Targeted at Australian freelancers, consultants, coaches, and professional service providers.

Quantifiable outcome

• Over 40,000 policies sold since founding in 2013
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• W. R. Berkley Insurance AustraliacoreTechnology or IntegrationW. R. Berkley Insurance Australia is the insurer providing the underlying insurance policies underwritten through AUZi. The policy features such as Automatic Reinstatement Clause are included as part of the W. R. Berkley Insurance Australia policy wording.
• Interior Design InstituteminorGTM or Marketing PartnerAUZi has partnered with the Interior Design Institute as a content and referral partner. AUZi's blog features content about the Interior Design Institute as part of their content marketing strategy for small business owners in the interior design space.
• Aussie Candle SuppliesminorGTM or Marketing PartnerAUZi partnered with Aussie Candle Supplies for content collaboration, with Alex from Aussie Candle Supplies providing expert commentary on candle making regulations and compliance in Australia for AUZi's blog content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BizCover: Australia's leading online commercial insurance broker for small businesses, comparing multiple carriers across liability and other lines. Direct competitor to AUZi in the SMB digital insurance brokerage category, with broader product and carrier breadth.
• BlueRock: Australian insurance and risk advisory firm serving small businesses and professionals. Comparable to AUZi in the niche SMB insurance intermediary category, with similar product lines spanning liability and professional indemnity.
• Honey Insurance: Australian digital-first insurer/broker focused on simplifying insurance for everyday consumers and small businesses. Comparable to AUZi through its online-first distribution approach and focus on niche/underserved customer segments.

Broad incumbents

• Steadfast Group: Largest Australian general insurance broker network, providing distribution, underwriting, and broker services. Comparable to AUZi as a broker of small business insurance, though at a vastly larger scale with a network of franchise brokerages.
• Hollard Insurance Australia: Large Australian general insurer that underwrites via partnerships and broker channels. Comparable to AUZi as a counterparty/carrier relationship model and as a provider of small business liability cover distributed through partners.
• Arthur J. Gallagher & Co (Australia): Global insurance broker and risk management firm with a sizable Australian presence. Comparable to AUZi as a commercial insurance broker placing liability and professional indemnity cover, with a far broader product and segment reach.
• Chubb Insurance Australia: Global insurer operating in Australia, underwriting liability and professional indemnity lines for small to large businesses. Comparable to AUZi as a provider of the same underlying product categories AUZi distributes.
• InsuranceLine: Direct insurance brand under AAI Limited (Suncorp) offering online quotes for personal and small business lines. Comparable to AUZi through its online direct distribution model, though operating at significantly larger scale and a wider product portfolio.
• Aon Australia: Global insurance brokerage operating in Australia, serving small to large commercial clients. Comparable to AUZi as a licensed insurance broker placing liability and professional indemnity policies, with much broader product, geographic, and segment reach.

Emerging players

• Komo Insurance: Australian digital insurance broker providing instant online quotes across personal and small business lines. Comparable to AUZi in the online-first brokerage category, focused on a similar digital UX and small customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLbZ111lwFccChg8J7UZ1woU4ACBQQhzVi
• Facebookfacebook.com/auziauziauzi
• Instagraminstagram.com/auzi.insurance
• Xx.com/auzi
• LinkedInlinkedin.com/company/auzi-pty-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUZi Insurance