Developer docs
API playgroundTry for free, no card

Search company profiles

Broken Heart Love Affair

Full company profile

uuid000ikzp

Namestring
Broken Heart Love Affair
Company typeenum
Private
Founded yearint
2020
Descriptiontext

Broken Heart Love Affair is a Toronto-based, privately held advertising agency founded in 2020 that provides advertising and marketing services to clients. The firm operates with a small team (11-50 employees) and is led by five co-founders covering senior functional roles: Jay Chaney as Co-Founder, Partner and Chief Strategy Officer; Beverley Hammond as Co-Founder and Chief Business Officer; Carlos Moreno as Co-Founder and Partner; Denise Rossetto as Co-Founder, Partner and Chief Creative Officer; and Todd Mackie as Co-Founder, Partner and Chief Creative Officer. The agency self-positions as an award-winning creative shop, suggesting a focus on brand-led campaign work rather than performance or media-buying services, though no specific campaigns, clients, or award wins are named in the available data.

The business model is a professional services model typical of independent creative agencies: revenue is generated through client engagements for advertising and marketing services, likely structured as project fees or monthly retainers. No pricing details, client logos, or revenue figures are disclosed. The company has no disclosed funding rounds, no parent company, no subsidiaries, and no acquisition history, operating as a standalone independent agency. There are no disclosed technology products, proprietary platforms, or AI/ML capabilities—the offering is creative services delivered by the founding team and supporting staff.

Geographically, the company is headquartered in Toronto, Canada, and its website is active, indicating ongoing operations. No international offices or markets served are disclosed. The overall evidence base is thin: firmographic and leadership data are available, but customer composition, financial scale, technology stack, and growth signals are not, which limits deeper analytical conclusions.

Short descriptiontext

Broken Heart Love Affair is a Toronto-based independent advertising agency founded in 2020 that provides creative advertising and marketing services, led by five co-founders and operating with 11-50 employees.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersToronto, Canada
HQ citystring
Toronto
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
advertising agency services, creative advertising, marketing campaigns, brand strategy, creative agency
SIC code2 codes
  • 7311
  • 7310
Product category
Advertising Services
Social media profiles2 records
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Broken Heart Love Affair is an award-winning advertising agency that creates impactful and engaging advertisements for clients. The firm provides advertising and marketing services, leveraging a co-founding team with creative, strategic, and business leadership roles to deliver campaigns and brand work for brands.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Broken Heart Love Affair is an award-winning advertising agency.

Product and service1 record
1Broken Heart Love Affair
CategoryAdvertising Services
Description

An award-winning advertising agency providing advertising and marketing services to client brands, offering campaign development, creative execution, and strategic brand work.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
TypeDirect peer
Description

Toronto-based, award-winning independent creative agency. Closest peer: similar Canadian indie positioning, comparable boutique scale, and a roster of high-profile creative awards — directly competing for the same client briefs.

TypeBroad incumbent
Description

Globally recognized independent creative agency with a Canadian presence. Comparable in creative reputation and indie DNA, but operates at meaningfully larger scale and competes for the most prestigious Canadian and North American briefs.

TypeDirect peer
Description

Long-standing Toronto creative and brand agency. Comparable in offering full-service advertising from a Toronto base, serving many of the same Canadian brand clients.

TypeBroad incumbent
Description

Toronto office of the global Leo Burnett network. Offers overlapping advertising services and competes for the same Canadian brand AOR assignments, but with deeper resources and broader geographic reach.

TypeBroad incumbent
Description

High-profile creative agency known for award-led work across brand and digital. Comparable creative reputation benchmark and competing at the upper end of the Canadian cross-border briefs market.

TypeDirect peer
Description

Toronto-based TBWA-affiliated creative agency. Overlaps on creative-led full-service advertising and competes for Canadian AOR briefs in the same Toronto market.

TypeBroad incumbent
Description

Global creative network's Canadian arm headquartered in Toronto. Competes for mid-to-large brand advertising assignments using the same full-service model but with significantly more resources.

TypeDirect peer
Description

One of Canada's largest marketing and communications agencies, headquartered in Quebec with a strong Toronto presence. Directly comparable offering across advertising, brand, and media services.

TypeBroad incumbent
Description

Global advertising and marketing network with a major Toronto office. Provides the same end-to-end advertising services but at vastly greater scale, frequently competing for larger Canadian brands that Broken Heart Love Affair targets as it grows.

TypeDirect peer
Description

Canadian independent creative agency with offices in Toronto, Vancouver, and Montreal. Operates in the same indie-creative tier as Broken Heart Love Affair and frequently competes for the same mid-market and AOR assignments.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Broken Heart Love Affair

Advertising Servicesbrokenheartloveaffair.com

Broken Heart Love Affair is a Toronto-based independent advertising agency founded in 2020 that provides creative advertising and marketing services, led by five co-founders and operating with 11-50 employees.

What Broken Heart Love Affair does

Broken Heart Love Affair is a Toronto-based, privately held advertising agency founded in 2020 that provides advertising and marketing services to clients. The firm operates with a small team (11-50 employees) and is led by five co-founders covering senior functional roles: Jay Chaney as Co-Founder, Partner and Chief Strategy Officer; Beverley Hammond as Co-Founder and Chief Business Officer; Carlos Moreno as Co-Founder and Partner; Denise Rossetto as Co-Founder, Partner and Chief Creative Officer; and Todd Mackie as Co-Founder, Partner and Chief Creative Officer. The agency self-positions as an award-winning creative shop, suggesting a focus on brand-led campaign work rather than performance or media-buying services, though no specific campaigns, clients, or award wins are named in the available data.

The business model is a professional services model typical of independent creative agencies: revenue is generated through client engagements for advertising and marketing services, likely structured as project fees or monthly retainers. No pricing details, client logos, or revenue figures are disclosed. The company has no disclosed funding rounds, no parent company, no subsidiaries, and no acquisition history, operating as a standalone independent agency. There are no disclosed technology products, proprietary platforms, or AI/ML capabilities—the offering is creative services delivered by the founding team and supporting staff.

Geographically, the company is headquartered in Toronto, Canada, and its website is active, indicating ongoing operations. No international offices or markets served are disclosed. The overall evidence base is thin: firmographic and leadership data are available, but customer composition, financial scale, technology stack, and growth signals are not, which limits deeper analytical conclusions.

Broken Heart Love Affair firmographics

Firmographics
Name
Broken Heart Love Affair
Website
https://brokenheartloveaffair.com
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
11–50 employees
Short description
Broken Heart Love Affair is a Toronto-based independent advertising agency founded in 2020 that provides creative advertising and marketing services, led by five co-founders and operating with 11-50 employees.
Ownership category
akta.pro rank

Where Broken Heart Love Affair is headquartered

Location

Headquarters

HQ city
Toronto
HQ country
Canada
HQ region
North America

Markets served

Broken Heart Love Affair business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Broken Heart Love Affair product offering

Product offering

Core offering

Broken Heart Love Affair is an award-winning advertising agency that creates impactful and engaging advertisements for clients. The firm provides advertising and marketing services, leveraging a co-founding team with creative, strategic, and business leadership roles to deliver campaigns and brand work for brands.

Product overview

Broken Heart Love Affair is an award-winning advertising agency.

Differentiator

Problem solved

Functional benefit

Products and services

  • Broken Heart Love Affair An award-winning advertising agency providing advertising and marketing services to client brands, offering campaign development, creative execution, and strategic brand work.

Companies that use Broken Heart Love Affair

Customer profile

Ideal customer profiles1 record

Broken Heart Love Affair technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Broken Heart Love Affair partnerships and signals

Strategic signal

Recent moves2 records

Broken Heart Love Affair competitors and assessment

Company assessment

Direct peers

  • Zulu Alpha Kilo: Toronto-based, award-winning independent creative agency. Closest peer: similar Canadian indie positioning, comparable boutique scale, and a roster of high-profile creative awards — directly competing for the same client briefs.
  • Taxi (Toronto): Long-standing Toronto creative and brand agency. Comparable in offering full-service advertising from a Toronto base, serving many of the same Canadian brand clients.
  • Juniper Park\TBWA: Toronto-based TBWA-affiliated creative agency. Overlaps on creative-led full-service advertising and competes for Canadian AOR briefs in the same Toronto market.
  • Cossette: One of Canada's largest marketing and communications agencies, headquartered in Quebec with a strong Toronto presence. Directly comparable offering across advertising, brand, and media services.
  • Rethink: Canadian independent creative agency with offices in Toronto, Vancouver, and Montreal. Operates in the same indie-creative tier as Broken Heart Love Affair and frequently competes for the same mid-market and AOR assignments.

Broad incumbents

  • Wieden+Kennedy: Globally recognized independent creative agency with a Canadian presence. Comparable in creative reputation and indie DNA, but operates at meaningfully larger scale and competes for the most prestigious Canadian and North American briefs.
  • Leo Burnett Canada: Toronto office of the global Leo Burnett network. Offers overlapping advertising services and competes for the same Canadian brand AOR assignments, but with deeper resources and broader geographic reach.
  • Droga5 (now Accenture Song): High-profile creative agency known for award-led work across brand and digital. Comparable creative reputation benchmark and competing at the upper end of the Canadian cross-border briefs market.
  • BBDO Canada: Global creative network's Canadian arm headquartered in Toronto. Competes for mid-to-large brand advertising assignments using the same full-service model but with significantly more resources.
  • Ogilvy: Global advertising and marketing network with a major Toronto office. Provides the same end-to-end advertising services but at vastly greater scale, frequently competing for larger Canadian brands that Broken Heart Love Affair targets as it grows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Broken Heart Love Affair social profiles

Digital presence

Broken Heart Love Affair financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Broken Heart Love Affair leadership team

Management profile

Number of profiles

Profiles5 records

Broken Heart Love Affair funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Broken Heart Love Affair M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broken Heart Love Affair

What does Broken Heart Love Affair do?

Broken Heart Love Affair is an award-winning advertising agency that creates impactful and engaging advertisements for clients. The firm provides advertising and marketing services, leveraging a co-founding team with creative, strategic, and business leadership roles to deliver campaigns and brand work for brands.

Is Broken Heart Love Affair a public or private company?

Broken Heart Love Affair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Broken Heart Love Affair founded?

Broken Heart Love Affair was founded in 2020. It employs 11 to 50 people.

Where is Broken Heart Love Affair based?

Broken Heart Love Affair is headquartered in Toronto, Canada, in the North America region.

Who are Broken Heart Love Affair's main competitors?

Direct peers on record are Zulu Alpha Kilo, Taxi (Toronto), Juniper Park\TBWA, Cossette and Rethink. Broad incumbents are Wieden+Kennedy, Leo Burnett Canada, Droga5 (now Accenture Song), BBDO Canada and Ogilvy.

Does Broken Heart Love Affair have an API?

No public API is recorded for Broken Heart Love Affair.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
LBBOnlineAgnostic, Broken Heart Love Affair and Channel 1 Media Lean Into League of Girls — LBBAgnostic, Broken Heart Love Affair, and Channel 1 launched League of Girls, a non-competitive, skills-based sports platform for girls aged 7-18. The brand identity borrows varsity and streetwear visuals, and brands can partner through equipment, content, and insights. The initiative aims to expand beyond elite sports to reach girls who may not see themselves as athletes.LBBOnlineForests, Oceans and Berry Fields Live Inside Nature’s Way’s CampaignNature's Way Canada launched a new marketing campaign developed by Broken Heart Love Affair to unify its brand presence and highlight the natural origins of its ingredients. The six-video campaign features immersive visuals of ecosystems like forests and oceans contained within product bottles, reinforcing the 'Inspired By The Power of Nature' platform for sub-brands NutraSea and Sambucus.LBBOnlineBroken Heart Love Affair Named Creative Partner for EquitableBroken Heart Love Affair (BHLA) has been selected as creative partner for Equitable, a Canadian mutual insurance company, to lead its next phase of national brand growth and public awareness efforts. BHLA will oversee strategy and campaign development across video, streaming, digital, and social platforms, with campaigns slated to launch later this year. The partnership aims to help Equitable differentiate itself in the competitive insurance and financial services category while building stronger top-of-funnel awareness among Canadian consumers.LBBOnlineWhy Erica Metcalfe Values Trust Throughout the Creative JourneyErica Metcalfe, SVP and executive producer at Broken Heart Love Affair (BHLA), discusses her career journey from 1999 to her current role, emphasizing the importance of trust and collaboration in navigating rising industry costs and tight timelines. She highlights her transition from freelancing to joining BHLA full-time in January 2023, citing a strong cultural fit and supportive team environment as key factors. The article outlines her approach to production, which involves early integration with creatives to solve challenges before client presentations.