Cossette
Cossette is a full-service Canadian creative marketing and communications agency founded in 1972, offering advertising, branding, digital, media, AI, and production services to enterprise brands, government, and non-profit clients across five Canadian offices under parent Plus Company.
- Company typePrivate
- Founded1972
- HeadquartersQuebec, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Cossette does
Cossette is a full-service creative marketing and communications agency founded in 1972 and headquartered in Montreal, Quebec, operating as the primary Canadian business unit under parent Plus Company Canada Inc. (legal entity Plus Company Americas Inc., incorporated in Alberta). The company delivers integrated creative services across advertising, branding and design, content and influence, digital, media planning and buying (via its Cossette Media sub-brand), multicultural and regional marketing, production, and an explicitly named artificial intelligence service line, serving enterprise brands, government and public-sector clients, and non-profit organizations.
Its core technology stack combines traditional creative production with an AI-powered knowledge management platform developed with Scale AI co-development funding, generative AI applied to content creation across text/image/video/audio modalities, and computer-vision-driven augmented reality experiences such as the Amnesty International "Change Your Perspective" AR newspaper project. The agency has shipped multi-channel campaigns deployed through Cossette Media across major Canadian broadcasters (CBC/Radio-Canada, RDS, TSN, Sportsnet) and maintains a five-office national footprint (Montreal, Quebec City, Toronto, Halifax, Vancouver) with bilingual English/French execution.
Cossette generates revenue primarily through project-based professional-services fees for creative engagements and managed-services revenue from media commissions and campaign deployment through Cossette Media. Pricing is quote-driven and not publicly disclosed; engagements are sold via an enterprise field sales motion to major Canadian brands and institutions, with a horizontal segmentation approach led by enterprise brands and supplemented by government/public-sector and non-profit work. The agency is privately held with no public ticker, does not disclose revenue or funding, and is reported to have 5,001-10,000 employees.
Cossette firmographics
Firmographics- Name
- Cossette
- Legal name
- Plus Company Americas Inc.
- Website
- https://cossette.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cossette is a full-service Canadian creative marketing and communications agency founded in 1972, offering advertising, branding, digital, media, AI, and production services to enterprise brands, government, and non-profit clients across five Canadian offices under parent Plus Company.
- Ownership category
- akta.pro rank
Cossette industry classification
Industry- Product category
- Creative Marketing and Advertising Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where Cossette is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Cossette business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Services Revenue: Project-based creative services including advertising campaigns, branding, design, content creation, and digital solutions. Revenue generated through project fees, campaign retainers, and ongoing client partnerships with major Canadian brands.
- Media Services Revenue: Cossette Media division handles media planning, buying, and campaign deployment. Revenue derived from media commissions and service fees for campaign execution across broadcast, digital, and social platforms.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Cossette product offering
Product offeringCore offering
Cossette is a full-service creative marketing and communications agency delivering end-to-end services spanning advertising, branding and design, content and influence, digital, media planning and buying (via Cossette Media), multicultural and regional marketing, production, and AI-powered marketing solutions. The agency integrates strategy, creative development, and in-house media execution to build brand legacies for major Canadian corporations, government institutions, and non-profit organizations.
Product overview
Cossette is a full-service creative marketing and communications agency operating as a single unified offering with specialized divisions. The agency provides integrated services spanning Advertising, Artificial Intelligence, Branding & Design, Content & Influence, Digital, Media (via Cossette Media), Multicultural & Regional Marketing, and Production. The core portfolio includes campaign work across major client brands (McDonald's, BRP/Can-Am, Metro, BDC, VIA Rail, Air Canada, SickKids, Amnesty International), brand identity projects, digital transformation, and emerging AI-powered solutions including a knowledge management platform developed with Scale AI funding and AR marketing applications. Cossette serves diverse industry sectors including Culture, Education, Fashion, Finance, Food, Health, Insurance, Non-profit, Public sector, Retail, Sport, Technologies, and Tourism, with offices across Canada in Montreal, Quebec City, Toronto, Halifax, and Vancouver.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Services Full-service advertising including TV, digital, social media, and print campaigns for major brands across various industries.
- Branding and Design Brand identity development, visual design systems, and creative branding solutions for events and corporate identities.
- Content and Influence Content strategy, influencer partnerships, and storytelling across multiple platforms and channels.
- Digital Services Digital transformation, web development, digital strategy, and technology-driven marketing solutions.
- Media Services (Cossette Media) Media planning, media buying, and campaign deployment across broadcast, digital, and social platforms through Cossette Media.
- Multicultural and Regional Marketing Targeted marketing solutions for diverse cultural communities and regional markets across Canada.
- Production Services In-house and partner production capabilities for video, audio, print, and digital content creation.
- Artificial Intelligence Services AI-powered solutions for marketing including generative AI content creation, knowledge management platforms, and emerging AI technologies for brand experiences.
Quantifiable outcome
- Design Agency of the Year Gold 2025 - Strategy Agency of the Year
- +3 more outcomes
Companies that use Cossette
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Cossette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature3 records
Cossette partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Liberté (Yoplait Liberté Canada)flagshipCossette developed Liberté's 90th anniversary campaign 'Taste, Always' featuring emotional storytelling around taste and pleasure. Campaign ran across TV, digital, social media, and print platforms to differentiate Liberté from functional food competitors.
- BRP (Bombardier Recreational Products)flagshipCossette developed BRP's 'Get Moving' brand refresh launched during Milano Cortina 2026 Olympics. Partnership includes brand identity work, campaign creative, and deployment through Cossette Media across CBC/Radio-Canada, RDS, TSN, Sportsnet.
- Scale AIcoreScale AI funding enabled Cossette to develop an AI-powered knowledge management platform. This strategic partnership supports the agency's investment in cutting-edge technology capabilities and AI integration across creative services.
- Plus CompanycorePlus Company Canada Inc. is the parent company of Cossette. Cossette operates as a business unit under Plus Company Americas Inc., which is certified under EU-U.S. Data Privacy Framework.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cossette competitors and assessment
Company assessmentDirect peers
- Lg2: Quebec-headquartered independent creative agency with strong public-sector and enterprise clients. Direct competitor in the Quebec and Canadian agency market with a comparable full-service model.
- TAXI (TAXI Canada): Canadian full-service creative agency known for brand work on major Canadian accounts. Direct competitor for enterprise brand mandates and media buying engagements across Canada.
- Rethink: Independent Canadian creative agency with offices in Vancouver, Toronto, and Montreal. Competes head-to-head for brand, digital, and design mandates with mid-to-large Canadian brands.
- John St. Toronto-based creative agency within the Casual Films / WPP network known for iconic Canadian brand work (e.g., IKEA, A&W). Comparable to Cossette in size and category focus on Canadian enterprise brands.
- Zulu Alpha Kilo: Toronto-based independent creative agency recognized for award-winning brand work. Competes with Cossette for major Canadian brand mandates and creative-of-the-year accolades.
- Sid Lee: Montreal-based creative agency with a similar integrated creative + media + digital offering serving major North American brands (Cirque du Soleil, Adidas, The North Face). Comparable in geography, scale, and category mix to Cossette.
Broad incumbents
- Publicis Canada: Canadian arm of Publicis Groupe offering advertising, media, digital, and PR. Direct overlap with Cossette on creative + media campaigns across enterprise and government accounts.
- Leo Burnett Canada: Global creative network's Canadian arm offering advertising, media, and digital services as part of Publicis Groupe. Overlaps with Cossette on enterprise brand campaigns but with broader geographic footprint.
- BBDO Canada: Canadian operation of BBDO Worldwide (Omnicom). Competes with Cossette for major enterprise brand advertising accounts with the backing of a global holding company.
- Dentsu Creative Canada: Creative network of Dentsu Inc. operating in Canada with full-service advertising and media capabilities. Broad incumbent competitor for integrated marketing mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cossette social profiles
Digital presenceCossette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cossette leadership team
Management profileNumber of profiles
Profiles8 records
Cossette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cossette M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cossette
What does Cossette do?
Cossette is a full-service creative marketing and communications agency delivering end-to-end services spanning advertising, branding and design, content and influence, digital, media planning and buying (via Cossette Media), multicultural and regional marketing, production, and AI-powered marketing solutions. The agency integrates strategy, creative development, and in-house media execution to build brand legacies for major Canadian corporations, government institutions, and non-profit organizations.
Is Cossette a public or private company?
Cossette is a private company. It is classified as corporate owned and is currently operating.
When was Cossette founded?
Cossette was founded in 1972. It employs 501 to 1,000 people.
Where is Cossette based?
Cossette is headquartered in Quebec, Canada, in the North America region.
How does Cossette make money?
Two revenue lines are on record. Creative Services Revenue is the primary driver. The others are media Services Revenue.
Who are Cossette's main competitors?
Direct peers on record are Lg2, TAXI (TAXI Canada), Rethink, John St., Zulu Alpha Kilo and Sid Lee. Broad incumbents are Publicis Canada, Leo Burnett Canada, BBDO Canada and Dentsu Creative Canada.
Does Cossette have an API?
No public API is recorded for Cossette.
What industry is Cossette in?
Cossette's product category is Creative Marketing and Advertising Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 54181 and its SIC code is 7311.