Yogscast
Yogscast is a UK-based multi-platform gaming entertainment company founded in 2008, serving a global gaming audience through YouTube, Twitch, indie game publishing (Yogscast Games), podcast network (Pickaxe Podcasts), branded merchandise, and the annual Jingle Jam charity fundraiser.
- Company typePrivate
- Founded2008
- HeadquartersEngland, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yogscast does
Yogscast Ltd is a privately-held UK gaming entertainment company founded in 2008 by Lewis Brindley and Simon (collectively BlueXephos) and incorporated in England and Wales (company number 07620479). The company operates as a multi-platform gaming content network, distributing video content via YouTube (BlueXephos channel) and Twitch, while running an integrated portfolio of subsidiary brands: Yogscast Games (an indie game publishing label with 17 titles on its roster, including Caveblazers, distributed via Steam), Pickaxe Podcasts (a podcast network featuring roleplaying and Q&A content), and the Yogscast Store (a Shopify-powered direct-to-consumer merchandise e-commerce operation).
The company generates revenue across five distinct streams: content monetization (YouTube ad revenue and Twitch subscriptions/donations), merchandise sales through its branded e-commerce store, game publishing (one-time licensing of indie titles), podcast advertising, and the annual Jingle Jam charitable fundraising event held each December 1-14th. Jingle Jam, launched in 2011 as an Oxfam fundraiser, has evolved into a major creator-driven charitable event partnering with game developers to curate a games collection, mobilizing hundreds of creators and raising millions for children's charities annually.
Yogscast serves a global gaming and entertainment audience through persona-based segmentation (gaming enthusiasts, podcast listeners, charitable donors) using a horizontal segmentation approach. The company is founder-controlled with no evidence of external institutional investment, no parent company, and no disclosed M&A activity. Operations are based in Bristol (Yogscast Studios) with the registered office in Reading, UK. The technology stack is built on standard creator economy infrastructure — YouTube, Twitch, Shopify, Steam, Squarespace — with no proprietary AI or advanced technical capabilities disclosed.
Yogscast firmographics
Firmographics- Name
- Yogscast
- Legal name
- Yogscast Ltd
- Website
- https://yogscast.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yogscast is a UK-based multi-platform gaming entertainment company founded in 2008, serving a global gaming audience through YouTube, Twitch, indie game publishing (Yogscast Games), podcast network (Pickaxe Podcasts), branded merchandise, and the annual Jingle Jam charity fundraiser.
- Ownership category
- akta.pro rank
Yogscast industry classification
Industry- Product category
- Gaming Media and Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)
- akta.pro secondary industry
- Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)
Keywords
Where Yogscast is headquartered
LocationHeadquarters
- HQ city
- England
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Yogscast business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Merchandise Sales: Sale of branded merchandise through the official Yogscast Store (store.yogscast.com), including clothing and other products.
- Game Publishing: Yogscast Games publishes indie games, currently with 17 games on their roster. They support indie developers by providing resources and promotion.
- Content Monetization: Revenue generated through YouTube and Twitch content creation, including ad revenue and viewer donations/subscriptions.
- Podcast Network: Pickaxe Podcasts is their podcast network featuring roleplaying and Q&A content, monetized through listener engagement.
- Jingle Jam Fundraising: Annual charitable fundraising event in December that raises millions for charities through livestreaming campaigns and game collection bundles.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Yogscast product offering
Product offeringCore offering
Yogscast operates a multi-platform gaming entertainment network producing gaming video content distributed on YouTube and Twitch, publishing indie games through Yogscast Games (17 titles on roster), distributing branded merchandise via the Yogscast Store, producing audio content through Pickaxe Podcasts, and hosting the annual Jingle Jam charity fundraising event. The portfolio represents an integrated entertainment ecosystem spanning video, audio, gaming, and e-commerce aimed primarily at a global gaming and entertainment audience.
Product overview
Yogscast is a multi-platform gaming entertainment company operating as a network of content creation channels and products. The core offerings include the YouTube channel and Twitch presence for gaming video/livestream content, Yogscast Games for indie game publishing (17 titles including Caveblazers), the Pickaxe Podcasts network for geek-focused audio content, the Yogscast Store for branded merchandise, and the annual Jingle Jam charitable fundraising event. The portfolio represents an integrated entertainment ecosystem spanning video, audio, gaming, and e-commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Yogscast Games: Publishing team supporting indie game developers with resources and promotional support, currently with 17 games on roster
- Pickaxe Podcasts
- Jingle Jam
Products and services
- Yogscast YouTube Channel Primary video content platform featuring gaming videos, livestreams, and entertainment content distributed to a global gaming audience, including the flagship BlueXephos channel.
- Yogscast Twitch Livestreaming platform presence for real-time gaming broadcasts and interactive viewer engagement with the Yogscast community.
- Yogscast Games Publishing team supporting indie game developers by providing resources, development support, and promotional reach to a wide audience, with 17 games on its roster including titles such as Caveblazers.
- Pickaxe Podcasts Podcast network featuring roleplaying, Q&A, and geek-focused content hosted by Yogscast creators, including various series across different formats.
- Yogscast Store Official merchandise store selling Yogscast-branded goods including apparel, accessories, and other products directly to consumers through a Shopify-powered storefront.
- Jingle Jam Annual charitable fundraising event running December 1-14th that partners with game developers and publishers to curate the Jingle Jam Games Collection and raise money for a selection of children's charities, featuring hundreds of creators participating in two weeks of fundraising livestreams.
Quantifiable outcome
- Jingle Jam generates millions in unrestricted funding for charities annually
Companies that use Yogscast
Customer profileSegments2 records
Ideal customer profiles3 records
Yogscast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Yogscast partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oxfam (Historical)coreJingle Jam began in 2011 when Lewis and Simon asked fans to donate to Oxfam. The event has since evolved into a major annual fundraising campaign supporting children's charities worldwide.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Yogscast competitors and assessment
Company assessmentBroad incumbents
- Rooster Teeth: Rooster Teeth is a gaming-and-entertainment digital media network producing video content, podcasts, and live events with a multi-channel creator structure, directly comparable to Yogscast's content-plus-live-event-plus-podcast portfolio.
- GameSpot: GameSpot is an established gaming media publisher producing video content, livestreams, and editorial coverage with a large YouTube presence, comparable to Yogscast's gaming-video-and-streaming core.
- IGN Entertainment: IGN is a major gaming media network producing video reviews, livestreams, and podcasts across YouTube and Twitch — directly comparable to Yogscast's multi-platform gaming content and podcast operations.
- Polygon: Polygon is a gaming and entertainment publisher producing video features, livestreams, and podcasts, comparable in audience overlap and content format mix to Yogscast's gaming video and Pickaxe Podcasts network.
Emerging players
- Duncan Jones (YouTube creator / Triforce): Independent UK-based gaming creator with a multi-channel structure on YouTube and Twitch, comparable in creator-led, community-driven model to Yogscast's BlueXephos lineage.
- Corridor Digital: Corridor Digital is a creator-led production company producing YouTube-first content with merchandise and brand partnerships — structurally similar to Yogscast's creator-to-commerce pipeline.
Direct peers
- Kinda Funny: Kinda Funny is a creator-led gaming media network producing podcasts, video content, and live shows on YouTube and Twitch — a near-direct structural analogue to Yogscast's content-plus-podcast-plus-events portfolio.
- Devolver Digital: Devolver Digital is an indie game publisher with a strong creator-and-personality-driven brand, comparable to Yogscast Games' indie-publishing model with audience-led marketing.
- Team17: Team17 is an indie game publisher with a sizable catalog across Steam and consoles, directly comparable to Yogscast Games' role publishing 17 indie titles through Steam and similar channels.
Others
- Jingle Jam partner: Humble Bundle: Humble Bundle runs charity-driven game bundles structurally analogous to the Jingle Jam Games Collection, making it a relevant adjacent model for Yogscast's annual fundraising bundle mechanic.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yogscast social profiles
Digital presenceYogscast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yogscast leadership team
Management profileNumber of profiles
Profiles1 record
Yogscast subsidiaries and ownership
Company hierarchySubsidiaries3 records
Yogscast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yogscast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yogscast
What does Yogscast do?
Yogscast operates a multi-platform gaming entertainment network producing gaming video content distributed on YouTube and Twitch, publishing indie games through Yogscast Games (17 titles on roster), distributing branded merchandise via the Yogscast Store, producing audio content through Pickaxe Podcasts, and hosting the annual Jingle Jam charity fundraising event. The portfolio represents an integrated entertainment ecosystem spanning video, audio, gaming, and e-commerce aimed primarily at a global gaming and entertainment audience.
Is Yogscast a public or private company?
Yogscast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yogscast founded?
Yogscast was founded in 2008. It employs 11 to 50 people.
Where is Yogscast based?
Yogscast is headquartered in England, Germany, in the Europe region.
How does Yogscast make money?
Five revenue lines are on record. Merchandise Sales are the primary driver. The others are game Publishing, content Monetization, podcast Network and jingle Jam Fundraising.
Who are Yogscast's main competitors?
Broad incumbents on record are Rooster Teeth, GameSpot, IGN Entertainment and Polygon. Emerging players are Duncan Jones (YouTube creator / Triforce) and Corridor Digital. Direct peers are Kinda Funny, Devolver Digital and Team17. Jingle Jam partner: Humble Bundle is listed as an others.
Does Yogscast have an API?
No public API is recorded for Yogscast.
What industry is Yogscast in?
Yogscast's product category is Gaming Media and Entertainment. Its primary akta.pro industry code is MPAFAEAA, Creator & Streamer Platforms (Live & VOD for Game Content), with a secondary code of MPAFAEAD, Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks). Its NAICS code is 51621 and its SIC code is 7812.