Yogscast

What Yogscast does

Yogscast Ltd is a privately-held UK gaming entertainment company founded in 2008 by Lewis Brindley and Simon (collectively BlueXephos) and incorporated in England and Wales (company number 07620479). The company operates as a multi-platform gaming content network, distributing video content via YouTube (BlueXephos channel) and Twitch, while running an integrated portfolio of subsidiary brands: Yogscast Games (an indie game publishing label with 17 titles on its roster, including Caveblazers, distributed via Steam), Pickaxe Podcasts (a podcast network featuring roleplaying and Q&A content), and the Yogscast Store (a Shopify-powered direct-to-consumer merchandise e-commerce operation).

The company generates revenue across five distinct streams: content monetization (YouTube ad revenue and Twitch subscriptions/donations), merchandise sales through its branded e-commerce store, game publishing (one-time licensing of indie titles), podcast advertising, and the annual Jingle Jam charitable fundraising event held each December 1-14th. Jingle Jam, launched in 2011 as an Oxfam fundraiser, has evolved into a major creator-driven charitable event partnering with game developers to curate a games collection, mobilizing hundreds of creators and raising millions for children's charities annually.

Yogscast serves a global gaming and entertainment audience through persona-based segmentation (gaming enthusiasts, podcast listeners, charitable donors) using a horizontal segmentation approach. The company is founder-controlled with no evidence of external institutional investment, no parent company, and no disclosed M&A activity. Operations are based in Bristol (Yogscast Studios) with the registered office in Reading, UK. The technology stack is built on standard creator economy infrastructure — YouTube, Twitch, Shopify, Steam, Squarespace — with no proprietary AI or advanced technical capabilities disclosed.

Name

Yogscast

Legal name

Yogscast Ltd

Website

https://yogscast.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Yogscast is a UK-based multi-platform gaming entertainment company founded in 2008, serving a global gaming audience through YouTube, Twitch, indie game publishing (Yogscast Games), podcast network (Pickaxe Podcasts), branded merchandise, and the annual Jingle Jam charity fundraiser.

Ownership category

akta.pro rank

Product category

Gaming Media and Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)

akta.pro secondary industry

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

Keywords

• Gaming content network
• Video entertainment media
• Indie game publishing
• Livestreaming entertainment
• Creator merchandise store

Headquarters

HQ city

England

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Merchandise Sales: Sale of branded merchandise through the official Yogscast Store (store.yogscast.com), including clothing and other products.
2. Game Publishing: Yogscast Games publishes indie games, currently with 17 games on their roster. They support indie developers by providing resources and promotion.
3. Content Monetization: Revenue generated through YouTube and Twitch content creation, including ad revenue and viewer donations/subscriptions.
4. Podcast Network: Pickaxe Podcasts is their podcast network featuring roleplaying and Q&A content, monetized through listener engagement.
5. Jingle Jam Fundraising: Annual charitable fundraising event in December that raises millions for charities through livestreaming campaigns and game collection bundles.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Yogscast operates a multi-platform gaming entertainment network producing gaming video content distributed on YouTube and Twitch, publishing indie games through Yogscast Games (17 titles on roster), distributing branded merchandise via the Yogscast Store, producing audio content through Pickaxe Podcasts, and hosting the annual Jingle Jam charity fundraising event. The portfolio represents an integrated entertainment ecosystem spanning video, audio, gaming, and e-commerce aimed primarily at a global gaming and entertainment audience.

Product overview

Yogscast is a multi-platform gaming entertainment company operating as a network of content creation channels and products. The core offerings include the YouTube channel and Twitch presence for gaming video/livestream content, Yogscast Games for indie game publishing (17 titles including Caveblazers), the Pickaxe Podcasts network for geek-focused audio content, the Yogscast Store for branded merchandise, and the annual Jingle Jam charitable fundraising event. The portfolio represents an integrated entertainment ecosystem spanning video, audio, gaming, and e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Yogscast Games: Publishing team supporting indie game developers with resources and promotional support, currently with 17 games on roster
• Pickaxe Podcasts
• Jingle Jam

Products and services

• Yogscast YouTube Channel Primary video content platform featuring gaming videos, livestreams, and entertainment content distributed to a global gaming audience, including the flagship BlueXephos channel.
• Yogscast Twitch Livestreaming platform presence for real-time gaming broadcasts and interactive viewer engagement with the Yogscast community.
• Yogscast Games Publishing team supporting indie game developers by providing resources, development support, and promotional reach to a wide audience, with 17 games on its roster including titles such as Caveblazers.
• Pickaxe Podcasts Podcast network featuring roleplaying, Q&A, and geek-focused content hosted by Yogscast creators, including various series across different formats.
• Yogscast Store Official merchandise store selling Yogscast-branded goods including apparel, accessories, and other products directly to consumers through a Shopify-powered storefront.
• Jingle Jam Annual charitable fundraising event running December 1-14th that partners with game developers and publishers to curate the Jingle Jam Games Collection and raise money for a selection of children's charities, featuring hundreds of creators participating in two weeks of fundraising livestreams.

Quantifiable outcome

• Jingle Jam generates millions in unrestricted funding for charities annually

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Oxfam (Historical)coreStrategic or Co-development Partner · 1 January 2011Jingle Jam began in 2011 when Lewis and Simon asked fans to donate to Oxfam. The event has since evolved into a major annual fundraising campaign supporting children's charities worldwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rooster Teeth: Rooster Teeth is a gaming-and-entertainment digital media network producing video content, podcasts, and live events with a multi-channel creator structure, directly comparable to Yogscast's content-plus-live-event-plus-podcast portfolio.
• GameSpot: GameSpot is an established gaming media publisher producing video content, livestreams, and editorial coverage with a large YouTube presence, comparable to Yogscast's gaming-video-and-streaming core.
• IGN Entertainment: IGN is a major gaming media network producing video reviews, livestreams, and podcasts across YouTube and Twitch — directly comparable to Yogscast's multi-platform gaming content and podcast operations.
• Polygon: Polygon is a gaming and entertainment publisher producing video features, livestreams, and podcasts, comparable in audience overlap and content format mix to Yogscast's gaming video and Pickaxe Podcasts network.

Emerging players

• Duncan Jones (YouTube creator / Triforce): Independent UK-based gaming creator with a multi-channel structure on YouTube and Twitch, comparable in creator-led, community-driven model to Yogscast's BlueXephos lineage.
• Corridor Digital: Corridor Digital is a creator-led production company producing YouTube-first content with merchandise and brand partnerships — structurally similar to Yogscast's creator-to-commerce pipeline.

Direct peers

• Kinda Funny: Kinda Funny is a creator-led gaming media network producing podcasts, video content, and live shows on YouTube and Twitch — a near-direct structural analogue to Yogscast's content-plus-podcast-plus-events portfolio.
• Devolver Digital: Devolver Digital is an indie game publisher with a strong creator-and-personality-driven brand, comparable to Yogscast Games' indie-publishing model with audience-led marketing.
• Team17: Team17 is an indie game publisher with a sizable catalog across Steam and consoles, directly comparable to Yogscast Games' role publishing 17 indie titles through Steam and similar channels.

Others

• Jingle Jam partner: Humble Bundle: Humble Bundle runs charity-driven game bundles structurally analogous to the Jingle Jam Games Collection, making it a relevant adjacent model for Yogscast's annual fundraising bundle mechanic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yogscast
• YouTubeyoutube.com/user/BlueXephos
• Instagraminstagram.com/officialyogscast
• TikToktiktok.com/@yogscastofficial
• Facebookfacebook.com/yogscast
• LinkedInlinkedin.com/company/the-yogscast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogscast