Name

NuvoH2O

Legal name

Nuvo Residential, LLC

Website

https://nuvoh2o.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Water Softening & Filtration Equipment

akta.pro primary industry

Water Softeners & Scale Inhibitors (Residential) (CRAJAJAI)

akta.pro secondary industries

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Replacement Filter Cartridges & Consumables (CRAJAJAH), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Salt-free water softeners
• Water treatment systems
• Whole home filtration
• Citrus-based chelation
• Point-of-use softeners

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Water Softening Systems: Sale of whole home water softening systems (Manor Trio, Manor Duo, Manor Softener, Home Duo, Home Softener) and point-of-use systems (Dishwasher, Ice Machine, Water Heater, RV). One-time hardware purchase with 5-year warranty.
2. Replacement Cartridges and Filters: Recurring consumable sales for replacement cartridges and filters. Auto-Ship subscription program offers 10% discount and free shipping, providing recurring revenue from 6-month replacement cycles.
3. Performance Boosters: Add-on products including CitraCharge dishwasher cleaner packs, detergent boosters, shower head filters, scale preventer pucks for toilets and evaporative coolers.
4. Auto-Ship Program: Subscription service for automatic delivery of replacement cartridges at configured intervals. Customers save 10% and receive free shipping on all orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NuvoH2O designs, sells, and ships salt-free, citrus-based water softening and filtration systems for residential use, including whole-home units (Manor Trio, Manor Duo, Manor Softener, Home Duo, Home Softener), professional-grade Pro Series systems (Pro 3000, Pro 5000, Pro 7000), under-sink drinking water purifiers (NuvoLuxe, NuvoLuxe Pro), appliance point-of-use systems (Dishwasher, Ice Machine, Water Heater, RV), and related replacement cartridges and performance boosters. Revenue is driven by one-time hardware sales plus recurring Auto-Ship consumable subscriptions, with the proprietary CitraCharge chelation process as the core technical differentiator.

Product overview

NuvoH2O is a salt-free water treatment company offering a comprehensive portfolio of whole-home and point-of-use water softening and filtration products. The core product lineup centers on the Manor Series (Manor Trio, Manor Duo, Manor Softener) for larger homes and Home Series (Home Duo, Home Softener) for smaller homes under 1,500 sq ft, all using the proprietary CitraCharge citrus-based technology to prevent scale without salt or electricity. The company also offers the Pro Series for professional-grade protection, NuvoLuxe/NuvoLuxe Pro under-sink drinking water purifiers, appliance-specific systems (Dishwasher, Ice Machine, Water Heater, RV), performance boosters (CitraCharge cleaner packs, detergent boosters, shower filters, scale preventer pucks), and VIQUA UV treatment systems. All products share the company's salt-free, eco-friendly approach with benefits including no back flush, no electricity required, compact design, and easy maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• Manor Trio: Whole home water softening and multi-contaminant filtration system for larger homes.
• Manor Duo
• Manor Softener
• Home Duo
• Home Softener
• NuvoLuxe
• NuvoLuxe Pro
• Pro Series
• CitraCharge
• VIQUA Arros

Products and services

• Manor Trio System Whole home water softening and multi-contaminant filtration system for larger homes, combining NuvoH2O's salt-free softening with advanced filtration that addresses scale, sediment, iron, and water taste for residential customers.
• Manor Duo System Whole home water softener and filtration combo system designed for larger homes, providing salt-free water softening while filtering sediment and improving taste for residential customers.
• Manor Water Softener Salt-free whole home water softener for larger homes, using CitraCharge citrus-based technology to prevent scale without removing healthy minerals, targeted at residential customers wanting salt- and electricity-free softening.
• Home Duo System Salt-free water softener and taste filter combination system designed for homes under 1,500 sq ft, providing softening and basic filtration for small-home residential customers.
• Home Softener Compact salt-free water softener for homes under 1,500 sq ft, using CitraCharge technology to prevent scale buildup without electricity or salt, for small-home residential customers.
• Pro Series (Pro 3000, Pro 5000, Pro 7000) Professional-grade whole-home water treatment line (Pro 3000 Essentials, Pro 5000 Smart Leak Defense, Pro 7000 Ultimate Water Protection) for residential customers who want advanced water protection and leak defense.
• NuvoLuxe Under-Sink Drinking Water Purifier Under-sink advanced drinking water purification system providing multi-stage filtration for improved taste and quality, for residential drinking water use.
• NuvoLuxe Pro Under-Sink Purifier Next-generation under-sink water purifier designed to remove nano-plastics, forever chemicals (PFOS), and bacteria, providing premium residential drinking water quality.
• Dishwasher System Point-of-use salt-free water softener specifically designed for dishwashers, using citric acid to prevent and remove hard water scale buildup and extend dishwasher life, for residential customers.
• Ice Machine System Point-of-use water treatment system for residential ice machines that prevents scale buildup, removes existing scale, and restores near-new efficiency to extend appliance life.
• Water Heater System Targeted scale protection and prevention system for residential water heaters that prevents buildup, dissolves existing scale, and restores efficiency to extend heater lifespan.
• RV Water Treatment System Portable citrus-based water treatment system for RVs that softens water and protects against contaminants, including sediment and iron filters for improved water quality on the road, for RV owners.
• Replacement Cartridges and Filters Recurring replacement cartridges and filters compatible with all NuvoH2O systems (Manor Trio, Manor Duo, Home Duo, Home Softener, plus appliance- and RV-specific cartridges), sold on a recurring or one-time basis with optional Auto-Ship subscription for residential customers.
• VIQUA Arros UV Water Treatment System Whole-home UV water treatment system (VIQUA Arros 15 GPM) resold via NuvoH2O, providing UV disinfection validated for microbial inactivation as an add-on to whole-home water treatment.

Quantifiable outcome

• Over 3 million happy customers served
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Direct Connect ConnectionscoreImplementation/ SI/ Consulting PartnerInstallation partner providing professional plumbing installation services for NuvoH2O whole-home water systems. Handles Direct Connect installations and can bundle installation costs into financing agreements.
• RouteminorOthersThird-party package protection and tracking service partnered with NuvoH2O to protect orders during shipping. Provides low-cost protection against lost, stolen, or damaged packages, plus mobile tracking app.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aquasana: DTC brand selling residential water filtration and softening systems (including salt-free options) directly to homeowners. Closely comparable in target customer (residential, eco-conscious), product mix (whole-home + point-of-use), and pure-play e-commerce go-to-market.
• Pelican Water Systems: Direct-to-consumer and dealer-sold residential water softeners, including salt-free and whole-home filtration systems. Comparable in product category, eco-friendly positioning, and target homeowner segment.
• iSpring: DTC water filtration brand offering whole-house, under-sink, and reverse osmosis systems with replacement filter subscriptions. Comparable on product breadth, e-commerce-led distribution, and consumables-driven LTV.
• APEC Water Systems: DTC residential water filtration brand focused on RO and multi-stage drinking-water systems. Comparable in e-commerce-led distribution and homeowner target; complementary to NuvoH2O's drinking-water NuvoLuxe line.
• Springwell Water Systems: DTC residential water treatment brand offering whole-home filtration and salt-free softening systems. Highly comparable on channel (own e-commerce), product type (POE softeners/filter combos), and customer profile (hard-water homeowners).

Broad incumbents

• Pentair: Large diversified water treatment company with residential POE/POU softening and filtration brands (e.g., Fleck, Autotrol). Comparable product category at much greater scale and via wholesale/dealer channels.
• EcoWater Systems: Established residential water softener and filtration brand with dealer network across North America. Directly competes in whole-home softening with broader channel reach than NuvoH2O's pure DTC.
• Whirlpool (Everydrop and water filters): Major appliance OEM that sells water filters (refrigerator and under-sink) and related treatment accessories. Comparable on residential filtration consumables and brand-driven distribution into mass retail.
• Culligan: Global incumbent in residential and commercial water treatment with deep dealer/service network and a full softener + filtration portfolio. Competes head-on in whole-home softening but distributes via dealer/contract channels rather than pure DTC.

Others

• VIQUA (Trojan Technologies): UV water treatment systems supplier that is itself a NuvoH2O partner (Arros series resold). Comparable as a technology provider in residential/light-commercial UV disinfection and as an ecosystem partner for whole-home water treatment solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nuvoh2o
• Facebookfacebook.com/nuvoH2Owater

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuvoH2O