Urgent Pet Care

What Urgent Pet Care does

Urgent Pet Care operates an AAHA-accredited emergency and urgent veterinary care practice serving the Greater Omaha, Nebraska metropolitan area from two physical clinic locations in Papillion and Millard. Founded in 2013 and operating for over a decade, the practice delivers walk-in emergency care, urgent care, overnight monitoring, surgery, and outpatient ultrasound diagnostics staffed by approximately 12 veterinarians, including a board-certified criticalist. It is owned within the Alliance Animal Health platform, with Dr. Emily Buhr identified as a part owner of the practice.

The core service portfolio spans advanced diagnostics (digital radiography, comprehensive abdominal ultrasound, CBC/chemistry, coagulation panels, ionized calcium, ACTH stimulation, ammonia testing), critical care treatments (high-flow oxygen, blood products, monoclonal antibody therapy, endoscopy), and a broad list of condition-specific emergency services including urinary obstruction, toxic ingestion, heat stroke, gastric torsion, fractures, seizures, and trauma. A formal rDVM referral program channels primary care veterinarians' overflow and after-hours cases into the practice, with discharge summaries returned within 24 hours. The Millard location additionally accepts exotic pets on weekends, broadening the addressable patient base beyond dogs and cats.

The business model is direct-to-consumer professional services revenue billed on a pay-as-you-go basis, supplemented by third-party patient financing through CareCredit and Scratch Pay to manage the upfront cost burden of emergency cases. Patient acquisition is supported by an SEO-optimized website, active social media presence (Instagram, two Facebook pages, YouTube), educational blog content, and the structured referral channel. Pricing is not publicly disclosed; estimates are provided on request. The company operates as a private entity within a veterinary services consolidator's portfolio.

Name

Urgent Pet Care

Legal name

Urgent Pet Care

Website

https://urgentpetcareomaha.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Urgent Pet Care is an AAHA-accredited emergency and urgent veterinary care practice operating two clinics in the Greater Omaha, Nebraska area, providing walk-in emergency, urgent, surgical, and critical care services to pet owners 24/7.

Ownership category

akta.pro rank

Product category

Veterinary Emergency Care

NAICS

Veterinary Services (54194)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industries

Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD), Veterinary Anesthesia & Pain Management Specialty Services (HLAMACAJ)

Keywords

• Emergency veterinary care
• Urgent veterinary services
• Pet emergency care
• Veterinary diagnostics
• Animal hospital services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Emergency Veterinary Services: Revenue generated from emergency medical treatment, diagnostic imaging, surgical interventions, and critical care services provided to pet owners. Services include examination fees, diagnostics, surgical procedures, hospitalization, overnight monitoring, and medication administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Urgent Pet Care is an AAHA-accredited veterinary emergency and urgent care provider operating two clinic locations in Papillion and Millard within the Omaha, Nebraska metropolitan area. The practice delivers emergency medical treatment, advanced in-house diagnostics, surgical procedures, intensive care, overnight hospitalization, and condition-specific medical services for dogs, cats, and select exotic pets on a walk-in basis during days, nights, weekends, and holidays. It also accepts patient referrals from primary care veterinarians (rDVMs) through structured protocols.

Product overview

Urgent Pet Care operates as a dual-location AAHA-accredited emergency and urgent veterinary care provider in the Omaha, Nebraska area (Papillion and Millard). The company offers a unified suite of services centered on emergency care and urgent care for pets. The core service portfolio includes Emergency Care (for life-threatening conditions with advanced diagnostics and critical care), Urgent Care (for non-life-threatening urgent conditions with extended hours), and Outpatient Ultrasound (diagnostic imaging referred by primary veterinarians). Supporting medical services address specific conditions including vomiting/diarrhea, stings and bites, urinary obstruction, toxic ingestion, rat poison consumption, heat stroke, bone fractures, eye injuries, pancreatitis, gastric torsion/bloating, respiratory problems, pet trauma, and seizures. Pet Surgery covers common procedures. The company also maintains a referral program (rDVM Services) enabling primary veterinarians to transfer patients for specialty diagnostics and urgent care, with communication protocols ensuring continuity. Additional client resources include the Absentee Owner Form for vacation consent and triage prioritization systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Care Immediate veterinary services for life-threatening injuries and illnesses, utilizing advanced in-house diagnostic tools, rapid assessment capabilities, and continuous monitoring with intensive care treatment plans. Provided for Omaha metro pet owners on a walk-in basis during days, nights, weekends, and holidays.
• Urgent Care Prompt medical attention for non-life-threatening conditions including minor wounds, digestive issues, and mild allergic reactions, available during extended hours including nights, weekends, and holidays.
• Outpatient Ultrasound Non-invasive ultrasound imaging using sound waves to evaluate internal organs and conditions in real time without overnight hospitalization. Available at both Papillion and Millard locations with interpretation by board-certified radiologists, and offered to pet owners and as a referral service to rDVMs.
• Pet Surgery Common surgical procedures including skin abscess treatment, bite wound repair, bladder stone removal, ear hematoma repair, C-sections, and foreign object removal, with comprehensive pre-surgery evaluation and post-surgery care.
• Pet Vomiting & Diarrhea Treatment Assessment and treatment for pets experiencing vomiting or diarrhea, including identification of underlying causes such as dietary indiscretion, infections, parasites, or organ disease.
• Stings, Bites & Allergic Reactions Treatment Treatment for common stings and bites including bee stings, spider bites, tick bites, and allergic reactions with assessment for venomous or severe cases.
• Urinary Obstruction Treatment Emergency treatment for urinary obstruction including diagnosis through abdominal exam, blood tests, X-rays or ultrasound, catheterization, fluid therapy, and surgery when necessary.
• Toxic Ingestion Treatment Emergency stabilization and treatment for pets exposed to toxins including insecticides, antifreeze, household cleaners, toxic plants, human medications, and mushrooms.
• Rat Poison Consumption Treatment Treatment for ingestion of anticoagulant, bromethalin, or cholecalciferol-based rodenticides with emergency stabilization, toxin neutralization, and supportive care.
• Heat Stroke Treatment Emergency treatment for hyperthermia including pet stabilization, cooling procedures, intravenous fluid administration, and one to two days of observation.
• Bone Fractures Treatment Diagnosis and treatment of fractures using splints, casts, or surgical intervention with pins, plates, or screws for complex fractures.
• Eye Injuries Treatment Treatment for various eye injuries including corneal scratches, penetrating wounds, perforating injuries, and damage to internal eye structures with eye drops or surgery as needed.
• Pancreatitis Treatment Treatment for acute and chronic pancreatitis including fluid therapy, electrolyte supplements, pain management, dietary changes, and surgery for blockages.
• Gastric Torsion & Bloating Treatment Emergency treatment for life-threatening gastric torsion and bloating including X-ray diagnosis, stabilization, intubation, and surgical correction.
• Respiratory Problems Treatment Treatment for breathing difficulties including asthma, heart conditions, lung disease, blockages, allergic reactions, and respiratory emergencies with oxygen therapy and diagnostic imaging.
• Pet Trauma Care Emergency care for traumatic injuries from vehicle accidents, animal attacks, gunshot wounds, falls, and other accidents with rapid treatment protocols.
• Seizures Treatment Treatment and management of seizures with identification of causes including liver disease, poisoning, blood sugar issues, brain cancer, and electrolyte imbalances.
• rDVM Referral Services Partnership program for referring primary care veterinarians to transfer urgent medical and surgical cases with standardized protocols for patient transfer, communication, and discharge documentation, including 24-hour discharge summary turnaround.

Quantifiable outcome

• 24/7 availability including holidays
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• CareCreditsupportingOthersHealthcare credit card provider offering promotional financing for veterinary expenses. Urgent Pet Care partners with CareCredit to help clients manage the upfront costs of emergency veterinary care through payment plan options.
• Scratch PaysupportingOthersPet care financing company providing payment plan options for veterinary expenses. Urgent Pet Care works with Scratch Pay to offer flexible payment solutions within pet parents' budgets.
• Primary Care Veterinarians (rDVM Network)coreStrategic or Co-development PartnerFormal referral partnership program with primary care veterinary practices in the Omaha area. Referring veterinarians transfer patients requiring urgent care, advanced diagnostics, or after-hours management. Urgent Pet Care sends discharge summaries back to referring practices within 24 hours and refers clients back to their primary DVM for ongoing care.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Mission Veterinary Partners: MVP is a veterinary practice ownership and support platform with a footprint in general practice and specialty/emergency. It is relevant as an adjacent consolidator/operator rather than a direct service competitor to UPC in Omaha.
• Pet Poison Helpline / ASPCA Animal Poison Control: Toxic ingestion is one of UPC's listed emergency specialties. Pet Poison Helpline and ASPCA APCC are the dominant telephonic toxicology case-management services that support vet clinics and pet owners — adjacent ecosystem participants, not direct competitors, but influential in the toxic ingestion workflow.

Direct peers

• BluePearl Pet Hospital: BluePearl operates specialty and emergency veterinary hospitals nationally, many of which accept walk-in ER cases 24/7 and offer advanced diagnostics and critical care. It is the closest large-scale analog to UPC's combined emergency + specialty positioning.
• MedVet: MedVet runs a network of veterinary emergency and specialty hospitals staffed by board-certified specialists with 24/7 emergency intake. Its specialty/emergency blend, referral-based model, and hospital-grade operations closely mirror UPC's clinical positioning.
• UrgentVet: UrgentVet is a franchise-style network of after-hours urgent care vet clinics designed for non-life-threatening cases — a near-identical offering to UPC's urgent care service line. It competes for the same walk-in pet owner segment with a multi-site growth model.
• Ethos Veterinary Health: Ethos operates specialty and emergency veterinary hospitals with strong referral relationships with primary care vets. It represents the same referral-driven, specialist-led emergency model that UPC has built in Omaha.
• Veterinary Emergency Group (VEG): VEG operates dedicated emergency-only veterinary hospitals with 24/7 walk-in care and a customer-experience-led model. It directly competes with UPC in the emergency/urgent care segment for companion animals and is expanding geographically, raising the risk of an Omaha entry.

Broad incumbents

• National Veterinary Associates (NVA): NVA is a large veterinary practice ownership and services platform with hundreds of general practice, specialty, and ER hospitals. Its portfolio includes emergency hospitals comparable to UPC and serves as a relevant platform benchmark for a multi-clinic emergency operator.
• VCA Animal Hospitals: VCA (owned by Mars Petcare) is one of the largest general practice and specialty/emergency veterinary networks in North America. While most VCA hospitals are GP-focused, its specialty/emergency locations compete with UPC for high-acuity cases and rDVM referrals.
• Thrive Pet Healthcare: Thrive is a multi-site veterinary services platform combining general practice, urgent care, and specialty/emergency hospitals. Its urgent care and emergency service lines overlap with UPC's core offering across similar customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIg3tflVwkeTw9RKeKXjboA
• Facebookfacebook.com/UrgentPetCare
• Instagraminstagram.com/urgentpetcareomaha
• Xx.com/urgentpetcareom
• LinkedInlinkedin.com/company/urgent-pet-care-omaha

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urgent Pet Care