Cruz Roja Colombiana

What Cruz Roja Colombiana does

Cruz Roja Colombiana Seccional Cundinamarca y Bogotá is a private, voluntary nonprofit humanitarian organization affiliated with the International Red Cross and Red Crescent Movement, operating in Bogotá and 25 municipalities of the Cundinamarca department. It delivers a multi-line service portfolio spanning emergency medical care (SAMU at three Bogotá locations plus ambulance services), preventive and occupational health (vaccination, home medical checkups, clinical laboratory), disaster risk management (USAR, WATSAN, EDAN methodologies and the CIGER 42,000 sqm training facility in Tabio), humanitarian affairs (mixed migration flows, gender-based violence and armed-conflict victim shelters, human trafficking survivors), vocational and continuing education (Instituto de Educación with technical programs, virtual learning, and corporate training including AHA-certified BLS/ACLS), and ancillary units (Armonía aesthetic procedures, Centro Canino, Centro de Salvamento Acuático).

The organization is volunteer-intensive, with 5,184 active volunteers supplementing 588 employees for a total workforce of roughly 1,834, and is structured around operational sub-brands (SAMU, Instituto de Educación, CIGER, Armonía, Socorrismo, Damas Grises, Juventud) that share the humanitarian brand. Its revenue mechanics blend donations (individuals, corporations like Banco de Bogotá and Grupo Aval, and government entities), fee-for-service healthcare (home checkups at $1.3M–$1.65M COP, vaccinations, occupational exams, ambulance contracts), and educational services (technical careers, continuing education, enterprise training); pricing is unit-based for consumer services and custom-quoted or subscription-based for corporate accounts. Service delivery occurs through SAMU clinics, mall-based vaccination points, the CIGER facility, on-site corporate training, and home visits, supported by formal coordination with government agencies (IDIGER, UNGRD) and corporate humanitarian partners (Grupo Aval, Postobón, Grupo Bimbo, Mainstream Renewable Power, EPS Famisanar).

Name

Cruz Roja Colombiana

Legal name

Cruz Roja Colombiana Seccional Cundinamarca y Bogotá

Website

https://cruzrojabogota.org.co

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cruz Roja Colombiana Seccional Cundinamarca y Bogotá is a Red Cross humanitarian nonprofit delivering emergency medical care, disaster response, humanitarian assistance, and vocational education across Bogotá and 25 Cundinamarca municipalities, primarily serving vulnerable populations, patients, and corporate clients.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Ambulance Services (62191), Community Food Services (624210), Educational Support Services (611710), Community Housing Services (62422)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF), Emergency Assistance & Medical Evacuation Services (EDAIAMAB)

Keywords

• Humanitarian services
• Emergency medical services
• Disaster risk management
• Healthcare services
• Vocational training

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Humanitarian Funding: Collects donations from individuals, corporations, and government entities for disaster response and humanitarian operations. Recent examples include Banco de Bogotá's $250 million donation for Venezuela earthquake relief and Grupo Aval enabling ATM donations.
2. Healthcare Services: Revenue from SAMU emergency services, medical consultations, laboratory tests, occupational health exams, and vaccination services at multiple locations.
3. Educational Services: Technical career programs, continuing education courses, virtual learning, and enterprise training through the Instituto de Educación. Over 28 years of experience with 1,300+ graduates and 15,500+ certifications.
4. Home Medical Services: Domiciliary medical checkups and preventive health assessments at Express ($1.3M) and Plus ($1.65M) tiers.
5. Vaccination Services: Immunization services at multiple locations including shopping malls and SAMU facilities, including seasonal campaigns like influenza and HPV vaccines.
6. Ambulance Services: Private ambulance services for companies and events, providing 24/7 emergency medical response and patient transport.
7. Aesthetic Procedures: Non-surgical aesthetic services through Armonía including botulinum toxin, dermal fillers, and collagen inducers performed by certified plastic surgeons.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Cruz Roja Colombiana Seccional Cundinamarca y Bogotá provides humanitarian assistance, emergency medical care, healthcare services, disaster risk management, and vocational education. Core service lines include SAMU emergency medical services at three Bogotá locations, vaccination programs, ambulance transport, home medical checkups, clinical laboratory, occupational health, the CIGER disaster training center, and the Instituto de Educación offering technical vocational programs and corporate training.

Product overview

Cruz Roja Colombiana Seccional Cundinamarca y Bogotá operates as a multi-service humanitarian organization offering an integrated portfolio of health services, education, and emergency response capabilities. The core offerings include SAMU emergency medical services with three Bogotá locations, vaccination programs, home medical services, clinical laboratory, ambulance transport, and occupational health. The humanitarian affairs division provides support for migration, gender-based violence victims, armed conflict victims, and human trafficking survivors through shelters and livelihood programs. Disaster risk management services encompass community preparedness, emergency response, and the CIGER training center. The Instituto de Educación provides vocational technical training (nursing, elderly care, aquatic rescue, veterinary), continuing education, and corporate training programs. The organization also offers specialized services including aesthetic procedures (Armonía), canine rescue, and aquatic rescue training. The portfolio functions as a platform of complementary services unified by the humanitarian mission of preventing and alleviating human suffering.

Differentiator

Problem solved

Functional benefit

Brands

• SAMU (Servicio de Atención Médica de Urgencias): Emergency medical services including urgent care, ambulance services, and pre-hospital care
• Instituto de Educación
• CIGER
• Armonía Procedimientos Estéticos
• Damas Grises
• Socorrismo
• Juventud
• Misión Nutrición Bogotá

Products and services

• SAMU (Servicio de Atención Médica de Urgencias)
• Vaccination Services (Vacunación)
• Ambulance Services (Servicio de Ambulancias)
• Home Medical Checkups (Médico en tu Domicilio)
• Clinical Laboratory (Laboratorio Clínico)
• Occupational Health (Salud Ocupacional)
• Armonía Procedimientos Estéticos Non-surgical aesthetic procedures including botulinum toxin, hyaluronic acid, collagen inducer (Radiesse), lesion resection, and scar management performed by certified plastic surgeons at Cruz Roja Bogotá for individual consumers.
• Humanitarian Affairs (Asuntos Humanitarios) Humanitarian protection services for mixed migration flows, gender-based violence victims, armed conflict victims, and human trafficking survivors, including shelter, health, psychological, legal support, and livelihood programs funded via donations and partnerships.
• Disaster Risk Management (Gestión del Riesgo de Desastres) Disaster risk management services with knowledge, reduction, and handling programs including risk identification, community resilience projects, emergency response, and the Maleta de la Ruta de la Prevención tool, delivered to communities, enterprises, and government partners.
• CIGER (Centro de Innovación y Entrenamiento en Gestión del Riesgo) Disaster risk management training center in Tabio, Cundinamarca with 42,000 square meters of simulation scenarios for search and rescue, firefighting, confined spaces, and structural collapse training for corporate clients and emergency responders.
• Instituto de Educación - Vocational Technical Programs Vocational technical programs including Nursing Assistant, Comprehensive Elderly Care, Aquatic Rescue, and Veterinary Assistant, with practical training from the first semester, delivered to prospective students seeking healthcare and emergency response careers.
• Continuing Education (Educación Continua) Continuing education courses for health professionals (BLS, ACLS, wound care, vaccination) and community participants (first aid, psychological first aid, emergency brigades, stretcher bearer), leveraging the American Heart Association Training Center authorization.
• Virtual Education (Educación Virtual) Virtual education courses delivered through Campus Virtual and Q10 platforms, covering food handling, basic life support, emergency brigades, first aid (40 and 8 hours), and psychological first aid for remote learners.
• Corporate Education (Educación Empresarial) Corporate training programs including first aid, emergency brigades, fire extinguisher handling, psychological first aid, heart savers, and intramuscular injection training delivered on-site at client locations and at the CIGER training center for enterprise clients.
• Aquatic Rescue Center (Centro de Salvamento Acuático) Aquatic rescue center offering swimming lessons and water safety training for individuals seeking aquatic rescue skills and lifeguard certification.
• Canine Center (Centro Canino) Canine center providing search and rescue dog services and training, deployed in disaster response and emergency operations.

Quantifiable outcome

• 494,725 services provided and 206,956 beneficiaries served as of May 2026
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor, major and core.

• Colombia FintechminorGTM or Marketing Partner · 14 August 2026Colombia Fintech guild coordinated with the Colombian Red Cross to transport eight tons of humanitarian aid to the Chocó region following the August 2026 earthquake. Provided trucks and coordination for supply delivery to affected areas.
• Aeropuerto Internacional El DoradominorGTM or Marketing Partner · 14 August 2026El Dorado International Airport opened a collection center in collaboration with Cruz Roja Colombiana to receive donations for earthquake victims, complementing other collection points coordinated by the Bogotá mayor's office.
• PostobónminorGTM or Marketing Partner · 13 August 2026Postobón delivered 86,000+ liters of water and beverages to earthquake victims through coordination with local authorities and Colombian Red Cross humanitarian initiatives.
• BinkminorGTM or Marketing Partner · 12 August 2026Corporate benefits platform Bink temporarily enabled users to donate existing food and supply balances directly to the Colombian Red Cross, providing rapid donation integration during the earthquake emergency.
• Grupo AvalmajorGTM or Marketing Partner · 11 August 2026Grupo Aval enabled its transactional channels including 2,700+ ATMs across subsidiary banks to facilitate donations for victims of the magnitude 7.4 earthquake. This partnership supports the Colombian Red Cross as part of the national government's 'Colombia un solo corazón' emergency relief effort, providing critical donation infrastructure during humanitarian crises.
• Grupo BimbomajorGTM or Marketing Partner · 29 July 2026Partner in Bimbo Global Race 2026 charity race. Funds from Colombian event support the Banco de Alimentos Misión Nutrición de la Cruz Roja Bogotá and Mission Nutrición Bogotá initiative led by the First Lady.
• EPS FamisanarmajorStrategic or Co-development PartnerHealth promotion and prevention alliance with EPS Famisanar to enhance healthcare access for affiliated members through education, home visits, preventive screenings, and health promotion activities.
• Gobernación de CundinamarcamajorStrategic or Co-development PartnerEconomic support for creation of CIGER (Centro de Innovación y Entrenamiento en Gestión del Riesgo de Desastres) in Tabio, providing specialized disaster response training infrastructure for the region.
• American Heart Association (AHA)coreStrategic or Co-development PartnerInternational certification partnership providing American Heart Association training center status for BLS, ACLS, and other emergency care certifications under international standards.
• Clínica Universidad de La SabanaminorChannel Partner/ Reseller/ DistributorVaccination service location partner providing space for Cruz Roja vaccination services in Chía, Cundinamarca.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• EPS Sanitas: Major Colombian health insurance provider (EPS) offering healthcare services through affiliated provider networks. Comparable through the EPS Famisanar-style partnership model and represents a potential competitor for insured healthcare services.
• Defensa Civil Colombiana: Colombia's national civil defense agency coordinates disaster risk management and emergency response, working alongside Cruz Roja under UNGRD coordination. Directly comparable in disaster response role though more government-affiliated.
• Servicio Nacional de Aprendizaje (SENA): Colombia's national vocational training institution, a direct competitor for the Instituto de Educación's vocational programs and continuing education offerings. Comparable in vocational career training and certification scope, though SENA is government-funded.
• International Federation of Red Cross and Red Crescent Societies (IFRC): Global umbrella organization for 191 national Red Cross and Red Crescent societies. Provides international standards, disaster response coordination, and funding that Cruz Roja Colombiana leverages for programmatic and reputational support.

Direct peers

• Cruz Roja Chilena: Chilean Red Cross operates emergency medical, blood bank, and humanitarian programs across Chile. Comparable operational model with multiple service lines (health, education, disaster response) and similar reliance on volunteer workforce and donations.
• Cruz Roja Mexicana: Mexican Red Cross is a Latin American national society offering ambulance services, disaster response, blood banks, and humanitarian programs. Comparable scale and operational breadth across multiple service verticals and similar funnel of donations and fee-for-service healthcare.
• Cruz Roja Española: Spanish Red Cross operates a comparable decentralized humanitarian model with emergency medical services, disaster response, humanitarian assistance, and education programs. Closest functional analog as a national Red Cross society with diversified service portfolio.

Emerging players

• Hospital Universitario San Ignacio: Bogotá-based academic hospital with urgent care, occupational health, and clinical lab services. Comparable in healthcare service delivery mode (urgent care, occupational health, vaccinations) within the same Bogotá catchment.

Regional players

• Cruz Roja Ecuatoriana: Ecuadorian Red Cross is a regional Red Cross society serving a comparable geographic and demographic profile with similar humanitarian, healthcare, and disaster response services. Closest geographic and operational peer in the Andean region.
• Cruz Roja Venezolana: Venezuelan Red Cross is the cross-border counterpart coordinating Venezuelan earthquake relief efforts and migration-related humanitarian services. Direct interoperability partner for mixed migration flow programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cruzrojabogota
• YouTubeyoutube.com/c/CruzRojaBogot%C3%A1Colombia
• Facebookes-la.facebook.com/CruzRojaBogota
• LinkedInlinkedin.com/company/cruz-roja-colombiana-seccional-cundinamarca-y-bogot%C3%A1
• Instagraminstagram.com/cruzrojabogota
• TikToktiktok.com/@cruzrojabogota

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruz Roja Colombiana