MBB Agency

Name

MBB Agency

Legal name

MBB

Website

https://mbbagency.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

MBB Agency is a privately held, full-service advertising agency founded in 1982 and headquartered in the Kansas City area, serving enterprise clients across healthcare, CPG, B2B, and financial services with strategy, creative, digital, and content capabilities.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Advertising services
• Brand strategy
• Creative campaigns
• Media planning buying
• Digital development

Headquarters

HQ city

Leawood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Full-service agency providing strategy, creative, engagement, digital, and studio services to B2B and B2C clients across Goods, Health, B2B, and Financial Services verticals. Revenue generated through professional service fees, project-based work, and retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MBB Agency is a full-service advertising agency delivering strategy, creative, engagement, digital, and content studio services to brands across Goods/CPG, Health, B2B, and Financial Services verticals. Services include brand strategy and positioning, integrated campaign development, media planning and buying, packaging design, web and app development, enterprise systems integration, videography, photography, motion design, and analytics-driven optimization. The agency operates as an extension of client teams, with engagements structured as project-based work or multi-year retainers.

Product overview

MBB Agency is a full-service advertising and marketing agency headquartered in Kansas City, Missouri, founded in 1982. The agency offers an integrated portfolio of services organized around five core capabilities: Strategy Services (brand audits, positioning, strategic planning, and consumer research), Creative Services (brand identity, campaign development, packaging design, and content production), Engagement Services (media planning, SEO/SEM, analytics, and influencer marketing), Digital Services (web/app development, enterprise systems, UX strategy, and integrations built on platforms including React, Next.js, Kontent.ai, and various CMS solutions), and Content Studio (in-house videography, motion design, photography, and social content). The agency operates across four industry verticals: Goods/CPG, Healthcare, B2B, and Financial Services. MBB positions itself as a full-service agency with small-shop nimbleness, delivering strategic and creative work without agency bureaucracy. The company was established in 1982.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic consulting encompassing brand audits, positioning, strategic plan development, brand playbooks, consumer research, persona development, and messaging pillars to help clients position their brands effectively in market.
• Creative Services Concept, campaign development, branding and identity design, packaging design, collateral creation, and in-house studio production including videography, photography, and motion design for one-off projects and comprehensive campaigns.
• Engagement Services Integrated media planning and buying across paid, earned, and owned channels including campaign optimization, SEO and SEM, analytics and reporting, and influencer marketing to reach target audiences at the right time.
• Digital Services Technology solutions including web development, app development, enterprise systems, UX strategy, integrations, and solutions engineering. MBB builds custom digital solutions across platforms including React, Next.js, and headless CMS architectures.
• Content Studio In-house production capabilities for videography, pre- and post-production, motion design, photography, content writing, and social content creation operating as an extension of the agency.
• Analytics Services Data-driven insights informing consumer connection strategies, real-time campaign optimizations, and performance measurement to demonstrate marketing ROI.
• Influencer Marketing Strategic influencer partnerships to generate buzz about products and create meaningful connections with target audiences.
• Packaging Design Specialized packaging design services pairing strategic insights with impactful design to help brands capture attention on shelf, from concept through production.
• Healthcare Marketing Marketing services for health systems, hospitals, dental practices, and healthcare innovators including brand strategy, campaign development, service line volume growth, and healthcare marketing attribution.
• Goods/CPG Marketing Consumer packaged goods marketing with expertise in brand development, social strategy, retail-specific strategies, beverage marketing, and influencer partnerships for CPG brands.
• B2B Marketing Business-to-business marketing services including lead generation, brand strategy, and campaign development for B2B organizations in data centers, parcel intelligence, and workflow optimization sectors.
• Financial Services Marketing Marketing for financial brands including commercial banking, credit unions, 529 savings programs, and wealth management with expertise in account openings, insurance leads, and financial planning.

Quantifiable outcome

• 28% increase in loyalty member basket size for Bargain Hunt
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature4 records

Partnerships

One partnership is on record.

• Parris CommunicationsminorStrategic or Co-development PartnerCollaborated with Parris Communications on the BikeWalkKC public safety campaign alongside MoDOT funding. Parris provided PR and communications support while MBB handled creative and campaign development.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VML: Kansas City-headquartered global brand and customer experience agency (post-Y&R/Wunderman Thompson combination) with significantly larger scale and global footprint. Overlaps with MBB on full-service creative, digital, and content capabilities but operates as a much broader incumbent competing for Fortune-scale enterprise budgets.

Direct peers

• Barkley: Kansas City-based independent full-service advertising agency of comparable size and capability mix (creative, media, digital, content). Operates as a direct head-to-head competitor for the same Midwest regional and mid-market national accounts across CPG, financial services, and healthcare.
• Laughlin Constable: Milwaukee-based independent full-service agency of comparable size with integrated brand, digital, media, and content offerings. Competes for Midwest regional clients and similar mid-market enterprise accounts across CPG, B2B, and financial services.
• Bernstein-Rein: Long-standing Kansas City full-service advertising agency offering brand strategy, creative, media planning and digital services. A direct competitor in the same regional market for similar enterprise and mid-market clients, with comparable vertical mix including consumer goods.
• EnergyBBDO: Chicago-based full-service advertising agency with similar integrated creative, digital, and content capabilities. A Midwest peer competing for similar regional and national mid-market clients, particularly in B2B and consumer categories.
• Hiebing: Madison, Wisconsin-based full-service agency of comparable size focused on brand, demand, content, and digital. Overlaps directly with MBB on integrated campaigns for B2B and consumer clients across the Midwest.
• Cramer-Krasselt: Chicago/Milwaukee-based independent full-service agency with a comparable integrated offering across creative, media, digital, and analytics. Competes for the same national mid-market clients across CPG, healthcare, and B2B verticals.

Emerging players

• AbelsonTaylor: Chicago-based independent agency specializing in healthcare marketing with deep pharma and consumer health expertise. Comparable to MBB's healthcare vertical specialty and competes for similar hospital and health-system brand assignments, though operating from a healthcare-niche orientation rather than a generalist model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mbbagency
• LinkedInlinkedin.com/company/mbb-agency
• Instagraminstagram.com/mbbagency
• Xx.com/mbbagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBB Agency