AFD Contract Furniture
AFD Contract Furniture is a third-generation, family-owned Steelcase Premier Partner providing contract office furniture design, sales, installation, and lifecycle services to corporate, healthcare (AFD Health), and education clients across the US and Latin America.
- Company typePrivate
- Founded1980
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AFD Contract Furniture does
AFD Contract Furniture (legal entity AFD Inc) is a third-generation, family-owned contract office furniture dealer headquartered at 200 Varick Street, New York City, operating since 1980 with 101-250 employees. The company functions as a Steelcase Premier Partner with access to 500+ manufacturer brands including Coalesse, Designtex, West Elm Work, Bolia, m.a.d., Moooi, Viccarbe, Blu Dot, Kimball Office, AMQ, and Orangebox. AFD serves corporate enterprise, healthcare (via its wholly-owned AFD Health sub-brand), and education clients across the US with select Latin America coverage, providing design, sales, project management, in-house installation, warehousing, asset management, relocation/reconfiguration, and end-of-ownership sustainability services (reuse, recycling, refurbishment, resale, donation).
The technology stack centers on Steelcase-vended solutions resold to clients: Steelcase Workplace Advisor cloud analytics, RoomWizard room scheduling (integrated with Microsoft Outlook, Google Calendar, Lotus Notes), QtPro sound masking, media:scape collaboration furniture, Thread under-carpet power, and partner product lines including the West Elm Work Collection, Kimball Xsede height-adjustable benches, and the Steelcase Migration Desk Collection. AFD operates as a non-technology developer in the AI/ML domain, with predictive-analytics exposure limited to Workplace Advisor occupancy insights.
Commercially, AFD runs an enterprise field-sales GTM with dedicated project managers and a national-account support model for clients with centralized buying decisions. Revenue is generated through one-time contract furniture sales and professional services (project management, installation, lifecycle services); pricing is quote-based and not publicly disclosed. The firm is privately held with no external institutional ownership, no disclosed funding rounds, and no publicly reported revenue, leaving financial scale inferable only from headcount, partnership tier, and named enterprise projects.
AFD Contract Furniture firmographics
Firmographics- Name
- AFD Contract Furniture
- Legal name
- AFD Inc
- Website
- https://afd-inc.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AFD Contract Furniture is a third-generation, family-owned Steelcase Premier Partner providing contract office furniture design, sales, installation, and lifecycle services to corporate, healthcare (AFD Health), and education clients across the US and Latin America.
- Ownership category
- akta.pro rank
AFD Contract Furniture industry classification
Industry- Product category
- Contract Office Furniture
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)
- akta.pro secondary industries
- Office Furniture & Commercial Fixtures Delivery (TLAAAKAG), Office Furniture (Used & Refurbished) Retail (CRAIANAK)
Keywords
Where AFD Contract Furniture is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AFD Contract Furniture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Contract Furniture Sales: Sales of contract office furniture including seating, desks, workstations, and interior furnishings from manufacturer partners including Steelcase and 500+ other brands
- Furniture Management Services: Full-service furniture management including project management, space planning, installation, warehousing, asset management, relocation and reconfiguration services
- End of Ownership Services: Services helping customers divert furniture assets from landfill through reuse, recycling, refurbishing, reselling or donating products with documentation
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
AFD Contract Furniture product offering
Product offeringCore offering
AFD Contract Furniture is a third-generation, family-owned office furniture dealer and Steelcase Premier Partner that distributes and installs contract office furniture from Steelcase and 500+ other manufacturer partners. The company provides end-to-end furniture management services including space planning, project management, in-house installation, warehousing, asset management, relocation, and end-of-ownership sustainability services for corporate, healthcare, and education clients across the US and Latin America.
Product overview
AFD Contract Furniture is a third-generation, family-owned office furniture dealer and Steelcase Premier Partner offering comprehensive contract office furniture solutions. With access to over 500 manufacturer partners, their portfolio spans Steelcase as the primary brand alongside partner brands including Coalesse, Designtex, West Elm Work, Bolia, m.a.d., Moooi, Viccarbe, and Blu Dot. The company provides specialized divisions including AFD Health for healthcare furniture, comprehensive workplace technology solutions (space analytics, room scheduling, collaboration technology, sound masking, and power systems), sustainability services, and wellness-focused ergonomic furniture. Their offerings include height-adjustable workstations, collaborative tables, lounge seating, educational furniture, and integrated technology products, supported by full-service furniture management including design, project management, installation, and lifecycle services.
Differentiator
Problem solved
Functional benefit
Brands
- AFD Health: Healthcare division specializing in innovative design with compassionate care principles to create healing environments that support patients, families, and caregivers.
Products and services
- Steelcase Office Furniture Portfolio
Companies that use AFD Contract Furniture
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AFD Contract Furniture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
AFD Contract Furniture partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- SteelcasecorePremier dealer partner of Steelcase, the world's largest office furniture manufacturer. AFD has exclusive access to Steelcase's full product portfolio including technology-integrated furniture, seating, and workspace solutions. The partnership includes access to Steelcase technology products like Workplace Advisor, RoomWizard, QtPro, and media:scape.
- Kimball OfficecoreAuthorized dealer for Kimball Office furniture including height-adjustable benches, seating, and office technology solutions like Jolt USB charging and wireless power systems.
- West Elm WorkmajorPartnership with West Elm Work Collection, a collaboration between Steelcase and West Elm bringing residential-inspired office furniture to commercial environments including lounge seating and workspace solutions.
- BoliaminorDanish furniture brand partner offering modern Scandinavian design furniture for workplace environments.
- Blu DotminorModern furniture brand partner available through Steelcase distribution, known for contemporary designs combining style and durability for office and home settings.
- AMQminorPartnership for AMQ workplace solutions including Tektis Boundary Screens for acoustic privacy and flexible workspace division.
- OrangeboxminorUK-based alternative furniture manufacturer acquired by Steelcase, offering innovative seating and workspace solutions.
- AFD HealthcoreHealthcare division of AFD Contract Furniture specializing in creating healing environments that support patients, families, and caregivers through innovative design with compassionate care principles.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
AFD Contract Furniture competitors and assessment
Company assessmentDirect peers
- One Workplace: Steelcase Premier Dealer offering integrated workplace furniture solutions, design services, and installation to enterprise clients across multiple US regions, mirroring AFD's full-service contract furniture dealer model.
- Henricksen: Chicago-based contract furniture dealer and Steelcase partner providing office furniture, architectural products, and workplace services — closely comparable to AFD as a multi-brand contract dealer serving enterprise clients.
- Workplace Resource: Contract furniture dealer offering office furniture solutions and workplace design services, including Steelcase partnerships, competing with AFD for enterprise office furniture projects.
- CWC Office Furniture: Steelcase Premier Dealer in the Midwest providing office furniture, design, and project management services to corporate clients — directly comparable to AFD's Steelcase-anchored contract furniture dealer model.
- Tangram Interiors: California-headquartered Steelcase Premier Dealer providing full-service contract office furniture, design, and installation across the Western US — directly comparable to AFD's model of Steelcase-anchored enterprise contract sales with in-house services.
- Office Environments: New England-based contract furniture dealer providing office furniture, space planning, and installation services to enterprise clients — comparable to AFD as a regional full-service contract furniture dealer.
Broad incumbents
- Steelcase: The world's largest office furniture manufacturer and AFD's primary brand partner. Relevant as the upstream incumbent whose product strategy, dealer program, and direct enterprise sales directly shape AFD's addressable market and competitive dynamics.
- Teknion: Office furniture manufacturer with North American dealer network competing with Steelcase-aligned dealers like AFD for enterprise office furniture contracts across corporate, healthcare, and education segments.
- MillerKnoll: Global office furniture conglomerate (Herman Miller + Knoll) competing with Steelcase-aligned dealers including AFD through direct enterprise sales, dealer networks, and its own contract furniture brands.
- Haworth: Privately-held global office furniture manufacturer with its own dealer channel competing for the same enterprise contract furniture RFPs that AFD bids on as a Steelcase-aligned dealer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AFD Contract Furniture social profiles
Digital presenceAFD Contract Furniture financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFD Contract Furniture leadership team
Management profileNumber of profiles
Profiles1 record
AFD Contract Furniture subsidiaries and ownership
Company hierarchySubsidiaries1 record
AFD Contract Furniture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFD Contract Furniture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFD Contract Furniture
What does AFD Contract Furniture do?
AFD Contract Furniture is a third-generation, family-owned office furniture dealer and Steelcase Premier Partner that distributes and installs contract office furniture from Steelcase and 500+ other manufacturer partners. The company provides end-to-end furniture management services including space planning, project management, in-house installation, warehousing, asset management, relocation, and end-of-ownership sustainability services for corporate, healthcare, and education clients across the US and Latin America.
Is AFD Contract Furniture a public or private company?
AFD Contract Furniture is a private company. It is classified as family owned and is currently operating.
When was AFD Contract Furniture founded?
AFD Contract Furniture was founded in 1980. It employs 101 to 250 people.
Where is AFD Contract Furniture based?
AFD Contract Furniture is headquartered in New York, United States, in the North America region.
How does AFD Contract Furniture make money?
Three revenue lines are on record. Contract Furniture Sales are the primary driver. The others are furniture Management Services and end of Ownership Services.
Who are AFD Contract Furniture's main competitors?
Direct peers on record are One Workplace, Henricksen, Workplace Resource, CWC Office Furniture, Tangram Interiors and Office Environments. Broad incumbents are Steelcase, Teknion, MillerKnoll and Haworth.
Does AFD Contract Furniture have an API?
No public API is recorded for AFD Contract Furniture.
What industry is AFD Contract Furniture in?
AFD Contract Furniture's product category is Contract Office Furniture. Its primary akta.pro industry code is HSAKAKAE, Office Furniture Moving, Installation & Reconfiguration (Systems Furniture), with a secondary code of TLAAAKAG, Office Furniture & Commercial Fixtures Delivery. Its SIC code is 5712.