The City of Selma

What The City of Selma does

The City of Selma is a municipal government entity serving a community of more than 24,000 residents in the central San Joaquin Valley, Fresno County, California. It delivers the standard suite of municipal services through multiple departments: public safety (Police Department under Chief Rudy Alcaraz and Fire Department under Chief Jordan Webster, including emergency medical transport via the Tri-County FireMed program), public works and engineering, community development and planning, building and code enforcement, recreation and senior services, finance, and administrative services. The City is governed by an elected City Council and administered by City Manager Jason Rogers, who joined in November 2024 from the City of Chowchilla.

The City operates a hybrid physical-digital service delivery model. Its technology stack includes the OpenGov (ViewPointCloud) online portal for permits, planning approvals, and business licenses; the Civic Rec platform for recreation program catalog and registration; the Rave emergency notification system; multilingual website support across 94+ languages; and a Constant Contact email newsletter. Public safety technology includes LIFEPAK 35 cardiac monitors for advanced cardiac support. Distribution channels span City Hall at 1710 Tucker Street (open Monday–Friday 8:00am–5:00pm), dedicated facilities for police, fire, animal services, arts, senior services, library, and recreation, plus multiple self-serve digital channels.

The City funds operations through a diversified municipal revenue model: property taxes, sales taxes, user fees and service charges, business licenses, development impact fees, and federal and state grants. Notable revenue signals include more than $4 million in HUD funding secured in 2026 for housing rehabilitation targeting 191 units, and development impact fees tied to two major proposed projects (a 39-acre Casitas Selma mixed-use development and a 75.3-acre Selma Casitas annexation proposing 600 apartment units and a 100-key hotel). Customer-facing subscription products include the FireMed annual membership at $75/year covering emergency ambulance transport across the tri-county service area.

Name

The City of Selma

Legal name

City of Selma, CA

Website

https://cityofselma.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

The City of Selma is a municipal government in California's San Joaquin Valley, serving over 24,000 residents through police, fire, public works, community development, and recreation departments, with services delivered via City Hall and digital platforms including OpenGov and Civic Rec.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Fire Protection (922160), Police Protection (922120), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Services-Social Services (8300)

akta.pro primary industry

City Clerk/Records, Elections & Civic Engagement (BPAIACAB)

akta.pro secondary industries

Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE), Parks, Recreation & Protected Areas Administration (BPAIAMAH), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Municipal government services
• Public safety services
• Community development programs
• Recreation and parks
• Emergency medical transport

Headquarters

HQ city

Selma

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

The City of Selma provides municipal government services to more than 24,000 residents of Selma, California, in the central San Joaquin Valley. Core offerings include public safety (police, fire, emergency medical transport via FireMed), community development (housing rehabilitation, zoning, building permits, business licensing), public works (street maintenance, storm water management, infrastructure), and recreation programs (parks, sports leagues, arts, aquatics, senior services, youth services). The city operates an OpenGov online portal for digital service requests and a CivicRec platform for recreation registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Permit Portal (OpenGov / ViewPointCloud) Digital platform at selmaca.viewpointcloud.com for applying, tracking, and managing city permits including solar permits, roof permits, and general building permits; serves residents and businesses submitting requests to the City of Selma.
• CivicRec Recreation Management System Online platform serving residents for recreation program catalog, activity registration, sports league sign-ups, and facility rentals in Selma parks and recreation facilities.
• Tri-County FireMed Membership Program Annual subscription emergency medical transport membership at $75/year covering more than 650 square miles across the cities of Selma, Kingsburg, and Dinuba; members receive emergency ambulance transport, non-emergency rides when available, and interfacility transfers without deductibles or co-pays.
• Free CPR/AED Training Classes CPR and AED certification classes offered free of charge to community residents by the Selma Fire Department; covers First Aid, CPR, and AED use for infants, children, and adults.
• Narcan Distribution Program Free Narcan/naloxone distribution to residents at three city locations — City Hall, Police Department, and Fire Administration — during regular business hours as a public health harm reduction service.

Quantifiable outcome

• 191 housing units to be rehabilitated through HUD funding
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

38 partnerships are on record, tiered core and minor.

• U.S. Department of Housing and Urban Development (HUD)coreOthers · 2 May 2026Federal agency providing $4M+ in funding for housing programs including lead hazard reduction and healthy homes initiatives. Funding designed to rehabilitate 191 housing units, particularly targeting homes built before 1978 with children under six or senior citizens. City leaders prioritizing areas impacted by tornadoes.
• Central California Blood CentercoreStrategic or Co-development PartnerPartnership for North Valley Battle of the Badges 25th Anniversary Blood Drive. Community members encouraged to donate blood at Selma Police Department.
• Selma Healthcare DistrictcoreStrategic or Co-development PartnerSponsor of free CPR training classes offered by Selma Fire Department, in partnership with American Heart Association.
• American Heart AssociationcoreStrategic or Co-development PartnerSponsor of free CPR training classes offered by Selma Fire Department, in partnership with Selma Healthcare District.
• Mid Valley DisposalcoreStrategic or Co-development PartnerWaste management partnership providing garbage services, free bulky item pickups (two per household per year), free walk-out service for disabled residents, and annual community clean-up events.
• Crestwood Behavioral HealthcoreStrategic or Co-development PartnerOpened Selma Wellness Center providing mental health services with capacity for 40 residents. Project took six years from initial site viewing to grand opening. Created 50+ new jobs in the community.
• California High Speed Rail AuthorityminorStrategic or Co-development PartnerPartnership for Central Valley Training Center providing workforce training. Collaboration with Fresno County EDC and Fresno, Madera, Kings, Tulare Building Trade Council (FMKT) training three cohorts of students.
• Fresno County Economic Development Corporation (EDC)minorStrategic or Co-development PartnerEconomic development partnership for Central Valley Training Center workforce training program.
• Fresno, Madera, Kings, Tulare Building Trade Council (FMKT)minorStrategic or Co-development PartnerBuilding trade council partnership for Central Valley Training Center workforce training program.
• Cities of Kingsburg and Dinuba (Tri-County FireMed)coreStrategic or Co-development PartnerTri-County FireMed partnership serving more than 650 square miles, providing emergency ambulance transport coverage and financial protection for residents.
• Selma Business CollaborativecoreStrategic or Co-development PartnerPartner in Shop with a Cop event providing holiday support to local families.
• Selma Boys & Girls ClubcoreStrategic or Co-development PartnerPartner in Shop with a Cop event; 10 families selected to receive $200 Walmart gift card each.
• WalmartcoreStrategic or Co-development PartnerGrant funder and host location for Shop with a Cop event providing $200 store credit to 10 families.
• Team SelmacoreStrategic or Co-development PartnerEconomic development partnership comprised of public and private entities working to attract business owners and developers to Selma.
• Selma-Kingsburg-Fowler County Sanitation DistrictminorStrategic or Co-development PartnerSanitation district partnership for water and waste management services.
• PG&EminorOthersUtility provider conducting power pole replacements and planned power outages. City coordinates infrastructure projects with PG&E.
• CaltransminorOthersState transportation agency conducting road construction and maintenance on State Route 99 near Selma.
• Selma Chamber of CommerceminorChannel Partner/ Reseller/ DistributorLocal chamber providing business resources and connecting businesses with city economic development services.
• Yamabe & Horn Engineering, Inc.minorImplementation/ SI/ Consulting PartnerCity Engineering firm providing engineering services for city projects, development reviews, and infrastructure planning.
• Fresno County Clerk/Registrar of VotersminorOthersOfficial authority for conducting elections in the Selma area, providing vote centers and ballot drop boxes.
• Adventist HealthminorStrategic or Co-development PartnerSponsor of SPARCS 5K Color Run community event.
• Mid-Valley DisposalminorStrategic or Co-development PartnerSponsor of SPARCS 5K Color Run community event.
• Valley FitnessminorStrategic or Co-development PartnerSponsor of SPARCS 5K Color Run community event.
• Central Valley Lioness Lions ClubcoreStrategic or Co-development PartnerLong-standing host of Senior Thanksgiving Luncheon for more than fifteen years. Annual event serving 174+ seniors.
• Kiwanis ClubminorStrategic or Co-development PartnerSponsor of Senior Thanksgiving Luncheon.
• Selma Lions ClubminorStrategic or Co-development PartnerSponsor of Senior Thanksgiving Luncheon.
• Selma RotaryminorStrategic or Co-development PartnerSponsor of Senior Thanksgiving Luncheon and host of annual Marching Band Festival.
• Selma Women's ClubminorStrategic or Co-development PartnerSponsor of Senior Thanksgiving Luncheon.
• Selma CaresminorStrategic or Co-development PartnerSponsor of Senior Thanksgiving Luncheon.
• Selma Portuguese Azorean AssociationminorStrategic or Co-development PartnerSponsor of Senior Thanksgiving Luncheon and host location at Portuguese Hall.
• Selma Business AllianceminorStrategic or Co-development PartnerSponsor of Senior Thanksgiving Luncheon.
• American Legion Post 12minorStrategic or Co-development PartnerSponsor of Senior Thanksgiving Luncheon.
• Selma LeosminorStrategic or Co-development PartnerYouth volunteers supporting Senior Thanksgiving Luncheon with setup, meal preparation, and delivery to homebound seniors.
• Golden State Corridor PartnershipcoreStrategic or Co-development PartnerRegional economic development corridor project connecting Fresno to Selma.
• Selma Firefighters AssociationcoreStrategic or Co-development PartnerAssociation supporting firefighters, hosting Memorial Golf Tournament for fallen Firefighter Chris Nelson, and funding Firefighter Chris Nelson Memorial Scholarship.
• Selma Firefighters FoundationcoreStrategic or Co-development PartnerFoundation providing scholarship opportunities for aspiring firefighters and supporting firefighters and their families.
• Fresno County Department of Public Works and PlanningminorStrategic or Co-development PartnerCounty partnership for Safe Streets and Roads for All initiative, including community workshops and safety action planning.
• Fresno County Assessor-Recorder Paul DictosminorStrategic or Co-development PartnerCounty official providing Property Owner's Protection Alert program at Selma City Council meeting.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• City of Lemoore: Kings County municipal government of comparable size anchored by regional employers and a military installation. Operates similar municipal service mix and development-review functions in the same central-valley corridor as Selma.
• City of Chowchilla: Small Madera County municipal government from which Selma's new City Manager, Jason Rogers, was recruited as Public Works Director. Similar size, agricultural-valley economic base, and small-staff municipal structure.
• City of Kingsburg: Adjacent Fresno County municipal government of similar size in the central San Joaquin Valley. Direct operational peer via the Tri-County FireMed partnership and shared county/regional planning context.
• City of Hanford: Kings County municipal government of similar scale and central-valley agricultural context. Provides comparable municipal services, development review, and community-recreation programming.
• City of Reedley: Fresno County municipal government of comparable population and San Joaquin Valley setting. Operates similar police, fire, public works, and recreation functions, drawing on the same regional labor and grant pools as Selma.
• City of Dinuba: Tulare County municipal government of comparable scale and demographic profile. Co-partner with Selma and Kingsburg in the Tri-County FireMed program covering 650+ square miles, making it a direct operational peer.
• City of Kerman: Fresno County municipal government of similar population and economic profile. Comparable small-city municipal structure with similar department mix (police, fire, public works, community development).

Broad incumbents

• City of Madera: Larger Madera County municipal government near Selma. Provides broader-scale municipal services, sharing the same central-valley economy and regional grant/funding landscape.
• City of Visalia: Larger Tulare County municipal government that anchors the regional economy surrounding Selma. Operates overlapping services and represents the broader-incumbent benchmark for central-valley municipalities.
• City of Tulare: Larger Tulare County municipal government in the same central San Joaquin Valley region. Offers overlapping municipal capabilities but at greater scale, serving as a broader reference point for regional governance patterns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCE_R7hJ2FK1y3iLjZeLAhVA
• Facebookfacebook.com/thecityofselma
• Instagraminstagram.com/cityofselmaca

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The City of Selma