What Tangivel does

Tangível is a Portuguese human-centered design consultancy founded in 2004 and headquartered at the Pólo Tecnológico de Lisboa, with additional offices in Porto and Coimbra. The firm employs 60+ specialists across anthropology, psychology, journalism, and design disciplines, and has delivered more than 380 projects across the Finance, Energy, Telecommunications, and Government sectors. Named clients include Santander, Galp, Worten, UNITEL, Câmara Municipal do Porto, Volkswagen, Vodafone, Siemens, BNP Paribas, Accenture, Deloitte, EY, and KPMG, reflecting a predominantly enterprise and public-sector client base. The company is registered as TANGÍVEL – USABILITY AND INTERACTION DESIGN, LDA., a privately-held Portuguese limited company under founder-CEO José Campos, operating without external venture funding.

The company operates three integrated business lines. The consulting line delivers UX/UI design, user research and benchmarking, product strategy and innovation, team augmentation (with 48-hour mobilization), design systems, digital accessibility, business and service design, and global UX studies. Tangível Academy provides a DGERT-certified training and certification portfolio anchored by the international UX-PM program (three progressive levels: Adopting UX, Executing UX, Leading UX) plus specialized courses in Research Ops, Design Systems, Design Thinking, Lean Design Sprints, User Testing, and UX Writing (two levels), priced €230–€1,690 and VAT-exempt due to DGERT status. LabUX operates as a dedicated user research laboratory offering paid participant studies. The Academy has trained 1,036+ professionals across 41+ in-company editions and holds a 4.4/5.0 average rating across 322 reviews.

The go-to-market combines direct enterprise sales (driven by case studies and named-account logos), public open-enrollment training, and customized in-company training programs. The firm is the Portuguese anchor of the international UX Alliance network, organizes the WUD Portugal UX conference, and is a member of the Plain community. Tangível also holds Great Place to Work 2023 certification in Portugal. Distribution is regional (Portugal and Spain) with international reach enabled through the UX Alliance partnership for cross-border projects.

Name

Tangivel

Legal name

TANGÍVEL – USABILITY AND INTERACTION DESIGN, LDA.

Website

https://tangivel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Tangível is a Portuguese human-centered design consultancy founded in 2004, serving enterprise and government clients in Finance, Energy, Telecom, and Public sectors with UX consulting, a DGERT-certified training academy, and a user research lab.

Ownership category

akta.pro rank

Product category

UX Design Consulting and Training Services

NAICS

Professional, Scientific, and Technical Services (54), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

UX, Design Thinking & Customer Research for PMs (EDABAHAK)

Keywords

• UX consulting services
• User experience design
• UX training certification
• Design systems implementation
• Usability research

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. UX Consulting Services: Strategic consulting services including UX & UI design, user research & benchmarking, product strategy & innovation, team augmentation, design systems, digital accessibility, business & service design, and global UX studies
2. Training & Certification Courses: Public and in-company training courses including UX-PM certification (Levels 1-3), Research Ops, Design Systems, Design Thinking, Lean Design Sprints, User Testing, UX Writing (Levels 1-2), with pricing ranging from €230 to €1,690
3. Team Augmentation: Providing specialized UX professionals to client teams within 48 hours with contracts tailored to client needs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tangível is a UX consulting and training firm that helps organizations shape successful products and services through user research, UX/UI design, product strategy, team augmentation, design systems, digital accessibility, service design, and global UX studies. The firm also runs the Tangível Academy, which delivers DGERT-certified UX-PM certification programs and specialized courses, and operates LabUX, a user research testing facility for paid studies.

Product overview

Tangivel operates as a UX consulting and training company offering strategic design services and professional education. The core service portfolio includes UX & UI design, user research & benchmarking, product strategy & innovation, team augmentation, design systems, digital accessibility, business & service design, and global UX studies. The company runs Tangivel Academy (UX-PM Certification program) with three levels of courses (Adopting UX, Executing UX, Leading UX) plus specialized courses covering Research Ops, Design Systems, Design Thinking, Lean Design Sprints, User Testing, and UX Writing. LabUX provides user testing facilities for paid research studies. The company also organizes WUD Portugal, a leading UX community event in partnership with UXalliance.

Differentiator

Problem solved

Functional benefit

Brands

• Tangível Academy: Training and certification division offering UX-PM certification courses and in-company training programs
• LabUX

Products and services

• UX & UI Design End-to-end user experience and user interface design services for digital products and services, targeted at enterprise clients undergoing digital product transformation.
• User Research & Benchmarking User research methodologies and competitive benchmarking services that produce insights to inform design and product decisions for client organizations.
• Product Strategy & Innovation Strategic consulting for product vision, roadmap prioritization, and innovation initiatives, helping enterprises align product decisions with business goals.
• Team Augmentation Provision of specialized UX professionals to augment client teams, typically within 48 hours, under tailored contracts.
• Design Systems Design system creation and implementation services to scale design consistency across an organization's digital products and channels.
• Digital Accessibility Accessibility auditing and implementation services ensuring digital products meet inclusive design standards and regulatory accessibility requirements.
• Business & Service Design Service design methodology engagements that reorganize processes, tools, and roles to improve service delivery for organizations.
• Global UX Studies International user experience research studies conducted across different markets and cultures, leveraging the UX Alliance network.
• LabUX User Research Facility Physical UX research laboratory where clients can conduct paid user testing studies with real participants and access moderated usability research infrastructure.
• UX-PM Certification Program International certification program for UX project management with three progressive levels (Adopting UX, Executing UX, Leading UX) covering UX fundamentals, strategic decision-making, and UX leadership aligned with business strategy.
• Research Ops Course Academy course covering the principles of research operations and how to scale research practices within organizations.
• Design Systems: From Creation to Distribution Course Academy course on creating and scaling design systems, covering core principles, adoption strategies, and the role of AI in modern design workflows.
• Design Thinking: From Theory to Practice Course Practical Academy course that takes participants through all stages of the Design Thinking process to solve defined challenges.
• Lean Design Sprints Workshop Academy workshop teaching Google's 5-day design sprint methodology for generating context-based solutions to defined problems.
• User Testing in Practice Course Hands-on Academy course on preparing, moderating, and analyzing usability tests with real users.
• UX Writing Courses (Level 1 and Level 2) Academy UX Writing program with Level 1 (Writing for User Experience, covering plain language for interface components) and Level 2 (Content for User Experience, covering content strategy across omnichannel journeys including chatbots, voice assistants, and AI interfaces).
• Tangível Academy In-Company Training Tailored Academy training programs delivered at client premises or remotely, customized to team maturity with post-mentoring support. DGERT certified and VAT-exempt, with acceptance of Portuguese government training vouchers.

Quantifiable outcome

• 1036+ trainees trained through Academy programs
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• UXallianceflagshipStrategic or Co-development Partner · 14 October 2026Tangível organizes WUD Portugal conference in partnership with UXalliance, an international network of leading UX companies. This partnership brings international dimension to Portugal's premier UX event, featuring experts from multiple countries, real project cases, and global perspectives on User Experience.
• UX AlliancecoreStrategic or Co-development PartnerPortuguese member of UX Alliance, an international network of UX consulting companies, providing access to global UX expertise and cross-border project collaboration opportunities.
• PlainminorOthersMember of Plain community network

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDEO: Iconic human-centered design consultancy combining research, design and strategy for enterprise and public-sector clients, directly comparable to Tangível's multidisciplinary delivery model.
• Edenspiekermann: European design and brand consultancy working across digital product, design systems and service design — a parallel to Tangível's UX/UI, design systems and service design services, with comparable European footprint.
• Clearleft: UK UX consultancy specializing in design strategy, research and content design — a similar size and discipline mix to Tangível, including training/community offerings.
• Nielsen Norman Group: Closest analog globally: NN/g sells UX training, certification and research alongside consulting — a near-identical business model to Tangível Academy plus consulting, just at global scale.
• frog design (Capgemini Invent): Human-centered design consultancy now under Capgemini Invent, offering strategy, product design and research; overlaps heavily with Tangível's 'design strategy and innovation' line, with broader global delivery.
• Ustwo: Boutique digital product and UX studio with comparable headcount and a focus on product strategy, design systems and engineering — a similar-sized peer in service depth, though UK-based.

Broad incumbents

• Designit (Wipro): International design firm (acquired by Wipro) offering UX strategy, product design and service design for global enterprises — a broader-scale incumbent with overlapping methodologies and clients.
• Accenture Song: Accenture's creative and experience design arm — a global incumbent whose client overlaps (Santander, large enterprises) include several of Tangível's named buyers, providing the broader-scale alternative for digital transformation RFPs.
• Deloitte Digital: Big-Four digital practice delivering human-centered design and service design within large transformation programs — a broad incumbent competing for the same enterprise UX mandates as Tangível.
• McKinsey Design (Lunar): McKinsey's design and innovation practice, integrating human-centered design with strategy consulting — a broad incumbent alternative at the top of the enterprise UX market Tangível serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tangivel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangivel