JSC Federal Credit Union

What JSC Federal Credit Union does

JSC Federal Credit Union, operating as Wellby Financial, is a federally chartered, member-owned credit cooperative headquartered in Houston, Texas. Founded in 1961 with historical ties to the Johnson Space Center community, the institution rebranded to Wellby Financial to broaden its appeal beyond its original NASA-affiliated membership base and serve the greater Houston retail banking market. It is regulated and insured by the National Credit Union Administration (NCUA), with member deposits backed up to $250,000.

Wellby operates a full-service consumer banking platform spanning deposit products (Secure Spending high-yield checking, Savings Plus earning up to 3.30% APY when paired with checking, standard savings, IRAs, youth accounts, and certificates), mortgage products (fixed-rate, adjustable-rate, jumbo, investment property, and refinancing), home equity products (HELOC with promotional rates starting at 4.99% APR for six months and standard HELOC rates as low as 6.50% APR), consumer lending (auto loans from 4.69% APR, auto refinancing, ATV, boat, motorcycle, and RV loans, debt consolidation, secured and unsecured personal loans, and personal lines of credit), Visa Platinum and Visa Platinum Rewards credit cards, and investment/wealth advisory services. Distribution is multi-channel: physical branches and ATMs across the greater Houston region, iOS and Android mobile banking applications with remote check deposit, online banking with Zelle person-to-person payments, and telebanking. The underlying technology stack is described as a standard consumer banking platform rather than a proprietary or developer-exposed system; no public APIs, SDKs, or MCP integrations are offered.

The revenue model is conventional credit union economics: net interest income from lending (mortgages, auto, home equity, credit cards, and personal loans) constitutes the primary revenue stream, supplemented by transactional fees (overdraft, account services) and investment returns on member deposits. There are no outside investors, no funding rounds, and no public ticker; the institution is a not-for-profit cooperative. Customer acquisition is community-led and direct-to-consumer, supported by a $50 referral bonus program, content marketing via a financial wellness blog, social media presence across major platforms, and a flagship marketing partnership as the official premier partner of the NBA's Houston Rockets. Membership segments are horizontally distributed across general consumers, homebuyers, and vehicle buyers in the Houston MSA.

Name

JSC Federal Credit Union

Legal name

JSC Federal Credit Union

Website

https://jscfcu.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Wellby Financial (d/b/a JSC Federal Credit Union) is a federally chartered, member-owned credit union headquartered in Houston, Texas, offering consumer checking, savings, mortgages, auto and personal loans, credit cards, and investment services to the greater Houston retail market under NCUA regulation.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130), Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Mortgage loans
• Credit union deposits
• Wealth management

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: As a credit union, primary revenue is generated from interest earned on loans including mortgages, auto loans, personal loans, HELOCs, and credit cards. Interest rates vary by product with examples: HELOC starting at 4.99% APR (intro), auto loans as low as 4.69% APR, mortgages starting at 5.917% APR.
2. Fee-Based Services: Revenue generated from various banking fees including overdraft services, account maintenance, and other traditional banking service charges. The institution emphasizes low or no fees as part of its value proposition.
3. Investment Returns: Returns on member deposits invested in various securities and financial instruments, with spreads between borrowing and lending rates forming core economics.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

JSC Federal Credit Union, doing business as Wellby Financial, is a federally chartered, not-for-profit financial cooperative offering a full suite of personal banking products and services to members in the greater Houston area. Core offerings include checking and savings accounts, certificates, fixed-rate and adjustable-rate mortgages, home equity loans and HELOCs, auto/boat/ATV/motorcycle/RV loans, Visa credit cards, personal loans, investment and wealth management services, and digital banking channels (mobile, online, telebanking).

Product overview

Wellby Financial (d/b/a JSC Federal Credit Union) offers a comprehensive suite of financial products and services organized as a platform of interconnected banking solutions. The core banking portfolio includes multiple checking account tiers (Secure Spending for high-yield checking, Youth Checking for younger members), savings options (Savings Plus with tiered rates, standard Savings, IRA Savings, Youth Savings, and Certificates/CDs), and a full range of lending products. Mortgage offerings encompass Fixed-Rate and Adjustable-Rate Mortgages, refinancing options, investment property loans, and Jumbo Mortgages. Home equity products include Home Equity Loans and HELOCs with promotional introductory rates. Vehicle financing covers autos, boats, ATVs, motorcycles, RVs, and auto refinancing. Credit offerings include Visa Platinum and Visa Platinum Rewards cards. Personal lending spans debt consolidation, personal lines of credit, and secured/unsecured personal loans. Supplementary services include Investment Services, Mobile and Online Banking, Debit Cards, Identity Theft Recovery, AD&D Insurance, Financial Calculators, Direct Deposit, Overdraft Services, and Currency Exchange. The products are designed to work together, such as pairing Secure Spending with Savings Plus to double savings rates, supporting members across their complete financial lifecycle from youth accounts through retirement investing.

Differentiator

Problem solved

Functional benefit

Products and services

• Secure Spending Checking High-yield checking account for individual members with no monthly service fees, Early Payday direct deposit feature, Zelle integration, and premium perks.
• Youth Checking Checking account designed for younger members, providing foundational banking features to help build financial literacy early.
• Savings Plus High-yield savings account that can be paired with Secure Spending checking to earn boosted rates up to 3.30% APY.
• Savings Account Standard savings account offering members a secure place to deposit funds and earn interest on their savings.
• IRA Savings Individual Retirement Account savings options designed to help members save for retirement with tax-advantaged contributions.
• Youth Savings Account Savings account designed for young members to start building savings habits early with age-appropriate features.
• Certificates (CDs) Certificate of Deposit (CD) products offering fixed-term savings with competitive rates for members who want predictable returns.
• Fixed-Rate Mortgage Traditional mortgage with a fixed interest rate for up to 30 years, providing predictable monthly payments for homeowners; rates starting at 5.917% APR.
• Adjustable-Rate Mortgage (ARM) Mortgage with rates that adjust periodically, offering flexibility and potentially lower initial rates, including 10-year ARM options.
• Mortgage Refinancing Options for existing homeowners to refinance their current mortgage to potentially secure better rates or terms.
• Investment Property Mortgage Mortgage products specifically designed for purchasing investment properties, helping real estate investors finance rental or commercial properties.
• Jumbo Mortgage Mortgage products for loan amounts exceeding conventional conforming loan limits, tailored for higher-value property purchases.
• Home Equity Loan Loan using the equity in a member's home as collateral, providing a lump sum of funds for major expenses with fixed repayment terms.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity, featuring promotional rates as low as 4.99% APR for the first 6 months, allowing flexible borrowing as needed.
• Auto Loan Financing for new and used vehicle purchases, with rates as low as 4.69% APR for qualified borrowers.
• Auto Refinancing Refinancing option for existing auto loans to potentially lower monthly payments or secure better interest rates.
• ATV Loan Specialized financing for all-terrain vehicles (ATVs), enabling members to purchase recreational vehicles with dedicated loan products.
• Boat Loan Financing solutions for boat and watercraft purchases, supporting members' recreational water activities.
• Motorcycle Loan Dedicated loan products for motorcycle purchases, offering competitive rates for two-wheeled vehicle financing.
• Recreational Vehicle (RV) Loan Financing for recreational vehicles including motorhomes and travel trailers, supporting members' outdoor and travel adventures.
• Visa Platinum Credit Card Standard credit card offering members a reliable payment tool with competitive rates and essential cardholder benefits.
• Visa Platinum Rewards Credit Card Rewards credit card offering cash back or points on purchases, providing incentives for everyday spending.
• Debt Consolidation Loan Personal loan designed to combine multiple debts into a single payment, potentially saving on interest and simplifying financial management.
• Personal Line of Credit Revolving credit facility providing flexible access to funds as needed, with interest charged only on the amount used.
• Secured Personal Loan Personal loan backed by collateral such as savings or CD accounts, typically offering lower rates for qualified borrowers.
• Unsecured Personal Loan Personal loan based on creditworthiness without requiring collateral, offering funds for various purposes without pledging assets.
• Investment Services Comprehensive investment services including financial advice, portfolio management, and wealth management resources to help members achieve their financial goals.
• Mobile Banking Mobile banking application enabling members to manage finances from a single platform, including features like instant mobile check deposits, transfers, and account management.
• Online Banking Web-based banking platform allowing members to access accounts, transfer funds, pay bills, and manage finances from any computer with internet access.
• Debit Cards Visa debit cards providing convenient access to checking accounts for purchases, ATM withdrawals, and everyday transactions.
• AD&D Insurance Accidental Death and Dismemberment insurance offering financial protection to members against unexpected tragedies.
• Currency Exchange Foreign currency exchange service providing members access to international currencies for travel or business needs.
• Direct Deposit Service allowing employers to deposit paychecks directly into member accounts electronically, providing faster access to funds.
• Overdraft Services Overdraft protection options helping members avoid declined transactions when their account balance is insufficient.
• Identity Theft Recovery Service providing assistance and support to members who experience identity theft, helping them recover and restore their identity.

Quantifiable outcome

• Members can earn up to 3.30% APY with Savings Plus and Secure Spending account combination
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Houston RocketscoreGTM or Marketing PartnerOfficial premier partner of the Houston Rockets NBA basketball team. The partnership includes co-branded marketing (Wellby x Rockets logo lockup), community activation, and visibility to the Houston market through team sponsorship. This is a flagship marketing partnership providing brand visibility and community engagement opportunities.
• Habitat for HumanitycoreStrategic or Co-development PartnerOngoing community partnership for annual Habitat for Humanity house build program. The 2024 Habitat for Humanity House Build initiative demonstrates the credit union's commitment to community service and affordable housing in the Houston area.
• Premier Partner ProgramminorGTM or Marketing PartnerGeneral Premier Partner Program mentioned on website for businesses interested in partnering with Wellby Financial. Specific partners listed under this program are not detailed in the available source material.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• BECU (Boeing Employees Credit Union): Large Pacific Northwest credit union with a community membership model and full suite of consumer banking products. Comparable as a community-focused, member-owned cooperative of similar scale, but serving a different regional footprint than JSC FCU.
• Connexus Credit Union: Mid-sized credit union with national digital reach serving members across multiple states with checking, lending, and mortgage products. Comparable as a member-owned cooperative pursuing digital-led growth outside a single metro footprint.

Emerging players

• SoFi: Digital-first national bank and lending platform offering high-yield savings, mortgages, personal loans, and investment products. Represents the emerging digital-first competitor segment challenging traditional community credit unions for younger, mobile-native members.

Broad incumbents

• Alliant Credit Union: Large national credit union with open membership and digital-first service model. Comparable as a federally chartered, member-owned cooperative offering checking, savings, mortgages, and consumer lending — directly competitive for digitally-engaged Houston-area members.
• Navy Federal Credit Union: Largest U.S. credit union by assets, serving a national military-affiliated membership base. Comparable as a federally chartered, member-owned cooperative at vastly greater scale, setting competitive benchmarks for credit union product, technology, and member experience standards.
• JPMorgan Chase: National megabank headquartered in Houston offering the full spectrum of consumer banking, mortgages, and credit cards. Represents the largest incumbent competitor in JSC FCU's home market, competing for primary banking relationships with deeper resources and broader product ecosystems.

Direct peers

• First Community Credit Union: Texas-based community credit union serving the Houston and surrounding areas with full-service banking, mortgages, and consumer lending. Operates as a comparable member-owned cooperative in overlapping territory.
• TDECU (Texas Dow Employees Credit Union): Large Houston-area credit union serving the broader Texas community with similar checking, savings, lending, and mortgage products. Directly comparable as a fellow community credit union operating in the same Houston geography with overlapping member segments.
• Houston Texas Fire Fighters Federal Credit Union: Houston-based community credit union offering deposit and lending products to members in the same geographic market. Comparable in scale and product breadth to JSC FCU's Houston operations.
• Space City Credit Union: Houston-area credit union with shared NASA/Space Center heritage, serving the greater Houston community with deposit and lending products. Directly comparable as a peer credit union in the same metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YourJSCFCU
• YouTubeyoutube.com/c/WellbyFinancial
• Facebookfacebook.com/wellbyfinancial
• LinkedInlinkedin.com/company/wellbyfinancial
• Instagraminstagram.com/wellbyfinancial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JSC Federal Credit Union