Art + Commerce

What Art + Commerce does

Art + Commerce, founded in 1981 and headquartered in New York, is a privately held talent representation agency serving the global fashion and luxury industries. The firm represents more than 50 elite creative professionals across photographers, directors, illustrators, stylists, hair and makeup artists, casting directors, creative directors, and set designers, with represented names including Steven Meisel, Craig McDean, Willy Vanderperre, Grace Coddington, Sølve Sundsbø, and Rafael Pavarotti. Its customer base consists of luxury fashion houses (Chanel, Louis Vuitton, Dior, Hermès, Saint Laurent, CELINE, Gucci, Prada, Versace, Valentino, Bottega Veneta, Dries Van Noten, Emporio Armani, Alaïa, Marc Jacobs) and major fashion publications (Vogue titles, W Magazine, i-D, Self Service, Vanity Fair, Interview).

The agency operates an ecosystem of complementary businesses beyond core representation: PRODn provides in-house production services, New Light Films handles film production and direction, Editions sells limited-edition prints and publications, and an Image Archive supports licensing of historical content. Revenue is generated primarily through negotiated commissions on talent fees (industry-standard 10-20% on booked engagements), supplemented by production services fees and direct-to-collector print sales. Operations span three offices in New York (Brooklyn), Paris, and London, employing between 101 and 250 staff.

Recent strategic activity has emphasized capability expansion through partnerships with the Paris-based creative agency Maybe (Charles Levai and Kevin Tekinel) and TOILETPAPER (Maurizio Cattelan and Pierpaolo Ferrari), as well as deepening of anchor relationships such as casting director Samuel Ellis Scheinman's roles at Saint Laurent, CELINE, and historically i-D Magazine. The agency distributes services through direct, reputation-driven engagement rather than traditional marketing channels and does not publicly disclose pricing or financial information.

Name

Art + Commerce

Legal name

Art + Commerce

Website

http://artandcommerce.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Art + Commerce is a privately held New York-founded talent representation agency representing 50+ elite photographers, stylists, directors, and casting directors for luxury fashion houses and major fashion publications globally, with offices in New York, Paris, and London.

Ownership category

akta.pro rank

Product category

Talent Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)

Keywords

• Talent representation
• Photography services
• Creative direction
• Fashion production
• Luxury brand campaigns

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Art + Commerce is a talent representation agency that represents elite photographers, directors, stylists, hair stylists, makeup artists, casting directors, creative directors, set designers, and illustrators for the fashion, beauty, and luxury industries. The agency books its represented talent for advertising campaigns, fashion editorials, runway shows, film production, and brand content projects with major fashion houses and publications globally. Complementary divisions PRODn, New Light Films, Editions, and Image Archive provide production services, film direction, limited edition prints, and an image licensing archive.

Product overview

Art + Commerce is a talent representation agency for creative professionals in fashion and luxury industries. The company offers representation for photographers, directors, illustrators, stylists, makeup artists, casting directors, creative directors, and set designers. Beyond talent representation, the company operates complementary divisions including PRODn (production services), New Light Films (film production), Editions (art prints and limited editions), and Image Archive (licensing archive). The portfolio showcases work for major luxury brands including Chanel, Louis Vuitton, Dior, Saint Laurent, Celine, Hermès, Gucci, Prada, Versace, and others.

Differentiator

Problem solved

Functional benefit

Brands

• PRODn: Production services company
• New light films
• Editions

Products and services

• Artists & Talent Representation Representation and management of creative professionals including photographers, directors, illustrators, stylists, hair stylists, makeup artists, casting directors, creative directors, and set designers, booked for fashion, beauty, and luxury brand collaborations as well as editorial work.
• PRODn Production services division providing full-service production capabilities for fashion and luxury brand campaigns.
• New Light Films Film production and direction services for fashion films, brand content, and visual storytelling.
• Art + Commerce Editions Limited edition prints and artworks featuring collaborations with represented artists, available for purchase through the Art + Commerce shop.
• Image Archive Digital archive of photography and visual content from Art + Commerce represented artists, available for licensing and reference.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Maybe (Charles Levai & Kevin Tekinel)coreStrategic or Co-development PartnerMaybe, founded by Charles Levai and Kevin Tekinel, is a Paris-based creative agency specializing in fashion, beauty and luxury clients. The agency offers strategic, multidisciplinary approach to advertising, full-service branding, editorial, digital media and publication design. Levai and Tekinel serve as creative directors at large for W Magazine.
• TOILETPAPER (Maurizio Cattelan & Pierpaolo Ferrari)coreStrategic or Co-development PartnerTOILETPAPER is a magazine and studio founded in 2009 by Maurizio Cattelan and Pierpaolo Ferrari. They create striking photographs and campaigns that fuse commercial image-making with surrealist, witty tableaux. Their biannual publication has become highly collectible.
• Saint LaurentcoreStrategic or Co-development PartnerSamuel Ellis Scheinman has been integral to Saint Laurent since 2016, working alongside Anthony Vaccarello across the brand's runway shows and advertising campaigns.
• CELINEcoreStrategic or Co-development PartnerSamuel Ellis Scheinman began directing casting for CELINE in 2024 under creative direction of Michael Rider. He also serves as Image Director of CELINE.
• Marc JacobscoreStrategic or Co-development PartnerSamuel Ellis Scheinman continues a long-standing partnership with Marc Jacobs for the house's runway collections.
• DiorcoreStrategic or Co-development PartnerSophear's commercial clients include Dior, along with Hermès, Louis Vuitton and Chanel. Piers Hanmer has created unique sets for campaigns by Dior.
• HermèscoreStrategic or Co-development PartnerSophear's commercial clients include Hermès. Maybe agency also works with Hermès as creative directors.
• Louis VuittoncoreStrategic or Co-development PartnerSophear's commercial clients include Louis Vuitton. Piers Hanmer has created sets for Louis Vuitton campaigns. Maybe agency works with Louis Vuitton on cruise collections and holiday campaigns.
• ChanelcoreStrategic or Co-development PartnerSophear's commercial clients include Chanel. Piers Hanmer created sets for Chanel Métiers d'Art 2026 campaign.
• i-D MagazinecoreStrategic or Co-development PartnerSamuel Ellis Scheinman served as casting director for i-D Magazine from 2019-2024, overseeing casting of every cover.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Art Partner: Art Partner is a global photography and creative talent agency representing photographers, directors, stylists, hair and makeup artists for fashion and advertising — directly overlapping with Art + Commerce's core representation business and serving the same luxury and editorial clients.
• Streeters International: Streeters is a London-based creative talent agency representing stylists, hair, makeup, set design and manicurists for fashion and luxury — overlapping with Art + Commerce's casting/styling roster across the same luxury brand client base.
• The Wall Group: The Wall Group represents hair stylists, makeup artists, and fashion stylists for editorial, advertising, runway and celebrity work — a directly comparable creative talent agency serving the same luxury fashion and editorial market.
• Atelier Management (Susan Blond): Atelier Management represents makeup artists, hair stylists, and fashion creatives for fashion, beauty, and luxury campaigns — directly comparable in business model, talent roster focus, and luxury brand client overlap with Art + Commerce.
• Management+Artists: Management+Artists is a creative agency representing photographers, stylists, hair and makeup artists for fashion, advertising and editorial clients — direct peer in talent representation for the same luxury and fashion verticals.
• Bryan Bantry Agency: Bryan Bantry Agency is a long-established New York talent agency representing photographers, stylists, and hair/makeup artists for fashion, editorial, and advertising clients — a directly comparable creative-talent representation agency.

Broad incumbents

• WME (Endeavor): WME/Endeavor is a large global talent and entertainment agency whose representation division includes fashion photographers and creative talent, representing a broader incumbent with overlapping fashion and luxury clients but operating as part of a much larger portfolio.
• CAA (Creative Artists Agency): CAA is a diversified global talent agency whose brand consulting and sports/marketing arms intersect with fashion/luxury creative talent representation; a broad incumbent rather than a specialized direct peer, but competes for high-profile fashion creative engagements.

Emerging players

• KEEN Creative / Atelier-like digital rep firms: Emerging digital-native talent representation platforms and boutique agencies (e.g., Kaptur, Trunk) represent fashion-adjacent photographers and content creators, representing a partial-overlap emerging channel that competes for next-generation visual talent.

Others

• TOILETPAPER (sister studio, partnership): TOILETPAPER, the Maurizio Cattelan and Pierpaolo Ferrari artist studio/magazine, is represented by Art + Commerce and operates as a strategic creative partner — an ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artandcommerce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art + Commerce