AZOMITE

What AZOMITE does

AZOMITE Mineral Products, Inc. is a privately held manufacturer and global distributor of natural trace mineral soil amendments and livestock feed additives, headquartered in Nephi, Utah. The company mines and processes a hydrated sodium calcium aluminosilicate (HSCAS) deposit formed from volcanic ash settling into an ancient seabed approximately 30 million years ago, with operations consolidated to its current site in April 2011 in proximity to the mine source. Founded by Rollin Anderson in 1942 and reincorporated into its present corporate form in 2011 following a merger with the prior Anderson Company/Peak Minerals entity, AZOMITE positions its product as a remedy for soil micronutrient depletion under Justus von Liebig's Law of the Minimum. The company distributes through a network of 250+ US dealers and international distributors serving 50+ countries (with company materials citing 70+), supported by direct phone sales from headquarters and bulk logistics for truckload and railcar delivery.

The core product portfolio consists of three soil fertilizer grades — Micronized (200-mesh powder for soil blending, hydroponics, and irrigation injection), Field Grade (coarse 1/8-inch to powder for composting and potting soils), and Granulated (agglomerated granules for broadcast spreading and starter fertilizer blends) — plus Feed Grit, a livestock feed additive for poultry, cattle, dairy, sheep, swine, horses, and aquaculture used at 0.25–2% of feed mix. All products contain over 70 trace minerals and elements, are 100% naturally derived with a low salt index, and are certified for organic production (OMRI listed), feed safety (FDA GRAS under 21 CFR 582.2729, FAMI-QS), as well as Halal, California Organic Input, Canadian COR, Ecocert, and Chinese Ministry of Agriculture standards. The resource itself — a geologically unique deposit for which 68 years of prospecting have produced no comparable alternative — is the central technical asset.

Commercially, AZOMITE operates a multi-channel go-to-market: direct sales from its Utah headquarters for single-bag orders, 250+ US dealers for retail and small commercial volumes, regional feed sales managers for livestock accounts, and international distributors handling bulk commercial and cross-border orders. Pricing is quote-based with no published rates, and revenue is generated on a unit-pricing, pay-as-you-go basis across bag, pallet, tote, truckload, and railcar quantities. Customer segments span commercial row crop farmers (corn, wheat, soybeans, rice, cotton), specialty crop growers (vegetables, fruits, vineyards, orchards), turf management (golf courses, sports turf), livestock feed manufacturers and animal producers, controlled environment agriculture operators, and home gardeners. Marketing is product-led, anchored on scientific research studies (Colorado State University, Texas Tech University, and others) and customer testimonials across crops including peppers, peaches, wheat, pumpkins, soy, rice, and hay, with documented yield outcomes ranging from 7% (wheat) to 68% (pepper red-fruit weight) depending on crop and application rate.

Name

AZOMITE

Legal name

AZOMITE Mineral Products, Inc.

Website

https://azomite.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

51–100 employees

Short description

Privately held Nephi, Utah-based manufacturer and global distributor of natural trace mineral soil amendments and livestock feed additives, derived from a unique volcanic ash deposit containing over 70 trace minerals and sold in 50+ countries via 250+ dealers and international distributors.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Nonmetallic Mineral Mining and Quarrying (2123), Other Nonmetallic Mineral Mining and Quarrying (212390), Ground or Treated Mineral and Earth Manufacturing (327992), Other Nonmetallic Mineral Mining and Quarrying (21239)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290), Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Zeolites (Natural & Synthetic) (IMAEAFAN)

akta.pro secondary industry

Soil Remediation & Immobilization Amendments (Bentonite, Zeolite, Phosphates) (AFABADAH)

Keywords

• Natural mineral fertilizer
• Soil remineralization products
• Trace mineral supplement
• Livestock feed additive
• Organic fertilizer products

Headquarters

HQ city

Nephi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Soil Fertilizer Products: AZOMITE sells soil remineralization products in three grades (Micronized, Field Grade, Granulated) to farmers, gardeners, and commercial agriculture operations. Products are sold in various quantities from 44lb bags to truckloads and railcars. Revenue is generated through direct sales and dealer/distributor network.
2. Animal Feed Additive: AZOMITE is sold as a GRAS-listed feed additive for poultry, cattle, dairy, sheep, swine, horses, and aquaculture. The Feed Grit product is designed to blend with livestock feed at 0.25-2% of total feed mix.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AZOMITE Mineral Products mines and processes a naturally-derived hydrated sodium calcium aluminosilicate (HSCAS) from a unique ancient volcanic ash deposit in central Utah, manufacturing three grades of soil remineralization fertilizers (Micronized, Field Grade, and Granulated) and a livestock feed additive (Feed Grit). Each product contains over 70 trace minerals and elements in a non-crystalline amorphous structure. The company sells its mineral products domestically through a network of over 250 dealers and internationally via distributors in more than 50 countries.

Product overview

AZOMITE Mineral Products offers a focused portfolio of natural trace mineral products derived from an ancient volcanic ash deposit in Utah. The company provides three soil fertilizer products: Micronized (fine powder for soil blending and hydroponics), Field Grade (coarse particles for composting and potting soils), and Granulated (easy-to-handle granules for broadcast and blending applications). Additionally, Feed Grit AZOMITE serves as a mineral-based livestock feed additive for poultry, cattle, dairy, sheep, swine, and horses. All products are OMRI-listed for organic production and contain over 70 minerals and trace elements. The company operates from Nephi, Utah headquarters and distributes to over 70 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Micronized AZOMITE Fertilizer

Quantifiable outcome

• $360 increased net profit per acre at 600 lb/ac rate in pumpkin trials
• +8 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• St. Cloud Mining Company: St. Cloud Mining is a leading producer of natural zeolite (clinoptilolite) products serving agricultural, industrial, and environmental markets. The company directly competes with AZOMITE in the natural zeolite-based soil amendment and feed additive categories with comparable product positioning and customer base.
• Bear River Zeolite: Bear River Zeolite mines and processes natural zeolite and clinoptilolite products from Idaho for agricultural soil amendment, animal feed, and environmental applications. As a direct mineral competitor to AZOMITE's HSCAS product in the natural zeolite/agricultural mineral space, it offers the closest like-for-like comparison for both mining operations and end-market applications.
• Redmond Minerals: Redmond Minerals is the most direct comparable to AZOMITE, mining and selling natural mineral products (Real Salt brand and Redmond Agriculture) for animal feed, soil amendment, and human consumption from ancient sea mineral deposits in Utah. Both companies serve the same agricultural, livestock, and human health markets with naturally-derived multi-mineral products from Utah-based mineral deposits.
• Trace Minerals (Conklin Company): Trace Minerals (a Conklin Company brand) produces liquid trace mineral supplements and feed additives for livestock, crops, and human nutrition. The company competes directly with AZOMITE's Feed Grit product in the trace mineral feed additive and crop nutrition markets.
• Down to Earth Fertilizers: Down to Earth Fertilizers produces organic and natural fertilizer products for home gardeners, farms, and commercial agriculture, including rock mineral and trace element products. The company directly competes with AZOMITE in the organic fertilizer and soil amendment category with similar OMRI-listed, natural product positioning.

Broad incumbents

• Yara International: Yara International is one of the world's largest fertilizer companies producing nitrogen, specialty crop nutrition products, and digital farming solutions. While Yara operates at much larger scale in mainstream fertilizers, its specialty crop nutrition division competes with AZOMITE in premium agricultural mineral markets.
• ICL Group: ICL Group is a global specialty minerals and specialty fertilizers company producing potash, phosphate, and specialty plant nutrition products. As a major incumbent in the broader agricultural mineral/fertilizer space, ICL competes with AZOMITE indirectly through its specialty fertilizer division serving overlapping agricultural customers.
• The Mosaic Company: The Mosaic Company is a leading global producer of concentrated phosphate and potash crop nutrients, with a specialty products division (including MicroEssentials) that competes in the enhanced-efficiency fertilizer space. The company represents a broad incumbent competing in agricultural mineral nutrition markets where AZOMITE operates.
• K+S Aktiengesellschaft: K+S is a major global potash and salt mining company with a significant agricultural products segment selling soil fertilizers and crop nutrition solutions. The company serves as a broad incumbent competitor in the mineral-based agricultural inputs space where AZOMITE operates.
• Compass Minerals: Compass Minerals is a leading producer of specialty plant nutrition products (sulfate of potash), salt, and magnesium chloride for agricultural and industrial markets. The company's specialty plant nutrition segment competes with AZOMITE in providing premium crop nutrition inputs to commercial agriculture customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/azomite
• Instagraminstagram.com/azomite
• Xx.com/AZOMITE
• Facebookfacebook.com/AZOMITE

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZOMITE