What Naish International does

Naish International is a US-based water sports equipment company founded in 1979 by legendary windsurfer Robby Naish. The company designs and manufactures hardware across five disciplines — kiteboarding, foiling, stand-up paddleboarding (SUP), windsurfing, and wing foiling — including kites, control bars, twintip and surfboards, foil components (front wings, masts, stabilizers, fuselages), wings, parawings, SUP boards (composite and inflatable), paddles, sails, boards, harnesses, bindings, and accessories. Technical differentiation is grounded in proprietary materials and construction, including QuadTex canopy fabric, the Alpha connection system delivering 30% increased stiffness versus legacy, hollow shell composite foil board construction, high-modulus carbon masts, and CNC-cut EPS cores with vacuum-molded bamboo sandwich layups. The catalog lists 285+ in-stock products spanning price points from roughly $259 to $2,756.

Commercially, Naish operates a dual-channel model: direct-to-consumer e-commerce through a Shopify-powered storefront at naish.com and a global authorized dealer network accessed via a Store Locator, with a Portland, OR warehouse (Javelin Logistics) supporting fulfillment and customer pickup. Revenue is generated through one-time hardware sales, with seasonal promotional discounts of 25-75%. Kubus Sports acts as the operational partner coordinating naish.com and the free SYNC bar / Torque 3 quick-release replacement program. The company serves primarily individual consumer athletes segmented by discipline and skill level — kiteboarding enthusiasts, wing foilers, SUP riders, windsurfers, women-specific athletes, beginner/progression riders, and pro/competitive athletes — with a 15+ rider professional team spanning kiteboarding, wing foiling, SUP, and windsurfing that functions as both a marketing channel and a product development feedback loop. Marketing is driven by social media across Instagram, Facebook, and YouTube (segmented by discipline), a blog/Stories content hub, email/newsletter, demo events, and active athlete recruitment.

Name

Naish International

Legal name

Naish

Website

https://naish.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Naish International is a US-based water sports equipment manufacturer and retailer, founded in 1979 by Robby Naish, designing and selling kites, boards, foils, wings, SUPs, and windsurf gear globally through naish.com and a worldwide authorized dealer network.

Ownership category

akta.pro rank

Product category

Water Sports Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

Keywords

• Kiteboarding equipment
• Wing foiling gear
• Stand up paddleboards
• Windsurfing sails
• Hydrofoil components

Headquarters

HQ city

Kailua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Naish sells products directly to consumers through its Shopify-powered e-commerce platform naish.com. Products include kites, control bars, twintips, surfboards, foil boards, wings, SUP boards, windsurf sails/boards, harnesses, parts, and accessories. Sales are one-time transactional purchases with seasonal sales events offering 25-75% discounts.
2. Dealer/Retail Distribution: Products are distributed through authorized Naish dealers globally. Dealers purchase wholesale and resell to end consumers. The dealer network also handles demonstrations, service, and the bar upgrade program coordinated through Kubus Sports.
3. Team Rider / Athlete Sponsorship: Naish sponsors professional athletes across kiteboarding, wing foiling, SUP, and windsurfing disciplines. The team competes at world championships and serves as both a product development feedback loop and a marketing channel driving consumer demand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Naish International designs, manufactures, and sells water sports equipment including kites, kite control bars, twintip kiteboards, surfboards, hydrofoil components (front wings, masts, fuselages, stabilizers), wings for wing foiling, stand-up paddleboards (composite and inflatable), paddles, windsurf sails and boards, harnesses, and accessories. Products span five disciplines: kiteboarding, foiling, stand-up paddleboarding (SUP), windsurfing, and wing foiling, sold individually and as bundled packages through their own e-commerce platform and global authorized dealer network.

Product overview

Naish International is a water sports equipment company offering a comprehensive portfolio across five core disciplines: kiteboarding, foiling, stand-up paddleboarding (SUP), windsurfing, and wing foiling. The product line consists of physical equipment rather than software platforms, including kites, control bars, twintip boards, surfboards, foil components (front wings, masts, stabilizers, fuselages), wings for wing foiling, SUP boards (composite and inflatable), paddles, windsurf sails, boards, and accessories. Key product families include the Psycho [Q] and Pivot [Q]Series kites, Excalibur and Siren foil components featuring the new Alpha connection system with 30% increased stiffness, various wing products (Neutron, ADX, Atom), and complete foil packages. The company also offers lifestyle apparel and bags. Products are sold as individual items and bundled packages, with most products available directly through the Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Nvision: Premium performance product line featuring advanced materials and construction techniques for enhanced water sports performance.

Products and services

• Psycho [Q]Series Big air kite with 5-strut high-aspect ratio design featuring QuadTex canopy, Profile Lock Seam, and fixed bridle setup for vertical takeoffs and huge hangtime.
• Pivot [Q]Series All-around freeride kite with responsive handling and broad wind range, designed for progressive riding across skill levels.
• Pivot Nvision Performance freeride kite featuring Nvision construction for enhanced durability and responsive handling.
• Hunt [Q]Series Lightwind-specific kite designed to maximize low-end power and get riders on the water in marginal conditions.
• Boxer [Q]Series Versatile freeride kite suitable for various riding styles and conditions.
• Torque 3 Control System Premium kite control bar featuring 5-line design with ergonomic grip and precise steering response.
• Sync Bar 4-line control bar with streamlined design for direct steering and comfortable handling.
• Motion Twintip Freeride twintip board with smooth riding characteristics and accessible performance for intermediate to advanced riders.
• Monarch Twintip High-performance twintip designed for aggressive riding and advanced freestyle maneuvers.
• Alana Twintip Women-specific twintip with optimized flex pattern and lightweight construction for female riders.
• Drive Twintip Freeride twintip board offering accessible performance for all-around riding conditions.
• RPT Twintip Beginner-focused twintip designed for learning and progression with forgiving handling.
• Excalibur Semi-Complete Foil High-aspect front wing (10.2 AR) designed for glide and maneuverability, featuring high modulus carbon construction and Alpha connection system with 30% stiffer connection than legacy system.
• Siren Semi-Complete Foil Mid-aspect front wing (8.2-8.5 AR) designed for control and maneuverability, featuring high-camber foil section and Alpha connection system.
• Jet High Aspect Front Wing High-aspect front wing optimized for speed and glide across multiple foiling disciplines.
• Foil Mast HM Carbon High-modulus carbon foil mast with 13% more torsional stiffness than standard carbon, featuring slimmer profile and more direct feel.
• E-Series Stabilizer Stabilizer designed for efficiency, optimized for pairing with high-aspect front wings.
• Aluminum Fuselage Aluminum fuselage connecting front wing and stabilizer, featuring Alpha connection system.
• Neutron Wing All-around wing suitable for various conditions and skill levels in wing foiling.
• ADX Wing Performance-oriented wing with optimized shape profiling for advanced riders seeking speed and control.
• Atom Wing Light wind wing with 3-strut compact design and radial canopy for early lift and power delivery in marginal conditions.
• Chimera Foil Board Hollow shell composite foil board with carbon reinforcement in foil-track area, designed for wingfoiling performance.
• Odyssey DW Foil Board Downwind-specific foil board designed for prone and SUP foiling with optimized waterline for glide.
• Wingsurfer Package Beginner foil package including Wingsurfer board (112L or 122L), 5.0m Wingsurfer wing, and 1840 HA foil setup with 75cm aluminum mast.
• Pivot Kite Package Complete kite package featuring Pivot kite with control system, twintip board, and bindings for ready-to-ride setup.
• Nalu SUP Board All-around SUP board suitable for flatwater paddling and light wave riding.
• Mana SUP Board Wide-body SUP board with excellent stability, ideal for fitness and family paddling.
• Touring SUP Board Long-distance touring SUP board optimized for speed and efficiency in flatwater paddling.
• Maliko iSup Inflatable SUP Racing inflatable SUP board with narrow profile and drop-stitch construction for touring performance.
• Edge Windsurf Sail Performance-oriented windsurf sail designed for speed and control in various conditions.
• Force 5 Windsurf Sail 4-batten freeride sail offering accessible performance for progressing windsurfers.
• Hookipa Quad Windsurf Board Wave-focused windsurf board with quad fin setup for maneuverability and wave riding performance.
• Bullet Freerace Windsurf Board Freerace windsurf board optimized for speed and straight-line performance.
• Global Surfboard All-around surfboard suitable for various wave conditions and skill levels.
• Kokomo Surfboard Wave surfboard designed for flowy conditions and maneuverable surfing.
• Carbon Kevlar Downwind Vario Paddle High-performance SUP paddle with carbon-Kevlar blade construction and adjustable shaft for downwind paddling.
• Nani Harness Women-specific kite harness with ergonomic design and load distribution for comfortable sessions.
• Apex Bindings Premium kiteboard bindings with adjustable stance and comfortable fit for all-day riding.

Quantifiable outcome

• Alpha connection system delivers 30% increase in connection stiffness over legacy system
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Kubus SportscoreChannel Partner/ Reseller/ DistributorKubus Sports is the parent company operating Naish.com and coordinating the SYNC bar and Torque 3 quick release replacement program. Dealers arrange quick release upgrades with Kubus Sports, and customers without a nearby dealer can ship their bars directly to Kubus Sports for the free upgrade.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• F-One: Direct peer. F-One produces kites, wings, foils, SUP, and surf products with comparable proprietary carbon construction and a strong pro-team-driven brand. Comparable across nearly every Naish category with similar premium DTC + dealer model.
• North Kiteboarding: Direct peer. North Kiteboarding is a heritage brand in kiteboarding and foiling with strong athlete endorsement and global dealer network. Overlaps with Naish's kite, foil, and wing foiling lines at premium price points.
• Slingshot Sports: Direct peer. Slingshot designs and sells kiteboarding, foiling, and wing foiling equipment with a US base, dealer network, and direct e-commerce — closely mirroring Naish's product breadth and channel strategy.
• RRD (Roberto Ricci Designs): Direct peer. RRD designs and produces kites, wings, foils, SUP, windsurf boards, and sails with global distribution — comparable product breadth, similar premium positioning, and direct overlap across most Naish categories.
• Starboard: Direct peer. Starboard is a global leader in SUP, windsurfing, and foiling boards with premium composite construction and an international dealer network — directly comparable to Naish's SUP, windsurf, and foil board offerings.
• Duotone Kiteboarding: Direct peer. Duotone (formerly North Kiteboarding) manufactures kites, boards, foils, wings, and SUP products with global dealer distribution and a professional team rider program — directly competitive with Naish across every category.
• NeilPryde: Direct peer. NeilPryde manufactures windsurf sails, boards, and foils with a heritage brand identity and global distribution — directly competitive in Naish's windsurf and foil categories.
• Cabrinha: Direct peer. Cabrinha designs and sells kites, boards, foils, and wings across kiteboarding, wing foiling, and foiling — overlapping nearly all of Naish's water sports categories with comparable premium positioning and athlete-driven GTM.

Broad incumbents

• Liquid Force: Broad incumbent. Liquid Force is a larger water sports brand spanning wakeboarding, wakesurfing, and kiteboarding with broader product portfolio and retail reach. Overlaps Naish in kiteboarding/foiling but does not specialize in those niches.

Emerging players

• Core Kiteboarding: Emerging player. Core Kiteboarding is a premium kite manufacturer focused primarily on kiteboarding with strong athlete endorsement and growing foiling presence — overlapping with Naish's core kite category while smaller in product breadth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaPunuGj0VqK0gl13t7a_EQ
• Facebookfacebook.com/Naishkiteboarding
• Instagraminstagram.com/naish_kiteboarding
• LinkedInlinkedin.com/company/naish-hawaii

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naish International