Kubus Sports

What Kubus Sports does

Kubus Sports is a privately-held, Netherlands-based owner, developer, and distributor of premium sports brands, founded in 1969 and headquartered in Nijkerk. The company operates across three distinct verticals — Fun Sports / Watersports (kitesurfing, windsurfing, foiling, SUP), Winter Sports (ski, snowboard, helmets, goggles, poles, boots), and Field Hockey — serving B2B specialty retailers and B2C consumers in more than 60 countries through offices in the Netherlands, Oregon, Hawaii, and South Africa.

Its portfolio of 14 brands combines internally developed labels (Prolimit, STX, Brabo Hockey, Princess Hockey) with acquired or distributed premium brands (Naish, Elan, Giro, O'Brien, Red Bull Spect, Komperdell, Roxa, Level, Ohana, Shock Doctor). The business runs on a fully digitized warehouse with real-time inventory, an EDI system supporting dealer inventory management, and a 24/7 B2B webshop enabling same-day shipping for orders placed before 12:00.

Revenue is generated through wholesale distribution to winter sports specialty stores (exclusively B2B in the Benelux) and a mix of B2B dealer and B2C e-commerce channels for fun sports and hockey brands. The company is led by CEO Reinier Augustijn with a specialized management team organized by segment (Fun Sports, Winter Sports, Hockey) and geography, and there is no evidence of external funding, public listing, or parent-company ownership.

Name

Kubus Sports

Legal name

Kubus Sports

Website

https://kubus-sports.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Kubus Sports is a Netherlands-based owner and distributor of 14 premium sports brands across watersports, winter sports, and field hockey, serving B2B specialty retailers and B2C consumers in 60+ countries via a digitized warehouse, EDI system, and 24/7 B2B webshop.

Ownership category

akta.pro rank

Product category

Sporting Goods Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

akta.pro secondary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Sports brand distribution
• Watersports equipment
• Winter sports gear
• Field hockey equipment
• Sporting goods wholesale

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Ownership and Distribution: Kubus Sports owns, develops, and distributes sports brands across watersports, winter sports, and hockey sectors. As a brand owner and distributor, the company generates revenue through the wholesale distribution of its portfolio brands (Naish, Prolimit, STX, Brabo Hockey, Princess Hockey, Elan, Giro, Red Bull Spect, Komperdell, Roxa, Level, O'Brien, Ohana, Shock Doctor) to B2B dealers, retailers, and through B2C channels for its own brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Kubus Sports is an owner, developer, and distributor of premium sports brands across three segments: watersports/fun sports (kitesurfing, windsurfing, foiling, SUP), winter sports (ski, snowboard, helmets, goggles, ski poles), and field hockey (sticks, protection, bags, shoes, goalkeeper gear). The company distributes its own brands (Prolimit, STX, Brabo Hockey, Princess Hockey) and represented premium brands (Naish, Elan, Giro, Komperdell, Roxa, Level, O'Brien, Red Bull Spect, Shock Doctor) through B2B dealer networks and B2C channels in 60+ countries.

Product overview

Kubus Sports is a 55-year-old owner, developer, and distributor of premium sports brands operating in over 60 countries. The company operates across three distinct segments: Fun Sports/Watersports (kitesurfing, windsurfing, foiling, SUP), Winter Sports (ski, snowboard, and associated equipment), and Field Hockey. Their portfolio includes both owned brands (Prolimit, STX, Brabo Hockey, Princess Hockey) and distributed premium brands (Naish, Elan, Giro, Red Bull Spect, Komperdell, Roxa, Level, O'Brien, Ohana, Shock Doctor). Winter sports brands serve the B2B market exclusively, while Fun Sports and Hockey brands address both B2B and B2C markets. Kubus Sports operates a B2B webshop available 24/7, 365 days a year, and maintains offices in the Netherlands (headquarters), USA (Hood River, Oregon and Maui, Hawaii), and Cape Town, South Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Naish: Surf brand for kitesurfing, windsurfing, foiling and SUP (Stand Up Paddling)
• Prolimit
• STX
• Brabo Hockey
• Princess Hockey
• Elan
• Giro
• Red Bull Spect
• Komperdell
• Roxa
• Level
• O'Brien
• Ohana
• Shock Doctor

Products and services

• Naish

Quantifiable outcome

• Orders placed before 12:00 are shipped same day where possible
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• NaishcoreOthersNaish is one of Kubus Sports' own brands in the fun sports segment, giving the company a strong position in the surf world. Naish was added to the portfolio a few years ago and represents kiteboarding, windsurfing, foiling, and SUP products.
• ProlimitcoreOthersProlimit is an internally developed brand and has been the leading manufacturer of wetsuits for many years, recognized for superior quality and comfort. It represents a core brand in Kubus Sports' fun sports portfolio, covering kitesurfing, windsurfing, foiling, and SUP.
• STXcoreOthersSTX is an internally developed brand in the fun sports segment, part of the portfolio of brands representing surf sports including kitesurfing, windsurfing, foiling, and SUP.
• Brabo HockeycoreOthersBrabo Hockey is one of Kubus Sports' own full-fledged and innovative field hockey brands, leading in its segment. Offers a complete range of hockey equipment including sticks (innovative composition, perfect balance), bags, protection, shoes, and goalkeeper materials. Available in more than 30 countries.
• Princess HockeycoreOthersPrincess Hockey is one of Kubus Sports' own full-fledged and innovative field hockey brands, leading in its segment. Offers a complete assortment of high-quality field hockey equipment. Available in more than 30 countries alongside Brabo Hockey.
• ElancoreOthersElan is a premium winter sports brand represented and distributed by Kubus Sports in the Benelux. Along with Giro, Elan has helped Kubus Sports gain a powerful position in winter sports, becoming an absolute A-brand.
• GirocoreOthersGiro is a premium winter sports brand (helmets, goggles) represented and distributed by Kubus Sports in the Benelux. Along with Elan, Giro has helped Kubus Sports gain a powerful position in winter sports and become an A-brand.
• Red Bull SpectminorOthersRed Bull Spect is a strategic brand addition to the fun sports portfolio, contributing to the growth of Kubus Sports. Known for eyewear and accessories in the surf sports space.
• KomperdellminorOthersKomperdell is a winter sports brand (ski poles, accessories) distributed by Kubus Sports, prominently available in winter sports specialty stores in the Benelux.
• RoxaminorOthersRoxa is a winter sports brand distributed by Kubus Sports, prominently available in winter sports specialty stores in the Benelux alongside Giro, Level, and Komperdell.
• LevelminorOthersLevel is a winter sports brand distributed by Kubus Sports, prominently available in winter sports specialty stores in the Benelux alongside Giro, Roxa, and Komperdell.
• O'BrienminorOthersO'Brien is a fun sports brand (water sports equipment) strategically added to the portfolio and contributing to Kubus Sports' growth in the surf sports segment.
• OhanaminorOthersOhana is a fun sports brand in the Kubus Sports portfolio, contributing to the brand's presence in the watersports segment.
• Shock DoctorminorOthersShock Doctor is a brand in the Kubus Sports portfolio, specializing in protective sports equipment (mouth guards, protective gear) relevant to hockey and active sports.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vista Outdoor: Multi-brand outdoor and sporting goods holding (Bell, Giro, CamelBak, CamelBak). Notable direct overlap through the Giro brand in winter sports, which Kubus Sports distributes in the Benelux.
• Decathlon: World's largest sporting goods retailer with extensive owned-brand portfolio. Comparable in multi-category sporting goods distribution, though operates at materially larger scale and through owned retail rather than the B2B specialty dealer model.
• Amer Sports: Owner of Salomon, Arc'teryx, Wilson, Atomic and Peak Performance. Closest large-scale analog to Kubus Sports: a multi-brand, multi-segment sporting goods holding with global distribution and a mix of owned and licensed brands.

Direct peers

• Intersport International: Global sporting goods retailer and buying cooperative. Comparable to Kubus Sports' B2B distribution of premium sports brands through specialty dealer networks across multiple markets.
• Tecnica Group: Operates Blizzard, Nordica, Rollerblade and Moon Boot. Highly comparable multi-brand winter sports and outdoor footwear distributor with a portfolio-led strategy similar to Kubus Sports' Elan/Giro/Komperdell lineup.
• Pure International (Marker, Völkl): Multi-brand winter sports holding (Völkl, Marker, Dalbello, K2Skates). Direct peer in the European winter sports distribution and brand ownership segment where Kubus Sports competes with Elan, Giro, Roxa, Level and Komperdell.
• Head Sport: Multi-brand winter sports owner (Head, Tyrolia, Mares). Direct competitor in the winter sports distribution and brand ownership space where Kubus Sports operates its premium ski/snowboard portfolio.
• Boardriders (Quiksilver/Billabong): Multi-brand surf and watersports holding (Quiksilver, Billabong, Roxy, DC, RVCA). Highly comparable model: owns and distributes multiple premium surf/kite/wetsuit brands across global markets, similar to Kubus Sports' Naish/Prolimit/STX/O'Brien portfolio.
• Clarus Corporation (Black Diamond): Outdoor sporting goods holding (Black Diamond, Sierra, Pieps). Comparable in operating as a multi-brand specialty sports platform with owned brands distributed globally, mirroring Kubus Sports' portfolio-led model.
• Accell Group: Netherlands-based multi-brand bicycle and sporting goods holding (Batavus, Koga, Haibike, Raleigh). Same home-country multi-brand cycling/outdoor distribution model with international footprint, structurally similar to Kubus Sports' Dutch-headquartered multi-brand approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kubus-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubus Sports